2016 AOA ADVERTISING OPPORTUNITIES

Transcription

1 2016 Advertising Opportunities 2016 AOA ADVERTISING OPPORTUNITIES

2 Why AOA? Enhance Your Visibility with AOA Take a look at your advertising efforts: Are you reaching your target audience? Where are you concentrating your company s marketing budget? In 2016, increase your visibility among the ONLY practice management association dedicated entirely to the field of otolaryngology: the Association of Otolaryngology Administrators. More than 1,000 administrators and managers comprise the AOA. Partner with the AOA in your advertising and marketing efforts to place pertinent information directly into the hands of the movers, shakers and decision makers of otolaryngology practices across the United States. Reach Your Target Audience We have a diverse membership. Our members titles include administrator, director, manager, CEO and more. More than 75% of our members are in private practices, and about 15% of members are in academic environments. Our members also have strong purchasing power. According to a recent survey of members, 27.8% of our membership approves major purchases, 69.4% recommend major purchases and 46.3% approve minor purchases. Advertising with AOA allows you to get your products and services directly into the hands of those who make the decisions and suggestions in otolaryngology practices. We Cater to YOU With opportunities in print, web ads, webinars, marketing, list rental, exhibiting and sponsorships, we can help you create a campaign to increase your exposure to our selective audience. We provide you with multiple opportunities that you can mix and match to build a successful campaign that will help you achieve your marketing goals. Our specialty-specific members allow you to pinpoint your focus and gain access to the gatekeepers of more than 700 ENT practices from across the United States. Specialize your advertising with AOA to showcase your products and services to some of the largest and top-ranked programs and practices in the country AOA ADVERTISING

3 About the AOA About the AOA MISSION: The Association of Otolaryngology Administrators facilitates professional and financial development, networking and support to leaders in Ear, Nose and Throat practice management. VISION: The Association of Otolaryngology Administrators aspires to be the association of the most visible, valued and trusted otolarygnology practice management experts, fostering excellence in the professional achievement, leadership in practice management, and information to enhance the quality of otolaryngology practice. The AOA is a leader in otolaryngology practice management that serves its members by offering education, networking and resources. The AOA offers educational opportunities such as webinars and its annual educational conference to help practice administrators, managers, coders and more run their practices more efficiently and add money to their bottom line. There are numerous opportunities to network with fellow members via the AOA s website as well as face-to-face at the annual educational conference, a three-and-a-half day educational event that takes place every fall. The AOA also offers free resources on its website as well as resources available for purchase, including an accounts receivable manual, a job descriptions manual and salary and benchmarking surveys. Use the information below to contact the appropriate member of the AOA Office to get your company advertising with AOA in AOA Office 2400 Ardmore Blvd., Ste 302 Pittsburgh, PA Main Line: Fax: info@aoanow.org Executive Director Robin L. Wagner, COPM Direct Line: x rwagner@cmemanage.com Communications Account Executive Direct Line: x cprice@cmemanage.com Webinars Account Associate Erin Dishong Direct Line: x edishong@cmemanage.com AOA Executive Council President Kevin Watson Colorado ENT & Allergy 3030 N. Circle Dr, Ste 300 Colorado Springs, CO Phone: kwatson@coloradoent.com President Elect Kris McGriff, COPM Oregon Health & Science University 3181 SW Sam Jackson Park Rd Mail Code PV01 Portland, OR Phone: mcgriffk@ohsu.edu Secretary-Treasurer Barry Hubert, MBA, CMPE, COPM Blue Ridge Ear, Nose and Throat 870 State Farm Rd, Ste 101 Boone, NC Phone: bhubert@blueridge-ent.com Member-at-Large Tricia Long, COPM Allergy & ENT Associates of Middle Tennessee 3901 Central Pike, Ste 351 Hermitage, TN Phone: tlong@myallergyent.com Immediate Past President Danielle DeMaio-DeAngelis, COPM Thomas Jefferson University Dept of Oto/HNS 925 Chestnut St, 6th Floor Philadelphia, PA Phone: danielle.demaio-deangelis@jefferson.edu 2016 AOA ADVERTISING 3

