CHICAGO S LARGEST CIRCULATION JEWISH NEWSMAGAZINE

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1 2 016 M E D I A K I T CHICAGO S LARGEST CIRCULATION JEWISH NEWSMAGAZINE THE MAGAZINE OF RECORD FOR THE JEWISH COMMUNITY OF CHICAGO Covering local, national, and international news stories with features, and profiles on a wide array of topics of interest to the local Jewish community. Stories range from Israel to arts & entertainment in the Jewish community to Jewish culture and religion.

2 READERSHIP DEMOGRAPHICS & STATISTICS MARKET PENETRATION More than 1 in 3 Jews in Chicago get JUF News every month JUF NEWS DISTRIBUTION & CIRCULATION, % North Suburbs 21% Lakefront and Northside Chicago 21% Rest of Illinois 44% OF CHICAGO JEWISH HOUSEHOLDS DONATE TO JUF ALL JUF DONORS RECIEVE JUF NEWS Monthly Print Circulation Circulation in North Shore Suburbs Alone 40,200 23,300+ JEWISH GEOGRAPHY IN CHICAGO WHERE ARE CHICAGO S JEWS FROM? 24.04% City North 7% increase since % Near North 28% increase since % North/Far North 1% increase since % Northwest Suburbs <1% increase since % Western Suburbs 43% increase since % Rest of Chicago 4% increase since % Southern Suburbs 47% decrease since % Midwest 3% West 56% Greater Chicago/IL 6% New York 5% Northeast City North: from the Loop through West Rogers Park. Includes north lakefront. Near North: from Evanston and Skokie through Park Ridge, including Glenview. North/Far North: from Wilmette to Wisconsin, west to include Northbrook, Deerfield, etc. Northwest Suburbs: parts of Lake County, all of McHenry County, northwest of Cook County Western Suburbs: Oak Park and River Forest, plus all of DuPage and Kane counties Southern Suburbs: south and southwest Cook County, beyond Chicago to Indiana and Will County 9% Former Soviet Union 4% South 6% Other Non-USA HOW MANY YEARS HAVE YOU LIVED IN THE CHICAGO AREA? 7% 6-10 YEARS 8% 5 OR LESS 10% YEARS A GROWING POPULATION Chicago Jewish households have increased by 38% since ,900 total people in Jewish households (276,800 in 1982) 21% 20+YEARS 54% BORN HERE

3 2 016 A D V E R T I S I N G & E D I T O R I A L D E A D L I N E S JANUARY JULY Features: Israel Experience Ad Space & Editorial: Dec. 4 Materials: Dec. 4 In Homes: Jan. 2 Features: Health, Medicine, Genetics Ad Space & Editorial: June 3 Materials: June 10 In Homes: July 6 FEBRUARY AUGUST MARCH SEPTEMBER Features: Weddings/Relationships/ Marriage, JUF Campaign Close Ad Space & Editorial: Jan. 8 Materials: Jan. 15 In Homes: Feb. 9 Features: Bar/Bat Mitzvah, Country Club Day (follow up) Ad Space & Editorial: July 1 Materials: July 8 In Homes: Aug. 2 Features: Education, Purim Ad Space & Editorial: Feb. 5 Materials: Feb. 15 In Homes: March 8 Features: High Holidays, Jewish Federation Annual Meeting (pre-coverage) Ad Space & Editorial: Aug. 5 Materials: Aug. 12 In Homes: Sept. 6 APRIL OCTOBER MAY NOVEMBER Features: Passover, Yom Ha Shoah, Yom Ha atzmaut Ad Space & Editorial: March 4 Materials: March 11 In Homes: April 5 Features: Travel, Sukkot, Vanguard Promo, Annual Meeting (follow up) Ad Space & Editorial: Sept. 2 Materials: Sept. 9 In Homes: Oct. 4 Features: Young Adult Life, Israel Independence Ad Space & Editorial: April 1 Materials: April 8 In Homes: May 3 Features: Jewish Book Month Ad Space & Editorial: Sept. 30 Materials: Oct. 7 In Homes: Nov. 8 JUNE DECEMBER Features: Senior Living, Schools/Graduation, Shavuot Ad Space & Editorial: May 6 Materials: May 13 In Homes: June 7 JUF News 30 S. Wells Street Chicago, IL Features: Camps, Food, Chanukah Ad Space & Editorial: Nov. 4 Materials: Nov. 4 In Homes: Dec. 8 jufnews.org (312) jufnews@gmail.com robertfeiger@juf.org

