MAKE AN IMPRESSION CHICAGO DENTAL SOCIETY. 151st MIDWINTER MEETING FEBRUARY 25 27, 2016 BECOME A M I D WI NTE R M EE TI NG SP O NS OR

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1 MAKE AN IMPRESSION BECOME A M I D WI NTE R M EE TI NG SP O NS OR CHICAGO DENTAL SOCIETY 151st MIDWINTER MEETING FEBRUARY 25 27, 2016

2 GRAB THEIR ATTENTION Competition is fierce. Make sure attendees know your company is here. CDS can help you gain a competitive advantage and place your message in front of your customers before they even enter the Exhibit Hall. Maximize your company s visibility and drive traffic to your booth by becoming a Midwinter Meeting sponsor. CDS offers a variety of sponsorship opportunities to fit your budget and help make your exhibition a success. CALL TODAY! Lisa Girardi, Director of Exhibit Services, lgirardi@cds.org. Sponsorship opportunities Banners and Signage Courses and Speakers Entertainment and Special Events Food Venues and Materials General Locations Hotels Printed Materials Shuttle Buses Sponsors stand out Participate as a Midwinter Meeting sponsor and earn: Recognition in the Exhibit Hall floor plan at (includes logo, press releases, coupon, product information and more) Recognition in Midwinter Meeting publications A special CDS Sponsorship ribbon for your booth Your name on Column Wrap signs listing the names of all sponsors Corporate Sponsorship Recognition In acknowledgement of corporate sponsorship funding, CDS can recognize either that the corporation itself has funded a particular service (or that one or more of the corporation s product lines have funded the service). CDS reserves the right, in its sole discretion, to decide whether a product or product line is an appropriate candidate for corporate sponsorship funding. In addition, CDS decides all matters of appropriateness and professional integrity. The CDS Sponsorship Committee determines all other requests for recognition. Plan for success Trade Show News Network named the Chicago Dental Society Midwinter Meeting to its 2014 list of the Top 250 Trade Shows in the United States. The list ranks trade shows by ne t square footage. The Chicago Dental Society s Midwinter Meeting ranks #133, with 168,760 square feet, 637 exhibitors, and more than 21,000 attendees.

3 BANNERS AND SIGNAGE Banners (Fees include production and labor costs) Banners are located throughout the McCormick Place West Building leading to the Registration Area, classrooms, the Exhibit Hall and restaurants. Sponsorship fees and dimensions: Concourse Banner Rectangle: $10,200 each (6 x 15, 15 locations) Concourse Banner Square: $17,200 each (15 x 15, double-sided, six locations) Elevator Banner: $11,000 (7 x 10, one location) Exhibit Hall Wall Banner: $15,000 each (10 x 10, four locations) Exhibit Hall Aisle Banners: $65,000 exclusive sponsorship (60 x 30, double-sided, sponsor may select up to two different images, 24 locations) Main Escalator/Staircase Banner: $13,000 each (6 x 40, two locations) Restaurant Banner: $15,000 (7 x 20, single-sided, one location above W375AB) Restaurant Banner Exhibit Hall: $13,500 each (15 x 15, two locations) Restaurant Banner Exhibit Hall Staircase: $14,000 (3 x 15, two locations) Artwork deadline: January 15 Concourse Banner Square: 15 x 15 Main Escalator/Staircase Banner: 6 x 40 Concourse Banner Rectangle: 6 x 15 Restaurant Banner Exhibit Hall: 15 x 15 Exhibit Hall Aisle Banners Exclusive Sponsorship: 60 x 30

4 Column Wrap Signs Six positions available in the Level 3 Concourse near the General Registration area. NARROW COLUMN WRAP Sponsorship fee: One panel: $6,000 Two panels: $4,500 per panel Three panels: $3,500 per panel Four panels: $3,000 per panel Dimensions: 111 tall x 48 wide Artwork deadline: January 15 Escalator Handrails Two main escalator banks lead up to the Concourse. Sponsorship fee: $50,000 per escalator bank Dimensions: 6 wide x 6 long (Top viewing area: 2.35 ; Side viewing area: 1.18 ) Escalator and Staircase Signage and Runners Add your message to the glass dividers and runners between the main escalators connecting to the Concourse. WIDE COLUMN WRAP Sponsorship fee: One panel: $7,000 Two panels: $4,500 per panel Three panels: $4,000 per panel Four panels: $3,500 per panel Dimensions: 111 tall x 77 7/16 wide Artwork deadline: January 15 ESCALATOR RUNNERS (Three escalators) Sponsorship fee: One escalator: $30,000 Two escalators: $20,000 each escalator Three escalators: $15,000 each escalator STAIRCASE SIGNAGE (Between Levels 2 and 3) Sponsorship fee: $20,000