4 emagazine Advertising CONTACT: x 110 The Oto s Scope is the AOA s quarterly magazine. This 32- to 36-page magazine features articles written by members, vendors and outside sources that focus on the following areas: operations, marketing, technology, finance, human resources and leadership. This magazine is accessible to all Professional, Associate and Corporate members of our organization, or roughly 90% of our membership. Magazine publishes in February, May, August and November. The Oto s Scope is distributed in a digital flip e-magazine format to all AOA members. All ads in the digital e-magazine are full color and can be made interactive with up to three linked items. Ads can be purchased for single issues or in package deals. Issue Pricing SIZE 1 ISSUE 2 ISSUES 3 ISSUES 4 ISSUES Color Full Page Full Bleed (8.625 x ) $750 $720 (x 2) $690 (x 3) $660 (x 4) Color Full Page No Bleed (7.625 x 10 ) $750 $720 (x 2) $690 (x 3) $660 (x 4) Color Half Page Vertical ( x 10 ) $445 $385 (x 2) $325 (x 3) $300 (x 4) Color Half Page Horizontal (7.625 x 4.9 ) $445 $385 (x 2) $325 (x 3) $300 (x 4) Color Quarter Page ( x 4.9 ) $280 $250 (x 2) $320 (x 3) $300 (x 4) Color Business Card (2.4 x 3.2 ) $220 $190 (x 2) $160 (x 3) $150 (x 4) Production Requirements: Specs must be the exact measurements featured above. Only digital files with embedded images and fonts will be accepted. It is the company s responsibility to embed images and fonts so the ad reproduces as designed. Required format: PDF Submission Reminders: All high-resolution images and fonts MUST be included when the PDF is saved. Embedded images must be CMYK, TIFF or EPS no less than 300 DPI. No RGB or JPEG images. Do not nest EPS file into another EPS file. Fonts used must be Type 1 fonts. No true type or font substitutions. Issue Theme Projected Release Date Commitment Deadline Artwork Deadline Spring 2016 Measure of Excellence May 11 April 15 April 22 Summer 2016 Center of It All Aug. 10 July 15 July 22 Fall 2016 Winds of Change Nov. 9 Oct. 14 Oct AOA ADVERTISING

5 CONTACT: x 110 Banner Ads Website Advertising The AOA website is one of the most valuable resources available and a huge benefit to membership. Members access the website to download files from the Practice Management Resource Library, post questions to our Discussion Forums, learn about our upcoming educational webinars and more. The AOA website is also the place where potential members go to learn about the association, and these individuals can also sign up for a free 30-day trial membership to access some of the resources mentioned above. There are several website advertising options, all illustrated below: Rotating Banner [Size: 1,000 x 320 pixels] This banner offers an eye-catching view in the center of the AOA home page. Your banner will rotate as one of five banners on the page. The other four banners all are AOA-related, leaving your company as the sole outside advertiser in this space. Lower Banner [Size: 925 x 200 pixels] This non-rotating banner appears in the lower center of the home page. Banner Ad Pricing SIZE DURATION* TYPE COST Rotating Banner (1,000 x 320 pixels) 60 days Static $500 Lower Banner (925 x 200 pixels) 60 days Static $350 Lower Banner (925 x 200 pixels) 60 days Animated $450 *Those interested in longer ad durations can contact at the AOA Office for specialized pricing. Production Requirements: Company must provide artwork for all ads. Banners must be received in the exact measurements stated above. All banners should be at least 72 DPI but no more than 150 DPI. A URL must be provided to link to the advertisement. Companies must provide coding for all animated banners. Required format:.jpg WEB STATS Recent Info Sessions: 13,638 Users: 7,348 Pageviews: 72,065 Pages per Session: 5.28 Avg. Session Duration: 00:04:39 % New Sessions: 45.85% Data range: 8/1/15-12/22/ AOA ADVERTISING 5

6 Dedicated eblasts CONTACT: x 110 Advertising Dedicated eblasts are an excellent way to get your company s message directly into the inboxes of our members. You craft the message including all of the wording, branding and graphics and provide us with HTML code (or we can create it for you, for an additional charge). We then send the from the AOA on behalf of your company to our entire membership, which consists of more than 900 individuals. From products and services to upcoming educational events and meetings, Dedicated eblasts can serve as a wonderful tool to share timely information in an eye-catching, graphical manner. Companies are limited to sending one (1) Dedicated eblast every quarter, with a maximum of four s per year, in order to limit the amount of we are sending to our members. Dedicated eblast Pricing TYPE 1 BLAST 2 BLASTS 3 BLASTS 4 BLASTS Company-Provided HTML (YOU create it) $700 $650 (x 2) $600 (x 3) $550 (x 4) In-Office Creation (WE create it) $800 $750 (x 2) $700 (x 3) $600 (x 4) Production Requirements: All provided HTML must have photos already linked and hosted on company s end. Provided HTML should be camera-ready in that it only requires copying and pasting into the AOA system. Companies who choose the In-Office Creation option must provide all graphics, logos and copy as well as an idea or concept of layout and design. Company will receive preview of eblast before it is distributed to membership. Minor edits (formatting, What We Need: Raw HTML in.html or.txt format (if choosing the Company-Provided HTML option) Any graphics, logos and copy (if choosing the In-Office Creation option) Subject line content spelling errors, etc.) will be allowed at this time. Any major edits or significant changes to content could require an extra fee. NOTE: Slandering of any other company in the content of a Dedicated eblast is strictly prohibited. All Dedicated eblast content will be reviewed by the AOA Office prior to releasing the . The AOA has the authority to edit or reject any material it deems to be in violation of this stipulation. Maximize Your Exposure with an Advertising Package To get the most out of your advertising experience with AOA, we are offering several package deals to utilize multiple avenues. Choose from one of the options below, or contact Caitlin at the AOA Office to customize your own package. Package 1 $1,300 Package 2 $1,850 Package 3 $2,500 1 full-page Oto s Scope ad 1 Dedicated eblast 3 half-page Oto s Scope ads OR 1 full-page ad and 1 half-page ad 4 half-page Oto s Scope ads OR 2 fullpage ads 60-Day Static Lower Banner Website Ad 1 Dedicated eblast 60-Day Static Lower Banner Website Ad 60-Day Rotating Banner Website Ad 1 One-Time-Use Membership Mailing List AOA ADVERTISING

