300, minutes Average time spent on site. 84,000 monthly unique visitors

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1 WEBSITE STATISTICS Reach influential decision makers who make purchasing decisions every day attracts a large audience of power industry professionals from across the Web. Our mix of original editorial content, links to valuable content on other relevant sites, and sponsor content make it the first site many decision makers visit to research the latest technology advances and keep up with industry news. We aim to save them time and effort by ensuring the Power Engineering International website has the best and most relevant content for their needs. Content-focused topic centers allow our large online library of multimedia and text-based content to place higher in search engine results and attract a larger and more targeted audience to your advertising and lead-generation offerings. What actions have you taken as a result of viewing an ADVERTISEMENT on the Website? Source: 2015 Reader Survey 43% 69% 19% 24% 43% Clicked on a link within the advertisement Visited the compay s website Contacted the advertiser for more information Recommended the purchase of a product Purchased the product or service Aligning your message with our content and brand allows you to reach more of your target audience and benefit from their affinity with Power Engineering International. 49% 0% Clicked on the advertiser s magazine or newsletter ad later 20% 40% 60% 80% 100% 300,000 monthly page views Average Geographic Distribution of Web Users Source: Publisher s Own Data as tracked by Adobe Site Catalyst 22.1% Asia/Asia Pacific 7% Middle East/Africa 50.5% Europe 18.5% North America 1.7% South America 0.2 % Central America/Caribbean 84,000 monthly unique visitors 9 9 minutes Average time spent on site

2 HOME PAGE AND HOME PAGE-PLUS BANNERS Home Page Banners create a broad awareness of your brand and product messaging among power industry professionals worldwide. Placement of your banner alongside our respected editorial content helps increase reader affinity and preference for your company. Leaderboard - 728x90 Sponsor Benefits: Push Down Banner - (collapsed) 970x66 Strengthens your company s visibility on a site trusted by a growing number of decision makers in the power generation sector to help increase consideration and preference. TRAFFIC DRIVER Pushes users to your website or other online offerings to learn more about your company and its products to help increase purchase intention and activity. Sponsorship Rates and Specifications: POSITION INVENTORY SPECIFICATIONS RATE/MONTH Leaderboard (top and anchor) Top and bottom of home page 728x90 px $2,500 1,950 1,700 Pushdown banner Top of home page 970x66 px 970x418 px (expanded) Rotating Right Rail Ads (Site Sponsor 1, 2, 3, 4) Right Column, Top & Middle of page $3,500 2,750 2, x250 px $2,000 1,550 1,400 Rotating Right Rail 1 300x250 Rotating Right Rail 2 300x250 Rotating Right Rail 3 300x250 Rotating Right Rail 4 300x250 * HOME PAGE-PLUS DISTRIBUTION INCLUDES: Anchor - 728x90 home page magazine archive pages video, white paper, editorial guide and webcast landing pages industry events and links pages and other pages not included in topic centers Formats: Banners must be a.gif (animated or static) or.jpg format. File size 40K. Available sizes comply with IAB standards.

3 HOME PAGE-PLUS BANNER: PUSHDOWN The Pushdown Banner is a highly interactive, rich media ad unit, providing high-visibility branding and a direct-response opportunity. This premium position ad unit expands beneath the site s navigation bar and provides ongoing visibility even when collapsed. As one of the largest ad units available, the Pushdown Banner can support a more detailed message through the use of streaming video and multiple targeted links to your offerings. It can also support an interactive form for capturing user contact information. Sponsor Benefits: Provides exposure for your company and offers the opportunity to increase consideration and preference. TRAFFIC DRIVER Pushes users to your website or other online offerings to learn more about your company and its products to help increase purchase intention and activity. Generates leads from a targeted audience of industry professionals through the use of landing pages or embedded short forms. Sponsorship Specifications: STANDARD SPECS Collapsed: 970x66, max. file size: 40k Expanded: 970x418, max. file size: 100k Allow space for open and close button on both versions of the ad (collapsed and expanded). Button will be placed 15 pixels from the right and 15 pixels from the top. Please do NOT incorporate a button in your design. File Formats: gif, jpg, swf, 3rd party tags also accepted VIDEO SPECS Collapsed: 970x66, max. file size: 40k Expanded: 239x68 Logo Image, 15k OR 239x46 15k Logo with text of up to 45 characters + click-thru URL; 307x543 left hand image + click-thru URL, 40k; sub brand copy over video, 30 characters Video Max File Size: 4:3 aspect ratio video + click-thru URL; 2.2 Meg;.FLV is preferred format;.wmv,.avi and.mpg formats are accepted Allow space for open and close button on both versions of the ad (collapsed and expanded). Button will be placed 15 pixels from the right and 15 pixels from the top. Please do NOT incorporate a button in your design. File Formats: gif, jpg Sponsorship Gross Rate Per Month: $3,500 2,750 2,250 Push Down Banner - (collapsed) 970x66 Push Down Banner - (expanded) 970x418)

