ABOUT III POINTS MUSIC, ART & TECHNOLOGY FESTIVAL

Transcription

1 2016 OCTOBER 7-9

2 ABOUT III POINTS MUSIC, ART & TECHNOLOGY FESTIVAL III Points Music, Art & Technology Festival is a three-day living installation aimed at shedding light on Miami s talented local acts, vendors, artists, thinkers, dreamers, doers and idea people. III Points constructs a line-up of cutting edge international performances alongside our homegrown talent. III Points makes its home in Wynwood, the rising star of Miami s modern, artistic urban development. Over the three days Wynwood is home to panels, showcases, demos, BBQs, parties, lecturers, gallery shows, street installations, and a fully-immersive 5 stage main grounds. III Points Festival 2015 Photo by Jason Koerner

3 III POINTS 2016 LINE UP

4 III POINTS BY THE NUMBERS venues 65 musical acts 4,500 attendees 59 million media impressions stages 85 musical acts 15,000 attendees 90 million media impressions stages 136 musical acts 20,000 attendees 100 million media impressions III Points Festival 2015 All Photos by Jason Koerner

5 III POINTS 2015 AUDIENCE DEMOGRAPHICS 14% 5% 81% AGE % % 45+ 5% 2.5% 42.5% 55% GENDER Female 42.5% Male 55% Declined to Respond 2.5% Data retrieved from III Points 2015 RFID wristband registrations

6 III POINTS 2015 PRESS If you can vibe off the energy of 10,000 young-at-heart youthful spirited unbelievably beautiful and glamorous boys and girls in the most stylish of now s -- if you can hang with that-- you re down with III points. - Huffington Post The City of Miami hosts over-the-top, world-renowned events like Miami Music Week, Ultra Music Festival and Art Basel, but it s hard to beat the effortlessly cool vibe of III Points Festival. - Dancing Astronaut With the announcement of its 2015 lineup, Miami s III Points Festival has delivered a standout gem in a sea of all too predictably-stacked summer rosters - Beatport III Points not only outdid itself, it outdid its well-established counterparts - Thump

7 PREVIOUS SPONSOR ACTIVATIONS

8 PREVIOUS SPONSORS

9 2016 TITLE SPONSORSHIP PACKAGE RIGHTS, MARKS, AND EXCLUSIVITY: Company name included with the III Points Logo: Presented by YOUR COMPANY. Rights to the III Points property mark and logo in pre-approved advertising, marketing, packaging material and co-branded promotions. Presenting Sponsor recognition/logo on all media (print, internet/social media). Presenting Sponsor recognition/logo on all printed materials (flyers, brochures, tickets, posters, billboard, street banners and festival guide). Presenting Sponsorship recognition/logo on III Points website with link to sponsor s website. Inclusion in all III Points public relations outreach. Inclusion in talent VIP Bag. Inclusion in Social Media and Viral Video Campaign. ON-SITE ENTITLEMENTS: Customized unique consumer experience live on festival grounds for the duration of three-day festival (branded art installations, experiential marketing footprint, demonstrations, product integration, etc.). On-site promotional opportunities as developed between sponsor and III Points, including: giveaways, contest, recognitions, in-store bounce backs. HOSPITALITY: Fifty (50) passes for sponsor/corporate clients to the III Points weekend. Access to Backstage tent at III Points. Twenty (20) invitations and tickets for entry into Backstage area. Forty (40) Custom III Points T-Shirts. Twenty (20) parking passes. RIGHT OF FIRST REFUSAL FOR III POINTS 2017

10 2016 STAGE SPONSORSHIP PACKAGES FOR ANY OF OUR MAIN STAGES: Mainframe (main festival stage) Sector 3 (art installation and outdoor stage) White Hole III Points 2016 (outdoor techno stage) RIGHTS, MARKS, AND EXCLUSIVITY: Opportunity to brand stage for 1-3 nights. Company name included in all places where stage name is mentioned, ie: Mainframe Presented by YOUR COMPANY. Designation on III Points Festival Map & App Limited rights to the III Points property mark and logo in pre-approved advertising, marketing, packaging material and co-branded promotions. Stage Sponsor recognition/logo on all media (cable TV, print, internet/social media, print media and radio) before, during, and after the event, whenever stage is mentioned. Stage Sponsor recognition/logo on all printed materials (flyers, brochures, tickets, posters, bill inserts, street banners and festival guide) before during and after the event, whenever stage is mentioned. Stage Sponsorship recognition/logo on III Points website, where stages listed, with link to sponsor s website. Inclusion in all III Points public relations outreach. Inclusion in talent VIP Bag if applicable. Inclusion in Social Media and Viral Video Campaign. ON-SITE ENTITLEMENTS: Stage signage: Company logo event signage tastefully placed on the stage being sponsored in such a way that fits and flows with the aesthetic of the stage. Customized unique consumer experience to live at and around the sponsored stage for the duration of 3 day festival (branded art installations, performance art, demonstrations, product integration, etc.). On-site promotional opportunities as developed between sponsor and III Points, including: giveaways, contest, recognitions, in-store bounce backs. HOSPITALITY: Twenty (20) passes for sponsor/corporate clients to the III Points weekend. Access to the Backstage area of the Sponsored Stage for up to 10 people. Twenty (20) Custom III Points T-Shirts. Ten (10) parking passes.

