Sponsorships & Advertising 2016

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1 Sponsorships & Advertising 2016 NAFI MENTOR NAFI ementor N A F I G U I D E T O FA A E N D O R S E M E N T S NAFI NEW CFI MAIL NAFI eblast NAFI FTO DIRECTORY N A F I M E M B E R S B R E A K FA S T NAFI MEMBERS DINNER N A F I F L I G H T I N S T R U C T O R H A L L O F F A M E AWA R D NAFI HEADQUARTER S SPECIAL EVENTS ComeFlyWithUs.net N A F I E D U C AT I O N F O U N D AT I O N

2 Partnership and Advertising The National Association of Flight Instructors (NAFI) is an international professional association of certificated flight instructors (CFIs) and flight training organizations (FTOs). NAFI is committed to helping its CFI members improve their skills and its FTO members improve their operations in order to produce better pilots. CFIs have significant influence on a pilot s future performance and NAFI CFIs are some of the most dedicated and active flight instructors in the world. NAFI members instruct in flight schools, universities, corporate flight departments, fixed base operators and the airlines. NAFI CFIs also instruct in the military and as independent instructors. Wherever flight instruction happens, NAFI members are there. NAFI has served as a voice for flight instruction within the aviation industry and with federal agencies since NAFI staff and volunteers work with industry and government to help shape the direction of flight training. Getting your message to these important Mentors will increase your organization s visibility and influence with this key element of aviation. NAFI offers a variety of ways to do this. Become a NAFI Corporate Supporter Sponsor a NAFI Event Sponsor a Special Project Advertise - Mentor Magazine - published 6-times/year - ementor - weekly e-newsletter - NAFI Guide to FAA Endorsements published annually - NAFI Online Flight Training Organization Directory - NAFI New CFI Mail mailed monthly to New CFIs For more information contact: John Gibson Director of Business Development g

3 Corporate Support Supporting the flight instruction community affects the current and next generation of pilots. NAFI offers the opportunity to provide annual sponsorship. Corporate sponsorship is available in various levels, each higher level providing the sponsor additional benefits. CORPORATE SUPPORT LEVELS NAFI Advocate $30,000 and above NAFI Corporate Support Webpage - Acknowledgement with logo and link as a NAFI Advocate Supporter Mentor Advertising - Six (6) Full-Page ads ementor Advertising - Story size banner ad with link in all issues of ementor Advertising - Discount to best rate on advertising placed in NAFI Publications Direct Mail - Opportunity to send direct mail to NAFI members NAFI Membership Renewal Packets - Opportunity to include sponsor/product information in packet NAFI Member Benefit - Opportunity to offer discounts to NAFI members and be listed as a NAFI Member Benefit NAFI Memberships - Twelve (12) NAFI CFI Memberships NAFI Events - Recognition at NAFI Events as a NAFI Advocate Supporter with organization s logo NAFI Events - Eight (8) invitations to attend each NAFI event NAFI Advocate Supporter Plaque to display at your organization NAFI Master $12,000 NAFI Corporate Support Webpage - Acknowledgement with logo and link as a NAFI Master Sponsor Mentor Advertising - Three (3) Full-Page ads ementor Advertising - Story sized banner ad with link in 24 issues of ementor Advertising - Discount to best rate on advertising placed in NAFI Publications Direct Mail - Opportunity to send direct mail to NAFI members NAFI Membership Renewal Packets - Opportunity to include sponsor/product information NAFI Member Benefit - Opportunity to offer discounts to NAFI members and be listed as a NAFI Member Benefit NAFI Memberships - Six (6) individual NAFI Memberships NAFI Events - Recognition at NAFI Events as a NAFI Master Sponsor with organization s logo NAFI Events - Four (4) invitations to attend NAFI events NAFI Master Sponsor Plaque to display at sponsor s organization CFII $6,000 NAFI Corporate Support Webpage - Acknowledgement with logo and link as a NAFI CFII Sponsor Mentor Advertising - Two (2) Full-Page ads ementor Advertising - Column sized banner ad with link in 12 issues of ementor Advertising - Discount to best rate on advertising placed in NAFI Publications Direct Mail - Opportunity to send direct mail to NAFI members NAFI Membership Renewal Packets - Opportunity to include sponsor/product information in packet NAFI Member Benefit - Opportunity to offer discounts to NAFI members and be listed as a NAFI Member Benefit NAFI Memberships - Three (3) individual NAFI Memberships NAFI Events - Recognition at NAFI Events as a NAFI CFII Sponsor with organization s logo NAFI Events Two (2) invitations to attend NAFI events NAFI CFII Sponsor plaque to display at sponsor s organization CFI $3,000 NAFI Corporate Support Webpage - Acknowledgement with logo and link as a NAFI CFI Sponsor Mentor Advertising - Two (2) 1/2-Page ads ementor Advertising - Column sized banner ad with link in six (6) issues of ementor Advertising - Discount to best rate on advertising placed in NAFI Publications NAFI Member Benefit - Opportunity to offer discounts to NAFI members and be listed as a NAFI Member Benefit NAFI Memberships - Two (2) individual NAFI Memberships NAFI Events - Recognition at NAFI Events as a NAFI CFI Sponsor with organization s logo NAFI Events - Two (2) invitations to attend NAFI events NAFI CFI Sponsor framed certificate to display at sponsor s organization Educator $500 NAFI Corporate Support Webpage - Acknowledgement with logo and link as a NAFI Educator Sponsor ementor Advertising - Column sized banner ad with link in three (3) issues of ementor NAFI Memberships - One (1) individual NAFI Membership NAFI Events - Recognition at NAFI Events as a NAFI Educator Sponsor with organization s logo NAFI Educator Sponsor framed certificate to display at sponsor s organization NAFI Events - One invitation to attend each NAFI event 3

