National & Local Sponsorship & Marketing Opportunities

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1 Living Architecture Comes to New York For Resilient People, Communities and Places National & Local Sponsorship & Marketing Opportunities

2 2

3 INTRODUCTION Green roofs and walls have a vast, but unrealized potential to address many of the fundamental challenges facing New York City. CitiesAlive is heading to the Big Apple for the first time in October The conference will draw an anticipated 1000 delegates and will work to explore and showcase underutilized living architecture opportunities. These include: Maintaining and improving community and individual health and well-being. Preparing to address climate change and severe weather. Contributing to quality affordable housing. Cleaning NYC s waterways. The walls and the roofs of New York City provide hundreds of square miles of surfaces that can be used to help address many of these pressing issues. CitiesAlive delegates will tour leading edge projects, research facilities and see unique sites such as the High Line and Brooklyn Grange. Technical sessions are directed towards design, research and policy communities and will focus on the latest scientific research, products, and policies, all of which are critical to meeting the challenge of promoting healthy and resilient people and places in New York City. New York City is filled with hundreds of design firms and thousands of designers. New York has over 8 million residents and the regional population exceeds 21 million. New York City is home to more than 35 Green Roof Professionals and boasts numerous Award of Excellence winning projects. We expect a sell-out crowd at CitiesAlive NYC in 2015, so book your sponsorship early! Connect with up to 1,000 participants including: Architects Manufacturers and Policymakers, Government Suppliers Officials Landscape Building Contractors Environmental NGO Architects Representatives Engineers Building Managers Planners and Municipal Representatives Developers Roofing & Construction Academics, Researchers and Professionals Students 3

4 AGENDA AT A GLANCE SUNDAY, OCTOBER 4 8:30 am 5:00 pm MONDAY, OCTOBER 5 8:30 am 5:00 pm 8:30 am 12:00pm 10:00 am 12:00 pm 1:00 pm 5:00 pm 12:00 pm 5:00pm 1:00 pm 4:00 pm 5:30 pm 7:00 pm 7:00 pm 9:00 pm 8:30 pm 9:30 pm Introduction to Rooftop Urban Agriculture Net Zero Water Boot Camp (Day One) (Ticketed Event) Training Courses & Professional Accreditation (Ticketed Events) Living Architecture and Sustainable Energy Green Roof Professional (GRP) Exam (Pre-Registration Required) Advanced Green Roof Maintenance TUESDAY, OCTOBER 6 8:00 am 8:30 am 8:30 am 10:15 am 10:15 am 10:30 am 10:30 am 12:00 pm 12:00 pm 7:30 pm 12:00 pm 2:00 pm 12:00 pm 2:00 pm 1:00 pm 2:00 pm Green Walls 101: Systems Overview and Design Trade Show Set Up Green Roof Design and Installation Living Architecture Performance Tool (LAPT) Workshop Opening Plenary & Keynote Speakers Trade Show Floor Reception (Included in Delegate Pass) Women in Roofing Networking Event Coffee & Continental Breakfast Morning Plenary & Keynote Speakers Break Programming: Session 1 Net Zero Water Boot Camp (Day Two) Design Track (D) Research Track (R) Policy Track (P) On the Roof With (G) Green Infrastructure for Stormwater Management in New York City Evaluating Native & Wild Green Roof Performance & Desirability How to Fund Your Green Roof & Wall Projects in New York City Trade Show Hours Lunch on Trade Show Floor (Included in Delegate Pass) Poster Sessions on Trade Show Floor Book Signings Rooftop Brad Temkin, Photographer Green Roof Ecosystems Richard Sutton, University of Nebraska-Lincoln Best Practices in Water Proofing & Drainage Design 1:00 pm 2:00 pm 2:00 pm 3:30 pm 3:30 pm 3:45 pm Product Presentations on Trade Show Floor Programming: Session 2 Design Track (D) Research Track (R) Policy Track (P) On the Roof With (G) Human(made) Nature: Living Architecture Representing Nature Green Infrastructure Performance: Cleaning & Retaining Water Break International Green Roof Policy Developments and Design Best Practices in Developing Supportive Policies in North America 4

