Media Planner APPRAISAL INSTITUTE KNOWLEDGE EXPERIENCE INTEGRITY

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1 Media Planner APPRAISAL INSTITUTE KNOWLEDGE EXPERIENCE INTEGRITY 2015

2 ADVERTISING AND SPONSORSHIP WITH APPRAISAL INSTITUTE The Appraisal Institute serves approximately 21,000 real estate valuation professionals in nearly 60 countries throughout the world. They represent the best in their field, with 53 percent holding one or more of the Appraisal Institute s prestigious designations, and 20 percent of those individuals having received multiple designations. AI valuation professionals also earn more money than those who do not belong to the Appraisal Institute (46 percent earn more than $100,000 per year), have more experience (59 percent have been in the profession for 20 years or more), and have a higher level of education (86 percent have at least a four-year college degree), according to internal surveys. Reach your sales goals with advertisements in the Appraisal Institute s award-winning print and digital news publications and its other print and online outlets! ADVERTISING OPPORTUNITIES Valuation magazine The Appraisal Institute s quarterly magazine is mailed to about 21,000 valuation professionals, while the digital edition is distributed to more than 39,000 individuals in the valuation profession. In 2014 reader surveys, more than 87 percent of those surveyed found Valuation to be of high or medium value. Valuation has been honored with international and national awards from the Association of Marketing and Communications Professionals, Trade Association Business Publications International, the League of American Communications Professionals, the Hermes Creative awards, the Spotlight award and the Awards for Publication Excellence. In 2014, more than 87 percent of readers surveyed found Valuation to be of high or medium value, and nearly 81 percent rated the look and design of Valuation as excellent or good. Valuation digital Your print ad automatically is included in the fully interactive digital edition free of charge! Each issue of Valuation appears online, where it can be accessed by the more than 80,000 licensed U.S. appraisers and others in the real estate industry. Plus, you can make your ad dollar go even further with the addition of a special digital ad that nearly pops off the digital pages to get the attention of prospects everywhere. Appraiser News Online This informative digital e-newsletter reaches nearly 40,000 real estate appraisers and related professionals every week and covers the latest issues facing the valuation profession. Readership surveys in 2014 found that 97 percent read the publication on a regular or semiregular basis, with 85 percent of all readers rating Appraiser News Online s overall value as high or medium. Appraiser News Online has been recognized with international and national honors such as an Award for Publication Excellence, Hermes Creative Awards, a Spotlight Award and the Association TRENDS All-Media Contest Award. Residential Update Every month more than 7,000 residential-focused AI valuation professionals receive this important e-newsletter, which recaps the most pertinent issues in the residential real estate valuation profession. Reader surveys in 2014 found that 89 percent read the publication on a regular or semi-regular basis. A strong majority (81 percent) rated the value of Residential Update as high or medium. Residential Update has won top honors in the national Association TRENDS All-Media Contest and in the Awards for Publication Excellence. The Appraisal Institute website enjoys nearly 240,000 visitors on average per month, 39 percent of whom are new visitors. This important resource for appraisers, other real estate professionals and consumers offers the latest news and information about the valuation profession, details on programs and publications and much more. Annual Meeting On-Site Program A road map to exhibits, educational programs, awards and networking events, a guide (in either electronic or print format) will be distributed to all attendees of the 2015 Appraisal Institute Annual Meeting, which takes place July in Dallas. Featured Appraiser News Online Advertiser Stand-alone broadcast promotes your business to all subscribers or specially targeted groups. Contact Advertising Sales for rates and specifics: or advertising@appraisalinstitute.org.

