Süddeutsche Zeitung Digital Media September 2012

Transcription

1 Süddeutsche Zeitung Digital Media September 2012

2 Topics 1 Overview 2 Digital Portfolio 3 Pricelist 4 Specifications 5 Contact

3 Multiplatform-Journalism SZ Print Jetzt.de SZ Mobile jetzt Mobile SZ-Magazin.de Süddeutsche.de SZ Magazin SZ Digital SZ Magazin

4 Digital Media by Süddeutsche Zeitung Multiplatform-brand strategy and media diversity Jetzt.de Süddeutsche Zeitung, a multiplatform-brand SZ-Magazin.de Süddeutsche.de Süddeutsche Zeitung is the leading national quality daily. Consequently it is our own demand to also be a multi-platform brand. In order to transfer the excellence of the print edition into the digital age, we are constantly pushing the development of our digital portfolio. Media diversity SZ Mobile Jetzt Mobile SZ Digital SZ Magazin Our readers can choose between stationary internet, synchronized mobile browsers, as well as application offers in order to obtain the latest news. The ipad application SZ Digital sums up the diversity of our digital portfolio.

5 Online & Mobile

6 Monthly Brand Net Reach Süddeutsche.de Jetzt.de SZ-Magazin.de Jetzt.de 0,27 0,33 SZ-Magazin.de Süddeutsche.de Unique User Millions / Month 6,42 Source: AGOF Internet Facts

7 Süddeutsche.de Germany s leading quality newspaper website Up-to-date and top-quality journalism Our large correspondent network is a guarantee for fast news and in-depth analyses Less sensational journalism in comparison to its competitors, however more profound and reliable Süddeutsche.de is the best medium to reach your target group Journalism can be experienced through a comprehensive, multi-media format Süddeutsche.de one of the longest homepages Süddeutsche.de has one of the most multisided homepage among Germany s high quality news sites, where users can easily navigate through different sections. Homepage Length 11,850px

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9 No. 3 among high quality news sites - Süddeutsche.de Net reach comparison per month UU in Mio , , ,92 8,33 6,42 5,33 4 4,24 3,64 2 2,20 1,70 0 Source: AGOF Internet Facts

10 Süddeutsche.de: High quality news site National use and brand loyalty above average measured by homepage traffic Süddeutsche.de as a national news site AGOF Internet Facts & Destatis Süddeutsche.de Homepage with a share of 29% AGOF Internet Facts Reach-development in % from 2010 until mid 2012 based on million PIs Online/Mobile Source: own data (basis IVW Germany) Homepage Kultur Politik Sport München & Bayern Leben Auto Karriere Medien Reise Panorama Immobilienmarkt Digital Wirtschaft Geld Wissen Stellenmarkt 8,4 7,2 7,1 7,1 7,0 6,9 6,3 4,3 3,2 2,9 2,4 2,3 1,6 1,5 1,5 1, Jan 10 Jun 10 Online Nov 10 Apr 11 Sep 11 Mobile +38% +312% Feb 12 Jul Source: AGOF Internet Facts and Bundesamt der Statistik (Destatis) für Bevölkerungszahl der Bundesländer Federal Office of Statistics (Destatis) for population of the Federal States

11 Süddeutsche.de: High quality news site Gender, Age, Education and Income Süddeutsche.de: Gender distribution; a high proportion of men Süddeutsche.de: age structure. Süddeutsche.de user are highly educated. Share in % Affinity Women Share in % Affinity Share in % Affinity University degree A-Levels Secondary School At earliest legal level Men Süddeutsche.de user with high net income Share in % > < Affinity Source: AGOF Internet Facts

12 Advertising options on Süddeutsche.de Create your individual campaign to meet your targets Display Special Topics Advertorials Banner and Video Ads Special Topics Microsites and Customer Provided Content Standard positions Homepage & Ressorts Rotation Campaigns Targeting Video Advertising Mobile Ads Exclusive sponsoring for topics like CeBIT, IFA, green IT, Fashion, Christmas, Holiday Destinations, National and International Sports Events in 2012 Your advertorial comes with the look and feel of Süddeutsche.de. Furthermore you can use wallpaper and medium rectangle to push your advertorial.

