wocn.org SUPPORT AND MARKETING OPPORTUNITIES

Transcription

1 wocn.org SUPPORT AND MARKETING OPPORTUNITIES

2 ABOUT THE WOCN SOCIETY Founded in 68, the Wound, Ostomy and Continence Nurses Society TM (WOCN ) is a professional, international nursing society of more than 5,000 health care professionals who are experts in the care of patients with wounds, ostomies and incontinence. OUR MISSION The WOCN Society is a professional nursing society, which supports its members by promoting educational, clinical and research opportunities to advance the practice and guide the delivery of expert health care to individuals with wounds, ostomies and incontinence. CORE PURPOSE To advance the practice of wound, ostomy and continence nursing. THE DIFFERENCE IS IN THE WOC NURSE With a proven track record of specialty nursing for five decades, wound, ostomy, and continence (WOC) nurses provide a wide range of care for people with a variety of disorders. Patients with gastrointestinal, genitourinary, and integumentary system problems may seek acute or rehabilitative care from WOC nurses. As clinical experts, WOC nurses provide direct care to people with abdominal stomas, complex wounds, fistulas, drains, pressure ulcers, and continence disorders. The WOC nurse participates in the assessment, planning, implementation, and evaluation of care for these patients. The facts are in: As an educator, consultant, researcher, and administrator, the WOC nurse plays a pivotal role in providing optimal patient care in multiple health care settings, including inpatient, outpatient, long-term care, and home health (WOCN Society-WOCNCB, 08). SUPPORT AND MARKETING OPPORTUNITIES WOCN.ORG 2

3 WOCN SOCIETY Bariatric MEMBERSHIP Pediatric Pediatric Pediatric 95 Bariatric 95 Bariatric 95 PRIMARY PRIMARY PATIENT POPULATION PRIMARY PATIENT *members practice in POPULATION PATIENT *members practice in POPULATION more than one area more than one area *members practice in more than one area Geriatric 3435 Geriatric 3435 Geriatric 3435 Adult 4056 Adult 4056 Adult 4056 OUR MEMBERS SEE AN AVERAGE OF 72.6 PATIENTS IN A TYPICAL MONTH. Wound/ Skin Wound/ 3899 Skin Wound/ 3899 Skin 3899 Home Health % Home Health % Home Health % Out-Patient Clinic Out-Patient % Clinic Out-Patient % Clinic % Foot & Nail 742 Foot & Nail 742 Foot & Nail 742 PRIMARY PRIMARY AREA OF PRACTICE PRIMARY AREA OF PRACTICE AREA OF more than one area PRACTICE *members practice in *members practice in more than one area *members practice in more than one area Ostomy 32 Ostomy 32 Ostomy 32 PRIMARY PRACTICE PRIMARY PRACTICE PRIMARY SETTING PRACTICE SETTING SETTING Continence 46 Continence 46 Continence 46 Incontinence 94 Incontinence 94 Incontinence 94 Acute Care 57% Acute Care 57% Acute Care 57% 89% OF WOCN MEMBERS EVALUATE, RECOMMEND, INITIATE OR AUTHORIZE PURCHASING OF PRODUCTS FOR PATIENTS. REVIEWING THE EVIDENCE A recent study investigated how WOC nurses affect patient outcomes in home health care settings and found that patients in home health care agencies with a WOC nurse, compared to agencies without a WOC nurse were: Nearly twice as likely to have improvement in pressure ulcers. % more likely to have improvement in lower extremity ulcers. 40% more likely to have improvement in surgical wounds. 40% more likely to have improvement in urinary incontinence. 14% more likely to have improvement in bowel incontinence. SUPPORT AND MARKETING OPPORTUNITIES WOCN.ORG 3

4 R AUDIENCE: WHO WILL YOU REACH? Over 5,000 members, all specializing in wound, ostomy or continence care: WOC NURSES ARE EXPERIENCED, BACCALAUREATE-PREPARED REGISTERED NURSES. Advanced Practice Nurses Nurse Practitioners Inpatient Nurses Outpatient Nurses Long-Term Care Nurses Home Health Nurses Acute Care Nurses Academia Nurses Military Nurses Health Care Professionals THEY ATTEND WOCN-ACCREDITED WOUND, OSTOMY AND CONTINENCE NURSING EDUCATION PROGRAMS (WOCNEPs). THEY ARE BOARD CERTIFIED FROM THE WOUND, OSTOMY AND CONTINENCE NURSING CERTIFICATION BOARD (WOCNCB). A WOC NURSE SERVES AS CLINICAL EXPERT, EDUCATOR, CONSULTANT, RESEARCHER, AND ADMINISTRATOR. SUPPORT AND MARKETING OPPORTUNITIES WOCN.ORG 4

