OFFICIAL MEDIA PARTNER OF:

Transcription

1 OFFICIAL MEDIA PARTNER OF:

2 CIRCULATION SNAPSHOT MAGAZINE OVERVIEW: Nuclear Power International digital magazine is a bimonthly publication for nuclear power professionals worldwide. Since its launch in March 2008, this digital magazine has covered the global nuclear generation scene, including new construction, upgrades and modernization of the existing fleet and operations and maintenance issues for day-to-day operations. The magazine s editorial focus encompasses news, a monthby-month calendar of events, in-depth case studies, analysis of technology advancements and thoughtful commentary from both global nuclear vendors and operators. SUBSCRIBERS BY BUSINESS AND INDUSTRY* 51.3% Electric Utilities 34.8% Consulting Firms including Architects/Engineer 9% Independent Power Companies, Cogenerators 2.7% Self Generators, Small Power Producers 2.2% IT & Software Solution Providers and Others Allied 84 % 35,100 of our readers believe online and/or print advertising in this magazine makes them more aware of a company and its products/services.** nearly 60 % of our readers have visited a company s website after seeing an advertisement in the printed magazine.** is distributed to over With a global audience of qualified industry decision makers in over 150 countries, NPI is recognised as an authoritative and objective information resource for the nuclear energy sector, promoting the use of cleaner, more efficient distributed generation worldwide. digital subscribers per issue * PURCHASING INFLUENCE Of responding subscribers ** job FUNCTION* General or Corporate Management 30.4 % Engineering 46.2 % 68 % 24 % Infl uence Purchases Authorize Purchases Over $1million SOURCE: *July/August Publisher s Sworn Statement. **2014 Nuclear Power International Reader Survey deployed and implemented by a third-party, Qualtrics. Percentages reported have been rounded to the nearest whole number. Operations Others Allied to Field Service 22.2 % 1.2 %

3 01/16/ /23/2015 Small Modular Reactor Updates 03/19/ /26/ /18/ /26/ /24/ /31/ /15/ /22/2015 POWER-GEN International Preview 10/30/ /06/2015 Potential Effects of Emissions Rules on Nuclear

4 DISPLAY ADVERTISING RATES 1X 3X 6X Full-page Spread $2,785 $2,700 $2,650 Full Page $2,115 $1,545 $1,470 2/3 Page $1,160 $1,125 $1,105 1/2 Page Spread $2,135 $2,075 $2,030 1/2 Page $1,080 $1,045 $1,040 1/3 Page $855 $830 $815 1/4 Page $705 $680 $665 Distributed bi-monthly CONTACT INFORMATION SALES Jenna Hall National Marketing Consultant phone: PRIORITY POSITIONS Inside Front Cover Spread Inside Back Cover Spread Back Cover Inside Front Cover Inside Back Cover Rate plus 15% Rate plus 10% Rate plus 20% Rate plus 15% Rate plus 10% ENHANCED OFFERINGS Maximize your reach through one of the following advertising opportunities in the magazine digital edition. Digital Magazine Sponsorship - $1,335 Distributed to more than 29,000 subscribers, the digital edition sponsorship features: Sponsor ad adjacent to the digital magazine cover Click-through to sponsor website An exclusive opportunity to advertise on the front cover EDITORIAL SUBMISSIONS NPI welcomes interesting editorial material, story ideas, news briefs and other items. Use of editorial material is at the editor s discretion. Nuclear Power International reserves the right to accept, refuse and edit all submitted material. All submitted materials become the property of PennWell Corp. Mail, fax or submissions to: Sharryn Dotson, Editor phone: sharrynd@pennwell.com EDITORIAL Sharryn Dotson Editor phone: sharrynd@pennwell.com

5 DIGITAL CONSUMPTION SNAPSHOT Expanding on its 100+ year history of providing quality media products, PennWell continually strives and adapts to exceed the needs of its consumers and advertisers. Though our roots started in print, we re not only embracing the digital age we are leading the charge. NPI is constantly evolving in how it provides content and interacts with its growing audience. Digital channels help companies disseminate information to large audiences rapidly and cost-effectively. We keep a pulse on media consumption rates and habits, including the ever-increasing use of our digital products, video and social media channels. mobileconsumption MONTHLY AVERAGE (APR MAR 2014) Mobile Device Page Views ,001 Mobile Device Unique Visitors ,872 Mobile App Page Views ,313 Mobile App Downloads Mobile App Updates ,728 WEB TRAFFIC MONTHLY AVERAGE (JULY JULY 2014) Page Views ,395 Unique Visitors ,000 STRONG SOCIAL media PRESENCE e-newsletters 25,995 Subscriber Average WEBCAST 77 % of the responding subscribers use webcasts in the research and evaluation stage of the buying process.* SOURCE: Information and statistics gathered through internal sources, social media sites and / or third-party deployment and implementation products. *Third-party, Qualtrics, 2014 Nuclear Power International Reader Survey.