4 Magazine Advertising Each NAFI member receives Mentor, a sixtimes/year publication created exclusively for flight instructors and flight training organizations. Mentor is packed with technical information, the latest in FAA regulations, insights into the fundamentals of instruction and much more. No other publication speaks directly to flight instructors and flight schools. Created by and for NAFI Members. ARTWORK SPECIFICATIONS: Full Page Trim Size 8.25 x in. Bleed size 8.75 x in. 2-page spread Trim Size 16.5 x in. Bleed size 17.0 x in. MENTOR MAGAZINE AD RATES PER INSERTION: Covers (Non Cancelable) 1 time 3 times 6 times Cover 2, 3 & Pg1 $3120 $3105 $2875 Cover 4 (back cover) $3865 $3755 $3480 Color Ad 1 time 3 times 6 times 2-Page Center Spread $4272 $4147 $ Page Spread $4035 $3917 $3632 Full Page $2905 $2820 $2615 2/3 Page $2180 $2115 $1960 1/2 Page $1715 $1665 $1545 1/3 Page $1225 $1185 $1100 1/6 Page $730 $710 $655 Agency commission: 15% of gross provided digital art is provided and full payment is received within 30 days of invoice date. 1/2 Page (vertical) x in. 1/2 Page (horizontal) x in. MENTOR MAGAZINE 2015 ADVERTISING DEADLINES: # Issue Ad Space Art Materials Show Issues 1 Jan/Feb Mon Nov Mon Nov U.S. Sport Aviation Expo 2 Mar/Apr Fri Jan Fri Jan Sun n Fun 3 May/Jun Tue Mar Tue Mar Learn to Fly 4 Jul/Aug Mon May Mon May AirVenture Oshkosh 5 Sep/Oct Fri Jul Fri Jul NBAA Convention 6 Nov/Dec Thu Sep Thu Sep /3 Page x 10 in. ARTWORK SPECIFICATIONS: 2-Page Spread trim size: 16.5 x in. bleed size: 17.0 x in. 1/6 Page (vertical) 2.25 x in 1/6 Page (horizontal) x in. Full Page trim size: 8.25 x in. bleed size: 8.75 x in. 1/2 Page vertical: x in. horizontal: x in. 2/3 Page x 10 in. 1/6 Page vertical: 2.25 x in. horizontal: x in. 1/3 Page vertical: 2.25 x 10.0 in. horizontal: x in. square : x in. 1/3 Page (vertical) 2.25 x 10.0 in. 1/3 Page (square) x in. 1/3 Page (horizontal) x in. PDF/X1A is the preferred file format for submission. All images/files should be high resolution 300 DPI. 4