3 SPONSORSHIP OPPORTUNITIES The Appraisal Journal and The Appraisal Journal Article Awards Sponsorships The Appraisal Journal is the Appraisal Institute s quarterly peer-reviewed journal. The Appraisal Institute is pleased to offer three levels of sponsorship opportunities for this prestigious publication, all of which sponsor both the Journal and the Journal s article awards. Winner of a Gold Circle Award from The Center for Association Leadership (ASAE), the Journal is recognized as the appraisal profession s premier technical and academic publication. Nearly 24,000 appraisers and others rely on the Journal for well-researched, innovative and thought-provoking articles on a wide variety of valuation topics. The Appraisal Journal accepts no advertising sponsorship is the only way to reach its readers. Sponsors are, however, entitled to ads on the Journal s web page within the Appraisal Institute s web site, and Platinum sponsors receive FREE advertising in Valuation Digital. See the last page of this kit for more information. Annual Meeting Sponsorships Expose your products and services to the leaders of the real estate valuation community at the premier event for real estate: the Appraisal Institute Annual Meeting. Whether you sponsor a luncheon, an awards dinner or a tote bag, your Annual Meeting sponsorship is sure to reap big rewards for your company. See the last page of this kit for more information. For details on the 2015 meeting, which takes place on July in Dallas, go to or contact Advertising Sales at or advertising@appraisalinstitute.org. Webinar Sponsorship Sponsor topics relevant to your business and increase brand awareness. Webinar sponsorship includes: Your logo in webinar solicitations, Three separate s to nearly 40,000 real estate appraisal professionals, Your logo on PowerPoint slides at the start and end of the presentation, Company description in auto-reply to attendees, and Webinar archived on for 12 months. Cost: $3,675 per webinar. For a schedule of upcoming webinar topics and dates, please contact Advertising Sales: or advertising@appraisalinstitute.org. Valuation 2015 RATES FOUR-COLOR ADVERTISING RATES 22,000+ print; 39,000+ digital; 11,000+ pass-along. TOTAL: 72,000+ Ad 1x 2x 4x 2-page spread $8,860 $7,943 $7,441 Inside Front Cover 6,224 5,444 5,133 Inside Back Cover 5,946 5,223 4,824 Back Cover 8,543 7,709 7,347 Full page 4,646 4,228 3,974 2/3 page 3,638 3,271 3,137 1/2 page 2,714 2,700 2,231 1/3 page 2,175 1,971 1,905 1/4 page 1,768 1,616 1,566 1/6 page 1,616 1,533 1,457 For additional information about print rates, contact us at advertising@appraisalinstitute.org. Total Circulation Valuation readers pass their copies along to colleagues for a total circulation of more than 72,000, according to surveys. RATES AND DISCOUNTS Total number of insertions within a consecutive 12-month period determines rates. Two-page spreads count as single insertion. Advertising will not appear without a signed Valuation insertion order. Advertising agencies receive standard 15 percent discount off display advertising gross rate.

4 Valuation 2015 AD SIZES (Inches) 2-page spread full bleed x page spread no bleed x Full page/full bleed 8.75 x /3 page vertical x /2 page horizontal x /2 page vertical x /3 page horizontal x /3 page vertical x /4 page vertical 3.5 x 4.5 1/6 page horizontal x 2.25 TRIM SIZE: 8.5 x LIVE AREA: 8 x BLEED:.125 All images must be CMYK or Grayscale TIFF or EPS files with a minimum resolution of 300 DPI. Adobe PDF format using the PDF/X-1a:a2001 specification is preferred. CREATIVE SERVICES Need help designing your ad? Be it for print, web, newsletter or Valuation Digital purposes, our creative team can help you create a winning look. All-inclusive services start at $250. INSERTS Contact us at advertising@appraisalinstitute.org for polybag, insert and gatefold rates. SEND ADVERTISING MATERIALS TO Valuation Advertising Appraisal Institute 200 W. Madison St. Suite 1500 Chicago, IL advertising@appraisalinstitute.org Inside Valuation magazine 2-page spread full bleed 2-page spread no bleed Full page full bleed 2/3 page vertical 1/2 page horizontal 1/2 page vertical 1/3 page horizontal 1/3 page vertical 1/4 page vertical 1/6 page horizontal 1/6 page vertical

5 Valuation 2015 High impact add-ons NEW in 2015! BLOW-IN CARDS: are a great way to highlight your products/services and generate new sales; and are detached; they must be held, therefore they grab attention. : 4 x 5 Presswork: 2-sided, 7 pt. high bulk Quantity: consistent with Valuation s most recent issue Artwork: supplied by advertiser Package a high impact add-on with your print ad! Contact us at advertising@appraisalinstitute.org for customized package options. Blow-in Card REPOSITIONABLE STICKY NOTES: are attention grabbers. These little reminders can appear on your half page, full page or two page spread; and may be used for various reasons, including: special offers, giving contact information or promoting your website. : Height: 3 (standard) to 4 (maximum) x Width: 3 (standard) to 4 (maximum) Presswork: 1-sided, 4 color Background does not have to be white. Artwork: supplied by advertiser Sticky Note

6 2015 Editorial Calendar Valuation magazine Issue Editorial Focus Editorial Copy Due Ad Space Closes Ad Material Due Mail Out Date *Bonus Distribution First Quarter Commercial Appraising Getting Down to Business Must have Gadgets Jan. 6 Jan. 8 Jan. 29 March 18 MBA/CREF Annual Conference Second Quarter Valuation Insights Marketing Tools Business Insider April 2 April 6 April 27 June 15 Valuation Expo AI Connect: Appraisal Institute s Annual Meeting Third Quarter Cool Properties Hot Hardware Industry Trends July 6 July 8 July 29 Sept. 16 International Association of Assessing Officers (IAAO) Fourth Quarter Looking Ahead Residential Appraising Business Essentials Sept. 25 Sept. 28 Oct. 19 Dec. 9 Appraisal Summit and Expo Call or advertising@appraisalinstitute.org for more details. * BONUS DISTRIBUTION Take advantage of special bonus distribution of Valuation at professional conferences and trade shows held throughout the year including the Appraisal Institute Annual Meeting providing an even wider audience of real estate professionals. VALUATION OFFERS REGULAR COLUMNS AND DEPARTMENTS, INCLUDING: News from around the valuation profession that impacts your business; Reviews of latest high-tech resources for appraisal professionals; Marketing, insurance and other small business tools; and The most recent PwC Real Estate Investor Survey Indicators. SEND EDITORIAL INQUIRIES TO: Jay Schneider Executive Editor jschneider@appraisalinstitute.org

