+ Agenda. Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development. ! Introduction. !
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1 + Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development + Agenda! Introduction! Function and Form! Content Tips! Platform Dos and Don ts! Twitter! Facebook! LinkedIn, Pinterest, Instragram, FourSquare! Making the Most of Your Metrics! Closing Advice
2 + Who am I?! Received BS Marketing from UMass Boston! Current MBA student at UMass Boston! Marketing and Research Manager at Invested Development! ID is an impact investor. We fund and support alternative energy and mobile technology innovations that can reduce poverty.! Target market:! Social entrepreneurs with technology and emerging markets focus! Impact investors + ID Blog
3 + Function and Form Ask yourself! Is your blog easy to read?! Do visitors know what your blog is about right away?! Would you read it?! Is it useful? Be perceived as an expert on your topic.! Keep it simple! Organize your labels and categories! This is important for SEO! Will encourage visitors to stay longer! Stay focused! Remember! Add your social media links plainly to the end of each post + The Little Things
4 The Secret to Good Social Media + Promotion CONTENT + Coming up with Content! Read!! What are your readers already reading?! What do YOU find interesting to read?! Posts can be short and simple! Create a schedule ahead of time! Set up Google Alerts!
5 + Twitter Dos! DO use hashtags! DO tweet in real time! DO schedule tweets! DO be aware of time zones! DO follow, retweet, and reply to others (variety!)! DO make and promote lists! DO participate in Twitter chats! DO share others posts as well (relevant) + Twitter Don ts! DON T tweet the same thing over and over! DON T send all your tweets to Facebook! DON T create white noise! DON T get too excited about favorites! DON T over-follow! There s not much you can do wrong, as long as you maintain variety
6 + Content Tip for Twitter + Facebook Dos! DO post pictures! DO post your blogs, special events, announcements, and updates! DO like other pages and interact/mention them when appropriate (organically)! DO engage with your fans! Ask questions! Respond to feedback! Have an appropriate personality! DO invite all of your friends to like the page! You have to get a base somehow!! DO understand EdgeRank:
7 + Facebook Don ts! DON T send ALL your Facebook updates to Twitter! Send pictures, events, just not status updates! DON T use hashtags on Facebook! It doesn t make sense (yet)! DON T make a fake account it s confusing! Again, not much you can do wrong here + Content Tip for Facebook
8 + Pinterest! DO use for posts on travel, food, locations, products! Top X lists and advice will do well on Pinterest! DO encourage others to pin your posts! You need to have the pin it button! DO check to see who pinned your content! + Instagram? FourSquare LinkedIn?! All opportunistic platforms! Can serve as good sources of inspiration for content! Can turn out to be great ways to promote! DO create the accounts for the brand and fill out the profiles! DO add your blog to your projects on LinkedIn! DO use your instagram pictures in blog posts (especially the food blogs and beer blog)! DO check-in on FourSquare especially if you will be following up the event/location with a blog post (band blog and boston blog)
9 + Metrics! Good content = good metrics! Follow up post on what worked! Observe bitly, FB insights, TweetDeck, Hootsuite! Monitor your increases in fans/followers! Experiment with Google Analytics! Where are your visitors coming from?! What are they reading?! How long are they staying?! Where are they leaving from? + Closing Advice! Make your blog look nice and easy to read! Get your own URL for long term success! Comment! Hear and be heard! Include social share buttons! Complete all of your profiles/information! Link! Link! Link!! Proofread!! Grammar! Spelling! Check links! Format
10 + Connect with Connect with Links to our social media on: Questions? Thank you!
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