5 Banner Advertisements NAFI publishes ementor, a digital newsletter distributed weekly via to members which includes timely news about NAFI, flight instruction related stories and news highlights of pertinence to the flight instruction community. This fast paced information update keeps members apprised of the latest government, industry, and association news. ementor BANNER AD RATES - PER INSERTION: Size/pixels 1-time Column Banner (left side) Position 160 wide x 160 high $150 $135 $120 $105 $90 Double Column Banner (left side) 160 wide x 320 high $290 $260 $230 $200 $170 Waterfall Banner (left side-top) 160 wide x 640 high $455 $410 $364 $319 $273 Story Banner (between stories) 450 wide x 160 high $200 $180 $160 $140 $120 Big Story Banner (between stories) 450 wide x 240 high $350 $315 $280 $245 $210-4-time 12-time 24-time 52-time ementor is published every Wednesday except during AirVenture, Sun n Fun and holidays. Deadline to contract space is Wednesday two weeks prior to insertion. Deadline to submit art materials is Wednesday one week prior to insertion. Please submit banner ad files less than 100K in jpeg or gif format. Light animation is okay. NAFI Guide to FAA Endorsements The NAFI Guide to FAA Endorsements is a reference guide that NAFI flight instructors use to properly complete student logbook entries. This 30-page pocket-sized booklet is given to each NAFI Member at membership renewal or on request. It is also distributed at NAFI events. Approximately 6,000 guides are distributed each year. Flight instructors use this booklet regularly throughout the year. Annual advertising is available. Advertisers can choose space on the inside front cover, the inside back cover, the outside back cover and a two-page center section. NAFI GUIDE TO FAA ENDORSEMENTS AD RATES PER INSERTION: Rates: net/insertion Size 1-time $3500 First Page - Opposite IFC $2500 Center Spread - 2 Page w X 4.00 h $4500 Last Page - Opposite IBC $2500 Inside Back Cover $3500 Outside Back Cover $4000 Inside Front Cover 5 g

6 NAFI Flight Training Organization Directory The NAFI Flight Training Organization (FTO) Directory is an online list of flight schools in the United States. It is an easy to use searchable database to allow flight students to readily locate an FTO with the staff, facilities and equipment to meet their flight training needs. NAFI works directly with FTOs to maintain the directory in order to deliver current information for students. NAFI Member FTOs have enhanced listings in the directory which are linked to their instructors in the NAFI Find-a-Flight Instructor database. The NAFI FTO Directory is a key element of a larger effort by NAFI to help provide easier access to aviation. Advertising on the site directly supports that effort. TIER x 200 pixels TIER x 400 pixels Banner ads on the NAFI FTO site are illustrated here. There are four positions. Each position shares space with other advertisers in a rotation as listed below. Banner ads viewable on all pages of the FTO Directory and the Find-a-Flight Instructor pages but not on the NAFI members site. TIER x 600 pixels TIER x 150 pixels FTO DIRECTORY DISPLAY ADVERTISING - PER INSERTION: Ad Zone Size in pixels Rotation Impressions/Yr* 1-time 3-time 6-time 12-time Tier wide x 200 high $749 $664 $531 $474 Tier wide x 400 high $343 $303 $262 $249 Tier wide x 600 high $169 $151 $133 $117 Tier wide x 150 high $99 $89 $69 $49 Rotation + Multiple ads share the same space and rotate on each refresh of the webpage. *estimated 6 g

