LGBT Social Media & Web 2.0 Marketing. 5/16/2013 LGBT Social Media & Web 2.0 Marketing

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1 LGBT Social Media & Web 2.0 Marketing

2 Interpersonal Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships! in ter per son al [ ìnt?r púrss?n'l ] 1.of relationships between people: concerning or involving relationships between people

3 Blogs Social Media & Web 2.0 A person s Touch Points Where is your Audience? Photos Your Website Other Websites Videos Other Networks Search

4 Interpersonal Marketing Merging PR, Advertising & Social Media

5 Interpersonal Marketing Merging PR, Advertising & Social Media

6 Interpersonal Marketing Merging PR, Advertising & Social Media

7 Interpersonal Marketing Merging PR, Advertising & Social Media

8 Evolution of Online Activity

9 Content: Blog with Photos, or.

10 Content: or your website content

11 Content: Posted as Link on Facebook Tip Goal is to get folks to Comment, Like or Share

12 Content: Photos on Flickr or Picasa

13 Facebook.com Photos Connected with Business + Tagging

14 Instagram Photos Connected with Business + Hashtags

15 Content: Video on YouTube

16 Content: Video on Facebook

17 Facebook.com The Social Media Amplifying Effect Friends of Friends Goal is to get folks to Comment, Like or Share

18 Social Media and the Amplifying Effect Reach Friends of Friends

19 Facebook.com Photos Shared, Liked and with Comments

20 Facebook.com Photos Shared, Liked and with Comments

21 Facebook.com Unique Idea for promotion on social media

22 GayTravelocity.com Tag Yourself! We took their photos and handed them a business cardsized promotional piece, pointing them to the Facebook fan page to tag themselves in the photo

23 How Do I Reach Them? Facebook is inherently more manual, yet worth it as its reach is so powerful

24 Strategy Point #1: It s Facebook and then everything else

25 Social Media numbers in 2013

26 Social Media numbers in 2013

27 Social Media numbers in 2013

28 Social Media numbers in 2013

29 Social Media numbers in 2013

30

31

32

33 Advanced Facebook Strategies: Postings by Others

34 Advanced Facebook Strategies: Postings by Others Tip link

35 Facebook.com Posting symbol featured on TimeLine

36 @ Symbol on Twitter, Facebook and Google+

37 Tagging fan pages and events in photos

38 Tagging brands in photos

39 Post Once Spread the Word

40 Post Once Spread the Word

41 Share on Facebook Pages with strong following and good match

42 Sponsor a post to increase it s reach

43 Advanced Facebook Strategies: Return on Engagement

44 Advanced Facebook Strategies: Quality vs Quantity

45 How Do I Reach Them? Automate this process as much as possible

46 Twitter The power of the ReTweet is similar to the Facebook Like/Share/Comment feature Twitter affects Google Search and Facebook affects Bing Search both part of your Search Engine Optimization (SEO) strategy

47 Twitter s Strength and Reach

48 Twitter s Strength and Reach

49 Integrate blogs, photos and video with Twitter TwitterFeed.com and HootSuite.com do this quite well

50 Integrate blog with Twitter

51 - integrate Facebook posts to Twitter

52 HootSuite.com manages multiple Twitter accounts

53 HootSuite.com manages search term monitoring

54 Google Search Personal Results

55 Google Search Integrates with Twitter and Google Plus

56 Bing s Integration with Facebook

57 The Business Goal Very Similar to Traditional Marketing Flow Chart

58 How Do I Reach Them? The Power of Social Media Influencers

59 Klout.com 1 st real site able to quantify social media influencers

60 Klout.com 1 st real site able to quantify social media influencers

61 Klout.com 1 st real site able to quantify social media influencers

62 Klout.com Quickly identify thought leaders and influencers across a wide range of categories and topics

63 Klout.com maps out your friends and their Klout

64 LinkedIn.com Endorsements feature

65 Powerful new tools on LinkedIn

66 Power of Influencers: Engaging and Interacting with Conversations

67 Measuring the Power of Twitter and Individual Reach

68 Power of Twitter and Individual Reach

69 How Do I Reach Them? Smartphones and Mobile Devices

70 Smartphone usage in social media

71 Smartphone usage in social media

72 Photo Uploads to Social Media

73 Mobile version of website

74 Mobile version of website

75 LinkedIn Very strong in the business-to-business community

76 LinkedIn Strength

77 LinkedIn Groups

78 LinkedIn Groups

79 LinkedIn Groups

80 LinkedIn Groups

81 Manually promote blog with LinkedIn Group

82 How Do I Reach Them? Measuring the Results

83 Facebook Insights built into wall now

84 Facebook Insights and Reporting

85 Facebook Insights and Reporting

86 Facebook Insights and Reporting

87 Facebook Insights and Reporting

88 Facebook Insights and Reporting

89 Facebook Insights and Reporting

90 Measuring Reach and Impressions with TweetReach.com

91 Basic Monitoring with BottleNose.com

92 How Do I Reach Them? Facebook Advertising

93 Facebook Advertising

94 Facebook Advertising

95 Facebook Advertising

96 Facebook Advertising

97 How Do I Reach Them? Other Tips & Tricks

98 Facebook Questions/Poll

99 Glyder marketing from your smart phone

100 Tips: Welcome New Member Program Tip Can also link to profile

101 Tips: Welcome New Member Program

102 Tips: Welcome New Member Program

103 Tips: Announce Speakers To Your Upcoming Event

104 Integration with other websites Social News Feed, highlighting photo uploads, blog postings, shout outs, videos from YouTube and so much more.

105 Integration with other websites

106 Integration with other websites

107 Jupiter Hotel Photo Promotion

108 Jupiter Hotel Photo Promotion

109 Jupiter Hotel Photo Promotion

110 Jupiter Hotel Photo Promotion

111 Jupiter Hotel Photo Promotion

112 Gay Site Integrations: GayCities.com w/facebook Events

113 Gay Site Integrations: GayCities.com w/facebook Places & FourSquare

114 Gay Site Integrations: GayCities.com CMI Conference Check-Ins

115 Gay Site Integrations: GayCities.com Travel Gay Canada Check-Ins

116 How Do I Reach Them? Some Final Statistics

117 Social Media Stats

118 Questions? Matthew Skallerud (323)

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