6 DIGITAL OPPORTUNITIES DIGITAL MAGAZINE SPONSORSHIP $1,380 PER MONTH Circulation: Over 29,000 unique subscribers Frequency: Monthly FEATURES: Sponsor ad is adjacent to digital magazine cover Includes click-through to sponsor website Exclusive and only opportunity to advertise on front cover Format: Ads may be delivered in.jpg,.tiff,.png,.pdf,.eps or non-animated.gif. LIST RENTAL Offering quick response at a low cost, List Rentals allow you to reach a targeted audience with your custom deployment. Your message will be sent to industry professionals you ve specified from our database list selects and can be used for a nearly unlimited variety of promotional programs. PRICING: Magazine Advertisers: $465 per thousand (plus select fees) Non-Advertisers: $545 per thousand (plus select fees) FEATURES: Target segments for our subscribers with a custom message Three-day turnaround for urgent campaigns Delivered in HTML and text formats for maximum reach Great for promoting tradeshow participation, product information, seminars and company news Reports (Upon Request): Number of s delivered Number of s opened Number of click-throughs Custom Surveys: Target segments of our subscribers with a blind or branded survey Gain market intelligence and leads using our qualified recipients CONTACT INFORMATION Rick Huntzicker National Marketing Consultant phone: rickh@pennwell.com AL, AR, DC, FL, GA, KS, KY, LA, MD, MO, MS, NC, SC, TN, TX, VA, WV Dan Idoine Regional Marketing Consultant phone: dani@pennwell.com CT, DE, IL, IN, MA, ME, MI, NH, NJ, NY, OH, PA, RI, VT, New Brunswick, Nova Scotia, Newfoundland, Ontario, Quebec Natasha Cole Regional Marketing Consultant phone: natashac@pennwell.com AK, AZ, CA, CO, HI, IA, ID, MN, MT, ND, NE, NM, NV, OK, OR, SD, UT, WA, WI, WY, AB, BC, SK, MANITOBA, NORTHWEST TERRITORY, YUKON TERRITORY Asif Yusuf International Sales Manager Europe & Middle East phone: asify@pennwell.com Jenna Hall Classified/Employment & Supplier Showcase Ads phone: jennah@pennwell.com

7 TARGETED E-NEWSLETTER Providing broad reach at a low cost, these e-newsletters deliver the latest industry news and technology information to thousands of subscribers worldwide. Every issue contains links to some of the latest news, most interesting blogs, informative videos, or technical white papers on our website. Circulation: Over 55,000 Frequency: Every Tuesday and Friday Top LEADERBOARD & ANCHOR $2,390 (Intro Ad - $2,000) Dimensions: 728x90, 40K MIDDLE #1 & #2 COMBINATION $1,685 Dimensions: 468x60, 40K Middle 3 MIDDLE #3 $1,685 Dimensions: 180x150, 40K Middle 1 SKYSCRAPER #1 $2,015 Dimensions: 160x600, 180x600 or 120x600, 40K SKYSCRAPER #2 $2,015 Dimensions: 160x600, 180x600 or 120x600, 40K Skyscraper 1 Format for e-newsletters: Banners must be in.gif (animated or static) or.jpg format and may include a 50-word (max) text backup with link. Additional sizes may be available. Flash banners are not accepted in e-newsletters. Middle 2 Skyscraper 2 Anchor

8 WEBSITE ADVERTISING HOME PAGE AD OPPORTUNITIES Home Page Plus online sponsorships generate broad visibility for your brand and product messaging among industry professionals worldwide. These prominent banner positions align your company with the most respected content serving the information needs of thousands of industry professionals. LEADERBOARD HOMEPAGE PLUS - $2,510* (Leaderboard and Anchor) Dimensions: 728x90, 40K Leaderboard Dog Ear HOME PAGE AD - $3,260* The Welcome Page is a high impact ad unit offering ultimate brand visibility. The Welcome Page is seen by site visitors once every 24 hours and is exclusive to one advertiser per month. Dimensions: 800x600, 80K Page Peel Open Site 1 Site 2 DOG EAR & PAGE PEEL - $2,825* The Page Peel ad is an extended rich media ad unit, and is one of the largest online advertising opportunities available. The peel begins as a dog ear in the upper right-hand corner of the page and, on mouse-over, extends down and to the left. The Page Peel ad offers an exclusive opportunity with a potential of higher than average click-through rates, resulting in targeted lead generation and traffic to your online content and offerings. Dog Ear: Animated logo displayed in upper-right corner 75x75, 40K Page Peel: Expands to reveal sponsor s site content 900x650, 100K RIGHT RAIL SITE SPONSOR ADS - $2,300* Site Sponsor #1, #2, #3, #4 and #5 rotating positions Dimensions: 300x250, 40K Half Banner 1 Half Banner 2 Half Banner 3 Site 3 Site 4 Site 5 HALF BANNER #1, #2, OR #3 - $870* Dimensions: 224x60, 30K ARTICLE TOOLBAR SPONSOR - $545 PER MONTH The article toolbar sponsorship offers tremendous brand visibility on all article pages. This unmatched branding opportunity is located on each article page inside the sharing tools visitors use to distribute article links by . Logo positions: On all article display pages (excluding wire stories) Dimensions: 88x31, 40k Banner ad positions: Follows all toolbar save, print and features Dimensions: 460x60, 40k Anchor SEARCH SPONSORSHIP PLUS - $2,390 PER MONTH Through a keyword rich text link adjacent to the website search box you will enhance your site s search engine relevance and ranking. The text link remains throughout the site. This solution enhances your SEO strategy by providing link benefits from thousands of pages on well-respected sites. Text link position: Listed under search box on all web pages; 1 text line, 17 characters Text link: Banner ad link will go on the sponsor website.