13 Display campaign: An example Create your individual campaign to meet your targets Display Banner and Video Ads Standard positions Homepage & Ressorts Rotation Campaigns Targeting Video Advertising Mobile Ads

14 Special Topics: An example Create your individual campaign to meet your targets Special Topics Special Topics Skyscraper Exclusive sponsoring for topics like CeBIT, IFA, green IT, Fashion, Christmas, Holiday Destinations, National and International Sports Events in 2012 Medium Rectangle

15 Advertorial: An example Create your individual campaign to meet your targets Advertorials Microsites and customer provided content Your adv ertorial comes with the look and feel of Süddeutsche.de. Furthermore you can use wallpaper and medium rectangle to push your advertorial.

16 Süddeutsche.de mobile with strong growth Create your individual campaign to meet your targets Reach-development in % from 2010 until the end of end 2011 Graphic by Süddeutsche. Zeitung PIs / Month Mobile Browser free App paid App Jan 10 Apr 10 Jul 10 Okt 10 Jan 11 Apr 11 Jul 11 Okt 11 Jan 12 Apr 12 Jul 12

17 Communication Objectives Individual Answers Create your own campaign O M O M O Reach Rotation Selected Rotation Teaser Branding O Homepage-Event M SZ Digital ipad App T Special form of advertising O M O Web-TV & Video Ads M O M O M O M T Affinity Special Topics Sponsoring Targeting SZ Digital ipad App Information Microsite & Advertorial O M Mobile M Newsletter O SZ Digital ipad App T Dialog & Lead Microsite & Advertorial O M Competitions O M Performance* O M SZ Digital ipad App T O Online M Mobile T Tablet * Booking of click-volumes at the rate of a fixed cost-per-click

18 Tablet

19 SZ Digital

20 Süddeutsche Zeitung on the ipad Multimedia content and interactive elements More than the digital adaption of the print edition The Süddeutsche Zeitung ipad-app is more than just the digital adaptation of the print edition. It offers not only the accustomed up-todate reporting, but also exclusive photo spreads, video and audio articles. On the ipad the Süddeutsche Zeitung takes advantage of the strengths of the tablet device: Multimedia extras and interactive formats enrich the reading experience. Clients benefit from a highly attractive advertising environment.

21 Impressions Süddeutsche Zeitung on the ipad

22 Placement Options Advertising in SZ Digital ipad issues Section level Frontpage Display Ad Section Index Display Ad Article level Article Display Ad Article Display Ad The integration is displayed in the format 1/1 page (full page), accordingly ahead of the appropriate section (e. g. between the front sites of domestic politics and foreign affairs) within the section between the various articles.

23 SZ Magazin

24 The SZ Magazin on the ipad The story behind the pictures The ipad App offers advertising clients the possibility to reach SZ-Magazin s exclusive target group also via ipad. A SZ Magazin issue on the ipad offers a lot of variety. On top of all the print content published on Fridays, it contains a lot of additional information: Exclusive texts, photos, videos and blogs from the website. An independent editorial team designs an entire new content mix week by week. For the ipad readers, the reading experience already starts on Thursdays. Within 2 months 60,000 applications have been downloaded (February, 2012). The App makes use of the many advantages the ipad offers: multimedia extras, interactive formats and games enrich the reading. Companies and brands get the opportunity to use new, innovative communication options through creative and interactive multimedia elements. Besides linked images and integrable video content also HTML 5- advertsing formats are possible. The Application provides an utterly new reading adventure. Ad positioning: Currently there are three full page advertising displays, which can be positioned inbetween the different articles.

25 Placement Options Advertising in SZ Magazin ipad issues Placement: The integration is displayed in the format 1/1 page (full page), each between the articles. Fronpage Display Ad Article Display Ad

26 Mafo / Sep-12 / ak N:\Basics\Lae\2012\pptxls\ SZ_FAZ_Hbl_Print_LpA_Digital_Nutzerletzte4Wo_e_0712.pptx Decision-makers: cross-media performance of national dailies Total number of decision-makers in Germany Universe: 2,688,000 Süddeutsche Zeitung Frankfurter Allgemeine Handelsblatt Print readers per Digital** use within last 4 Print / Digital* net Print readers per Digital** use within last 4 Print / Digital* net Print readers per Digital** use within last 4 Print / Digital* net issue weeks issue weeks issue weeks * Net calculated with Print: readers per issue, Online/Smartphone/Tablet: use within last 4 weeks ** Net calculated with Online/Smartphone/Tablet: use within last 4 weeks Source: Leseranalyse Entscheidungsträger (LAE) 2012