4 2016 ADVERTISING MATERIAL SPECIFICATIONS AD SIZES AVAILABLE Size Full page Full page bleed 3/5 vertical 1/2 vertical 1/2 horizontal 2/5 vertical 2/5 square 1/4 vertical 1/4 square 1/5 vertical 1/5 horizontal 1/8 square 1/10 banner 1/10 horizontal 1/15 vertical 1/15 horizontal 1/20 horizontal Width Depth /20 H x 1.3 1/8 SQ x 3. 1/10 BANNER x /2 V x 9.2 1/4 SQ x 5.4 1/2 H x 5.4 2/5 V x /15 H x /10 H x /5 V x 5.4 1/4 V x 7.3 1/15 V 2 x 3. 1/5 H x 3. 2/5 SQ x 7.3 3/5 V x PRODUCTION REQUIREMENTS ads to jufnews@gmail.com Trim size: x 12 Required material: Adobe PDF is the preferred format for artwork. Use the PDF/X-1a export option to create a proper PDF file for print production. PDF files should be delivered as CMYK or grayscale, fonts must be embedded, and transparent objects should be flattened. Live matter should be 1/2 from trim edges. Ads must be sent in PDF to be eligible to receive discounts. We may be able to accept other file formats. Please call (312) to discuss. Multiple ads should be in separate s with appropriate subject headers. Specifications: Images should be composite CMYK or grayscale. Resolution for color images is 300 dpi. Resolution for grayscale images is 200 dpi. If your ad requires formatting: Send text via to jufnews@gmail.com, free of graphics. Send graphics as JPEG, TIFF or EPS at 300 dpi. Send clear instructions along with files. To insure your receipt of an ad proof, artwork must arrive at the JUF News office on or before noted deadline. Please see advertising and editorial calendar. FULL x PRODUCTION CONTACTS Robert Feiger Publishing Director (312) , robertfeiger@juf.org Lindsey Bissett Visual Communications Manager (312) , jufnews@gmail.com FULL WITH BLEED x 12.25

5 2016 ADVERTISING RATES JUF NEWS ADVERTISING RATES Size Full page 3/5 page 1/2 page 2/5 page 1/4 page 1/5 page 1/8 page 1/10 page 1/15 page 1/20 page 1X $3,526 $2,304 $1,866 $1,580 $1,023 $795 $547 $451 $360 $239 3X $3,173 $2,074 $1,680 $1,422 $921 $716 $492 $407 $323 $217 6X $2,996 $1,958 $1,587 $1,343 $869 $676 $465 $384 $305 $206 9X $2,821 $1,844 $1,493 $1,264 $818 $637 $437 $362 $287 $193 12X $2,645 $1,728 $1,400 $1,185 $767 $596 $394 $339 $270 $159 Color +$400 +$260 +$220 +$180 +$130 +$100 +$70 +$55 +$40 +$25 TERMS & COMMISSIONS Advertising Agencies: Commission of 15% is allowed to recognized agencies who provide camera-ready artwork. Insertion orders are required. Not-For-Profit Organizations: A 20% discount on space charges is available to 501(c)3 not-for-profit organizations. Proof of non-for-profit standing as certified by a letter from the Internal Revenue Service is required. Not-for-profit organizations do not qualify for additional agency discounts. Contact your account executive for more information. ADVERTISING CONTACTS Robert Feiger Advertising Sales (312) , robertfeiger@juf.org Marie Lewis Not-For-Profit Advertising Sales (312) , marielewis@juf.org Payment Policies: Accounts over 30 days late will be considered past due. JUF News reserves the right to cancel future advertising for non-payment on past due accounts. In this case, advertiser will be short-rated for previous advertisements, and will also be required to prepay all future ads until credit is re-established. FINE PRINT These rates are effective for all ads to print on or after January 1, 2016, and supercede all previous rate cards. Rates are based on number of insertions advertiser schedules to run within the contract year. Advertiser s sizes and copy may change during the course of a contract year without affecting earned frequency discount. Advertisers will be short-rated if they do not schedule the amount of insertions upon which their billing has been based. Pre-printed inserts are accepted depending on content and weight, at the discretion of the publisher. All ads must adhere to JUF News Advertising policies as stated in the Advertising Terms & Policies page available at jufnews.org/advertising.aspx. JUF News encourages all advertisers to participate actively in the community. Contributions to the Jewish United Fund and membership in appropriate affiliated agencies is strongly encouraged. For information about JUF s Corporate Partners program contact Julie Ann Sklaver at Advertisers may not re-sell, donate, or transfer purchased or contracted advertising space in JUF News, The Guide to Jewish Living in Chicago, jufnews.org, juf.org/guide or oychicago.com to third parties.