5 Meter Panels Lecture Corridor Meter panels are frameless and freestanding. Locations include the Course Room Corridors (Level 1 East, Level 1 West and Level 4) and near the Shuttle Bus corridors on Level 1. Sponsorship fee: $2,750 per panel Dimensions: 96 tall x 38 wide, single-sided. No bleed. Artwork deadline: February 3 Number of meter panels: 30 Carpet Logos Promote your brand on carpet graphics at the entrances to the Exhibit Hall. Sponsorship fee: One location: $13,500 Two locations: $18,500 Dimensions: 9 x 9 Online Exhibit Hall Floor Plan Logo The CDS website generated more than 414,500 page views from more than 99,000 visitors for the 2015 Midwinter Meeting between the start of registration (November 3) and the end of the meeting (February 28). Make your booth stand out on the map. Add your logo to the online Exhibit Hall Floor Plan. View the floor plan at on.cds.org/2015logoex. Sponsorship fee: $1,000 Window Clings *NEW FOR 2016* Let attendees know where you are as they enter McCormick Place by adding your logo and branding message to window clings on convention center doors and windows. Sponsorship fee: 1-5 window clings: $2,000 each 6-10 window clings: $1,350 each window clings: $950 each

6 COURSES AND SPEAKERS This sponsorship includes recognition in Midwinter Meeting publications and app, classroom signage and the course description listed on the registration website. ENTERTAINMENT AND SPECIAL EVENTS Opening Session Thursday, February 25 Featured performer to be announced. For details on the courses available for sponsorship, contact Dr. Ted Borris, CDS Director of Scientific Programs at or Some of our sponsored speakers for the 2016 Midwinter Meeting include: Exclusive Headline Entertainment Sponsorship The sponsor will have its company logo or brand message placed on two IMAG screens flanking the stage. The sponsoring company logo and/or brand message will appear on all promotional materials for the event and on the event tickets. The sponsor receives 10 complimentary tickets to the reception and event. Sponsorship fee: $50,000 Artwork deadline: February 3 Expected attendance: 600 Lee Ann Brady Newton Fahl Jr. Pascal Magne Clifford Ruddle Exclusive Opening Session Reception Sponsorship The sponsor will have its company logo on tent cards placed on all tables in the reception area, as well as on all promotional materials for the event. The sponsor may also provide literature in the reception area. The sponsor receives five complimentary tickets to the reception and event. Sponsorship fee: $15,000 Artwork deadline: February 3

7 Hygienists Reception Thursday, February 25 *NEW FOR 2016* 4:30 p.m. - 6 p.m., Level 2 Restaurant Dental hygienists have a lot of input into what supplies the office purchases. Connect with them directly through your participation. This sponsorship includes company recognition on table tent cards, signage, promotional materials and tickets for this event. The sponsor s name will be listed in the Midwinter Meeting program and on the on-site Sponsors Wall. The sponsor s logo will be embedded in the digital Exhibit Hall Floor Plan. Sponsors receive five complimentary tickets to the event and are provided with a table to display literature. Sponsorship fee: $1,000 - $5,000 Expected attendance: 250 FOOD VENUES AND MATERIALS Beverage/Snack Carts Snack carts are placed near the Registration Area and in the Exhibit Hall. Sponsorship includes company message on signage by the cart, napkins and/or cups (depending upon the cart). Sponsorship fee: Starting at $6,500 New Dentists Reception Friday, February 26 4:30 p.m. - 6 p.m., Level 2 Restaurant Establish a relationship with dentists as they begin their careers. This sponsorship includes your company logo or brand message placed on table tent cards, signage, promotional materials and tickets for this event. The sponsor s name will be listed in the Midwinter Meeting program and on the on-site Sponsors Wall. In addition, the sponsor s logo will be embedded in the digital Exhibit Hall Floor Plan. Sponsors receive five complimentary tickets to the event and are provided with a table to display literature. Sponsorship fee: $1,000 - $5,000 Expected attendance: 250 Hot Beverage Cup Sleeves Add your message to the hot beverage cup sleeves. Sleeves are dispensed at all McCormick Place West Building restaurants, the Overlook Café and carts supplying hot beverages (excluding the fixed Starbucks location). Sponsorship fee: $15,000

8 Overlook Café Exhibit Hall Conveniently located in the Exhibit Hall, the Overlook Café seats up to 600. Tell attendees to drop in to your booth by placing your brand on the table covers, tent cards and two banners around the café. Sponsorship fee: $40,000 Add your message to: Napkins: $9,000 Cups: $15,000 Restaurant Pavilion Skyline Ballroom AB The Restaurant Pavilion Skyline Ballroom AB seats more than 3,500. Attendees gather here for breakfast and lunch between going to their classrooms and the Exhibit Hall. The sponsor s name and booth number will be displayed at each entrance, and on tent cards (one per table), hanging signage in the restaurant, and free-standing signage around the pavilion. Sponsorship fee: $15,000 Add your message to: Table Top Covers: $500 per table Napkins: $7,500 Cups: $10,000 Water Coolers There are 25 water coolers conveniently located in the attendee lounges, Exhibit Hall and General Registration Area. Place your brand on hoods covering the water coolers. Sponsorship fee: $20,000

