Social Media Statistics. What is going on out there

Transcription

1 Social Media Statistics What is going on out there

2 What is Social Media? It s a great big machine allowing people to talk to each other, about everything and nothing, all the time, where ever the are or.. It s

3 What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.... media that is created to be shared freely Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.... Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site. Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc. Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc) Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website. social media is the use of technology combined with social interaction to create or co-create value. A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centred on user interaction.

4 What is Social Media? It s a great big machine allowing people to talk to each other, about everything and nothing, all the time, where ever the are or.. It s

5 So in simple terms? Its all about people talking to each other About everything And nothing All the time. Sharing experiences Opinions Comments

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7 When did it really start? Newspaper ad 1704 Radio ad 1920 TV ad 1941 Internet Online ad Blogging Google Friendster Second Life Myspace Wikipedia Facebook 2004 You Tube Twitter

8 So In the last 20 years the world has changed The way we consume media has changed The way we interact with our friends and colleagues has changed The way our children interact and play has changed Approximately 70% of the businesses surveyed agreed that social media marketing was changing the way they communicate. Approximately 48% were adding budget for social media marketing, mostly increased staff allocation (time). The biggest barrier to implementing social media strategies (46%) was lack of knowledge. (source Marketing Sherpa 2009) Have we as businesses changed with it?

9 Who is doing it? Twitter Facebook LinkedIn Social media You Tube Innovators Early Adopters Early Majority Late Majority Laggards This is open to lots of debate. But most businesses are slow to adopt. Even businesses whose consumers are early adopters.

10 Some quick facts 93% of social media users believe a company should have a presence in social media. 85% believe a company should not only be present but also interact with its consumers via social media. 56% of users feel both a stronger connection with and are better served by companies when they can interact with them in a social media environment. 70% of consumers want to use social media to communicate with businesses. 60% of consumers said the use of social media would even improve their loyalty to a company. 57% of consumers also expect companies to monitor social networks for customer feedback and to respond. 96% of people born in 2000 have already joined a social network 20% of search results for the worlds Top 20 Brands are links to user generated content and it s growing. 78% of consumers trust peer recommendation, only 14% trust advertisements Sources: CONE Business in Social Media study and Yankee Group

11 Some facts and Figures - Twitter World Population - 6,884,900,000. USA 310,822,000 UK 62,041,708 Sweden 9,259,000 Number of homes in the UK 25 million Number of cars on the road UK 31 million Daily Mirror circulation per day 1.2 million The Sun circulation per day 3 million Financial Times 0.37 million Number of hours TV watched (UK) 4hrs 18min Number of ads in that time 48 Lady Gaga 7.2 million Britney Spears has 6.3 million Stephen Fry has 2 million Barak Obama 98,000 followers There are approx. 90 million tweets per day with 25% containing links Of these roughly 40% are made up of pointless babble 38% are conversational 9% have pass along value (source pear analytics 2009) So that is about 8 million with pass along value every day Note 73% of users are over 18, 28% over 35

12 Some facts and Figures - Facebook World Population - 6,884,900,000. USA 310,822,000 UK 62,041,708 Sweden 9,259,000 Number of homes in the UK 25 million Number of cars on the road UK 31 million Daily Mirror circulation per day 1.2 million The Sun circulation per day 3 million Financial Times 0.37 million Number of hours TV watched (UK) 4hrs 18min Number of ads in that time 48 50% of ALL UK internet traffic is for Facebook There are over 500, 000,000 active users 50% so 250,000,000 log in ever day 35,000,000 update their status every day There are over 60,000,000 Facebook status updates every day The average user as 130 friends 83% of companies use it but what for More than 30 Billion pieces of content shared each week More than 3 BILLION photographs are uploaded every month 200,000,000 users access through their mobiles On average a user is invited to 3 events a month Vin Diesel has over 7.5 million fans Megan Fox 6.2 million fans Barack Obama 7.8 million fans

13 Some facts and Figures You Tube World Population - 6,884,900,000. USA 310,822,000 UK 62,041,708 Sweden 9,259,000 Number of homes in the UK 25 million Number of cars on the road UK 31 million Daily Mirror circulation per day 1.2 million The Sun circulation per day 3 million Financial Times 0.37 million Number of hours TV watched (UK) 4hrs 18min Number of ads in that time 48 It is the 2 nd largest search engine on the web There are over 2 billion views a day Over 24 hours of video material is uploaded every minute The average person spends 15 minutes on YouTube every day At any one time there are over 100,000,000 videos available to view The first video was uploaded in 2005 Top most viewed videos Charlie bit my finger 276,496,150 views The sneezing baby panda 95,675,585 Paul Potts Nessun Dorma 74,751,663 28,059,864 have watched the Ketchup song

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