6 2 016 O N L I N E A D V E R T I S I N G BANNER 420 X 117 pixels JUFNEWS.ORG 20,000 pageviews monthly* BOX 250 X 240 pixels Website of JUF News. Covers local, national, and international news stories, features, and profiles on a wide array of topics facing the Jewish community. Banner Ad: 1 ad available/month, 420w X 117h pixels $1,000/month Box Ad: 2 ads available/month, 250w X 240h pixels $250/month JUF.ORG/GUIDE 14,000+ pageviews monthly* Online version of the JUF News Guide to Jewish Living in Chicago. Offers a comprehensive, up-to-date listing of Chicago-area Jewish organizations, resources, products, and services. BOX 250 X 240 pixels BANNER 420 X 117 pixels Box Ad: 2 ads available/month, 250w X 240h pixels $250/month OYCHICAGO.COM 9,000 visitors monthly* BOX 250 X 240 pixels FEATURED EVENT 250 X 240 pixels An online community for Jews in the Loop, Oy!Chicago is for the socially conscious, intellectually curious and community-minded. Oy! is home to articles, blog posts, event listings and ongoing discussions about Jewish life. Banner Ad: 1 ad available/month, 420w X 117h pixels $500/month Box Ad: 3 ads available/month, 250w X 240h pixels $115/month Featured Event: 2 featured events available/month, 250w X 240h pixels maximum image size, plus 45 words $50/week *based on October 2015 data MATERIAL REQUIREMENTS PRODUCTION & ADVERTISING CONTACTS All ads are color 72 dpi RGB Must be supplied in JPEG, GIF or PNG format Maximum file size per ad = no more than 50 kb each Name ads appropriately when ing them to jufnews@gmail.com Robert Feiger Advertising Sales (312) , robertfeiger@juf.org JUF News 30 S. Wells Street Lindsey Bissett Visual Communications Manager (312) , jufnews@gmail.com Chicago, IL jufnews.org (312) jufnews@gmail.com robertfeiger@juf.org

7 2016 ADVERTISING TERMS & POLICIES ESTABLISHED BY JUF S RESOURCE DEVELOPMENT POLICY AND MARKETING & COMMUNICATIONS COMMITTEES The Jewish United Fund of Metropolitan Chicago appreciates the support of companies and organizations that advertise in our media channels. Advertising through JUF media represents, we believe, a win-win business decision you impact members of the Jewish community with your message while enabling us to provide the vehicles to do so without diverting significant funds from JUF s core philanthropic mission of helping people in need, creating Jewish experiences, and strengthening community connections. We appreciate your understanding and agreement that only JUF can determine what messaging is appropriate for our media, and are eager to work with you to address your advertising goals. We do need advertisers to abide by the following limits on messaging, which pertain to all JUF media (print and online editions of JUF News and Guide to Jewish Living in Chicago, websites and newsletters produced by JUF, etc.): Given our focus on JUF s community-based fundraising objectives, advertisements with a fundraising purpose will be evaluated in accordance with the JUF Resource Development Policy Guidelines. We do not accept advertisements that solicit donations. To avoid fundraising conflicts, we do not accept advertisements from JUF agencies and beneficiaries for fundraising events that occur during the JUF Campaign Period (April 4-June 15, 2016). We encourage all organizations to honor JUF s Campaign Period. (See JUF s Event Database and Event Listing Guidelines at juf.org/calendar/submit.aspx for further information.) > Advertisements that appear during the JUF Campaign Period cannot list prices for tickets, tables, sponsorships, etc., even for events that occur outside the JUF Campaign Period. > Advertisements that appear outside the JUF Campaign Period may list prices for tickets, tables, sponsorships, etc. up to $100 for events that occur outside of the JUF Campaign Period. Synagogues can list membership rates and High Holiday ticket prices, and day schools can list tuition prices. Other kinds of memberships may not be listed if they exceed $100 per person annually. Advertisements cannot solicit membership in a giving society/group or include a list of participants and/or their gifts to the organization. We cannot accept election-connected political advertisements or personal notices. We only permit matchmaking advertisements from organizations and businesses that honor requests to limit matches between Jews. You may not donate, transfer or re-sell advertising space to third parties. Advertisements for JUF agencies and beneficiaries must include the following language: A partner with the Jewish United Fund in serving our community. TERMS & COMMISSIONS Advertising Agencies: Commission of 15% is allowed to recognized agencies who provide camera-ready artwork. Insertion orders are required. Not-For-Profit Organizations: A 20% discount on space charges is available to 501(c)3 not-for-profit organizations. Proof of non-for-profit standing as certified by a letter from the Internal Revenue Service is required. Not-for-profit organizations do not qualify for additional agency discounts. Contact your account executive for more information. Payment Policies: Accounts over 30 days late will be considered past due. JUF News reserves the right to cancel future advertising for non-payment on past due accounts. In this case, advertiser will be short-rated for previous advertisements, and will also be required to prepay all future ads until credit is re-established. ADVERTISING POLICIES Acceptance of all advertisements is subject to approval of the publisher. Ads are positioned at the discretion of the publisher. Advertiser assumes full responsibility for content of all advertising space. Sales representatives are not authorized to make any representation about editorial content. Advertiser or agency agrees that the publisher will be under no liability for the publisher s failure, regardless of circumstances, to insert any advertising. While normal credit procedures may be established, pre-payment is required for the first placement in JUF News. Ads or ad copy that arrive after our published deadlines may not be allowed. This includes all ads and copy that fail to meet any number of stated policies and standards. Acceptance and position will be at the discretion of the publisher for late ads, ad copy, calendar listings, articles and edit. Food/restaurant advertisements should not mention traif (pork, shellfish, etc.). We are reluctant to accept advertisements promoting a particular political or ideological position, and will assess them with regard to facts, tone and communal norms of debate. If we accept such an ad, we will clearly identify it as a paid advertisement.

