Delivering Unparalleled Access to a Qualified Automotive Audience

Transcription

1 Delivering Unparalleled Access to a Qualified Automotive Audience Digital Dealer is a trademark owned exclusively by Emerald Expositions, LLC.

2 OVERVIEW Delivering Unparalleled Access to a Qualified Automotive Audience Digital Dealer helps dealers and their managers sell more vehicles, more profitably by creating the best live events and media in the industry, through Conferences, Workshops, Online News, Newsletters, Webinars and our monthly Dealer magazine. Contents 3 Audience Snapshot 4 Magazine / Calendar / Rates and Specs 8 Digital Rates / Placement 10 Marketing 11 Webinars 12 Conference & Workshops DIGITALDEALER.COM 2

3 AUDIENCE SNAPSHOT ONLINE AUDIENCE 72K Average Monthly Pageviews 42K Average Monthly Visits 26K Average Monthly Unique Visits CONFERENCE & WORKSHOP ATTENDEES 1,200 Average Per Conference Average + TITLE BREAKDOWN Per Workshop Owner / GM-Related Job Titles 35% Marketing-Related Job Titles 32% Sales-Related Job Titles 22% OEM Personnel Job Titles 8% Operations-Related Job Titles 3% MAGAZINE SUBSCRIBERS 18,563 TITLE BREAKDOWN Executive Management 81.3% Sales & Internet Sales Management 17.7% Operations Management 1.0% WEBINAR AUDIENCE 100+ Webinar Registrations PLUS DIGITAL EDITION 1,687 Average Monthly Visits NEWSLETTER SUBSCRIBERS 60.5K Weekly Leadership (weekly) 30K Sales (weekly) 13.5K Marketing (weekly) Fixed Operations (weekly) 11K 6K E-BLASTSUBSCRIBERS (TOTAL) 75K TITLE BREAKDOWN Sales-Related Job Titles 24% Marketing-Related Job Titles 38% Owner / GM-Related Job Titles 30% Fixed Operations-Related Job Titles 8% 3

4 MAGAZINE Dealer magazine is the #1 read magazine for franchised automotive dealership owners. Dealer magazine connects with franchised dealers and managers from small single-point stores to the largest multi-dealership groups and public companies. In addition to the print issue, the content of every issue is also available to subscribers via an online digital version, and highlighted each month in our e-newsletter. The editorial content of Dealer magazine reflects real-life situations in dealerships, and solutions that dealers actively practice real-time in the marketplace. Every month Dealer magazine covers the following topics and more: LEADERSHIP/OWNERSHIP: Leadership strategies, succession planning, buying/selling franchises, HR, and factory relations DEALERSHIP MANAGEMENT: Training strategies, dealership best practices, employee management, and DMS systems ADVERTISING: Traditional and digital advertising SALES & MARKETING: Sales strategies, techniques, and best practices DIGITAL DEALER: CRM systems, website, SEO, video, and digital lead generation/management F&I: Subprime, extended warranty programs and accessories/aftermarket FIXED OPERATIONS: Service marketing and selling, technician productivity, and inventory optimization PRE-OWNED: CPO programs, auction and inventory management solutions MAGAZINE SUBSCRIBERS 18,563 PLUS DIGITAL EDITION 1,687 Average Monthly Visits TITLE BREAKDOWN Executive Management 81.3% Sales & Internet Sales Management 17.7% Operations Management 1.0% 4

5 MAGAZINE Magazine Calendar ISSUE AD CLOSE MATERIALS DUE COVER STORY SPECIAL SECTIONS SPECIAL DISTRIBUTIONS JANUARY /21/16 11/29/16 NADA Chairman Finance & Insurance NADA Convention & Expo New Orleans, LA FEBRUARY /22/16 12/30/16 TBA Digital & Technology MARCH /23/17 01/31/17 Al Serra Auto Plaza Pre-Owned APRIL /20/17 02/28/17 TBA Fixed Operations 22 CONFERENCE & EXPO MAY /23/17 03/31/17 TBA Finance & Insurance JUNE /24/17 05/02/17 TBA Digital & Technology JULY /23/17 05/30/17 TBA Pre-Owned AUGUST /22/17 06/30/17 TBA Fixed Operations SEPTEMBER /24/17 08/01/17 TBA Finance & Insurance 23 CONFERENCE & EXPO OCTOBER /31/17 09/09/17 TBA Digital & Technology NOVEMBER /25/17 10/03/17 TBA Pre-Owned DECEMBER /25/17 10/31/17 TBA Fixed Operations 5

