media kit Ohio State Bar Association Advertising Opportunities: Ohio Lawyer Magazine OSBA Report Ohiobar.org Announcements

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1 media kit Ohio State Bar Association Advertising Opportunities: Ohio Lawyer Magazine OSBA Report Ohiobar.org Announcements Terry D. Henson Advertising Sales Associate Nina Corbut Publications Director 700 Lake Shore Drive Columbus, Ohio (800) /(64) P: (64) F: (64) Lake Shore Drive Columbus, Ohio (800) /(64) P: (64) F: (64) Updated July 205

2 OSBA Advertising Opportunities Member Profile The Ohio State Bar Association, founded in 880, is a voluntary professional association representing more than 65 percent of Ohio s practicing lawyers (about 24,000). As advisors to clients at virtually every stage of business, legal professionals are unsurpassed in the areas of financial services and planning, banking, insurance and investments. Ohio lawyers have a sizable investment in computerizing their offices and will continue to enhance their investment by upgrading and expanding current equipment. Our readers are major consumers of legal technology, such as billing software, document software, electronic equipment, such as cell phones, smart phones, copy machines, voice mail and paging systems. Delivery services, mailing services, process servers, deposition and reporting services, and temporary officer personnel are essential to our readers. Readers are also interested in summer camps, private schools, real estate and vacation homes, luxury items (jewelry, fine art, automobiles, recreational vehicles), security systems, cultural events, travel services, restaurants and financial/investment services. Average income for a full-time Ohio lawyer: $00,000. Years in Practice Net Income up to 5 $59, $80,000-5 $5, $0, $20,000 >36 $09,500 Source: 203 Desktop Reference on the Economics of Law Practice in Ohio. Advertising Policy This policy governs advertising in the publications of the Ohio State Bar Association and on the OSBA website. OSBA publications include Ohio Lawyer, Ohio State Bar Association Report and OSBA Report Online, as well as any other of its publications that the OSBA determines will accept advertising. The Ohio State Bar Association reserves the right to reject any advertisement submitted for publication. While advertising copy is reviewed, no endorsement of any product or service offered by any advertisement is intended or implied by publication in OSBA publications (electronic or print) or on the OSBA website. Advertising must be consistent with the Ohio Rules of Professional Conduct and the Ohio Code of Judicial Conduct; however, publication of an advertisement does not constitute a determination that it complies. Pre-payment is required for all first-time advertisers. The OSBA will not accept the following types of ads: Religious; Political candidate; Political issue (except for those issues upon which the OSBA Board of Governors has taken a position); Tobacco and alcohol; Lotteries, contests; Pornographic material; Firearms; Illegal products/services; Improper, distasteful, obscene; and Ads deemed not to be appropriate for publishing by the OSBA. In addition, the OSBA will not accept the following types of ads on the OSBA website and/or in digital publications: Ads from direct competitors of OSBA CLE; and Ads from direct competitors of the Ohio Bar Liability Insurance Company. OSBA may accept video ads, including for display and publications as part of continuing legal education. Advertising from lawyers is accepted in OSBA print publications because those publications are directed to lawyers and law-related persons or businesses. Digital advertising from attorneys or offering legal services whose products or services compete with OSBA members will only be permitted in member password-protected areas. OSBA staff members review ads and determine if content is appropriate. Staff shall develop a guide and protocols for reviewing ads. Ohio Lawyer Magazine Published bimonthly, the award-winning Ohio Lawyer features articles on legal developments and issues, as well as columns that focus on legislative issues, ethical and malpractice concerns, technology updates, practice tips, book and website reviews and legal news briefs. Ohio Lawyer helps Ohio attorneys stay current and share in-depth information on the legal profession with their colleagues around the state. The magazine offers a variety of display advertising opportunities. Artwork Specifications The publisher reserves the right to alter incorrectly sized ads to conform to advertising format. Special position requests are not accepted. Bleeds: Full page: x.25 Trim size: x 0.875