8 2017 GUIDE TO JEWISH LIVING IN CHICAGO: PRINT EDITION PUBLICATION DATES & DEADLINES The Guide to Jewish Living in Chicago is produced annually by JUF News and is published by the Jewish United Fund of Metropolitan Chicago. Its circulation is 45,000 copies, which are mailed to Jewish homes (contributors to the Jewish United Fund), synagogues, Jewish conventions, festivals, and major hotels throughout Chicagoland, including selected community centers, libraries, bookstores and shops. It will arrive in homes in January 2017 and be continuously available in the Metropolitan Chicago area throughout the year. Space deadline: TBD Art Deadline: TBD PRODUCTION REQUIREMENTS ads to ADVERTISING POLICIES Acceptance of all advertisements is subject to approval of the publisher. Advertiser assumes full responsibility for content of all advertising space. Sales representatives are not authorized to make any representation about editorial content. Advertiser or agency agrees that the publisher will be under no liability for the publisher s failure, regardless of circumstances, to insert any advertising. PREFERRED POSITIONS Contact your sales representative for availability and prices. With the exception of the premium positions offered, the publisher does not guarantee the position of any advertisement in the magazine. However, when possible, the publisher will strive to satisfy position requests. Ads received after the deadline will be placed at the discretion of the publisher. Required material: Adobe PDF is the preferred format for artwork. Use the PDF/X-1a export option to create a proper PDF file for print production. PDF files should be delivered as CMYK or grayscale, fonts must be embedded, and transparent objects should be flattened. Live matter should be 1/2 from trim edges. Ads must be sent in PDF to be eligible to receive discounts. We may be able to accept other file formats. Please call (312) to discuss. Multiple ads should be in separate s with appropriate subject headers. Specifications: Images should be composite CMYK or grayscale. Resolution for color images is 300 dpi. Resolution for grayscale images is 200 dpi. If your ad requires formatting: Send text via to jufnews@gmail.com, free of graphics. Send graphics as JPEG, TIFF or EPS at 300 dpi. Send clear instructions along with files. To insure your receipt of an ad proof, artwork must arrive at the JUF News office on or before noted deadline. Please note: ad sizes and prices for the Guide to Jewish Living are different from those of the JUF News. TERMS & COMMISSIONS Advertising Agencies: Commission of 15% is allowed to recognized agencies (insertion orders required). Invoices are payable within 30 days of contract date. Prepayment from new advertisers is requested. DIMENSIONS & RATES Size Full * 2/3 Pg (H) 2/3 Pg (V) 1/2 Pg (H) 1/2 Pg (V) 1/3 Pg (Q) 1/3 Pg (V) 1/6 Pg (H) 1/6 Pg (V) 1/12 Pg Width Depth B/W Rate $2,775 $2,150 $2,150 $1,530 $1,530 $1,130 $1,130 $583 $583 $312 *Full w/bleed = 8.5 x 11.25, page trimmed to 8 x C Rate $2,855 $2,225 $2,225 $1,590 $1,590 $1,207 $1,207 $660 $660 $388 PRODUCTION & ADVERTISING CONTACTS Robert Feiger Advertising Sales (312) , robertfeiger@juf.org Lindsey Bissett Guide Managing Editor (312) , jufnews@gmail.com 4C Rate $3,063 $2,433 $2,433 $1,795 $1,795 $1,413 $1,413 $864 $864 $592