5 TABLE OF CONTENTS CORPORATE MEMBERSHIP 6 ONLINE & PRINT ADVERTISING 7 SOCIAL MEDIA PACKAGES A LA CARTE OPPORTUNITIES SUPPORT AND MARKETING OPPORTUNITIES WOCN.ORG 5

6 CORPORATE MEMBERSHIP Corporate Members play a vital role within the WOCN Society. They support our mission and vision, as well as educate our members about products and services that improve the quality of their care. Become a Corporate Member so that we may provide you with the recognition, value, and resources you deserve. CREATING LOYAL NURSES LEVELS OF CORPORATE MEMBERSHIP Regular Corporate Membership $1,500 Non-profit/Small Business Corporate Membership* $800 * Proof required of non-profit status or business size with fewer than 0 employees. Membership at this level limits discount for booth space at the WOCN Society s Annual Conference to one x space. MARKETING MEDIUM CORPORATE MEMBERS SMALL BUSINESS MEMBERS NONMEMBERS MAILING LIST RENTAL First mailing list FREE. Additional available at $0 discount First mailing list FREE. Additional available at $0 discount $500 per mailing list ONLINE JOB POSTING COMPANY UPDATE IN THE WOCN SOCIETY S MAGAZINE, IN IT FOR YOU (MAX 250 WORDS) FREE one month job posting or half price of $0 for two months FREE one month job posting or half price of $0 for two months $400 X X N/A $300 DISCOUNT ON AD SIZE OF CHOICE FOR IN IT FOR YOU X X N/A EXHIBIT SPACE AT THE WOCN SOCIETY S ANNUAL CONFERENCE SUBSCRIPTION TO THE JOURNAL OF WOUND, OSTOMY AND CONTINENCE NURSING (JWOCN) Unlimited access to exhibit spaces Limit one x booth space $430** X X $6 RECOGNITION ON THE WOCN WEBSITE WITH A 50-WORD DESCRIPTION AND A LINK TO YOUR WEBSITE X X N/A DISCOUNTS ON ALL WOCN PRODUCTS AND PUBLICATION ORDERS PLUS ADDITIONAL BULK DISCOUNT FOR LARGE ORDERS SPECIAL RECOGNITION IN IN IT FOR YOU OR WOCNOW AND THE WOCN SOCIETY S ANNUAL CONFERENCE PROGRAM RECEIVE ALL WOCN SOCIETY MAILINGS OF ANNOUNCEMENTS, BROCHURES AND PRESS RELEASES ACCESS TO A NETWORK OF PROFESSIONALS WHO SPECIALIZE IN WOC CARE X X N/A X X N/A X X N/A X X N/A DISCOUNTS ON WOCN SOCIETY SOCIAL MEDIA PACKAGES*** X X N/A FREQUENT UPDATES ON OUR UPCOMING PROGRAMS AND ACTIVITIES ** $430 added for each x space (example nonmembers pay additional $1,7 for x space) *** Receive up to $700 combined savings on social media packages X X N/A To learn more about Corporate Membership opportunities, please contact: HEATHER MARTINEK ASSISTANT EXECUTIVE DIRECTOR hmartinek@wocn.org SUPPORT AND MARKETING OPPORTUNITIES WOCN.ORG 6

7 ONLINE & PRINT ADVERTISING 600 X 0 AD HERE 125 X 125 AD HERE WOCNow The WOCNow electronic newsletter is one of the most efficient ways to shorten sales cycles, reduce advertising costs and boost sales as well as brand, promote and sell your products thousands of WOC professionals. The WOCNow is published monthly, reaching over 8,000 members and nonmembers. Format: Leaderboard: 600w x 0h advertisement with link. Analytics available. Medium Square: 125w x 125h banner advertisement with link. Analytics available. Analytics: Average open-rate: 34.7% Average click-rate: 14.1% 13% HIGHER THAN INDUSTRY AVERAGE! 4% HIGHER THAN INDUSTRY AVERAGE! Price: Leaderboard: $1,0 Medium Square: $650 All files must be sent in jpeg or png format For more information please contact: CHRIS BROWN DIRECTOR OF EXHIBITS AND ADVERTISING cbrown@wocn.org SUPPORT AND MARKETING OPPORTUNITIES WOCN.ORG 7