7 Digital Marketing Options Valuation digital Circulation: 39,000. Open rate: 18,000 per issue. Sent via two separate s one week apart. ADVERTISING OPTION STANDALONE COMBINED * Banner Ad Each issue has top-of-page banner ads that carry over from page to page; stay in front of readers no matter which article they are accessing. Image size: 728 w x 90 h pixels (industry standard) Supported media type:.jpg,.gif, animated.gif Support for JavaScript ad tags Ad tag must work in an iframe Ability to link to a URL, if provided $2,260 $1,130 Button Drawer Ad Each issue has one shelf ad positioned at the bottom of the navigation panel; stay in front of readers no matter which article they are accessing. $900 $450 Image size: maximum 180 w x 150 h pixels (Shorter is OK, but an image taller than 150 pixels will cause display problems on smaller screens.) Supported media type:.jpg,.gif, animated.gif Support for JavaScript ad tags Ad tag must work in an iframe Ability to link to a URL, if provided Static blow-in Enhance the value of your print ad (which automatically carries over into the online edition free of charge!) with the addition of a blow-in ad. $1,100 $715 Image size: suggested maximum 500 w x 300 h pixel (smaller images are acceptable) Supported image type:.jpg,.gif, animated.gif Platform: web, ipad app Please provide: The ready-to-use image or animation URL, if the blow-in should be linked *Combined with a print ad purchase for that issue.

8 Digital Marketing Options Valuation digital Circulation: 39,000. Open rate: 18,000 per issue. Sent via two separate s one week apart. ADVERTISING OPTION STANDALONE COMBINED * Video Enhance the value of your print ad (which automatically carries over into the online edition free of charge!) with the addition of a pop-up ad or video. Or simply place a video ad in Valuation Digital. Video allows readers to engage with the issue and provides more interactivity. 100 MB maximum file size. For optimal performance across our platforms, we recommend that videos be 4 minutes or under. You may send longer videos as long as they are under the maximum file size. However, you may encounter performance/buffering issues with the video. Video should include at least ONE extra second of play, as clipping may occur or appear more pronounced. Videos must be h264 format. Appraisal Institute s vendor can convert the following to h264: MPEG4 (3ivx, DivX, Xvid) MOV (Sorenson Video 3, H263, H264, animation).flv (VP6 and Sorenson Spark).WMV (WMV, WMV2, MSMPEG,VC-1).AVI (Indeo, Cinepak, Motion JPEG, MPEG) $895 $630 Pop-up static belly band Enhance the value of your print ad with a larger belly band. Belly bands cover entire spreads. $630 $420 Image size: suggested maximum for 2-page spreads: 800 w x 175 h pixels for single-pages, 500 w x 175 pixels (smaller images are acceptable) Supported image type:.jpg,.gif, animated.gif Please provide: The ready-to-use image or animation URL(s), if the bellyband should be linked Valuation Featured Advertiser with banner ad Each quarter, more than 39,000 appraisers are ed two separate s announcing the online availability of the latest issue. Each has a Featured Advertiser whose logo and company name appear which link to your company s website. Image size: 468 w x 60 h pixels Supported image type:.jpg,.gif Ability to link to a URL, if provided Company description included, less than 100 words. $1,315 initial $895 second sent one week later $840 initial $630 second sent one week later *Combined with a print ad purchase for that issue.

9 Digital Marketing Options Appraisal Institute Website BANNER/RATE/MONTH MEDIUM RECTANGLE RATE/MONTH POSITION VISITS PER MONTH 728 x 90 $ x 250 $315 1 Find an Appraiser 9, x 90 $ x 250 $210 2 My Appraisal Institute 1, x 90 $ x 250 $210 3 Education 2, x 90 $ x 250 $155 4 AI Resources 948 Website ads will display on a rotating basis. Metrics: Based on 9-month average from Feb. 1, 2014 Nov. 1, Ads on other pages of the website may be available as well. NOTE ABOUT ELECTRONIC ADS: All banners and buttons must be viewable by all major web browsers. It is the sole responsibility and obligation of the advertiser to know the nature and operation of website browsers for the compatibility of the banner or button. All target URLs submitted by advertisers must be valid. Any banners with invalid URLs will be removed. 728x90 Banner Ad Image size: 728 w x 90 h pixels (industry standard) Supported media type:.jpg,.gif, animated.gif Support for JavaScript ad tags Ad tag must work in an iframe Ability to link to a URL, if provided 728x90 Banner Ad 300x250 Medium Rectangle Image size: 300 w x 250 h pixels (industry standard) Supported media type:.jpg,.gif, animated.gif Support for JavaScript ad tags Ad tag must work in an iframe Ability to link to a URL, if provided 300x250 Medium Rectangle