3 Ohio Lawyer Magazine (continued) Mechanical Requirements (inches) Sizes available Width Height 2-page spread 7 Full page 8 0 /2 /2 page (vertical) 3 3 /4 9 3 /4 /2 page (horizontal) 7 /2 4 3 /4 /4 page (column) 3 /4 9 3 /4 /4 page (box) 3 3 /4 4 3 /4 /8 page 3 3 /4 2 3 /8 Black and White Ad Rates X 3X 6X Full page $,9 $,627 $,344 /2 page, /4 page /8 page Insert,858 If the supplied file does not meet the production standards of Ohio Lawyer, the file may be rejected or corrected at the advertiser s expense. Any alterations will be billed to the advertiser at $50 per hour (one-hour minimum), plus an administrative fee of $25. Color/Preferred Positions Four-color process: $775 additional. Back cover: Earned rate plus $328. Back cover ad designs must allow an 8½ x 2 postage label space at the top of the page. Inside front cover: Earned rate plus $273 Inside back cover: Earned rate plus $28 Preferred positions are available on a first-come, first-served basis. All preferred positions are full-page, four-color process only. Contracts for covers may not be cancelled. Cancellation Policy No cancellations are accepted after the space reservation deadline. When new art or instructions are not received by the material deadline, previous ads will be repeated according to contract. All advertisers who do not fulfill their complete contract will be rebilled for the rate difference between the number of times their ads actually ran and the number contracted. Errors It is the advertiser s responsibility to review ads and report errors immediately after the first run. The OSBA is responsible for only one incorrect insertion. Space Reservation and Material Deadlines Issue Space Material January/February Nov. 26 Dec. 2 March/April Jan. 2 Feb. 3 May/June March 24 April July/August May 26 June 2 September/October July 2 Aug. November/December Sept. 22 Oct. Ohio Lawyer is published six times per year. Ad placement orders will be accepted as long as space is available, until the ad artwork deadline. Artwork is due the first of the month preceding issue date. Discounts A 5 percent discount is offered to advertisers who prepay a year s advertising and run at least three times in Ohio Lawyer. Payment must accompany order. Terms of Payment First-time advertisers must prepay their first ad by ad artwork deadline. Pre-invoices can be created upon request. All invoiced ads must be paid by the material deadline for the issue in which the next ad is scheduled to appear. Failure to submit payment by that date will result in cancellation of next ad run. Insertion orders are required for each issue. Preprinted Insert Specifications The preprinted insert rate is $,858 per issue when inserts are furnished according to mechanical specifications. All inserts are saddle-stitched in the magazine. Inserts must be submitted for mechanical approval prior to acceptance. Charges for inserts that require tip-in, trimming or other special handling costs are in addition to space rate. Preferred paper stock Uncoated: At least 60 lb. text weight Coated: At least 80 lb. text weight Double cards or single-card with tab All card inserts must have a /4-inch head trim. If submitting a single card with a tab, the tab must be 5 inches wide. If the card is designed to be torn out, advertiser must supply the card insert with slot perforations already included. Inserts with backbone perforations are accepted. Full-page insert with tab A 3 /6-inch head and foot trim and 3 /8 -inch high folio or /8-inch low folio face trim are required. Tab must be 5 inches wide. Two-page spread insert A 3 /6 -inch head and foot trim and 3 /8-inch high folio and /8-inch low folio are required. The dimensions for a two-page spread are /2 inches high by 7 /2 inches wide, sent folded for placement into the magazine. If the insert is designed with bleeds (the final printed dimension would be x7), make sure to bleed /4-inch into the trim.