8 ONLINE & PRINT ADVERTISING THE OFFICIAL MAGAZINE OF THE WOCN SOCIETY ISSUE 2, FALL 13 In It For You In It For You is a magazine published by the WOCN Society, reaching more than 5,000 members twice a year. Content includes the President s letter, Regional Updates, Public Policy Updates, Member Spotlight, Education, Director s Corner, Member Benefit Highlight, information on the WOCN Society s Annual Conference and industry-related hot topics. Prices: Full Page: $2,000 (Bleed 8.75 w,.25 h; No Bleed 7.5 w, h) Half Page: (V or H), $1,500 (V-3.75 w, h; H-7.5 w, 5 h) Quarter Page: $900 (3.75 w, 5 h) Premium Cover Positions: Inside Front Cover, $2,600; Inside Back Cover, $2,600; Back Cover, $3,000 Discounts: % to agency of record. % for two In It For You advertisements and two WOCNow banner advertisements. 40% for four In It For You advertisements and five WOCNow banner advertisements. All files must be in hi-resolution jpeg format ARE YOUR WOC SKILLS TRANSFERABLE? FIND OUT INSIDE! AD SPECS How The WOCN Society is Keeping Up With the Ever-changing Tech World PAGE 12 SHARPENING OUR FOCUS ON TECHNOLOGY NEWS FROM THE WOCN SOCIETY REGIONS AND AFFILIATES FULL PAGE (BLEED): 8.75 w X.25 h (8.5 X TRIM) FULL PAGE (NO BLEED): 7.5 w X h HALF PAGE HORIZONTAL: 7.5 w X 5 h For more information please contact: CHRIS BROWN DIRECTOR OF EXHIBITS AND ADVERTISING cbrown@wocn.org HALF PAGE VERTICAL: 3.75 w X h QUARTER PAGE: 3.75 w X 5 h SUPPORT AND MARKETING OPPORTUNITIES WOCN.ORG 8

9 ONLINE & PRINT ADVERTISING In It For You & WOCNow Closing Dates WOCNow ads due WOCNow publishes WOCNow ads due WOCNow publishes 2 In It For You ads due WOCNow ads due WOCNow publishes 8 WOCNow ads due WOCNow publishes 27 In It For You publishes 13 WOCNow ads due WOCNow publishes WOCNow ads due WOCNow publishes WOCNow ads due WOCNow publishes 12 WOCNow ads due WOCNow publishes 31 In It For You ads due 9 WOCNow ads due WOCNow publishes 14 WOCNow ads due WOCNow publishes In It For You publishes WOCNow ads due WOCNow publishes 9 WOCNow ads due WOCNow publishes CLOSING DATES SUPPORT AND MARKETING OPPORTUNITIES WOCN.ORG 9

10 ONLINE & PRINT ADVERTISING Job Postings The WOCN Society is committed to helping join WOCN members and potential employers. We believe hiring WOC nurses will assist your organization by delivering quality care, improving patient outcomes and reducing health care costs. Through our Career Center you can search the resume database or post your open WOC positions to find your next great hire! For more information, or to post a position, please visit jobs.wocn.org ONLINE & PRINT ADVERTISING Final Program Advertising The printed Annual Conference Final Program reaches over 1,300 wound, ostomy and continence care nurse attendees and includes: Schedules of all educational and ancillary sessions, session objectives, speaker biographies Locations of sessions within the Convention Center Floor plans of the Convention Center, exhibit and poster hall presentations Instructions to obtain educational contact hours and certificate of attendance Additional key information to make the attendee / visitor experience valuable and sustainable January, : First Right of Renewal offered to 14 Advertisers through this date. Premium positions available to prospective buyers after this date. April 30, : reservations for full and ½ page advertising due May 4, : electronic file and payment due SIZES FOR SPIRAL BINDING CLEARANCE LIVE AREA TRIM SIZE BLEED SIZE FULL PAGE 7 x x 8.75 x.25 HALF-PAGE 3.5 x x x PRICES PER INSERTION: Based on Gross Rate, % agency discount offered to Advertising Agencies of Record NAME POSITION GROSS NET FULL PAGE 4C Cover 2 inside front cover $3,850 $3, FULL PAGE 4C Cover 3 inside back cover $3,850 $3, FULL PAGE 4C Cover 4 back cover $5,500 $4,675 FULL PAGE 4C Run of Book $2,550 $2,7.50 1/2 PAGE BLACK/WHITE Run of Book $1,300 $1,5 4C FILE REQUIREMENTS: CMYK only, Hi-resolution (300 dpi) EPS, TIF, or PDF files (containing full bleeds) accepted. Also, Native file, Adobe InDesign for Mac (with all related fonts and linked images embedded). Advertisements created in programs such as Word or Excel cannot be accepted. Advertising materials received in other formats will require resubmission. SAME 14 RATES! B&W FILE REQUIREMENTS: Hi-resolution.eps,.tif or.jpg graphics accepted. Grayscale scans should be at least 300 dots per square inch (pixels per square inch). B/W Line Art scans must be 600 ppi or more. Resolutions of a higher ppi will reproduce with better quality. LOGO FILES Please submit all sponsor logos as a Vector EPS file compatible with Adobe Illustrator. To learn more about advertising in the Annual Conference program, please contact: CHRIS BROWN DIRECTOR OF EXHIBITS AND ADVERTISING cbrown@wocn.org SUPPORT AND MARKETING OPPORTUNITIES WOCN.ORG