6 MAGAZINE Advertising Rates FREQUENCY (12 ISSUES) 1X 2X 6X 12X 2-PAGE SPREAD $13,836 $13,343 $13,042 $12,662 SPECIAL SECTIONS AND MARKETPLACE LISTING INCLUDES: Full-Page Ad with Special Section Marketplace Listing with Special Section FULL PAGE $6,918 $6,717 $6,521 $6,331 3/4 PAGE $5,934 $5,762 $5,594 $5,432 (See page 4 for special section calendar) $6,800 (for a full-page package with Marketplace Listing) or $1,995 (for Marketplace Listing alone) EXAMPLE OF MARKETPLACE LISTING 1/2 PAGE $4,722 $4,585 $4,585 $4,323 1/4 PAGE $3,803 $3,693 $3,586 $3,482 GET HOT LEADS EVEN WHEN YOU RE NOT ON THE LOT INSIDE FRONT COVER $8,749 $8,495 $8,248 $8,008 INSIDE BACK COVER $8,749 $8,495 $8,248 $8,008 BACK COVER $9,147 $8,881 $8,623 $8,372 Capture your dealership s foot traffic, expand your reach, and close more deals with custom auto consultant apps for your dealership. Plus, let your sales team know exactly when leads are hot with instant push notifications! Discover the social sharing power of the CardTapp system and grow your business. CardTapp WEBSITE: marketing@cardtapp.com PHONE: MATERIALS REQUIRED Desired Headline Up to 50 Words of Copy Hi-Res Logo - dimensions: 1.5 x 5 (eps format) Hi-Res Product Image dimensions: 3.5 x 1.25 (300 dpi or more) Contact Info: , Website, and Phone Number 6

7 MAGAZINE Advertising Specs PAGE SIZES LIVE TRIM BLEED 2-PAGE SPREAD 16 x x x 11 FULL PAGE 7.75 x x x 11 3/4 PAGE (VERT.) N/A 5 x 9.75 N/A 1/2 PAGE (HORIZ.) N/A 7.25 x N/A 1/2 PAGE (VERT.) N/A 3.5 x 9.75 N/A 1/4 PAGE N/A 3.54 x N/A HALF PAGE - FRONT COVER WRAP (DOUBLE SIDED)* x x x 11 * FOR THE HALF PAGE - FRONT COVER WRAP: The front of the cover wrap needs to have our masthead/logo on top. Please incorporate Masthead into front cover wrap design. And, supply the back side of the front half page cover artwork. SUBMITTING FILES Ads should be ed by the deadline dates to dmartwork@digitaldealer.com. The following formats are accepted: PDFS: Print-ready CMYK with bleed included INDESIGN: Fonts and graphics collected PHOTOSHOP: Images should be 300 dpi. psd, tiff ILLUSTRATOR: All type converted to outlines 7

8 DIGITAL RATES Online Audience 72K Average Monthly Pageviews 42K Average Monthly Visits 26K Average MonthlyUnique Visits PLACEMENT UNIT SPEC RATE HOMEPAGE PUSHDOWN (includes mobile ad - 320x100) 1. Top of page 2. Middle of page 3. Bottom of page 970x90 $1,800-$2,200 LEADERBOARD (includes mobile ad - 320x100) 728x90 $1,300-$1,800 NAVIGATION BANNER (includes mobile ad - 320x100) N/A 728x90 $1,100-$1,500 SKYSCRAPER N/A 160x600 $1,500-$1,800 EXAMPLES OF BANNER PLACEMENT Discover the numerous places on our website that will deliver your focused messages, with powerful results. Home Pushdown 2 Home Pushdown 1 8

9 DIGITAL PLACEMENT Examples of Banner Placement SKYSCRAPER Appears on the right of each Dealer News category page and posted article. CATEGORIES INCLUDE: Dealer GM, Finance and Insurance, Fixed Ops, Pre-Owned, Sales, and Marketing NAVIGATION Appears in the sub-navigation window of Dealer News category. CATEGORIES INCLUDE: Dealer GM, Finance and Insurance, Fixed Ops, Pre-Owned, Sales, and Marketing LEADERBOARD Appears at the top of each Dealer News category page and posted article. CATEGORIES INCLUDE: Dealer GM, Finance and Insurance, Fixed Ops, Pre-Owned, Sales and Marketing BANNER REQUIREMENTS We accept the following formats for website ad units: GIF, animated GIF, PNG, JPG, and Flash (swf)..swf files should include ClickTag script embedded. Also include jpeg backup image of Flash banner. Recommended maximum initial download fileweight: 40k. Recommended animation length is no more than 15 seconds. Please send the URL link with your banner ad. We can accept banners hosted by third-party servers (Example: Doubleclick). Banners and linking URLs should be sent to 9