4 OSBA Report The OSBA Report, Ohio lawyers bi-weekly practice resource, publishes the most recent decisions from the Supreme Court of Ohio, in addition to decisions from Ohio appellate courts. The Report also publishes the latest opinions from the Ohio Attorney General and the Board of Commissioners on Grievances and Discipline. The OSBA Report includes legislative updates and classified advertising with dozens of statewide job opportunities. The OSBA Report is cited in OSBA surveys as the product that provides the most value to lawyers in their law practices. It is the essential resource for Ohio lawyers. Display Advertising The OSBA Report does not offer advertising in color. It is a black and white publication. Special position requests cannot be guaranteed. The publisher reserves the right to alter incorrectly sized ads to conform to advertising format. If the supplied file does not meet the production standards of the OSBA Report, the file may be rejected or corrected at the advertiser s expense. Any alterations will be billed to the advertiser at $50 per hour (one-hour minimum), plus an administrative fee of $25. First-time display policy First-time advertisers must prepay for their first display ad by ad deadline. Pre-invoices can be created upon request. Discounts A 5 percent discount will be offered to advertisers who prepay an advertising run of at least 2 publishing dates in the OSBA Report within a contract year (display advertising only). Payment must accompany order. Display Mechanical Requirements Sizes available Width Height Full page /8 /2 page (horizontal) /4 /2 page (vertical) 2 /4 7 /4 /4 page (horizontal) 5 2 /8 /4 page (vertical) 2 /4 3 5 /8 Note: Half-page and quarter-page vertical ads run in the classifieds section only. Double-page spreads are available by special arrangement. Bleeds are not available. Display Ad Rates X 6X 2X 26X Full page $698 $660 $633 $60 /2 page /4 page Contract cancellation policy All advertisers who do not fulfill their complete contract will be re-billed for the rate difference between the number of times their ads actually ran and the number contracted. Classified Advertising All classified advertising must be prepaid and submitted electronically by mail or . All ads must be prepaid with a Visa, Mastercard or American Express card, unless a check can be received by the deadline (Wednesdays, noon). For security reasons, please do not credit card information. All classified advertising appears on the OSBA website ( the week it appears in the OSBA Report. The OSBA can provide a live link to a website or address in the classified ad on the website for $25 per link. Formatting All classified advertising will be formatted in one consistent style determined by the OSBA Report. For specific questions on classified advertising formats, contact the OSBA advertising sales department. Errors Typographical errors in classified advertisements will be compensated in the form of running the corrected advertisement for one week only (no refunds). It is the responsibility of advertisers to review their ads and report errors immediately after the first run. The OSBA Report is responsible for only one incorrect insertion. Classified Ad Rates Rates OSBA members Nonmembers Per-word cost $.5 $2.20 Minimum word charge Ruled outline 3 3 Blind box reply service 8 27 Logo (each run) Calculating Ad Charge When figuring per word charges, every word counts, including heading and reply information. Ruled outline, blind box reply service and logo scan charges are in addition to listed minimum word charge. Deadlines Ohio State Bar Association members receive their OSBA Report every other Monday, which is the date of publication. The display and classified advertising deadlines are noon, Wednesday, 2 days before the date of publication. Ads are accepted on a space-available basis. Holiday schedules may alter this deadline.

5 Digital Advertising: OhioBar.org As a growing tool for our members, Ohiobar.org is a valuable resource for the legal community of Ohio. The OSBA website offers information and services to both the public and to our members. Our members look to our site for OSBA news and events, online legal research, discussion lists, CLE information and offerings, career tips and updates, specialized newsletters, and current and past issues of Ohio Lawyer and the OSBA Report, as well as legal news. Our members also use our site as a source to purchase legal materials and practice aids, for membership information and benefits, and for services offered by advertisers. The public uses our site for consumer legal information, legal news and to find attorneys. Ohiobar.org Ohiobar.org is the OSBA s state-of-the-art website, drawing more than 350,000 page views each month, where members and the public can access legal news, member benefits, discussion lists, publications and legal information. All OSBA members have access to the full OSBA website. The public has access to the public side of the website only, which offers everything on the member site with the exception of member benefits, such as member publications and discounts. Ohiobar.org offers online CLE, a daily version of the OSBA Report, Casemaker, online member communities, legislative updates and news that affects the Ohio legal community. Leaderboard: $8/CPM 728 x 90 pixels Square: $5/CPM 300 x 250 pixels Acceptable formats: jpg, gif and png. Each advertisement space on the website rotates, allowing four ads/advertisers per space. Please call for availability. OSBA Report Website Leaderboard: $8/CPM 728 x 90 pixels Square: $5/CPM 300 x 250 pixels Acceptable formats: jpg, gif and png. Each advertisement space on the website rotates, allowing four ads/advertisers per space. Policy Prepayment required for all first-time advertisers. The OSBA does not accept digital ads from direct competitors of OSBA CLE and the Ohio Bar Liability Insurance Company. Pre-invoices can be created upon request. OSBA Report The OSBA s daily electronic newsletter sent to more than 25,800 members that contains recent court opinions, legal news and recent job postings. Leaderboard: 540 x 90 pixels $0,000/year or $,000/month Square: 80 x 50 pixels $5,000/year or $500/month Acceptable formats: jpg, gif and png. Please call for availability.

