ADVERTISING RATES & INFORMATION COMING SOON! The Seahawk Mobile App STUDENT MEDIA. & Hawk s Housing Digital Housing Guide

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1 ADVERTISING RATES & INFORMATION COMING SOON! The Seahawk Mobile App & Hawk s Housing Digital Housing Guide STUDENT MEDIA University of North Carolina Wilmington

2 The UNCW Market Total Students, fall ,570 Undergraduate 12,952 89% Graduate 1,618 11% Faculty & Staff 1,208 Total Campus Population 15,778 2 Gender, all students Female 9,050 62% Male 5,520 38% Age, undergrads 18 or younger 2,018 14% years 4,403 30% years 3,711 25% years 961 7% years 1,382 9% 36+ years 489 3% Residence, undergrads On Campus 4,185 32% Off Campus 8,807 68% Enrollment Status, all students Full Time 12,005 86% Part Time 1,932 14% Race, all students African-American 796 5% Hispanic 916 6% Others 1,303 9% White 11,555 79% Source: UNCW Office of Institutional Research & Assessment

3 UNCW STUDENT MEDIA ADVERTISING RATES & INFORMATION ADVERTISING OPTIONS The Seahawk Founded 1948, UNCW s campus newspaper is printed alternate Thursdays, August though April, and distributed free to nearly 100 locations on campus and off. Circulation: 1,000. See publication dates, p. 6. theseahawk.org Published online throughout the year, TheSeahawk.org serves the 60 percent of students who get their news online.* TealTV Sponsorships TealTV s Seahawk Central News, Seahawk Central Sports, and other specialty programs are cablecast on TimeWarner Cable channel 5 in Wilmington and on UNCW s closed-circuit CHWK network during the regular academic year. UNCWelcome book A calendar book jammed with events and programs taking place during the first three weeks of fall semester. Highly sought after by all students. Circulation: 4,500. Also available online in PDF. Publishes Aug 1, Atlantis magazine UNCW s student magazine of the creative arts, featuring poetry, short fiction, nonfiction, and visual art since Distributed to more than 30 locations on and off campus twice a year. Circulation: 750 1,000. Publishes Oct 12, 2015, and Feb 22, * Source: 2014 UNCW Student Media Readership Survey 3

4 WE D LIKE TO SAY thank you. We value the relationship that we ve shared with you in serving the UNCW community. Just as we continue to find new ways to deliver timely news and information to the 14,000 students and 1,200 faculty and staff of the university, we constantly strive to find ways to better serve you, our loyal advertising customer. Now we want to build increased value for you and create a new and exciting way to stretch your advertising dollar. INTRODUCING Starting in fall 2015, we will recognize your loyalty with reward dollars that may be used for future advertising. You will earn a 5% dividend on advertising placed during the month. For example, if you spend $1,500 on advertising in The Seahawk or theseahawk.org, during January, we ll send you a voucher good for $75 that you can use during the month of February. 5% REBATE ON ALL ADS It s that simple. There s no sign-up, no minimum buy. Your reward voucher will be mailed to you at the end of each month. Your reward dollars must be used before the expiration date specified on the voucher. To redeem your reward dollars, simply give the certificate to your sales consultant when you re ready to place a new ad. It s that easy. *Rewards must be used toward new advertising in The Seahawk or theseahawk.org and cannot be used as credit on past advertising invoices. Rewards have no cash value and will be issued at the discretion of UNCW Student Media advertising management. Reward dollars are void after the expiration date. To participate in the program, customers must be in good credit standing and not have past-due bill payments over 60 days. Minimum voucher reward: 50% of value of online ads or $20 for print ads. 4