10 Digital Marketing Options Appraiser News Online Residential Update POSITION RATE/WEEK Premium 1 $420 Premium 2 $370 Premium x 60 $340 Regular 4 and 5 $290 Regular 6 $290 Regular 7 and x 60 $290 POSITION RATE/WEEK Premium 1 $235 Premium 2 $210 Premium x 60 $185 Regular 4 and 5 $155 Regular 6 $155 Regular 7 and x 60 $155 METRICS Distribution: 35,879 Open-rate: 27.2%* Click-through: 7.6%* METRICS Distribution: 7,257 Open-rate: 31.75%* Click-through: 11.2%* *Average per issue in the first half of 2014 *Average per issue in the first half of 2014 Appraiser News News Online Online Your news, every Wednesday Residential Update Your news, every month PREMIUM 2 PREMIUM 1 PREMIUM x 60 PREMIUM REGULAR 4 PREMIUM 1 PREMIUM 2 PREMIUM x 60 PREMIUM REGULAR 4 REGULAR 5 REGULAR x 60 REGULAR 5 REGULAR x 60 REGULAR REGULAR 6 REGULAR REGULAR 6 REGULAR x 60 REGULAR x 60

11 Additional Marketing Options Annual Meeting On-Site Program AD Inside Back Cover $1,260 Full Page $1,050 1/2 Page $790 SPECIFICATIONS Adobe PDF is the preferred format for ad submissions. This format eliminates the possibility of missing fonts or links, and corruption of those supporting files. Adobe PDFs must be press-ready: All images must be 300 dpi at the appropriate output size using CMYK color space (no spot colors). Advertising space closing: May 15, Materials due date: June 17, The Appraisal Journal and The Appraisal Journal Article Awards Sponsorships Align your company with the best-known and respected journal among real estate appraisers: The Appraisal Journal. Become an Appraisal Journal sponsor! The Appraisal Institute is pleased to offer sponsorship opportunities for this prestigious publication, all of which sponsor both the Journal and the Journal s article awards. PLATINUM: GOLD: SILVER: $3,000 Annual Commitment $2,000 Annual Commitment $1,000 Annual Commitment BENEFITS BENEFITS BENEFITS FREE static pop-up ad in one issue of Valuation digital! Your company s ad featured on The Appraisal Journal s homepage for 6 months (includes link to your company s website and ability to embed video, if so desired) Your company s ad featured on The Appraisal Journal s homepage for 3 months (includes link to your company s website and ability to embed video, if so desired) Your company s ad featured on The Appraisal Journal s homepage for 12 months (includes link to your company s website and ability to embed video, if so desired) 20 percent discount on all Appraisal Institute advertising rates and on AI Connect sponsor, exhibit and advertising packages Acknowledgement in each quarterly issue and in announcements of The Appraisal Journal 15 percent discount on all Appraisal Institute advertising rates and on AI Connect sponsor, exhibit and advertising packages Acknowledgement in each quarterly issue and in announcements of The Appraisal Journal 10 percent discount on all Appraisal Institute advertising rates and on AI Connect sponsor, exhibit and advertising packages Acknowledgement in each quarterly issue and in announcements of The Appraisal Journal READERSHIP The Appraisal Journal is read by nearly 24,000 Appraisal Institute valuation professionals and subscribers in the United States and internationally. This prestigious journal is utilized by private practitioners as well as by the courts and government policymakers. The Appraisal Journal readers include almost 2,000 city, county and state governmental employees. At the national level, The Appraisal Journal is delivered to the Federal Reserve, the Federal Deposit Insurance Corporation, the Federal Highway Administration, the Federal Railroad Administration, the Federal Bureau of Investigation and the Federal Aviation Administration. The digital version alone has an open rate of 53 percent, and both the print and digital versions of the Journal have a pass-along rate of 34 percent. AWARDS Three awards are presented each year by the Journal to recognize the editorial excellence that is the hallmark of the publication: Armstrong/Kahn Award for the most outstanding article, Swango Award for best article by a practitioner, and Ratcliff Award for outstanding article by an academician. TO BECOME AN APPRAISAL JOURNAL SPONSOR, PLEASE CONTACT: Nancy Bannon Stephen T. Crosson, MAI, SRA Managing Editor Editor-in-Chief nbannon@appraisalinsitute.org scrosson@crossondannis.com

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