6 Ohio Lawyer Agreement Advertiser Billing (if different from above) Advertising Agency (if applicable) Ad Specifications Size Preferred Position Issue Full page Outside back cover* Jan./Feb. 20 /2 page vertical horizontal Inside back cover* Mar./Apr. 20 /4 page box column Inside front cover* May/June 20 /8 page *Contracts for covers may not be cancelled. July/Aug. 20 * Full-page only. Sept./Oct. 20 Color Preprinted Insert Nov./Dec. 20 Black and white Insert must be reviewed and approved by the OSBA. Four-color Forward one copy to OSBA. Payment Visa MasterCard American Express Check Ad Cost: Credit card number: Exp. date: First-time advertisers must prepay their first ad by ad artwork deadline. The OSBA reserves the right to reject or cancel any advertisement submitted for publication. Deadlines: Ohio Lawyer is published six times per year. Artwork is due the first of the month preceding issue date. When new art or instructions are not received by the deadline, previous ads will be repeated according to contract. For holiday schedules, call the OSBA at (800) , or (64) Artwork: Advertiser must furnish an acceptable electronic file, such as PDF or TIFF. Cancellations: All advertisers who do not fulfill their complete contract will be rebilled for the difference between the frequency rate appropriate to the number of times the ad actually ran and the frequency rate contracted. Discounts: A 5 percent discount is offered to advertisers who prepay a year s advertising and run at least three times. Payment must accompany order. Errors: It is the responsibility of the advertisers to review their ads and report errors immediately after the first run. Ohio Lawyer is responsible for only one incorrect insertion. Signed: Received by OSBA representative: Delivery of Contract Mail to: Terry Henson Ohio State Bar Association 700 Lake Shore Drive, Columbus, Ohio to: thenson@ohiobar.org; : (64) ; : (800) ; (64)

7 OSBA Report Display Agreement Advertiser Billing (if different from above) Advertising Agency (if applicable) Ad Specifications Size Discounts (see below) Frequency Full page 5% for prepaying full year times /2 page vertical (classified) horizontal (at least 2x run) time /4 page vertical (classified) column Advertising year: 20 6 times 2 times Dates of Run: 26 times Payment Visa MasterCard American Express Check Ad Cost: Credit card number: Exp. date: First-time advertisers must prepay their first display ad by ad deadline date. The OSBA reserves the right to reject or cancel any advertisement submitted for publication. Deadlines: The bi-weekly Ohio State Bar Association Report is published every other Monday. Display advertising deadlines are noon, Wednesday, 2 days before the date of publication. For holiday schedules, call OSBA Advertising, (800) , (64) Artwork: Advertiser must furnish an acceptable electronic file, such as PDF or TIFF. Special position requests cannot be guaranteed. Ads may be rotated in the layout. The publisher reserves the right to alter incorrectly sized ads to conform to the advertising format. Cancellations: All advertisers who do not fulfill their complete agreement will be rebilled for the difference between the frequency rate appropriate to the number of times the ad actually ran and the frequency rate contracted. Discounts: A 5 percent discount will be offered to advertisers who prepay a year s advertising and run at least 2 times (display advertising only). Errors: It is the responsibility of the advertiser to review their ads and report errors immediately after the first run. The OSBA Report is responsible for only one incorrect insertion. Signed: Received by OSBA representative: Delivery of Agreement Mail to: Terry Henson Ohio State Bar Association 700 Lake Shore Drive, Columbus, Ohio to: thenson@ohiobar.org; : (64) ; : (800) ; (64)

