Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You

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1 Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You With JJ Ramberg Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones If you are unable to listen to your PC audio, please close the Audio Broadcast panel and click the Request button below the participant panel to get dial in info.

2 About Network for Good Upcoming Trainings: Nonprofit911.org NetworkForGood.org for Nonprofits DonateNow Now EventsNow CommonGround Virtual Fundraising Partner The Network for Good x1

3 Today s Speaker: JJ Ramberg

4 Using Social Media to Fundraise

5 Why social media Nonprofits who used any social networking services increased their fundraising by 40 percent when compared to their peers. Less than half of nonprofits tap into the power of their social networks or use social media tools when raising funds. Those who use online fundraising tools make 6 times more money than those who do not. Twitter users increased their fundraising goals by at least 3 times, and raised almost 10 times more than those who did not use the social network. Source: Blackbaud

6 Connect through Social Networking Facebook Page A page allows you to send quick updates to your network of fans It s not the number of fans but the quality of your posts Share updates from the field and post photos. Tag the photos. Ask volunteers to repost messages as their status

7 Recruiting Fans Add a like button to your website and all of your s. Getting someone to like you is like getting their address Challenge supporters to encourage their friends to like your page

8 Connect through Social Networking Facebook Places Places is a mobile application that allows users to check in at your location and share it with friends Encourage attendees to check in and let others know of the impact they re making goes into their newsfeed. Facebook Places will soon be incorporating new features like check in contests and badges

9 Connect through Social Networking FourSquare Nonprofit branding Have Volunteers/Employees check in when they visit your organization or attend an event. Include a shout out. Cause marketing Connect with local businesses to make a donation to your cause every time a volunteer checks in to their location Event promotion and recruitment Local businesses can promote upcoming walks and events when volunteers check in to their location.

10 Connect through Social Networking FourSquare Big Love Little Hearts One Hundred Squared campaign Recruited an army of volunteers to check in to 100 different locations and leave a tip regarding congenital heart disease and the hashtag #100X100 Embedded a link in the tip, taking users to the 100x100 website with information Viral effect traveled through FB, Twitter and Foursquare raising $25,000 for the cause and 500 people contacted their local senators

11 Twitter Use Twitter to stay connected with your supporters Follow people you re interested in Track your links using bit.ly or ow.ly

12 Recruiting followers Be more than a salesperson, be a person build a community Have a distinct personality and expertise Ask people to Please RT Use hashtags Follow people/organizations you find interesting Be a part of the community retweet and reply often Engage with supporters who tweet about you. Twtvite allows you to create tweetups for events

13 Managing Tweets/Updates HootSuite allows you to schedule tweets and status updates in advance. Other sites: TweetDeck, Threadsy, Seesmic and CoTweet Use the advanced search on Twitter to connect with potential supporters you can search people's tweets within 15 miles of your location. Plug in a city along with a few key words and see who's talking about your cause. You can easily reach out to anyone with

14 Connect through Social Networking YouTube More exposure. Videos will be listed in YouTube s nonprofit channel, and you ll have your own nonprofit channel, which can be fully branded Your organization can add Call to action ad overlays on your videos, and a Google Checkout donate button can be added to your organization s YouTube channel to help drive campaigns. Volunteer videographers. You can post a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.

15 Connect through Social Networking YouTube World Vision Australia YouTube Channel PSA s created and uploaded by the organization V logs created by volunteers Personal slideshows created by supporters showing how they ve been impacted

16 NOW HOW DO YOU TURN THESE CONNECTIONS INTO FUNDS? Let s see.

17 Turn likes into cash Find a sponsor who will make a donation each time someone likes you. Case study: Second Harvest Food Bank in California raised $15,000 by asking people to like them or mention them in a tweet. A local company, Massage Envy, put up the donation and then challenged people to earn it by doing one of those social actions. Second Harvest Food Bank in California received increased exposure via the tweets and the likes and now has the ability to communicate with everyone who participated via Twitter and Facebook.

18 Create Buzz Create a campaign with immediacy and fun. Case Study: Handbag giveaway

19 Allow Peer to Peer Fundraising Razoo, Crowdrise, FirstGiving, GlobalGiving Great for events like walk a thons, responses to crises Can create a event present using these sites

20 Launching a Twitter Fundraiser Center the campaign around a specific goal, not the organization itself. Launch a microsite or a blog that shows the tweets in real time around the campaign Create a unique hashtag around the event If possible, get the hashtag sponsored Have a start and end date Make it annual *source: Social Media for Social Good

21 GoodSearch.com, your cause and social media People can raise money via their everyday activities of searching the web and shopping online. They can automatically share this information out to their social network, creating buzz around their support of your cause.

22 Nonprofit911.org Join us for our next webinar on September 27: Speed Consulting: Nonprofit Websites

23

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