OPTICON London. Event Agenda: NOV 9. REGISTRATION & BREAKFAST 10:00am - 11:15am. 9:00am - 10:00am. OPTICON 2016 KEYNOTE BREAK 11:45am - 12:30pm

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2 OPTICON 2016 Event Agenda: 9:00am - 10:00am REGISTRATION & BREAKFAST 10:00am - 11:15am OPTICON 2016 KEYNOTE 11:15am BREAK - 11:45am 11:45am - 12:30pm CUSTOMER INNOVATION SHOWCASE 12:30pm - 1:45pm NETWORKING LUNCH 1:45pm INDUSTRY THOUGHT LEADER - 2:30pm 2:30pm - 3:30pm STRATEGY WORKSHOPS 3:30pm - 4:15pm ENDING KEYNOTE 4:15pm NETWORKING RECEPTION / EXPO - 5:30pm NOV 9

3 OPTICON ATTENDEES Locations Attendees 300+ Top Industries Represented Sample Attendee List Retail 23% Adidas Axa Insurance Barclay s Bank Cisco Systems Diageo Domino s Pizza Dyson Evans Cycles Ford Europe General Electric Honda John Lewis Just Eat lastminute.com Net-a-Porter Now TV Papa John s Pizza Paul Smith Rentokil Initial Sky plc Ticketmaster Trinity Mirror Warehouse World Pay Media 15% Attendee Roles Travel 10% 20% Executive Hi-Tech 7.3% 30% Director 40% Program Manager 10% Analyst, Developer, Growth, UX Other 44.7%

4 SPONSORSHIP PACKAGES Diamond Platinum Gold (Invite Only) (One City) (One City) 5 Booth Passes Price: 9,000 Price: 4,500 3 Booth Passes 2 Booth Passes Pre-Event Benefits: Logo on city landing page and main event landing page Company description and logo listed on program guide app with link to website Pre-show company names and titles Logo on promotion and follow up s Event Benefits Post show attendee list Premium placement in expo hall (table provided by Optimizely) 2.4m 1.8m 1.8m Golden Ticket raffle winner One page collateral piece or small swag item as chair drop Sponsor logo on title slide 10 5 Reserved tickets 20 Sponsor logo on event signage with sponsorship level call out Sponsorship of the evening networking reception Workshop speaking session A La Carte Items: Break Sponsor Networking Event Sponsor DJ Sponsor Partner Theater Speaking Session* Executive Breakfast Sponsor** *Available to Platinum and Diamond Sponsors only **Available to Diamond Sponsors only

5 2015 SPONSORS 2015 Sponsor Quotes Optimizely has always enabled us to build on new and existing conversations with exciting client opportunities, the Opticon event is no exception - Oliver Stewert, Redeye Opticon was awesome for ClickTale. The energies were great, the attendees were relevant, the content and sessions were full of insights and most importantly, we had a great time exhibiting! - Oded Leiba, Clicktale Opticon 2015 was great. It gave UserTesting the chance to have meaningful conversations and build relationships with our clients, potential clients, and other brands in the optimization ecosystem. - Jared W. Yee, UserTesting Opticon 2015 gave our sales team valuable face time with new prospects in our target market. One of our newest customers first heard of Segment at the conference, and connecting on the spot helped us shorten our sales cycle. - Liz Yee, Segment

6 SPONSORSHIP CONTRACT Company Name Check if billing information is the same as contact information Contact Name Billing Contact Name Contact Title Billing Contact Contact Billing Contact Phone Contact Phone Billing Mailing Address Mailing Address Signature Level of Sponsorship GBP QUESTIONS? Please SPONSORSHIP AGREEMENT Are you a current partner? Yes Notes No Your sponsorship is not confirmed until payment is received in full. 50% of payment is due upon receipt of invoice, and 50% is due by event date. Optimizely reserves the right to cancel sponsorship if payment is not received in full thirty days prior to event, and cannot guarantee sponsorship deliverables until payment is received. Once a contract is signed and received, it is considered binding and non-refundable. Note that exhibit space will be assigned based first on your sponsorship level and next on the order the contract is received within that sponsorship level. Optimizely reserves the right to change sponsorship packages at any point.