5 3:45 pm 5:15 pm 5:15 pm 7:00 pm 5:15 pm 6:30 pm 7:00 pm 11:30pm 7:30 pm 10:30 pm Programming: Session 3 Design Track (D) Research Track (R) Policy Track (P) On the Roof With (G) The Big Green Apple: Case Studies of Large Scale NYC Projects Green Roof Succession: Examining Benefits & Opportunities Over Time Promoting Green Roof Construction Through Policies & Partnerships Trade Show Floor Reception (Included in Delegate Pass) Product Presentations Trade Show Tear Down Designing For Healthy Communities Local Host Committee Reception - Evening Networking Cruise (Open Bar & Food) (Ticketed Event) WEDNESDAY, OCTOBER 7 8:00 am 8:30 am 8:30 am 10:30 am 10:30 am 10:45 am 10:45 am 12:45 pm 12:45 pm 1:00 pm 1:00 pm 2:45 pm 2:45 pm 5:00 pm Coffee & Continental Breakfast Programming: Session 4 Design Track (D) Research Track (R) Policy Track (P) On the Roof With (G) What's Out There? Awesome Green Roof & Wall Projects of the World Innovation in Growing Medium Research Costs & Benefits: A Closer Look at the Value Proposition of Green Infrastructure Break Programming: Session 5 Wind Uplift Panel: Clearing the Air on Good Design Practice and Standards Design Track (D) Research Track (R) Policy Track (P) On the Roof With (G) The Latest Advancements in Living Wall Design & Maintenance Living Architecture Performance Evaluations & Metrics Break Using Green Infrastructure Policy For Resilient Placemaking Research Panel: Overview & Future Directions Awards of Excellence Luncheon & Closing Plenary (Included in Delegate Pass) Tours I (Ticketed Events) Tour 1 Tour 2 Tour 3 Tour 4 Jacob K. Javits Convention Center Roof Tour Visionaire Tour The 5 Borough Green Roof Garden Tour 1 Hotel Central Park Tour 2:45 pm 5:00 pm 6:00 pm 8:30 pm Tour 5 Tour 6 Tour 7 Tour 8 Brooklyn Grange Tour - Navy Yards THURSDAY, OCTOBER 8 9:00 am 12:00 pm Queens Botanical Garden Tremco Tour Friends of the High Line Tour Walk Through Harlem for Green Infrastructure Design Charrette (Charrette Participants Only) Brooklyn Grange Dinner (100 People Capacity - Sponsored by Rooflite) Tours II (Ticketed Events) Tour 9 Tour 10 Tour 11 Tour 12 Regis High School Tour Sika Sarnafil Tour Green Wall Tour 60 Water St. Project 9:30 am 5:30 pm 6:00 pm 8:00 pm Harlem Green Infrastructure Design Charrette (Charrette Participants Only) Informal Evening Amble on the High Line (Included in Delegate Pass) 5

6 The High Line elevated Public Park in New York, NY. Credit: NYC Parks BRANDING AND PROMOTIONAL PLANS - OUTREACH Promote your organization and gain market share with our marketing and promotional activities that put your logo front and center. Green Roofs for Healthy Cities marketing and promotional activities include the following: Website promotion on CitiesAlive and Green Roofs for Healthy Cities websites that attract over 35,000 unique visits monthly and 2.3 million hits annually on the CitiesAlive website alone. A four page spread in The Living Architecture Monitor magazine, Summer Issue which reaches more than 12,000 hard copy and digital readers. A four page conference brochure highlighting the program which will be mailed to more than 2,000 targeted design firms. Distribution of more than 2,000 postcards at related conferences across North America. Sponsor logos will be featured in more than 4,000 CitiesAlive postcards and flyers. More than 8 promotional blasts that will reach over 100,000 targeted design professionals. In addition, Green Roofs for Healthy Cities has media and association partnerships with organizations and businesses such as GB&D, Architect s Newspaper, Trim Tab and more that publish advertisements, and engage in electronic marketing. Sponsor logos in CitiesAlive print ads reached a potential audience of over 235,000 readers CitiesAlive digital engagement reached new heights this year, with sponsor logos reaching 60,000+ via blast, social media and digital Living Architecture Monitor spreads. NATIONAL SPONSORSHIP & MARKETING OPPORTUNITIES All sponsors will receive verbal and logo recognition at the opening and closing plenary, and an invitation to the VIP reception. Sponsorship funds are key to allowing us to organize CitiesAlive and keep the delegate fees down to ensure additional participation. Customized sponsorship packages can be arranged. The table on the following page describes the various sponsorship packages and the benefits associated with each. 6

