IPG 30TH ANNIVERSARY CONFERENCE & BUYING SHOW

Transcription

1 IPG 30TH ANNIVERSARY CONFERENCE & BUYING SHOW 2016 SPONSORSHIP PACKAGE Julie Pelletier Independent Pool Group T #261

2 Mission - The Independent Pool Group ( IPG ) Annual Conference and Buying Show exists to bring specialty luxury retailers in the Pool and Hot Tub Industry together with premier manufacturers and distributors in order to network, learn about the latest business and product trends, as well as make their purchases for the following year. Goals of the conference Promote supplier/manufacturer products during our Buying Show. Provide partner companies the opportunity to engage conference attendees by means of interactive sponsorships. Provide professional product and business education opportunities. Offer an in person environment for members and suppliers to provide feedback to IPG regarding ongoing projects. Strengthen networking and interaction between all members and suppliers by hosting various socials. Showcase 2016 IPG Award winners amongst their peers. History of IPG and its Conference: The Independent Pool Group Inc. ( IPG ) is The Premiere buying group in the Canadian Pool and Hot Tub Industry. For 30 years, we have represented independent retailers across Canada offering support and assistance in marketing, merchandising, training and retail development. Our Conference and Buying Show has grown exponentially over the years, doubling its number of exhibitors and increasing the overall number of attendees, tipping the scale at 350 people and over 70 exhibitors. A privately run event since the early 1990 s, our conference has expanded from a one-day meeting and table-top show to a 4-day event including training seminars; member meetings; Trade and Buying Shows as well as socials that are always fun to remember. Over the years, we have held our Conferences in Toronto, Niagara Falls and Montreal.

3 Demographics of IPG Attendees: Members of IPG Pool and Hot Tub specialty retailers Male/Female yrs old Representing: Store owners Sales Executives Installers Technicians Industry: Retailers Suppliers/Manufacturers Sales Executives Designers Local, Provincial, National, North American Exhibitors: Pool and hot tub suppliers and manufacturers Male/Female years old Representing: Key Account Managers Leaders of the industry Products include: Swimming pools Hot tubs Swim Spas Pumps, filters Water treatment Safety Outdoor furnishings BBQs Tools Vehicles and Equipment Affiliates: Carecraft THE LARGEST Pool & Spa Buying Group in the U.S.

4 Why Partner with IPG? We are a well-established, professional buying group whose conference is set within an educational and lively environment, exclusive to IPG members and suppliers only - with a coast to coast reach, luxury appeal and sales-forward mentality. Gain exposure to highly successful business owners and professionals, seeking products and services to better their businesses; Potential for national sales opportunities across Canada and the U.S. in a unique industry; Opportunity for personal one-on-one contact with all of our attendees and exhibitors; Receive our contact lists for follow campaigns; and Build relationships with successful sales executives, business owners and decision makers in the luxury retail segment.

5 Highlights of Conference Bringing together the leading minds from multiple channels of the luxury products segment; Buying Show (20,000 Sq.Ft.) with over 70 exhibitors and 350 attendees; Training Program offered to members on the latest initiatives, products and trends; A Welcome Party focussed on maximizing networking opportunities; Fundraiser for Food Banks Canada; Our Infamous Gala Night a fun-filled night to celebrate a successful season; Awards handed out to outstanding IPG suppliers from the 2016 season; Member meeting highlighting new retail initiatives and products; Board of Directors Meeting; and Shareholder Meeting. Partner Benefits We offer a range of benefits to all of our sponsors to show appreciation in supporting our event. Depending on the sponsorship package chosen, benefits can include combinations of the following to provide greatest exposure and impact to the IPG Conference audience: Title Sponsorship; Recognition of sponsorship through various online channels event website, e-bulletins and social media; V.I.P treatment at Gala seats at the President s table, opportunity to address all attendees and exhibitors; Brand exposure throughout conference by use of various signage and banners, electronic advertising screens and audio announcements; Giveaways to all attendees; M.C. recognition at sponsored events; Prime tradeshow booth space; and Free tickets to social events. Event program ads; A thank you in the post-conference advertorial in the Pool and Spa Marketing magazine (industry magazine), thanking all sponsors and participation in the IPG Conference and Buying Show, mentioning the award winners, charity involvement, etc.