11 2016 SPIRITS/BEER/ENERGY DRINK SPONSORSHIP PACKAGES CATEGORY EXCLUSIVITY VODKA - SOLD Exclusive sale of brand at all festival main grounds bars. Possibility of enacting 1 creative on ground activation that leads to unique interaction between the brand and festival goers. Creative POS branding integration at one bar. Inclusion in all III Points Collateral. Inclusion in all ad and social media campaigns leading up to the III Points Weekend. Inclusion in festival map guide. Ten (10) passes for sponsor/corporate clients to the III Points Events. BEER SPONSOR SOLD Exclusive sale of brand at all festival main grounds bars. Beer Garden draft beer Opportunity to create on ground activation that leads to unique interaction between the brand and festival-goers. Creative POS branding integration at one bar. Inclusion in all III Points Collateral. Inclusion in all ad and social media campaigns leading up to the III Points Weekend. Inclusion in festival map guide. Ten (10) passes for sponsor/corporate clients to the III Points Events. ENERGY DRINK SPONSOR SOLD Exclusive sale of brand at all festival main grounds bars. Possibility of enacting 1 creative on ground activation that leads to unique interaction between the brand and festival-goers. Creative POS branding integration at one bar. Inclusion in all III Points Collateral. Inclusion in all ad and social media campaigns leading up to the III Points Weekend. Inclusion in festival map guide. Ten (10) passes for sponsor/corporate clients to the III Points Events.

12 2016 TECH SPONSORSHIP PACKAGE RIGHTS, MARKS, AND EXCLUSIVITY Company name included with the III Points Logo: Presented by YOUR COMPANY. Rights to the III Points property mark and logo in pre-approved advertising, marketing, packaging material and co-branded promotions. Sponsor recognition/logo on all media ( print, internet/social media, print media). Sponsor recognition/logo on all printed materials (flyers, brochures, tickets, posters, billboard, street banners and festival guide. Presenting Sponsor recognition/logo on III Points website with link to sponsors website. Inclusion in all III Points public relations outreach. Inclusion in talent VIP Bag. Inclusion in Social Media and Viral Video Campaign. ON-SITE ENTITLEMENTS Event signage: company logo event signage located at all main stages including: Mainframe, Mindmelt, Sector3, and Warehouse stage. Signage also located at following locations: Back Stage Talent Tent, Satellite Events, Entryway, and Festival Grounds. Use of the sponsoring technology through main festival grounds and activations depending on the technology. Curation of tech demonstrations. Specialized integration of tech into interactive consumer experience live on festival grounds for the duration of 3 day festival. On-site promotional opportunities as developed between sponsor and III Points, including giveaways, contest, recognitions, in store bounce backs. Inclusion in all tech activations off grounds throughout the 3 days. HOSPITALITY Fifty (50) passes for sponsor/corporate clients to the III Points weekend. Access to Backstage tent at III Points. Twenty (20) invitations and tickets for entry into Backstage Tent. Forty (40) Custom III Points T-Shirts Twenty (20) parking passes. RIGHT OF FIRST REFUSAL FOR III POINTS 2017

13 2016 SPONSORSHIP ADD-ON PACKAGES Any of the following packages can be added to the overall package for an additional cost. UBER LIVE Activated at Coachella, Lollapalooza and Austin City Limits Uber Live presented by YOUR COMPANY Mobile stage Added tab to the Uber bottom bar on the app People request a mobile stage to come to them like they would a normal Uber while within the proximity of the festival grounds. In Wynwood and adjoining neighborhoods Mobile stage features reknowned artists that are in line with our lineup or part of our lineup PHHHOTO Coolest, fastest and best looking social media platform on the market today 100% optimized for social sharing to get best return for the investment 80% of the PHHHotos taken at the event will be shared on at least one social network Only photobooth that has integrated GIF sharing to Instagram The entire experience can be white-labelled to match the look and feel of your brand PHHHoto has been featured at parties/ events by all of the following: Nike, American Express, Ray Ban, Hilton Hotels, Time Magazine, Beats Music, Red Bull, amongst others Includes: Custom watermark, dedicated web gallery, and sharing to all social media outlets; Delivery, setup, and tear down Potential to custom brand the dedicated gallery Potential to project gallery onto event wall or other surface (projector and power not included) Link for sample gallery

14 2016 SPONSORSHIP ADD-ON PACKAGES Any of the following packages can be added to the overall package for an additional cost. OFFICIAL FESTIVAL WRISTBAND SPONSOR This is an opportunity to participate in a fan engagement system that centralizes fan data collection and connects your brand to the physical and digital worlds through integrated social media, mobile and RFID technology. The festival wristband is mandatory for entrance into the festival and every festival attendee will be required to register. There is an option for co-branding opportunities on the actual wristband and/or the RFID entry points. Logo on: all festival wristbands which every attendee will be required to wear for entry, RFID barriers and entryways, all III Points Collateral Access to database of festival attendees BRIGHTBOX CHARGING STATIONS Connect your brand to the best-in-class secure mobile device charging amenity Promote your company with customized touch screen and video content, branded stand, and key card options Create multiple positive brand impressions and enhance customer relationships Brightboxes will be placed in strategic high traffic areas with high visibility

15 CONTACT Erica Freshman