4 WELCOME PAGE BANNER Large-format interstitial advertising delivers the greatest branding impact The Welcome Page offers ultimate brand visibility for a major announcement or introduction. Your large 800x600 ad unit is seen by every visitor to article pages - a maximum of once per day. The Welcome Page is our largest available advertising unit and is exclusive to one advertiser each month. Most importantly, it typically generates a higher click-thru rate than any other banner position. Sponsor Benefits: Increase brand visibility with this 100% share-of-voice opportunity to reach every visitor to to increase consideration and preference. TRAFFIC DRIVER Pushes an audience of power generation professionals directly to your website or other online offerings to increase purchase intention and activity. Sponsorship Specifications: Ad Dimensions: 800x600 px Max. file size: 80k Animation: 3 loops max., animation must stop after 15 seconds Format: gif, jpeg, flash Sponsorship Gross Rate Per Month: $3,750 2,700 2,400 Our Welcome Page Banner for promoting the PEi Digest gains 400 leads each month. A Welcome Page Banner is the LARGEST online ad a unique and powerful way to make a BIG announcement.

5 PAGE PEEL BANNER Extended rich media advertising delivering high click-thru rates The Page Peel ad is an extended rich media ad unit, and is one of the largest online advertising opportunities available. The peel begins as a dog ear in the upper right-hand corner of the page and, on mouse-over, extends down and to the left. The Page Peel ad offers an exclusive opportunity with a potential of higher than average click-thru rates, resulting in targeted lead generation and traffic to your online content and offerings. Sponsor Benefits: Strengthens your company image by aligning your message with a targeted industry site, helping to create an affinity for your company and products among industry professionals. Generates leads from a targeted audience of industry professionals when you design landing pages or embedded short forms. TRAFFIC DRIVER Pushes industry professionals to your website or other online offerings to learn more by providing clear calls to action. Page Peel Dog Ear 75x75 Page Peel - 900x650 Advertiser Specifications: The peel expands form the upper right corner of the page down and to the left Ad dimensions: Peel is 900x650 px; Dog ear is 75x75 px Max file size: 100k Format: non animated gif, jpeg, swf (flash) Sponsorship Gross Rate Per Month: $3,124 2,500 2,000

6 E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers Industry decision makers subscribe to the PEi Digest e-newsletter - to recieve the latest news, analysis, technological innovations and market knowledge twice a week. What actions have you taken as a result of viewing an ADVERTISEMENT in an newsletter? Advertising in PEi Digest e-newsletter provides you with a broad reach at a low cost to build brand awareness, generate leads and traffic to your company website. Circulation: 26,000 opted-in readers 44% 68% 17% 20% 35% 26% Went to a link on the advertisement Visited the company s website Contacted the advertiser for more information Recommended the purchase of a product Purchased the product or service Saved the ad for future reference 0% 20% 40% 60% 80% 100% Qualified Circulation by Industry Sector Qualified Circulation by Job Function 14% Industrial/Independent Power 24% Electric Utility/Power Generation 3% Government Energy Department 30% Consulting Engineering/Constructor 6% OEM Specifier 8% Other 3% Purchasing 19% Administration 40% Purchasing/Design/Planning/Specify 18% Operations/Maintenance 8% Other 15% None 15% Unknown *Source: Publisher s Own Data as tracked by Adobe Site Catalyst Click HERE to sign-up or visit