27 Mafo / Sep-12 / ak N:\Basics\Lae\2012\pptxls\Crossmedia_printdigital_e_0712.pptx Süddeutsche Zeitung digital products also leading Total number of decision-makers in Germany Universe: 2,688,000 Online-Services Smartphone-App Tablet-App Use within last 4 weeks Use within last 4 weeks Use within last 4 weeks süddeutsche.de Süddeutsche Zeitung Süddeutsche Zeitung welt.de WELT MOBIL Die Welt faz.net F.A.Z F.A.Z. Die Zeitung handelsblatt.com Handelsblatt Financial Times D zeit.de VDI Nachrichten Handelsblatt ftd.de Die Zeit VDI Nachrichten vdi-nachrichten.com Financial Times D Die Zeit Source: Leseranalyse Entscheidungsträger (LAE) 2012

28 Rate Card Online & Mobile

29 Dual Online-Marketing with iq digital Our new Partner in 2012 The Süddeutsche Zeitung partners with iq digital, a subsidiary of the Handelsblatt Group (Dieter von Holtzbrinck, ZEIT, Wirtschaftswoche). The significant advantages: Premium sales partner with premium offerings Journalistic combinatorics with the ZEIT Online & Handelsblatt Sales power of the B2B segment Source: Media_ html

30 Süddeutsche.de Rate Card Süddeutsche Zeitung and iq digital - CPM figures A Section B Section (Themes: Finance, Money, Economy, Companies) iq Target Süddeutsche.de iq Target network ROS on Süddeutsche.de Channel Ad format Wallpaper Halfpage ad Pushdown ad SideKick ad Network ROS Wrapper ad MPU Skyscraper Leaderbord (Flash) layer + reminder (Flash) Layer Textlink / Teaser Sponsoring Banner 18 Ad bundle (Superbanner, Medium Rectangle, Skyscraper) Expandable video ad Volume discounts 2012* From annual gross booking volume of Discount in % ,0% ,0% ,0% ,5% ,0% ,5% ,0% Please find our complete rate card on * Basis: total client gross volume with iq digital, cumulative, no rebates. All prices effective 04/2012 and plus VAT. Older rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh (viewable at: apply.

31 Süddeutsche.de Fixed Rates (1/2) Price level Advertising Medium Ad Placement/ period Als per day / week MPU Expandable video ad Content flash stage Halfpage ad Wallpaper Pushdown ad Sidekick ad/ Slidechannel Homepage Branding Fireplace Flash stage Pushdown flash stage Lead-off combination Homepage Event Homepage Takeover Homepage- Event XL Intromessage + Wallpaper Homepage-Event XXL Content- Switch 3D Cube Screengrabbing sueddeutsche.de Homepage / day 800,000 14,080 16,800 23,200 30,400 35,200 40,000 All prices plus VAT The advertising terms and conditions of the portal operators or of iq digital media marketing gmbh apply; viewable at Advertising Medium Homepage-Branding Lead-off combination Homepage Takeover Homepage-Event Homepage-Event XL Homepage-Event XXL Explanation Wallpaper + content flash stage Flash stage + MPU or Wallpaper + MPU Wallpaper + flash stage + content flash stage Flash stage + Background image Flash stage + Background image + MPU or Fireplace + MPU Flash stage + Background image + MPU + Content flash stage or Fireplace + MPU + Content flash stage All rates are effective as of 01/2012 plus statutory VAT where applicable. Previous rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh ( apply.

32 Süddeutsche.de Fixed Rates (2/2) Ad placement Booking type AIs per week AIs 1/2 week Mon-Wed or Thur-Sun Wallpaper, Pushdown ad Slidechannel, Fireplace, Billboard, Sitebar Section car Time-based volume booking - 600,000 17,400 23,400 Section digital Time-based volume booking 320,000-9,280 12,480 Section money Time-based volume booking 250,000-8,000 10,500 Section jetzt.de Time-based volume booking 300,000-8,700 11,700 Section career and education Time-based volume booking - 600,000 15,000 21,000 Section culture Time-based volume booking - 800,000 14,000 22,000 Section life and style Time-based volume booking - 550,000 13,750 19,250 Section media Time-based volume booking 350,000-8,750 12,250 Section Munich / Bavaria Time-based volume booking - 600,000 15,000 21,000 Section panorama Time-based volume booking 540,000-13,500 18,900 Section politics Time-based volume booking - 750,000 15,000 22,500 Section travel Time-based volume booking 600,000-19,200 25,200 Section sport Time-based volume booking - 750,000 11,250 18,750 Section SZMagazin Time-based volume booking 300,000-8,700 11,700 Section business Time-based volume booking 500,000-16,000 21,000 Section knowledge and health Selected ROS offers 1 Time-based volume booking 400,000-11,600 15,600 Time-based volume booking only Wallpaper, MPU, Skyscraper or Leaderboard 400, ,000 6,400-1 Sections in the Selected ROS: panorama, sport, career, politics and mediaprices effective as of 04/2012 and plus statutory VAT where applicable. Previous rate cards are no longer valid. The General Terms and Conditions for Advertisements of iq digital media marketing gmbh (: apply.

