Marketing Strategies. Copyright Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA
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1 Marketing Strategies using Social Media Copyright Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA
2 Goals Introduction to some of the most common social media tools available A better understanding of how these tools work. Identify which tools are right for you!
3 What we will cover
4 What is Social Media? Social media has been touted as presenting a fresh direction for marketing by allowing companies to engage with consumers, as opposed to just talking at them. Listen Create Build Measure Know ~ Like ~ Trust
5 Who is using them? Are you using them? Video- YouTube- Social Media Revolution
6 But, what can they really do? Brand Building Relationships SEO (Search Engine Optimization) Marketing
7 Why is it important? It s not about YOU (anymore) It s about your customer!
8 Who s using Social Media? Friends & Family Students & Teachers Entrepreneurs & Solopreneurs Executives & CEO s of Major Corporations President Obama
9 What tools are right for your company? Strategy Knowledge of platforms Devotion of Time
10 Do you have permission? Company Policy Responsibility of Brand Releasing of Corporate Information
11 Ready, Set, SEARCH What is your presence on the web? How easily can you be found? Google.com Yahoo.com Ask.com Bing.com What information is available? What are people saying? Do you have a Google Account?
12 You need a Google Account! Google Alerts Google Places Google Analytics
13
14 l
15 Google Alerts
16 Google Business Tools
17 Google Business Tools
18 Are you on Google Places?
19 Enter Business Info
20 Great Info, too!
21 Google Analytics
22 Google Analytics - Dashboard
23 Marketing.Grader.com
24 Blogs are really important
25 Inbound Links
26 Social Networks
27 Going Mobile!
28 Google +
29
30 Google, Yelp, Bing, Yahoo, Best of the Web, Hot Frog
31 What is social networking? Why would I use it? Communities of people (with similar interests) that correspond using s, videos and instant messaging. Share information Gather customer feedback A necessary piece to the social media puzzle Increase search engine optimization
32 Social Networking Facebook- 800M+ Active Users Friends, Family, Business Associates B2C Personal Profile Brand your business through Fan Page or Group Optimize your website
33 Facebook kh Home Page
34 Facebook Profile Page
35 Facebook Profile Page
36 Fan Pages- Registering your Business
37 Fan Pages- Look at your Statisticsti ti
38 Fan Pages- Look at your Statistics ti ti
39 Group Pages- Discussion i Board
40
41 Social Networking Twitter 350+M + Register as individual or business Real time Tweets are 140 characters Follow anyone Works well with blogs
42 Twitter Basic Account
43 Tweet, Tweet, Tweet! Home #Hash Tag Tweet Shortened URLs
44 Social Networking LinkedIn 100M+ Your Office B2B and B2C Resume on Line Brand yourself and your business
45 LinkedIn Home
46 LinkedIN Profile
47 Branding and Optimizing
48 Who s your MAVEN?
49 Groups
50 Register your Business
51 Small Companies
52 Large Corporations
53 Blogs, Books and PowerPointP
54 Recommendations
55 Social Networking YouTube 1B views per day! Upload and share videos B2C and B2B Keeps people on your site p p p y longer
56 Viral!
57 OK-Go and the Muppets
58 Social Networking Google + Newest Social Network 10M+ users in 30+ days Personal Profiles B2C Circles, Sparks Chat
59 Google + Stream
60 Google + Profile
61 Google + Business
62 Google + Circles
63 Social Networking Foursquare 10M+ Location Based Network Personal Profile B2C and B2B Local advertising ops
64 Foursquare Home
65 Foursquare Profile
66 Foursquare Smartphone
67
68 Blogs As the author: You have the ability to communicate on-line through articles and stories. It gives you the opportunity to share your knowledge and provide value to your audience. Basically it s the diary of your business. As the reader: you can comment and/or share.
69 Why BLOG? Relevant Information Indexes pages Helps with Inbound Links Conversion Tool (Widgets)
70 Blog Systems Wordpress.com TypePad.com Blogger
71 What do I write about? Share a story or article Unique topics or passions Review a product or service A final question or thought? Be human, be real
72
73 Facebook Fanpage
74 CC on LinkedIn
75 Google+
76 @cc_chapman
77 E-Newsletters An e-newsletter is a structured newsletter that is contained within the body of an Opportunity to opt-in or opt-out Gets through spam filters Open rate statistics Keeps your audience engaged Consistency with your brand
78 The Look of E-Newsletters
79 What can they do? Keep customers engaged Share pertinent information industry info, tips, sales, specials, coupons, blog articles Shorten a larger newsletter
80 E-Newsletter Companies gad a deco
81 Widgets
82
83
84 Other Helpful Sites com
85 In closing This can be overwhelming Identify what works for you Bite off what you can chew and grow organically give it time Keep branding consistent Check spelling Check regularly Have fun!
86 Questions, Comments, Concerns & Contacts MA Small Business Development Center Network 200 Pocasset Street, Fall River, MA
using Social Media Copyright 2011 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783
Marketing Strategies using Social Media Copyright 2011 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783 Goals Introduction to some of the social media tools
Effective Use of Social Media By Small Business
Effective Use of Social Media By Small Business Copyright 2009 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783 Goals Introduction to some of the social media
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