9 GENERAL LOCATIONS Boarding Pass Printing Station For the convenience of our attendees flying out of O Hare or Midway airports, a Boarding Pass Printing Station is provided in the General Registration Area. Don t let them leave without visiting your booth. Sponsorship fee: $7,500 (Includes sponsor s logo as screen saver and signage) CE Verification Stations Attendees print their CE certificates as proof to their respective authorities. The CE Verification Stations are located in the General Registration Area just outside the Exhibit Hall. Include your name, logo and/or product message on the CE forms and on signage over the area. Includes one complimentary single-sided meter panel (a $2,750 value). Sponsorship fee: $25,000 (exclusive) Dimensions: Contact CDS for details. Exhibitor Locators A valuable resource, the Exhibitor Locator features a final listing of all exhibitors and their booth locations. The Exhibitor Locator includes the sponsor s logo on the panels. In addition, the company s booth will be highlighted to draw attention to its location. Sponsorship fee: $7,500 per location Artwork deadline: February 3 Number of exhibitor locators: 2 Hand Sanitizer Stations When meeting new people and shaking a lot of hands, everyone appreciates access to antibacterial hand sanitizers located throughout McCormick Place. Sponsorship includes four hand sanitizer stations located in high traffic areas. Sponsor recognition signage will be placed next to each hand sanitizer station. Sponsorship fee: $35,000 Dimensions: Contact CDS for details.

10 Internet Stations Place your brand on the screen saver and on signage over the area. Sponsorship includes one complimentary single-sided meter panel (a $2,500 value). Sponsorship fee: $20,000 (exclusive) Dimensions: Contact CDS for details. Lecture Room Digital Panels Digital panels located outside each classroom identify the schedule for each day. Add your brand to these panels for all three days. Each panel is a frameless, freestanding 42 plasma screen. There are 38 panels available. Sponsorship fee: $2,000 per panel Artwork deadline: February 3 New Product Digital Showcase The New Product Digital Showcase allows exhibitors the opportunity to showcase their products beyond their booth. Broadcast your products on large flat screen TVs located throughout the McCormick Place West Building. Sponsorship fee: $1,250 per product Artwork deadline: February 3 On-Site Publications Bins More than half of our attendees pick up a copy of the Official Program. Grab their attention as they grab our Official Program to find their course rooms. Display your company name, logo and booth number on the bins that hold these publications. There are multiple bin locations in high-traffic areas throughout the Mc- Cormick Place West Building. Sponsorship fee: $1,500 WiFi in the Exhibit Hall and Course Rooms Connect with our attendees as they stay connected by sponsoring WiFi in the Exhibit Hall and course rooms. The sponsor will be recognized on signage at McCormick Place West, as well as on the mobile devices using WiFi. Sponsorship fee: $60,000

11 HOTELS Hotel Room Keycards CDS has contracted with 15 hotels which block out more than 7,000 individual rooms that translate to over 15,000 total room nights. Promote your company s participation to the attendees staying at the Midwinter Meeting room block properties by placing your company logo on their hotel room key cards. One sponsor per hotel. Each hotel maintains the right to approve all artwork on keycards. Participating hotels: Allerton, Blackstone, Chicago Hilton and Towers, Conrad Chicago, Courtyard by Marriott, Fairmont Chicago Hotel, Hilton Palmer House, Hyatt Regency Chicago on the Riverwalk (MWM headquarters), Hyatt Regency McCormick Place, InterContinental Chicago, Loews Chicago Hotel, Omni Chicago Hotel, Marriott Chicago Downtown, Renaissance Chicago, Sheraton Chicago Hotel and Towers, Swissôtel Chicago and Westin River North. Sponsorship fee: $8,500 (includes production and labor) In-Guest Room TV Advertising fee: $8,000 per day per participating hotel In-Hotel Lobby/Elevator TV Advertising fee: $10,000 per day, per participating hotel