5 DISPLAY RATES THE SEAHAWK Column-Inch Rates Minimum purchase 2 col-inches. Student: $1.74 Campus: $2.03 Special*: $2.33 Local: $2.91 National: $3.64 Color Rates B&W: Full Color: No charge $150 per insertion Modular Pricing Special* Campus Local National Full page $ $ $ $ /4 Page $ $ $ $ /2 Page (S/I/V) $ $ $ $ /4 Page (S/V) $73.95 $64.60 $92.65 $ /8 Page (S/V) $37.40 $32.30 $46.75 $ /16 Page $18.70 $16.15 $22.95 $28.90 * New customers, UNCW alumni, nonprofits. Applies to single ad run with no changes up to eight times. New customers cannot have advertised with us in the previous 15 months. seahawk Theme Pages Exclusive page sponsorship. Price includes full color. Basketball Preview Oct 1, 2015 Halloween Oct. 29, 2015 Valentine s Day Feb 11, 2016 SGA Debates Mar 5, 2016 Banner (11.5 W x 2.5 H): $405. NEWS RACKS Get long-term results by splashing your message on bold, full-color posters at the busiest locations on campus. Measuring 17 by 21, news-rack posters are persistent, visible and effective. Preprinted posters earn a 10% discount. Full-color printing included. $20 per rack per week (2 weeks minimum) PRE-PRINTED INSERTS & Stick-Ons Free-standing supplement $50. Stick-on advertising (rolls only) $65. Full run (1,000 pcs), single advertisers only. See page 11 for shipping information. 5

6 POPULAR AD SIZES Since 1948 Sizes and configurations other than these are available, priced by the column-inch (see p. 5 for rates). Contact your sales consultant for assistance: Full Page 124.8column-inches 6 cols (11.75 ) x 20.8 Quarter Page 31.2 column-inches Square: 4 cols (7.6 ) x 7.8 H Vertical: 3 cols (5.67 ) x 10.4 H Half Page 62.4 column-inches 6 Square: 6 cols (11.75 ) x 10.4 H Island: 4 cols (7.58 ) x 15.6 H Vertical: 3 cols (5.67 ) x 20.8 H Eighth Page 15.6 column-inches Square: 3 cols (5.67 ) x 5.2 H Vertical: 2 cols (3.72 ) x 7.8 H

7 bill di nome Seahawk Publication Dates Aug Oct Jan Mar 17* 2. Sep 3 6. Oct Jan Mar 24* 3. Sep Nov 12* 11. Feb Apr 7 4. Oct 1 8. Nov 19* 12. Feb Apr 21 * These issues occur one week apart. Seahawk Page Dimensions Printable Area W x 21.5 H 1 column columns columns columns columns columns

8 THESEAHAWK.ORG ONLINE ADVERTISING TheSeahawk.org publishes throughout the year. One-third of online readers are prospective and new students. UNCW alumni make up another third of our regular online readers. Online Rates Type Pixel Size Per Week Leaderboard 728 x 90 $24. Half Page 300 x 600 $22. Medium Rectangle 300 x 250 $20. Wide Skyscraper 160 x 600 $18. Full Banner 468 x 60 $17. Top Button 200 x 90 $14. Narrow Skyscraper 120 x 600 $12. 8

9 TEALTV production sponsorships TealTV Each episode of TealTV s Seahawk Central News airs on a two-week cycle, rotating three times weekly on The Learning Network (TimeWarner Cable channel 5) and 15 times weekly on UNCW s closed-circuit CHWK network, yielding 36 on-air credits per episode. Additional programs are available, including Seahawk Central Sports. 34 percent of UNCW students surveyed have watched TealTV s Seahawk Central News. Rates Exclusive Sponsor: $100 per episode Exclusive 15-second, video-ready credit with voice-over announcement at top and bottom of each show. Limited to one sponsor per episode. Contributing Sponsor: $50 per episode Title credit with 5-second voice-over twice per show UNCWELCOME BOOKLET Full Page: $420. 1/2 Page: $265. 1/4 Page: $185. Partnership: $525. Partnership includes full-page ad, T-shirt logo, web page logo, two T-shirts. Limit: 12 Partners. Color restrictions apply. Materials deadline May 31, 2016 Full Page 4.75 W x 7.75 H 1/2 Page 4.75 W x 3.75 H 1/4 Page 4.75 W x 1.75 H 9

10 atlantis magazine Rates Special* Campus Local Inside cover.... $ $ $200. Full page... $ $ $180. 2/3 page... $ $ $148. 1/2 page (H/V)... $ $89....$127. 1/3 page (H/V)...$ $ $90. 1/4 page... $ $ $75. 1/6 page (H/V).... $ $ $60. 1/8 page... $ $32....$45. * New customers, UNCW alumni, and nonprofits. Ad Sizes Full page, full bleed W x 11 H 2/3 page W x 10 H 1/2 page vertical W x 10 H 1/2 page horizontal W x 4.83 H 1/3 page vertical W x 10 H 1/3 page horizontal W x 3.33 H 1/4 page W x 4.83 H 1/6 page vertical W x 4.83 H 1/6 page horizontal W x 2.4 H 1/8 page W x 2.4 H Deadlines Reservations Materials Fall 2015 Issue Sep 14 Oct 12 Spring 2016 Issue Jan 25 Feb 22 10