6 Prior to Event All mentions of event throughout all mediums will appear as follows: The 2016 IPG Conference Powered by YOUR COMPANY NAME. On our official event website both the homepage and supporting pages, corporate name recognition and link to your website; Logo and recognition of Title Sponsor on all conference e-bulletins to members and exhibitors; Announcement on our Facebook presence During Event Logo on IPG staff t-shirts, worn throughout the set-up of various events; Logo will appear on large welcome mat seen by all attendees and exhibitors as they enter the conference and registration area. Located at the base of the escalator. MC Recognition at all meetings; Up to two pop-up banners at event entrance as well as by the stage at our Training seminars and Attendee Assembly; Receive one Free 10 x10 booth in our Buying Show in a prime location near the entrance; At all meetings, your company logo on main screens, prior to event, during breaks, and between presenters; Company logo at entrance to the main event area; President s table at our Gala (up to 4 people); Opportunity to provide promotional items for all attendees and exhibitors; Company name/logo will appear on the front cover and within the 2016 Event Program; Full page colour ad included within 2016 Event Program; Logo will appear on badges - attendee and exhibitor, showcasing your involvement as Title Sponsor; Logo will appear at signage to tradeshow entrance; Logo and recognition of title sponsor at your booth; Logo will appear on all attendee and exhibitor badges; Your logo displayed on electronic screens for the duration of the 2016 IPG Conference. Recognition audio announcement throughout the Trade and Buying Shows.

7 After Event Recognition and BIG THANK YOU with your logo on: On event website for participation, support and generosity towards our 2016 Conference as Title Sponsor; Post event survey with your logo and recognition as Title Sponsor; E-bulletin to all attendees and exhibitors, with logo and company name in a banner; IPG s Facebook presence A thank you plaque in recognition of your participation; First right of refusal for the following year s Title Sponsorship; Title banner ad on retail website for 3 months; Post-conference thank you in the Pool and Spa Marketing Magazine (industry magazine).

8 Prior to Event Company logo featured on IPG Show website until the end of November Recognition of Gala / Cocktail Party Sponsorships acknowledged and promoted in conference e- bulletins to members and exhibitors; During Event Full page colour ad included within 2016 Event Program (4.5 wide x 7.5 high artwork provided by sponsor); Logo will appear on signage at tradeshow entrance; MC recognition at sponsored event; Sign recognition at sponsored event; Recognition of sponsorship level at your tradeshow booth; Company logo displayed on electronic screens for the duration of the 2016 IPG Conference. 2 EXTRA tickets for the IPG Gala; Welcome Party Sponsor Two minute speaking opportunity to address all attendees and exhibitors at the Gala dinner. Gala Sponsor Two minute speaking opportunity to address all attendees and exhibitors at the Wrap Up Cocktail Party; After Event BIG THANK YOU via: E-bulletin to all members and exhibitors for support and participation in our 2016 Conference; IPG s Facebook presence

9 Sole sponsor of all attendee and exhibitor event badges over the 4 day Conference and Buying Show. Company logo would appear on lanyards. Additional inclusions: Prior to Event Company logo featured on IPG Show website until the end of December During Event 1/4 page ad (2.25 wide x 3.75 high), highlighting your company logo within the 2016 Event Program (artwork provided by sponsor); Company name will appear on signage at tradeshow entrance; Company logo will appear on Lanyards and Swag Bags; Recognition of sponsorship level at your tradeshow booth; Company name displayed on electronic screens for the duration of the 2016 IPG Conference; 1 EXTRA ticket for the IPG Gala Event. After Event BIG THANK YOU via: E-bulletin to all members and exhibitors for support and participation in our 2016 Conference; IPG s Facebook presence