7 EDITORIAL E-NEWSLETTERS Build awareness and purchase consideration among targeted power industry professionals PEi Digest is ideal for promoting a new product launch or brand message to influential power industry professionals. Filled with valuable technical content, news and product information, these e-newsletters are a simple, effective way to increase awareness among your target audience and push them to your site as they gather information to make strategic purchasing decisions. Sponsor Benefits: Increases the visibility of your brand and products to promote consideration and preference among buyers. TRAFFIC Gives readers the opportunity to click through to your site for more information to increase purchase intention and activity. Sponsorship Rates & Specifications: POSITION INVENTORY SPECIFICATIONS RATE Top & Anchor Top and bottom 728x90 px $1,950 1,445 1,246 Intro Ad 1st news item on newsletter 50 word feature and hyperlink. $ 1, Skyscraper Right Column 160x600 px 180x600 px 200x600 px $1,700 1,148 1,077 Middle 1 Middle 468x60 px $ Middle 2 Bottom 468x60 px $ Formats: Banners must be a.gif (animated or static) or.jpg format. File size 40K. Available sizes comply with IAB standards.

8 DIRECT MARKETING Offering quick response at a low cost List Rentals allow you to reach a targeted audience with your customized deployment. Your message will be sent to the industry professionals you have specified from our database list selections and can be used for an almost unlimited variety of promotional programs. Sponsor Benefits: Strengthens your company image by developing an creative that highlights the features and benefits of your solutions thereby creating an affinity for your company and products among targeted industry professionals. Generates leads from a targeted audience of industry professionals through the use of landing pages. TRAFFIC Links in the body of the push decision makers directly to your website or other online offerings. THOUGHT LEADERSHIP Enables you to differentiate yourself from the competition through the direct promotion of your high-value and thought leadership oriented content to targeted audiences. FEATURES Target segments of our subscribers with a custom message 3-day turnaround for urgent campaigns Delivered in HTML and text formats for maximum reach Great for promoting tradeshow participation, product information, seminars and company news REPORTS (upon request) Number of s delivered Number of s opened Number of click-thrus Sponsorship Gross Rate: list rental for magazine advertisers: $425 per thousand (plus select fees) list rental for non-advertisers: $525 per thousand (plus select fees).

9 BUYER S GUIDE Build your company s brand and connect with industry professionals The Power Engineering International Buyer s Guide is an industry-specific product guide and vendor directory reaching key decision makers and purchase influencers worldwide all year round. This premier buying resource allow you to educate industry professionals, create brand visibility, build product preference, and generate qualified leads through a wide variety of programs designed to fit your marketing objectives and budget. Powerful publishing tools included in the Supplier s Marketing Package also gives you a year-round presence on and every listing will be included in the print edition of the Buyer s Guide. Sponsor Benefits: Elevates your brand s visibility to an audience of industry professionals and decision makers researching purchase decisions. Generates leads from a targeted audience of industry professionals through the use of a contact form and download registrations. TRAFFIC Links within listings push decision makers directly to your website or other online offerings. Online Packages: all packages are available for 12 months! FREE SELECT SELECT PLUS ALL ACCESS Package Pricing FREE $495 $995 $6000 net Company Description (# of words) Unlimited Categories Unlimited Company Logo P P P Contact Button for Users to you P P Priority Returns In Browse Results P P P Highlighted Entry on Search Result Pages Product Listings (Model name, etc) Product Description (# of words) Product Photos (per product) Product photo Enlargement and Gallery Product Rescource Files Product Videos 5 5 Unlimited P Product Comparison Feature P P P Additional Product cost $99 $99 N/A Company-branded expanded profile P Unlimited Unlimited P THOUGHT LEADERSHIP Educates industry professionals on your company capabilities and product offerings by including videos and downloadable case studies or white papers. SEO Increases your site s ranking among search engines by taking advantage of a linking strategy that pushes your target audience to your website. Event Listings Press Releases Resource Files (white papers, etc.) Videos Dedicated Promotional to Drive Traffic Display of Your Company s Twitter, Linkedin and Facebook Feeds Unlimited Unlimited Unlimited Unlimited P P Package Discounts: Minimum $5,000 (net) print annual investment to qualify for a 20% discount on the All Access Program. Minimum $2,000 (net) print annual investment to qualify for a 10% discount on the Select and Select Plus Programs. Please contact your Advertising Sales Manager for more information regarding these opportunities.