7 NAFI New CFI Mail NAFI New CFI Mail is a letter from NAFI Chairman Robert Meder to new CFIs congratulating them on earning their new certificate and inviting them to Join NAFI. Each month there are 300 or more new flight instructors. Others are CFIs that have received a new rating. New flight instructors are at an important time in their teaching careers and provide a good opportunity for advertisers to recognize their accomplishment and to make a positive impression. NAFI mails each new CFI a letter of congratulation along with an invitation to join NAFI. A limited number of NAFI advertisers can include an offer or advertisement to these new flight instructors. NAFI guarantees that at least 300 CFIs will receive each mailing. Standard ad size is up to one 20 lb. bond, 8.5 x 11 double sided sheet or the equivalent. Please contact us about mailing non-standard sizes. NAFI NEW CFI MAIL AD RATES - PER INSERTION: Position Size 1-time 3-time 6-time 12-time Full Page/Brochure Insertion 8.5 x11 $499 $449 $399 $350 NAFI eblast NAFI eblast is a single-subject to NAFI members. NAFI eblasts announce the monthly Chairman s Webinar and are used to communicate other important and urgent information to members. Banner advertising is available. NAFI eblast AD RATES - PER INSERTION: Position Big Story Banner Size/pixels 1-time 3-time 6-time 12-time 450 wide X 240 high $499 $399 $299 $199 BIG STORY BANNER 450 pixels wide x 240 pixels high 7 g

8 Events & Specialized Sponsorship Throughout the year NAFI holds events that bring together members, supporters and industry. Other specialized programs are available for sponsorship Events & Specialized Sponsorship Throughout the year NAFI holds events that bring together members, supporters and industry. Other specialized programs are available for sponsorship. Sun n Fun NAFI Members Dinner At Sun n Fun NAFI hosts an annual Thursday evening dinner to bring the flight training industry together. Attendance is including NAFI Flight Instructors, FAA representatives and other flight training industry leaders. AirVenture NAFI Members Breakfast Each year at AirVenture NAFI hosts a breakfast on Thursday morning in the Nature Center to honor NAFI members. Attendance is approximately NAFI instructors and members as well as many FAA representatives and flight training industry leaders. NAFI Flight Instructor Hall of Fame Each year NAFI inducts one distinguished member of the flight training industry into the NAFI Flight Instructor Hall of Fame. This prestigious award is a great opportunity for sponsors to show their appreciation for those dedicated individuals who have clearly demonstrated a dedication to excellence in flight instruction. EVENT SPONSORSHIPS: NAFI Member s Breakfast at AirVenture Sponsorship $9000 NAFI Members Dinner at Sun n Fun Sponsorship $9000 NAFI Flight Instructor Hall of Fame Sponsorship $6000 Customized Sponsorship Opportunities are available at times. Call us for more information. NAFI Headquarters Events NAFI hosts seminars, workshops and meetings at its headquarters on the Kalamazoo/Battle Creek International Airport, in Kalamazoo, Michigan. Please contact us for a schedule and details on how to participate. 8

9 Support NAFI Support Aviation Thank you for considering support of NAFI. As flight instructors we believe strongly that learning to fly improves the lives of those who choose to take on the challenge, and we are committed to helping them succeed. We look forward to working with you to ensure that your support also helps you achieve your organization s goals and has the greatest impact on improving aviation. There are many ways that we might partner; using Mentor, ementor, NAFInet.org, FTO Directory, NAFI events, and through custom programs. Through a discussion focusing on your budget and objectives, NAFI can help craft a package that will best serve your needs. For more information contact: John Gibson Director of Business Development

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