9 HOME PAGE AD OPPORTUNITIES (cont.) PUSHDOWN BANNER - Contact your Sales Representative for pricing Interactive, rich media ad. Auto-expands beneath site navigation once every 24 hours and provides ongoing visibility even when collapsed. Provide a detailed message through streaming video or including multiple targeted links. Dimensions: Collapsed 970 x 66, maximum file size: 40k; Expanded: 970 x 418, maximum file size: 100k *All rates listed are gross per month. Minimum three consecutive month contract TOPIC CENTER SPONSORSHIPS Power Engineering s website is organized into the following topic centers, making it easier for users to find the information they need quickly and giving you the targeted advertising opportunities by niche markets within the industry. For space availability and pricing, contact your sales representative BOILERS COAL GAS RENEWABLES NUCLEAR ONSITE POWER O&M EMISSIONS BUSINESS WATER TREATMENT NEW PROJECTS WEBSITE BANNER ADS ARTICLE TOOLBAR SPONSOR - $545 PER MONTH The article toolbar sponsorship offers tremendous brand visibility on all article pages. This unmatched branding opportunity is located on each article page inside the sharing tools visitors use to distribute article links by . Logo positions: On all article display pages (excluding wire stories) Dimensions: 88x31, 40K Banner ad positions: Follows all toolbar save, print and features Dimensions: 460x60, 40K SEARCH SPONSORSHIP PLUS - $2,390 PER MONTH Through a keyword rich text link adjacent to the website search box you will enhance your site s search engine relevance and ranking. The text link remains throughout the site. This solution enhances your SEO strategy by providing link benefits from thousands of pages on well-respected sites. Text link position: Listed under search box on all web pages; Text link: Banner ad link will go on the sponsor website. 1 text line, 17 characters BUYERS GUIDE Power Engineering s Buyers Guide is the PRINT and ONLINE RESOURCE for industry professionals who need detailed and comprehensive data on products, systems, services and companies during the buying process. Online Buyers Guides are an industry-specific product guide and vendor directory reaching key decision makers and purchase influencers worldwide. These premier buying resources allow you to educate industry professionals, create brand visibility, build product preference, and generate qualified leads through a wide variety of programs designed to fit your marketing objectives and budget. Visit and click on the Buyers Guide link at the top of the page to learn more.

10 TECHNICAL BRIEFINGS $12,790 PER MONTH Technical Briefings (or Editorial Guides) are compilations of Power Engineering magazine articles that provide readers with in-depth, valuable information on key industry topics in a downloadable PDF format. Garnered from the pages of our highly respected magazines and websites, Technical Briefings are posted to our website to generate leads not only from our audience but from online search as well. Sponsorship includes your logo on the cover and each page of the guide, two full-page ads, and a resource page providing links to your online information and offers. Dedicated promotion of editorial guides to targeted members of Power Engineering, generates additional sponsor visibility and targeted lead opportunities for your database and follow-up marketing. *Minimum Purchase: 3 consecutive months WEBCAST Webcasts generate highly qualified, active leads while presenting your company s expertise to industry professionals. Sponsorships leverage the industry brand to help position sponsoring organizations as industry experts. Sponsors can participate in brand-selected topics or fully sponsor a custom topic. The live event is available on-demand and promoted on our website for six months. Sponsors receive detailed registration information from all registrants, providing your sales staff with a database of quality prospects. Pricing: Contact your Brand Manager for pricing. REPORTING AND LEAD GENERATION: Full reporting on all registrants Breakdown of live attendees and ondemand users EVENT CUSTOMIZATION: Customized registration page with data collection fields specific to your needs. LIVE EVENT: Up to one hour Live and Interactive Unlimited audience size Introduction and wrap-up text read by webcast producer MARKETING: 200,000 impressions guaranteed PLUS Social Media invitations to targeted audience members. Three Pre-Event Blasts to your targeted audience. Estimated: 100,000 impressions. One reminder 1 day prior to the live event. Four ads in Power Engineering s e-newsletter either pre or post webcast to increase the visibility of your Webcast. Optional vidmail enhancement. Ad on Power Engineering website for up to two weeks prior to the Webcast. POST EVENT: On-demand archive available within 24 hours of live event Archive posted for 6 months 24/7 protected access to registration database blasts sent to your company s client customer list (limited to 10,000 customer names). Reminder messages to all registrants 24-hours before the Webcast and again 30-minutes before the Webcast. Invitation on Power Engineering and POWER-GEN Int l Facebook pages. Invitation tweeted to Twitter from Power Engineering and POWER-GEN Int l social media sites. 1/2 page print ad in Power Engineering magazine (either pre or post event).