7 SPONSOR PACKAGE & BENEFITS Opportunity to speak at Opening Plenary session or Awards of Excellence PLATINUM (Opening Plenary) GOLD (Awards of Excellence or Luncheon) SILVER (Closing Plenary or Delegate Bag Logo) BRONZE (Coffee Break Sponsor or Lanyard) COPPER (Student support for 2) ZINC (Student support for 4) US$25,000 $17,500 $10,000 $7,500 $5,000 $3,000 Participate on Local Host Committee Color ad in the conference program Full Page ½ Page ¼ Page Logo Recognition Logo Recognition Logo Recognition Promotional inserts in delegate registration kits Complimentary trade show booth (8 x 10 ) Have a local project profiled on a tour Onsite recognition signage Complimentary conference delegate passes Moderate a technical session Logo display - print and online materials List of attendees to the conference 7

8 LOCAL SPONSORSHIP & MARKETING OPPORTUNITIES Over the past few months, the members of the New York Local Host Committee have identified two main programming areas that will help showcase New York City and move the bar forward in terms of market development for green infrastructure. We are now working to raise funds to implement these exciting projects. An Evening Networking and Business Development Cruise (October 6) A Green Infrastructure Charrette in Harlem (October 7 8) CITIESALIVE LOCAL HOST COMMITTEE MEMBERS Steven Peck, Co-Chair, Green Roofs for Healthy Cities Mark Morrison, Co-Chair, MKM Landscape Architecture Peter Lowitt, CitiesAlive Ambassador, Devens Enterprise Commission Melissa Daniels, Co-Chair, LHC Reception Plant Connection, Inc. Anthony Caggiano, Co-Chair, LHC Reception Plant Connection, Inc. Bill Foley ZinCo USA Glenn Johnson, Chair, Marketing ICONS marketing + media Kate Turney Twelve Gardens Ltd. Adrianna Weremchuk New York City Parks Department Robert Crauderueff, Co-Chair, Legacy Project Crauderueff & Associates, Inc. Dakota Pippins,, Co-Chair, Legacy Project Pippins Strategies Group Alan Burchell Urbanstrong Rebecca Cole Rebecca Cole GROWS George Pisegna The Horticultural Society of New York James Sable greenscreen Inger Staggs Yancey Brooklyn Greenroof, LLC Leslie Adatto Roof Explorer s Guide:101 New York City Rooftops Marion Yuen MYA Group Dwaine Lee Lawless Permaculture Adam Schatz New York Green Roofs Amy Falder New York Green Roofs Chris Brunner New York Green Roofs Jim Davidge Davidge Design Studio Marcia Kirkley Green-Blue Roofs LLC Amy Norquist Greensulate Sulman Usman Greensulate Annie Novak Growing Chefs James Golday Moss Golday Group, LLC Shino Tanikawa NYC Soil & Water Conservation District Vincent Javet Green Roofs for Healthy Cities 8

9 EVENING NETWORKING AND BUSINESS DEVELOPMENT CRUISE OF NEW YORK HARBOR ON PRIVATE YACHT OCTOBER 6 After a full day of programming on Tuesday October 6, 250 to 300 attendees will walk to the historic Brooklyn Landing on the East River and board a Water Taxi from Dumbo Brooklyn Pier 1 to the South Street Seaport across the East River. They will then board the Private Yacht Zephyr, pictured above at 7:30 and sail for 2 hours around the New York harbor until approximately 10:00 pm. There will be food and an open bar during the cruise. After the cruise, they will have the option of returning to Brooklyn by Water Taxi or visiting Manhattan and returning by taxi or subway on their own. EVENING CRUISE: SPONSORSHIP OPPORTUNITIES Bronze Supporter - $1,500: Benefits include two tickets to the cruise and logo recognition in the conference program. Silver Supporter - $2,500: Benefits include four tickets to the cruise and logo recognition in the program and in signage on the cruise. Gold Supporter - $5,000: Benefits include eight complimentary tickets and significant logo recognition. Gold supporters will receive one complimentary delegate pass to the CitiesAlive conference and printed materials in the delegate package. Platinum Supporter - $10,000: Benefits include 12 complimentary tickets and significant logo recognition. Platinum supporters will also be provided with two complimentary delegate passes to the CitiesAlive conference. Presenting Sponsor - $40,000: This provides an exclusive opportunity for you to be the sole supporter of the event. 20 complimentary passes to the evening cruise are included. Please make cheques payable to Green Roofs for Healthy Cities, or pay by credit card by contacting Tracy Jackson, (416) ext Mailing Address: See page 12. 9