33 Süddeutsche.de Fixed Rates for Mobile Ads Advertising M edium Ad placement AI-volume mobile banner (6:1 or 4:1) mobile network ROS 1,000,000 mobile banner (6:1 or 4:1) mobile network ROS 3,000,000 mobile banner (6:1 or 4:1) mobile network ROS 5,000,000 gross price 20,000 54,000 75,000 Mobile premium-portfolio: Handelsblatt mobile site, Handelsblatt iphone-app, ZEIT ONLINE mobile site, ZEIT ONLINE iphone-app, Süddeutsche.de mobile site, Süddeutsche.de iphone-app, golem.de mobile site, finanztreff.de mobile site, jetzt.de mobile site, WirtschaftsWoche Online Advertising medium AIs per day / week Portal Ad placement Booking type / period fixed price Süddeutsche.de Mobil mobile site + iphone time-based volume booking/ day app mobile banner 6:1 oder 4:1 500,000 15,000 Süddeutsche.de Mobil mobile site + iphone time-based volume booking/ app week mobile banner 6:1 oder 4:1 3,500,000 87,500 All rates effective 01/2012 plus statutory VAT where applicable. Previous rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh (viewable at: apply.

34 Süddeutsche.de Rate Card for Mobile Ads Advertising Medium mobile banner standard (6:1) bookability Süddeutsche.de mobile site + Süddeutsche.de iphone-app Portal ROS Channel Network ROS Premium mobile banner medium (4:1) Süddeutsche.de mobile site + Süddeutsche.de iphone-app mobile banner large (2:1) Süddeutsche.de mobile site mobile high impact ad (1:1) Süddeutsche.de mobile site 75 - mobile expandable ad with reminder mobile pushdown ad with reminder mobile gallery ad (6:1 od. 4:1) mobile gallery ad (2:1) mobile flip banner (6:1 or 4:1) mobile Banner Ad Plus (6:1 or 4:1) mobile banner ad plus (2:1) mobile interstitial mobile preloading ad Süddeutsche.de mobile site Süddeutsche.de mobile site Süddeutsche.de mobile site Süddeutsche.de mobile site Süddeutsche.de mobile site Süddeutsche.de mobile site + Süddeutsche.de iphone-app Süddeutsche.de mobile site Süddeutsche.de mobile site Süddeutsche.de iphone-app All rates effective as of 01/2012 plus statutory VAT where applicable. Previous rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh (viewable at: apply.

35 Süddeutsche.de Rate Card for Video Ads Ad format Portal ROS Network ROS Pre-roll up to 15'' Pre-roll up to 20'' Pre-roll up to 25'' Pre-roll up to 30'' Pre-roll up to 15'' with companion Pre-roll up to 20'' with companion Pre-roll up to 25'' with companion Pre-roll up to 30'' with companion Pre-roll up to 15'' with overlay ad Pre-roll up to 20'' with overlay ad Pre-roll up to 25'' with overlay ad Pre-roll up to 30'' with overlay ad Post-roll Overlay ad 20 _ All rates effective as of 01/2012 plus statutory VAT where applicable. Previous rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh (viewable at: apply.

36 Rate Card SZ Digital & SZ Magazin ipad App

37 SZ Digital ipad Only Weekly and monthly rates Advertising in SZ Digital Minimum run-time: One week (6 issues) Format: Full page (1/1 page) Placement options in SZ Digital Between section intro pages Within sections and articles Weekly Monthly Section level 5,200 17,200 Article level 3,300 10,900 extra charge for category exclusivity plus 50% extra charge placement request plus 10% All rates exclude VAT.