10 Co-branded presentation of Keynote Speaker at the IPG General Assembly. Additional inclusions: Prior to Event Company logo featured on IPG Show website until the end of December 2016; Company name co-branded in all pre-promotion (digital and print) references to the event. During Event 1/4 page ad (2.25 wide x 3.75 high), highlighting your company logo within the 2016 Event Program (artwork provided by sponsor); Company name will appear on signage at tradeshow entrance; Company name co-branded in all promotion (digital & print) references to the event; Recognition of sponsorship level at your tradeshow booth; Recognition of sponsorship onscreen during the keynote speaker address. Company name displayed on electronic screens for the duration of the 2016 IPG Conference; Company name will appear on all event badges attendee and exhibitor; 1 EXTRA ticket for the IPG Gala Event. After Event BIG THANK YOU via: E-bulletin to all members and exhibitors for support and participation in our 2016 Conference; IPG s Facebook presence

11 A co-branded presentation of the Trade Show breakfast as well as the Buying Show breakfast is available. Additional inclusions: Prior to Event Company name co-branded in all pre-promotion (digital & print) references to the event. Company logo featured on sponsor page until the end of December Recognition of sponsorship acknowledged and promoted in conference e-bulletins to members and exhibitors; During Event 1/2 page colour ad (4.5 wide x 3.75 high) included within 2016 Event Program (artwork provided by sponsor); Company name co-branded in all promotion (digital & print) references to the event; Logo will appear on signage at tradeshow entrance; Recognition of sponsorship level at your tradeshow booth; Recognition audio announcement during two day Buying Show; 1 EXTRA tickets for the IPG Gala. After Event BIG THANK YOU via: E-bulletin to all members and exhibitors for support and participation in our 2016 Conference; IPG s Facebook presence

12 A co-branded presentation of the Trade Show luncheon is available. Additional inclusions: Prior to Event Company logo featured on sponsor page until the end of December Recognition of sponsorship acknowledged and promoted in conference e-bulletins to members and exhibitors; Company name co-branded in all pre-promotion (digital & print) references to the event. During Event 1/2 page colour ad (4.5 wide x 3.75 high) included within 2016 Event Program (artwork provided by sponsor); Company name co-branded in all promotion (digital & print) references to the event; Logo will appear on signage at tradeshow entrance; Recognition of sponsorship level at your tradeshow booth; Recognition audio announcement during two day Buying Show; 1 EXTRA tickets for the IPG Gala. After Event BIG THANK YOU via: E-bulletin to all members and exhibitors for support and participation in our 2016 Conference; IPG s Facebook presence

13 Sponsor the translation services during the Attendee Meeting. Additional inclusions: Prior to Event Company logo featured on IPG Show website until the end of December During Event 1/4 page ad (2.25 wide x 3.75 high), highlighting your company logo within the 2016 Event Program (artwork provided by sponsor); Your company logo will appear at the headset pick up desk; Your company logo on a tent card at each table thanking you and the sponsor of the Translation Services; Company name will appear on signage at tradeshow entrance; Recognition of sponsorship level at your tradeshow booth; Recognition of sponsorship onscreen during the keynote speaker address. Company name displayed on electronic screens for the duration of the 2016 IPG Conference; 1 EXTRA ticket for the IPG Gala Event. After Event BIG THANK YOU via: E-bulletin to all members and exhibitors for support and participation in our 2016 Conference; IPG s Facebook presence

14 What s included in my booth space at the IPG Conference? We try to make participation in the IPG Show as easy as possible by including everything you need for one low price. For first-time exhibitors, we will also help you customize your booth needs in order to display and promote your product(s) to their fullest. Included in your investment is: One booth space Carpeting in your booth 8 High back wall drape 3 high side rail drape 6 skirted table 2 chairs Waste basket Breakfast and Lunch for two people at the Booking Show Entrance for two people to our Gala Event Entrance for two people to our Wrap Up Cocktail Party Electrical Requirements: any and all electrical requirements for your booth must be ordered in advance of the Buying Show. The order form can be found in the Freeman services guide on our conference website under the Exhibitor tab. For more information on how to become an exhibitor at the 2016 IPG Conference, as well as customize your booth to meet your needs, please contact Chanelle Gagné at admin@ipgcanada.com.