12 PRINTED MATERIALS Badge Holder Lanyard Show up in attendees photos simply by printing your logo on colorful lanyard fabric. Lanyards are mailed in advance to all pre-registered attendees and distributed to all on-site registrants (exhibiting personnel not included). Sponsorship fee: $22,000 (sponsor provides individually poly-bagged lanyards bulldog clip no swivel option preferred) Materials deadline: October 1 Expected distribution: 25,000 CDS AdPak CDS mails the AdPak to all pre-registered attendees starting February 3. More than 85% of attendees preregister. Announce your participation with your message in the CDS AdPak. Space is limited to 12 inserts. Insert fee: $1,250 per insert (sponsor provides inserts) Dimensions: 4 x 6 Materials deadline: December 15 Expected distribution: 16,000 Lecture Notepads CDS distributes notepads at Tote Bag Pick-up locations in the Exhibit Hall. Sponsorship fee: $3,000 (sponsor provides notepads) Materials deadline: February 3 Expected distribution: 20,000 Literature & Sample Distribution Place your literature or samples in the Tote Bags distributed in the Exhibit Hall. Sponsorship fee: $5,500 (sponsor provides materials) Materials deadline: February 3 Expected distribution: 20,000 Pens Pens are provided at Tote Bag Pick-up locations and Information Kiosks. Sponsorship fee: $2,500 (sponsor provides pens) Materials deadline: February 3 Expected distribution: 20,000

13 Registration and Credentials Envelopes Registration materials are mailed November 2 - January 31. Gain exposure ahead of the meeting by including your brand or message on stickers affixed to each envelope. Sponsor may also supply a postcard for inclusion with the registration materials. Sponsorship fee: $35,000 (no sponsor accepted after September 1, due to print deadline). Dimensions for sticker: x Artwork deadline for sticker: August 15 Dimensions for postcard: 4 x 6 (sponsor provides materials) Materials deadline for postcard: October 1 Expected distribution: 20,000 Tote Bags This keepsake is a great way to continue promoting your message to attendees long after the Midwinter Meeting. The sponsor s name and booth location are printed on the tote bag redemption ticket included with each registration. Sponsorship fee: Exclusive sponsorship: $35,000 Co-sponsorship: $7,500 per sponsor (limit 6) Materials deadline: February 3

14 SHUTTLE BUSES More than 90 buses service the Midwinter Meeting hotels. Your advertising message will be seen by the thousands of dental professionals who use the service. Each coach allows for exterior signage as well as individual headrests. Shuttle Bus Signs Sponsor provides Shuttle Signs made of durable 3M [86-40] materials. Sponsorship fees: 1-5 buses: $4,750 per bus 6-10 buses: $3,750 per bus buses: $3,250 per bus 16+ buses: $1,750 per bus Dimensions: 24 tall x 66 wide Materials deadline: February 3 Shuttle Bus Headrests Sponsor provides headrest wraps. Sponsorship fees: 1-5 buses: $1,750 per bus 6-10 buses: $1,350 per bus buses: $1,200 per bus 16+ buses: $950 per bus Dimensions: 9.5 tall x wide (must stretch to 4.25 deep to fit over the headrest of each passenger seat) Materials deadline: February 3 Headrests: 45 per coach Shuttle Vision Call for a quote.

15 ARTWORK SUBMISSION Send only high-resolution PDF, TIF or EPS files. Do not submit files created using Microsoft Word, Excel, PowerPoint or Publisher. Signage will be printed as CMYK unless spot colors are specified by the sponsor. A color proof must be supplied whenever spot colors are specified. Spot colors printed as CMYK are not guaranteed to match the specified PMS color. Banners, Signs, Meter Panels and Column Wraps Minimum requirements For original artwork (such as logos): 300 dpi resolution at a size of 8 x 10 (higher resolution files are acceptable). For final artwork to be reproduced as provided: 100 dpi resolution at the actual output size for finished products. Include at least.125 bleed on all sides in addition to the dimensions provided. When submitting vector art, be sure to convert all fonts to outlines or paths. Files smaller than 7 MB can be ed to Lisa Girardi at lgirardi@cds.org. Large files for banners and signage may be sent directly to Freeman, the official Midwinter Meeting contractor. Contact Lisa Girardi for the Freeman FTP site login information at or lgirardi@cds.org. If you send files on disc, be sure to include a printed proof and ship to: Chicago Dental Society Lisa Girardi 401 N Michigan Ave., Suite 200 Chicago, IL Hotel Keycards Minimum requirements If created in Photoshop, submit layered CMYK files. The resolution should be 300 dpi at actual size Do not send low resolution (72 dpi) images downloaded from a website. When submitting vector art, be sure to convert all fonts to outlines or paths. All type should be a minimum of 6 points. Reversed type should be at least 8 points to be legible. Any bleed should extend at least.0625 beyond the edge of the card Keep all non-bleed elements (logos, essential text, etc) at least 1/8 inside all edges of the keycard. All rules and outlines should be.5 points or greater.

16 CHICAGO DENTAL SOCIETY 401 N. Michigan Ave. Suite 200 Chicago, IL