10 BUYER S GUIDE Build your company s brand and connect with industry professionals Print Packages: Power Engineering International (January 2015) FREE SELECT SELECT PLUS DISPLAY AD Package Pricing FREE $295 $695 Varies^ Categories Bold-Faced Listing in Categories P Boxed Listing in Categories Company Logo in Categories 5 Company Logo in A-Z Directory P P Bold-Faced Listing in A-Z Directory P P Boxed Listing in A-Z Directory P P ONLINE PRINT All Access Package: $6000 Select Plus Package: $695 5 Products A-Z Directory with Bold-faced Listing and Logo Product Listing Include 30 Words and 1 Photo 5 Categories

11 WHITE PAPER PROMOTION Generate leads with your content using our SEO and promotion Decision makers for the power generation industry are constantly evaluating vendors and products. Ensure that your content is visible where they go to conduct purchasing research and create vendor short lists. Power Engineering International online white paper sponsorships leverage our site s content depth and SEO expertise, resulting in a powerful marketing tool to get your content in the hands of your next potential customer. Sponsorship Includes: Promotion of your white paper on the Power Engineering International online homepage Promotion of your white paper in PEi Digest e-newsletter Placement in our white paper library for 6 months Lead capture and reporting Sponsorship Benefits: On-site and promotion including your logo helps drive brand awareness among decision makers to increase consideration and preference. You receive detailed contact information (name, title, company, , phone, address) of targeted professionals who download your paper to help increase purchase intention and activity. THOUGHT LEADERSHIP/EDUCATION Position your company as a knowledge leader to an active and engaged audience of decision makers to increase business through advocacy and referral. CLICK HERE to view other advertiser white papers or visit - Sponsorship Specification: Company description: 250 words max. Company logo: 140 x aspect ratio, 40k max. file size, format: gif, jpg, native Photoshop or Illustrator, vector-based EPS White paper synopsis: 150 words max. White paper format: PDF Sponsorship Gross Rate: $6,000-4,500-4,000 per paper (3 month sponsorship)

12 EDITORIAL GUIDE Editorial Guides are a vehicle that can be used to showcase your company s activities, including new product developments, innovative projects etc. Editorial Guides are designed to provide our audience with a useful and informative downloadable PDF and provide you with an opportunity to identify new leads. Editorial Guides are posted on our website to generate leads not only from our audience but from online search as well. Additionally, Editorial Guides offer you the opportunity to align your firm with high-value and thought leadership oriented content. 1. How do users find it? Push Marketing to thousands of power industry contacts Advertising in the magazine and online to our subscribers Pull Marketing Home page promo box Listing page Landing page SERP (search engine result pages) Sponsorship Benefits: Offers a unique, targeted, lead generation vehicle, while aligning your brand with respected editorial content. Each sponsor is provided with leads generated from a targeted audience of industry professionals who download the PDF of the Editorial Guide. Strengthens your company image by aligning your message with targeted content, helping to create an affinity for your company and products among industry professionals. TRAFFIC Links in your ad(s) and within listings push decision makers directly to your website or other online offerings. THOUGHT LEADERSHIP Aligns your company with a compilation of unique and proven expertise in the topic you have chosen to sponsor. CLICK HERE to view other advertiser white papers or visit How do we measure it? LEAD We use our media portfolio to drive traffic to the Editorial Guides listing online as users request the document we share their data with you. You can instantly see who is reading your content as it is downloaded! 3. What we need from you Logo address to send leads Topic content + Images Central sign off contact Two x Full Page Adverts 4. The Proposal Production of hosted Editorial Guide PDF, content and layout branded with your company logo 2 x Full Page adverts within the Editorial Guide PDF 10,000 blast to PennWell Power Database Promotion in Power Engineering International promoting technical digest download link Lead capture and forwarding Sponsorship Gross Rate: $9,500-7,500-6,500

