Noor College of Professional Education. Management

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1 Noor College of Professional Education Proposed Course Outline for Social Media Management (Digital Interaction) 532/1, Business Recorder Road, Garden East, Karachi. Tel: ,

2 Become a Certified Social Media Manager Regular Program Two Months Certification Course Structure of Course Duration of Course Programme 02-Months Schedule a Week 02-Days Hrs. per Day 02-Hrs. Total Hours 48-Hrs. Registration & Examination Policy 01:- Eligibility A candidate having good knowledge of internet surfing, Google searching, LinkedIn,Tweeter, Facebook etc.. 02:- Examination:- Internal Exam conducted by the institute before Final Exam. Eligibility of students for final test on the basis of their assignments. The candidate should be submitted Projects/Presentation/online Assignments at the time of Final Examination. Final Exam shall be conducted by the Board (Skill Development Council) 03:- Marking Criteria:- Test / Practical Examination 50 % Assignment / Project 50% Teaching Aids Hand Outs. Training Material provided by learning Technology Facilitator. Fee Structure Total Fee Rs 12000/- Monthly Fee Rs 6,000/- Admission Fee Rs.1000/-

3 Become a Professional Certified Social Media Manager Executive Program Two Months Certification Course Structure of Course Duration of Course Programme 02-Months Schedule a Week 03-Days Hrs. per Day 02-Hrs. Total Hours 48-Hrs. Registration & Examination Policy 01:- Eligibility A candidate having good knowledge of internet surfing, Google searching, LinkedIn,Tweeter, Facebook etc. 02:- Examination:- Internal Exam conducted by the institute before Final Exam. Eligibility of students for final test on the basis of their assignments. The candidate should be submitted Projects/Presentation/online Assignments at the time of Final Examination. Final Exam shall be conducted by the Board (Skill Development Council) 03:- Marking Criteria:- Total Marks 100 Final Examination 50 % Assignment / Participation 50% Teaching Aids Hand Outs Training Material provided by learning Technology Facilitator Fee Structure Total Fees (Professionals/ Executives) Rs 20000/- Total Fee (Students) Rs 13000/-

4 Why Social Media? Social Media is not a fad or buzz. It is a reality to stay. How to leverage the reality? For the first time in 23 years, Pepsi will not have any ads in the Super Bowl. Instead, the company will be spending $20 million on a social media campaign. Why? Social Media channels like Facebook, LinkedIn, Twitter and Blogging etc. provide opportunities to organizations to stay intimate and interactive with customers. How? ROI of Social Media Marketing is setting high benchmarks. How to integrate it with Marketing Communication Strategy? Social Media generates discussions and builds opinions leading to more sales. How to trigger discussions? World s top brands like DELL, Coke, Starbucks, Burger King, IBM and Barack Obama etc. are crazy about using Social Media. What are the reasons? his course will facilitate & help people learn all about social media websites & their usage in promoting the Businesses, Products as well as Individuals. You will be taught about Facebook, LinkedIn, Twitter, Google+ & YouTube & how they can be used as Marketing tools. Development & learning of skills required for effective social media marketing & strategic planning. Learning Outcome Benefits & Advantages Social Media Management Course: Learn what social media is and how businesses are using it. Learn about blogging as an effective tool for your business. Learn how to use Facebook, Twitter, LinkedIn, Google+, and YouTube in your social media plan. Learn how to develop an effective social media plan. Learn about webinars, blog talk radio, and other social media tools.

5 Course Outline *Social Media Management (Digital Interaction)* *Course Outline (48 Hours - 24 Core Lectures)* The Power of Social Media - An Overview (session 01) Branding Sales Support Social Media Policy Sites and Tools Tracking Activity and Results Pulses of Social Media Facebook (session 02-03) Facebook for Branding Using Facebook as Company Facebook for Sales Facebook Ads Facebook Policy Twitter (session 04,05) Twitter for Branding Promote Your Products and Services Responding to Users Needs Twitter Exclusives Twitter Advertising Tools, Services, and Management Tracking Activity and Results Google+ (session 06) Google+ for Branding Google+ for Sales Google+ for SEO Tools, Services, and Management Tracking Activity and Results

6 LinkedIn (session 07) LinkedIn for Branding Company Profile Encouraging Employees to Use LinkedIn LinkedIn for Sales Tools, Services, and Management Tracking Activity and Results YouTube(Video Portals) (session 08,09) YouTube for Branding Examples of YouTube Channels Subscribers YouTube for Sales YouTube Policy Tools, Services, and Management Other Video Sites Tracking Activity and Results Social Bookmarking Sites (session 10) Blogging / Copy Writing for SM 2 (session 11) Blogs / Forums / Groups Promotions (session 12) Social Media Management Tools (session 13) Promotion Techniques (session 14)

7 *Guest Speakers (Expert Lectures / Webinars)* Code of Ethics, Laws, Rules and Regulations (session 15) Defamatory Mitigation (session 16) Reputation Enhancement (session 17) Digital Interaction (session 18) Social Media Mobile Apps (session 19) Googling (session 20) Social Media Optimization (session 21) Effective social media / Digital Marketing (session 22) Audience Engagement and Community Interaction (session 23) Other resources (session 24)

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