11 Advertising Policies Display Deadlines Space reservations and ad copy are due one week prior to publication date (Thursday prior to publication). Pre-Printed Inserts Full press runs only (1,000 pcs.). Min. size, 4.25 x 5.5 ; max. size, 10.5 x 11, flat or folded. A sample of the insert must be submitted for approval two weeks prior to shipping inserts to the printer. Ship-to Address: Att: UNCW Seahawk Sunbelt Press 100 W. Broad St. Dunn, NC Rates All rates are non-commissionable (net to UNCW Student Media). Electronic Submission Ads may be sent on removable media or, if under 5MB in size, as attachments to For print ads, we prefer PDF or JPG files. We do not accept Publisher, Word, PowerPoint or other low-resolution files. Please embed fonts or include all fonts used in the file (Mac fonts only). We reserve the right to substitute similar fonts for those not provided. Use CMYK for all print color. Image resolution for newsprint should be 170 to 300 dpi. Resolution for Atlantis magazine: 300 dpi, minimum. For online ads, we accept Flash, GIFs and JPG images. Use RGB colors and a screen resolution of 72 dpi. Ads may be animated but may not contain sound. Maximum animation length: 15 secs. Maximum animation frame rate: 24 fps. Cancellation Advertisers will be responsible for 100 percent of the price of any display advertising canceled after deadline. Changes requested after deadline may not be possible. Right of Refusal UNCW Student Media reserves the right to reject or cancel, at its discretion, any ad deemed objectionable or misleading. 11

12 Responsibility The advertiser or advertising agency assumes all responsibility and liability for the content of advertisements, inserts and for any claim, expense or loss resulting from the publication or non-publication of such items in UNCW Student Media publications. Submission of copy or images for inclusion in an advertisement shall constitute certification by the advertiser that any necessary releases and permission to use such materials have been secured by the advertiser. With regard to the publication of an advertisement, the advertiser will accept full responsibility including, but not limited to, claims of libel, infringement of right of privacy, plagiarism, or copyright violation. Payment Methods Check or money order payable to UNCW Student Media. Visa or MasterCard, using our secure online payment portal. Contact your sales consultant for instructions. A three percent surcharge is applied to credit/debit-card payments. Tearsheets Proof of publication will be mailed to advertisers upon publication. Contract rates and discounts will be adjusted to the applicable open rate if an order is not fulfilled as agreed upon. Credit & Billing Prepayment is required for all advertising unless the advertiser is approved for billing. Approved advertisers will be billed upon publication. Payment is due 30 days from invoice date. No further advertising will be accepted after an account is 60 days past due. After 90 days past due, accounts will be referred for collection. By N.C. law effective July 1, 2013, we must charge interest and penalties on all past-due accounts. Simple interest of five percent will be charged from the date the account becomes past due until it is paid in full. The penalty rate is 10 percent of the original past-due amount. Complete terms and conditions are enumerated in the advertising agreement. 12 the Seahawk

13 CONTACT US Phone Advertising (910) Editorial: (910) Fax: (910) Offices UNCW Student Media 4855 Price Dr., FUU 1049 Wilmington, NC Web Staff Elizabeth Davis Sales & Marketing Director (910) Bill DiNome Student Media coordinator (910) Campus Mail FUU 1049, CB 5624 Important Dates Fall 2015 Fall classes start Aug 19 Family & Alumni Weekend Sep Fall Break Oct Thanksgiving break Nov Classes end Dec 2 Fall Finals Dec 4 10 Fall Commencement Dec 12 Spring 2016 Spring classes start Jan 11 MLK Day Jan 18 Spring break Mar 5 13 Spring holiday Mar Classes end Apr 27 Spring finals Apr 29 May 5 Spring Commencement May 6 7 Summer 2016 Summer I starts May 18 Freshman Orientations June Fall 2015 classes start Aug 19 13

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