13 WEBCASTS Attract targeted leads and promote sponsors thought leadership Generate sales leads and raise awareness with an audience that registers to participate in an educational industry event. Webcasts are a highly effective way to communicate technology advancements, build awareness of your company s technical expertise, showcase customer testimonials, and explain product differentiators. Sponsor a Power Engineering International editorial event or create your own, leveraging PowerPoint and / or Video, plus a testing and certification option. Webcasting products are highly interactive with global reach, a six-month archive, and 24/7 access to a complete registrant report so you can provide your sales staff with a database of quality prospects. Pre-webcast promotional support Website home page promotion 2 targeted s going to targeted audience members (scheduled as below unless otherwise requested) One 2 weeks prior to the live event One 1 week prior to the live event Reminder s to all registrants 24 hours before webcast 30 minutes before webcast Post-webcast 24/7 protected access to registration database Full reporting on all registrants Webcast available on demand for 6 months Breakdown of live attendees & on-demand users Sponsorship Benefits: Build awareness among thousands of power industry professionals before, during and after the webcast through promotion and house ads that promote the sponsor and webcast. Detailed contact information (name, title, company, , phone, address) from each registrant is provided. Plus, sponsors can include two custom questions to aid sales follow-up. THOUGHT LEADERSHIP/EDUCATION Position your company as a knowledge leader to an active and engaged audience of decision makers, helping to build business through advocacy and referral. Sponsorship Gross Rate: Editorial Webcast - $5,000-3, Easy sponsorship of editorial content and shared leads Custom Webcast - $15,000 / 10,130 / 9,501 Present your own content and exclusive leads

14 VIDEO Drive a more targeted viewership and leads for your video content Video is an ideal medium for showcasing and demonstrating new products, raising the visibility of senior executives and technology experts, and extending the life of your face-to-face event presentations to reach a much larger audience after a show, including those who did not visit your booth. Power Engineering International s SEO expertise and content depth ensure greater visibility for your video content among a more targeted audience than any other site can offer. Sponsorship Benefits: Position your company as a market leader to an engaged audience of professionals involved in specifying/purchasing products and services to increase consideration and preference. Educate customers and prospects with your unique industry and product knowledge, and elevate the perception of your company and products to increase purchase intention and activity. Supply your video content promotion to 10,000 industry professionals Hosted in video library Dedicated Player on Homepage Increase plays of existing video content (posted on social media sites or sponsor s website) Includes banner advertising FEATURES VIDEO SPONSORSHIP CUSTOM VIDEO CHANEL SPONSORSHIPS SPECIFCATIONS Gross RATE Custom Video Chanel Recommended video clip length: 3 minutes Preferred file format: wmv, mov, avi, mpeg2, mpeg4, 3gp, dv, h.264 Dimensions: 480 x 360 Top and bottom leaderboard ad size: 728 x 90 (max. file size 40k) and click-thru URL Company overview paragraph (for landing page): 1000 characters, 3 web links Company overview (for deployment): 500 characters $7,500-5,750-5,000 Includes promotion of up to 3 videos Video Sponsorship Recommended video clip length: 3 to 5 minutes Dimensions: 480 x 360 pixels (4:3), 480 x 270 pixels (16:9) Recommended format: mpeg4, mov Acceptable formats: wmv, avi, mpeg2, flv, 3gp, dv, h.26 $4,995-3,745-3,249

15 CONTACTS Advertising Sales REST OF THE WORLD Tom Marler, Advertising Director T: E: Marketing Ella Coulson, Marketing Coordinator T: E: Roy Morris, International Sales Manager T: E: Editorial Kelvin Ross, Senior Editor T: E: AMERICA Rick Huntzicker, National Sales Manager, US AL,AR,DC,FL,GA,KY,LA,MD,MS,NC,SC,TN,TX,VA,WV T: +1 (770) E: Tildy A. Bayar, Associate Editor T E: tildyb@pennwell.com Veronica Foster, Regional Sales Manager US AB,AK,AZ,BC,CA,CO,HI,IA,ID,KS,MB,MN,MO,MT,ND,NE,NM,NT,NV,OK, OR,SD, UT,WA,WI,WY,YT T. +1 (918) E: veronicaf@pennwell.com Diarmaid Williams, Digital Editor T E: diarmaidw@pennwell.com CHINA Ben Stauss, Regional Sales Manager US CT,DE,IL,IN,MA,ME,MI,NB,NH,NJ,NL,NS,NY,OH,ON,PA,QC,RI,VT T. +1 (513) E: BStauss@pennwell.com Liu Zizhen China Exhibition World Co.,Ltd T: D: E: liuzizhen@world-fairs.org Group Publisher Dr. Heather Johnstone, Publisher T: E: heatherj@pennwell.com PennWell International Ltd The Water Tower, Gunpowder Mill, Powdermill Lane, Waltham Abbey, Essex, EN9 1BN, United Kingdom