38 Bundle SZ & SZ Digital Print extension from Süddeutsche Zeitung into SZ Digital Süddeutsche Zeitung & SZ Digital All brand and image ads Print-Format ¼ page minimum Renewable for 5 more consecutive issues in the week of the print ad with an additional charge Placement: Best possible Delivery of two advertising motifs for portrait and landscape format required Süddeutsche Zeitung & SZ Digital > = ¼ page 1 day parallel to the print advert date No extra charge -- Extension by 5 days extra charge 3,750 *All rates exclude VAT.

39 SZ Magazin ipad Only Weekly and monthly prices Advertising in SZ Digital Minimum run-time: One week Format: Full page (1/1 page) Placement options in SZ Magazin issues Between articles Weekly Monthly Friday 2,000 6,600 Extra charge category exclusivity plus 50% Extra charge placement request plus 10%. All rates exclude VAT. Volume discounts for Süddeutsche Zeitung print apply, agency commission deductible.

40 Bundle SZ Magazin Print & ipad Print extension from SZ Magazin into ipad issues SZ Magazin & SZ Magazin ipad App All brands and corporate adverts Print format ¼ page minimum The placement will be best possible in each issue Delivery of two advertising motifs for portrait and landscape format required > = ¼ Page SZ-Magazin & SZ-Magazin ipad App Friday Extra charge 1,000 All rates exclude VAT. Volume discounts for Süddeutsche Zeitung print apply, agency commission deductible.

41 Specifications

42 Display Ad in SZ Digital & SZ Magazin ipad App Design options & delivery of advertising materials * * * Static display motif Static design (jpg) or animated GIF in portrait or landscape format with a link to the landing page Easy delivery of advertising materials For static motifs we require two files, one in portrait format and the other in landscape format. For animation preferably forward an animated GIF file. For complex advertising we will advise you in detail with a view to our prefabricated modular template. Simple HTML display motif Simple HTML in portrait or landscape format with video and / or audio integration, with a link to the landing page Menu flap Within your creation please account for the menu flap at the upper right hand side by portrait mode as well as for the landscape mode. Complex HTML display motif HTML complex creations with various functions, whether in the form of in-app link, picture series or motion picture content. The implementation requires close consultation with the SZ product management. * Motifs of campaigns that have already taken place

43 Technical Requirements Specifications for Display Advertising in the SZ Digital & SZ Magazin ipad App The display formats are suitable for landscape and portrait mode accordingly. Therefore two files have to be delivered. A transfer of print formats on the ipad is not possible for technical reasons. Dimensions of Portrait and Landscape Format Portrait format 768 x 1,004 pixels (width x height) Landscape format 1,024 x 748 pixels (width x height) Basic / Static Advertising / Animated Gif jpg-, png- or animierted Gif format Link to the landing page 2 MB data size maximum Material deadline: 10 working days prior to publication Complex Advertising Motifs in HTML ZIP file with folder structure that contains all the necessary files, media, style sheets and relative paths 4 MB data size max. (per ad unit) and video (no flash) Material deadline: 14 working days prior to publication Video Integration To integrate videos with more data weight they have to be streamed from the web.

44 Contact

45 Many thanks for your attention. Björn Honert Sales Consultant Digital Media

46 We advise you at any time. iq digital media marketing gmbh Ein Unternehmen der Verlagsgruppe Handelsblatt Kasernenstraße Düsseldorf Phone Fax Technical Support Phone Nielsen 1, 5-7 iq digital media marketing gmbh Brandstwiete 1 (Neuer Dovenhof) Hamburg Phone Fax hamburg@iqdigital.de Nielsen 2 iq digital media marketing gmbh Kasernenstraße Düsseldorf Phone Fax duesseldorf@iqdigital.de Nielsen 3a iq digital media marketing gmbh Eschersheimer Landstraße Frankfurt Phone Fax frankfurt@iqdigital.de Nielsen 3b, 4 iq digital media marketing gmbh Nymphenburger Straße München Phone Fax muenchen@iqdigital.de International Sales iq media marketing gmbh Nicole Petry Kasernenstraße Düsseldorf Phone Fax nicole.petry@iqm.de Österreich Internationale Medienvertretung & Service proxymedia e.u. Wiesengasse 3 A Katzelsdorf Phone +43 (0) Fax +43 (0) michael.schachinger@proxymedia.at Schweiz Top Media Sales GmbH Chamerstrasse 56 CH Zug Phone +41 (0) Fax +41 (0) walter.vonsiebenthal@topmediasales.ch