10 HARLEM GREEN INFRASTRUCTURE DESIGN CHARRETTE OCTOBER 7 8 Before and after concept rendering for City of Philadelphia green infrastructure neighbourhood retrofit. Credit: City of Philadelphia Over the past year GRHC has worked to develop and pilot the Green Infrastructure Charrette program. This involves two main components identifying key neighbourhoods of 4 to 10 blocks in size that are in need of green infrastructure and then bringing together teams of volunteer design experts to re-envision them with green infrastructure. The second component involves subjecting these designs to a cost-benefit analysis to determine short and long term costs and benefits associated with the implementation of the ideas generated by the design teams. The Green Infrastructure Foundation is working in partnership with Robert Crauderfuff & Associates and the Canaan Baptist Church in Harlem to raise funds to conduct a Green Infrastructure Charrette in Harlem. This project will advance OneNYC poverty alleviation goals by developing partnerships with local workforce and business development organizations. We believe that sustainable green infrastructure can provide both economic opportunities and a better quality of life to our Harlem community - Deacon Russell of Canaan Baptist Church. The cost of conducting background research, organizing participants, facilitating the Charrette, preparing a final report and in phase II, conducting additional structural analysis on several proposals is approximately $50,

11 HARLEM CHARRETTE SPONSORSHIP OPPORTUNITIES Bronze Supporter - $1,500: Benefits include logo recognition in the conference program and the final report, participation for one during the Charrette, and a charitable tax receipt from the Caanan Baptist Church. Silver Supporter - $2,500: Benefits include logo recognition in the conference program report, participation for one during the Charrette, and a charitable tax receipt from the Caanan Baptist Church. Gold Supporter - $5,000: Benefits include logo recognition in the conference program and the final report participation for one during the Charrette, and a charitable tax receipt from the Caanan Baptist Church. Gold supporters will receive one complimentary delegate pass to the CitiesAlive conference and the ability to provide printed materials in the delegate package. Platinum Supporter - $10,000: Benefits include logo recognition in the conference program, participation for one during the Charrette, and a charitable tax receipt from the Caanan Baptist Church. Platinum supporters will also be provided with two complimentary delegate passes to the CitiesAlive conference. Presenting Sponsor - $50,000: This level of sponsorship provides exclusive benefits to the organization supporting the Harlem Charrette. Please make cheques payable to: Canaan Baptist Church of Christ. Contact Dakota Pippins, Project Manager, Canaan Baptist Church, Mailing Address: 132 West 116th Street New York, NY Current streetscape conditions in Harlem. Credit: Dakota Pippins. 11

12 CONFERENCE HOTEL The conference will take place from Monday October 5, 2015 to Wednesday October 7, 2015 at the New York Marriott at the Brooklyn Bridge in Brooklyn Heights, one of the most diverse and charming neighbourhoods in New York City. Come early and enjoy a weekend in New York before the conference. CUSTOM SPONSORSHIP PACKAGES AND EXHIBITOR / TRADE SHOW PACKAGES ARE ALSO AVAILABLE To secure your sponsorship and book a premium trade show booth today, please contact: Steven Peck Green Roofs for Healthy Cities E: T: x 233 CITIESALIVE IS PRESENTED BY GREEN ROOFS FOR HEALTHY CITIES Green Roofs for Healthy Cities - North America Inc. is a rapidly growing not-for-profit industry association working to promote the industry throughout North America. In 2004, Green Roofs for Healthy Cities became a formal industry association registered as a not-for-profit 501(c) (6). Green Roofs for Healthy Cities mission is to develop and protect the market by increasing the awareness of the economic, social and environmental benefits of green roofs, green walls, and other forms of living architecture through education, advocacy, professional development and celebrations of excellence. Although the current market does not value many of the tangible public and private benefits of green roofs and walls to their full potential, we are striving to facilitate changes that will bring these technologies to the forefront of high performance restorative green building design, implementation and maintenance. The development of the green roof and wall market requires that we: Research the public and private building and community-wide benefits of green roofs and walls in various cities and climate zones across North America. Develop and provide value added products and services to our membership base. Engage a wide variety of stakeholders and educate the general public on the many social, economic and environmental benefits of green infrastructure. Establish cost effective public policies to recognize the public benefits and fund the widespread implementation of green infrastructure thereby helping to reduce the higher upfront capital costs associated with green roof and wall technologies. Develop professional training and accreditation courses to facilitate excellence in green roof and wall design, implementation and maintenance. Facilitate the international exchange of information on policies, products, science and research. Green Roofs for Healthy Cities 406 King Street East Toronto, ON M5A 1L4 tel / fax

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