11 SOCIAL MEDIA PACKAGES OPTIONS DESCRIPTION COST SOCIAL MEDIA BUNDLE FACEBOOK POSTS ONLY CUSTOM-TAILORED SOLUTION Two posts to each social media outlet (Twitter, Facebook and LinkedIn) within seven days. The WOCN Society must approve text before posting. Two posts to Facebook within seven days. The WOCN Society must approve text before posting. We can custom tailor a package to meet your company s marketing and financial needs. $500 for Nonmembers $350 for Corporate Members $0 for Nonmembers $0 for Corporate Members TBD per the package that is outlined by customer and approved by the WOCN Society A LA CARTE OPPORTUNITIES OPTIONS DESCRIPTION COST MAILING LIST RENTAL BLAST CUSTOM-TAILORED SOLUTION One time use of the WOCN Society s mailing list (mailing addresses only). The WOCN Society must approve piece prior to mailing. The WOCN Society must approve the text. The WOCN Society will send the on behalf of the customer. The max number of blasts for purchase is two a year. We can custom tailor a package to meet your company s marketing and financial needs. $500 per list rental Corporate Members get first list free $2,000 for Nonmembers $1,500 for Corporate Members TBD per the package that is outlined by customer and approved by the WOCN Society PLEASE NOTE: blasts can not be purchased during Annual Conference blackout days: May 1-July 1. If you would like to purchase an during our blackout days, different rates and availability apply. Contact Debi Maines, Director of Meetings for more information: or dmaines@wocn.org. If you are interested in a social media package or an a la carte opportunity, please contact: Heather Martinek Assistant Executive Director hmartinek@wocn.org SUPPORT AND MARKETING OPPORTUNITIES WOCN.ORG

12 SUPPORT & MARKETING OPPORTUNITIES Application COMPANY NAME (AS IT SHOULD APPEAR IN PRINT) KEY CONTACT NAME JOB TITLE ADDRESS CITY STATE ZIP PHONE FAX PAYMENT INFORMATION: MY CHECK, PAYABLE TO WOCN SOCIETY, PLEASE CHARGE MY VISA MASTER CARD AMERICAN EXPRESS IS ENCLOSED CHECK ENCLOSED: $ WOCN Society Tax ID # NAME ON CARD ACCOUNT NUMBER EXP. DATE SIGNATURE AMOUNT TO BE CHARGED $ PLEASE RETURN YOUR COMPLETED APPLICATION, ALONG WITH FULL PAYMENT, TO: Wound, Ostomy and Continence Nurses Society Route 73, Suite 0 Mount Laurel, NJ Fax: CORPORATE MEMBERSHIP Regular Corporate Membership $1,500 Non-profit/Small Business $800 Corporate Membership WOCNOW Leaderboard $1,0 Medium Square $650 IN IT FOR YOU (Premium) Back Cover $3,000 (Premium) Inside Back Cover $2,600 (Premium) Inside Front Cover $2,600 Full page $2,000 Half page $1,500 Quarter page $900 FINAL PROGRAM Inside Front Cover $3, Inside Back Cover $3, Back Cover $4,675 Full Page run of book $2,7.50 Half Page B/W run of book $1,5 SOCIAL MEDIA BUNDLE Nonmember $500 Corporate Member $350 FACEBOOK POSTS Nonmember $0 Corporate Member $0 MAILING LIST RENTAL WOCN Society Member List Rental $500 BLAST Nonmember $2,000 Corporate Member $1,500 WOCN SOCIETY USE ONLY *ALL PAYMENTS MUST BE MADE IN FULL PRIOR TO PLACEMENT* DATE RECEIVED: PRICE: METHOD: ACCT. ID#: SUPPORT AND MARKETING OPPORTUNITIES WOCN.ORG 12

13 Route 73, Suite 0 Mount Laurel, NJ wocn_info@wocn.org CONTACT US CHRIS BROWN Director of Exhibits and Advertising cbrown@wocn.org DEBI MAINES Director of Meetings dmaines@wocn.org HEATHER MARTINEK Assistant Executive Director hmartinek@wocn.org