8 OSBA Report Service Classified Agreement Advertiser Billing (if different from above) Advertising Agency (if applicable) Ad Specifications Classified Member ($.5/word) (Minimum word charge $30) Member name: (please print) Additional Features Ruled outline ($3) Blind box reply ($8 for members; $27 for nonmembers) Logo Frequency times 2 times time 26 times 6 times Dates of run: Non-member ($2.20/word) (Minimum word charge $50) Payment Advertising year: 20 Visa MasterCard American Express Check Ad Cost: Credit card number: Exp. date: All classified advertising must be prepaid and submitted by . All ads must be prepaid with a Visa, MasterCard or American Express, unless a check can be received by the deadline (Wednesday, noon, 2 days before the publication date). For security reasons, please do not credit card information. The OSBA reserves the right to reject or cancel any advertisement submitted for publication. Deadlines: The bi-weekly Ohio State Bar Association Report is published every other Monday. Classified display advertising deadlines are noon, Wednesday, 2 days before the date of publication. For holiday schedules call the OSBA (800) , or (64) Calculating ad charge: When figuring per word charges, every word counts, including heading and reply information. Ruled outline, blind box reply service and logo scan charges are in addition to minimum word charge. Formatting: All classified advertising will be formatted in one consistent style determined by the OSBA Report. For specific questions on classified advertising formats contact OSBA advertising at the numbers below. Errors: Typographical errors in advertisements will be compensated in the form of running the corrected advertisement for one week only (no refunds). It is the responsibility of the advertiser to review ads and report errors immediately after the first run. The OSBA Report is responsible for only one incorrect insertion. All classified advertising appears on the OSBA website ( the week it appears in the OSBA Report. Signed: Received by OSBA representative: Delivery of Agreement Mail to: Terry Henson Ohio State Bar Association 700 Lake Shore Drive, Columbus, Ohio to: thenson@ohiobar.org; : (64) ; : (800) ; (64)

9 Digital Advertising Agreement Advertiser Billing (if different from above) Advertising Agency (if applicable) Ad Specifications OSBA Report * Ohiobar.org* OSBA Report website Begin date: End date: Leaderboard (540x90) Square (80x50) *Call for availability and cost. Begin date: End date: Leaderboard (728x90) Square (300x250) CPM rate *Note: 3 digital ads rotate on website Begin date: End date: Leaderboard (728x90) Square (300x250) CPM rate Additional information: Artwork to be delivered by what method: Links to be delivered by what method: Payment Visa MasterCard American Express Check Ad Cost: Credit card number: Exp. date: Artwork: Advertiser or agency must provide artwork. Acceptable formats are GIF, GIF89, PNG and JPG. The OSBA reserves the right to make adjustments to the submitted file to make it more efficient. The OSBA reserves the right to reject or cancel any advertisement submitted for publication. The OSBA does not accept digital ads that are direct competitors of OSBA CLE and the Ohio Bar Liability Insurance Company. Preferred method of delivery is by to the advertising department at advertising@ohiobar.org. If an ending date is not specified in this agreement, the ad will continue to run and will be billed at the stated rate on a monthly basis. First-time advertisers must prepay their first month by ad artwork deadline. Cancellations: All advertisers who do not fulfill their complete agreement will be rebilled for the difference between the frequency rate appropriate to the number of times the ad actually ran and the frequency rate contracted. Errors: It is the responsibility of the advertiser to review their ads and report errors immediately after they are posted. Signed: Received by OSBA representative: Delivery of Agreement Mail to: Terry Henson Ohio State Bar Association 700 Lake Shore Drive, Columbus, Ohio to: thenson@ohiobar.org; : (64) ; : (800) ; (64)