7 CONTACT: Erin Dishong x 102 Webinars Infomercial Advertising The AOA offers webinars to its members roughly once per week. Infomercial webinars are 30- or 60-minute presentations that allow a company to discuss its products and services with association members. Members will register for free to attend all infomercial webinars and can also order the digital recording before or after the live presentation. Successful infomercials combine education as well as product promotion. The webinars are hosted within our platform, Adobe Connect, and moderated by a staff member at the AOA Office. The 30-minute webinar presentations allow a 25-minute presentation with 5 minutes for questions and answers at the end. The 60-minute presentations allow a 50-minute presentation with 10 minutes for questions and answers at the end. Companies will receive a listing of attendee names, practice names and practice phone numbers of everyone who attended the live presentation. Companies will not receive any information from individuals who purchase the recordings after the live webinar presentation; however, those who purchase the recording will have access to the entire presentation including handouts that will have your company s information. Infomercial Pricing TYPE 30-Minute Infomercial Webinar Presentation $700 COST 60-Minute Infomercial Webinar Presentation $1,250 What We Need: (Two Months Prior to Presentation) Company name and logo (.jpg format preferred) Speaker name, credentials and brief bio Presentation description with bulletpointed objectives Past Infomercial Webinar Topics: Reimbursement for Balloon Dilation Accreditation Balloon Sinuplasty Marketing Your Practice Hearing Aid Sales EMR Solutions SAVE THE DATE: AOA-34 in Chicago AOA s 34th Annual Educational Conference will be held Sept. 7-10, 2016, in Chicago. There are numerous opportunities to connect and meet with our members face-to-face, from purchasing a basic booth space to sponsoring events and signage. The conference attracts more than 300 attendees as well as industry-leading speakers. Learn more about the various opportunities AOA-34 has to offer in our exhibitor prospectus by visiting or calling the AOA Office at AOA ADVERTISING 7

8 Additional Opportunities CONTACT: x 110 Additional Opportunities The AOA offers several other options to showcase your brand and increase your visibility with our membership. We are also open to working with your company to customize an advertising campaign specific to your needs to target our members. Please contact to discuss the opportunities below or to pitch your own ideas. Resource Guide Business Listing In mid-2016, the AOA will mail a Resource Guide that will list all of the resources that AOA offers, including webinar subscriptions and recordings, manuals, surveys and more. The Resource Guide will also include an Industry Business Directory with various sizes and styles of company listings and will be distributed to our membership and prospects. There are several options to choose from for the February Resource Guide. The listing options are: Business Listing The cheapest option, the Business Listing will include: Company name Company address Company contact person TYPE Website URL Company description (50 words or less) Contact phone number Business Listing with Logo This listing includes everything above plus a high-resolution graphic of your company s logo. Business Card-Sized Ad Your company will create a 3.75 x 2.5 -sized full-color ad that will run in the business listing. Please see the specs on page 4 for the business card ad specifications. Full-Page Ad (inside front and inside back covers) Your company will create a 7.5 x 10 ad that will run either on the inside front or inside back cover. Please specify which location you prefer for your ad, and contact the office to check availability. Full ad specs on page 4. COST Business Listing $100 Business Listing with Logo $150 Business Card-Sized Ad $200 Full-Page Ad $500 Contact Caitlin at the AOA Office for deadline details. What We Need: Business Listing: Company name, address, contact person, phone number, website URL and company description (50 words or less) Company logo in.ai,.eps or.pdf format, full color, no less than 300 DPI (if applicable) Business card-size or full-page ad following the specs on page 4 Mailing List Purchase a one-time-use mailing list of our members to send our membership collateral from your company. Reach nearly 1,000 ENT management professionals in one mailing. Sent materials must be pre-approved by the AOA Office. TYPE AOA ADVERTISING COST One-Time-Use Mailing List $650 NOTE: Any abuse of the one-time-use-only policy will result in additional charges to your company. Corporate AOA Membership This membership is designed for vendors and consultants. At only $345 a year, this membership includes unrestricted access to the AOA website (excluding discussion forums), online access to the Oto s Scope publication, member pricing for all resources and educational offerings including weekly webinars, as well as access to all e-communications, including our weekly newsletter, AOA Now. New this year, we ll provide you with an icon to include in your signature to clients sharing that you are a proud AOA Corporate Member! TYPE COST Corporate AOA Membership $345