10 MARKETING News Weekly e-newsletter (Every Monday) Our series of online newsletters are targeted at specific departments within franchised dealerships. E-newsletters include: LEADERSHIP Relevant news for franchised dealership owners, Internet, CRM, BDC-related news and strategies, targeted information for the needs of the pre-owned profit center, and F&I-related news connecting with F&I decision makers and influencers SALES Targeting GMs, General Sales Managers, and Sales Managers to provide the latest sales strategies and management tools MARKETING Targeting dealers, GMs, advertising departments and dealer-centric ad agencies delivering the latest in marketing, mobile and technology strategies FIXED OPERATIONS Showcasing how-to articles and strategies for fixed operations, news covering today s latest topics of call centers, BDCs, training and more NEWSLETTER SUBSCRIBERS 60.5K Weekly Leadership (weekly) 30K Sales (weekly) 13.5K Marketing (weekly) Fixed Operations (weekly) 11K 6K EXAMPLES OF NEWSLETTER BANNER PLACEMENT NEWSLETTER SPECS PLACEMENT SPEC RATE TOP BANNER Newsletter topics include: Leadership, Sales, Marketing, and Fixed Ops. 550 x 71 $1,600-$2,000 MIDDLE BANNER Newsletter topics include: Leadership, Sales, Marketing, and Fixed Ops. 550 x 71 $1,600-$2,000 BOTTOM BANNER Newsletter topics include: Leadership, Sales, Marketing, and Fixed Ops. SQUARE ADVERTORIAL Message with image form a square in the middle portion of selected Newletter. 550 x 71 $1,600-$2, x 71 $1,600-$2,000 10

11 Build relationships with our audience as a webinar presenter. Position your company as a thought leader in the automotive retail industry and drive more leads! These interactive, topic-driving webinars will include a minute presentation with a Q&A session at the end. Webinars are marketed and executed by Digital Dealer and are scheduled at 2:30pm EST on Thursdays. The sponsoring company will receive a full webinar report with attendee info as well as a list of questions posed by attendees. WEBINARS WEBINAR AUDIENCE Registrations Average Per Webinar COMMUNICATIONS PLAN FOR EACH WEBINAR Social media, including Facebook, Twitter, and blogs with presenter mention Promotion through the expansive Dealer retargeting network (including web banners) Digital Dealer-generated promoting the Webinar presentation Webinar reminder (delivered day before and 60 minutes before) MATERIALS REQUIRED (FOUR WEEKS PRIOR TO WEBINAR) Name, title, bio and high-res jpg of both presenter(s) and company logo Title of webinar (60 characters including spaces) Synopsis (100 words) Four learning objectives or takeaways what dealers will learn from the webinar second promotional video Teaser article Deck for our review 3-4 seed questions for the Q&A session At least one rehearsal session Customized registration page WEBINAR RATES Starting at $4,

12 CONFERENCES & WORKSHOPS Conference & Workshops Overview DELIVERING UNPARALLED ACCESS TO A QUALIFIED AUTOMOTIVE AUDIENCE The Digital Dealer Conference & Exposition is retail automotive s leading digital strategy conference focused on introducing, exploring, and implementing the various digital components required to engage today s modern automotive consumer. 88% of our attendees are directly involved in the purchase approval process and each year invest an estimated $125 million in digital solutions. By investing in a booth and/or sponsorship, you will have the unique opportunity to place your brand in front of the largest dealership buying audience of digital solutions. For more information please visit: DigitalDealer.com/ conferencesponsorships See Prospectus for specific branding opportunities. TITLE BREAKDOWN 3 % Operations Related 8 % OEM Personnel ROLE IN BUYING PROCESS 1,200 + CONFERENCE ATTENDEES Average Per Conference 100+ DEALERSHIP ATTENDEES Average Per Workshop 35 % Owner/GM Related 22 % Sales Related 34 % Part of Approval / Authorization Process 12 % Other 26 % Final Approval 23 % Marketing Related 28 % Recommend / Specify to Management DEALERSHIP INVESTMENTS IN DIGITAL SOLUTIONS PER YEAR 35 % $250K to $500K 23.4 % Over $500K 18.3 % Under $100K 23.3 % $100K to $250K 12