DIGITAL MARKETING MANAGER & WEB EDITOR (FULL-TIME, PERMANENT)

Transcription

1 DIGITAL MARKETING MANAGER & WEB EDITOR (FULL-TIME, PERMANENT) JOB DETAILS CONTENTS Page 2 Page 3 Page 6 Page 7 Page 8 Advertisement Job Description Person Specification Conditions of Service Summary and Staff Benefits Information on Trinity Laban Conservatoire of Music and Dance

2 DIGITAL MARKETING MANAGER & WEB EDITOR Contract: Full time, permanent Salary: 28,285-33,944 p.a. (Including LWA) Trinity Laban Conservatoire of Music and Dance is one of the world s leading conservatoires, renowned for its forward focus and innovative programmes. We don t just train our graduates for a career in music or dance we inspire them to define their art forms. We do that within truly inspirational buildings, and within a vibrant atmosphere. We offer the best physical environment of any UK conservatoire. Now it could be your job to make sure that we have the best website and social media channels too. The great news is that you ll have incredible material to work with. We put on 400+ events each year, including international tours, festivals and performances across London. Our brilliant students, staff and alumni are making a huge impact on the world stage, so there are always great stories to tell. And our educational offer undergraduate, postgraduate and research programmes plus other opportunities for dancers and musicians aged 3 to 103 offer countless examples of innovation, excellence and success. All of that can generate great video, imagery and text. Your challenge will be to work with the Head of Marketing and Communications to figure out how best to present it all. What should our website look like? How should it be structured? Which social media channels should we be using, and how should we be using them? How can we make sure that everything is vibrant and compelling, up-to-date and accurate, accessible for all, and suitable for our target markets? And complies with all the relevant regulations? It s a demanding, busy and thrilling role within one of the most diverse and vibrant educational and cultural organisations on the planet. One of your offices was designed in the 17 th century by Christopher Wren, and the other won the Stirling Prize. Trinity Laban is a great place to work from every point of view. Enough about us what about you? You might be an experienced web editor looking to develop your digital marketing skills, or an experienced digital marketer with a great eye for detail. Either way, you ll have significant experience of working with websites and project management. You ll have good IT skills and a proven capability to be able to work under pressure. Experience of music/contemporary dance/ education would be helpful. You will be a motivated, committed and reliable team worker who can also take the initiative and work independently when needed. If you think this might be just the job for you, then you can download a job pack and application form from or you can contact Sangeetha Kurup, HR Office on or at staffrecruitment@trinitylaban.ac.uk Closing date: 10:00 am, Friday 11 September 2015 CVs will not be accepted unless accompanied by a completed application form. Trinity Laban Conservatoire of Music and Dance is committed to equal opportunities and diversity. City University London validates Trinity Laban s postgraduate diploma and degree programmes across music and dance, including the Research Degree Programme. Within the validation partnership Trinity Laban is responsible for the delivery and management of the provision and City University for assuring the quality and standards of the programmes. Trinity Laban Conservatoire of Music and Dance is a company limited by guarantee registered in England and Wales Company No Registered Charity No

3 JOB DESCRIPTION Post: Department: Reporting to: Staff Responsibility: Digital Marketing Manager & Web Editor Marketing & Communications Head of Marketing & Communications Web Content Officer Grade: Grade 6 OBJECTIVES: To help manage the family of Trinity Laban websites and social media channels, to become best-in-class in the performing arts higher education category, both in the UK and internationally. To assist the Head of Marketing & Communications in the planning of overall institutional strategy regarding web development, content, analytics, design and SEO. To oversee that standards of best practice and continuity are adhered to in all writing and design for the website and that non-digital design and branding strives to be compatible with the website. To ensure that the website meets brand and visual ID guidelines and drives the strategic priorities of the institution. To maximise the communication and profile-raising potential of the website through the use of innovative and sophisticated content and technologies. To co-ordinate web content management systems and usage across Trinity Laban. To ensure that all Trinity Laban websites contain the necessary statutory information and features to comply fully with the requirements of higher education establishments. To work with other Managers and Departments to update, drive forward and monitor a complex project management schedule. To ensure that milestones and deadlines are on track and inform the Head of Marketing & Communications of any potential delays. MAIN DUTIES: Dynamic and creative content Working closely with the Head of Marketing & Communications, oversee and contribute to the creation of original, dynamic content from internal and external partners and suppliers, using animation, streaming video, downloadable performance recordings etc, that bring to life the creative, academic and artistic achievements of Trinity Laban. 3

4 Manage existing pages and channels, and inform all new online development and innovation. Oversee and ensure the use of superior content to drive key aspects of Trinity Laban s business performance, such as student recruitment, performance marketing effectiveness and stakeholder relationship management. Statutory and formal / corporate content Oversee the gathering and organisation of all formal data and corporate information to be published across the family of Trinity Laban websites, to ensure they are and remain fully compliant with all the statutory requirements of a higher education institution giving due consideration of accessibility and usability requirements. Content management and refreshment Oversee a delegated content management system that allows users and producers throughout Trinity Laban to add and update their own news and information to designated areas of the websites. Oversee and ensure the delivery of time-sensitive content via the Trinity Laban websites and social media channels, including performances, courses and programme content, seasonal events and promotions. Oversee and manage the monitoring of content and usage across Trinity Laban, to ensure that content is comprehensive, always current and continuously refreshed. Relationships with contributors and producers Develop good relationships with data owners and contributors throughout Trinity Laban to ensure that their programmes and activities are well represented Oversee the management and development of a calendar and processes for reviewing and updating information published on all Trinity Laban websites and social media channels. Contribution to the Marketing & Communications department Line manage the post of Web Content Officer. Working closely with the Head of Marketing & Communications, oversee and/or deliver design and content as determined, as well as delivery strategies for assessing ROI of marketing campaigns. Work collaboratively with colleagues to make sure they understand and embrace the role of the web and its full potential as a communication and educational tool. Be responsible for delivering or overseeing the design of web pages, including graphics, animation and functionality. Develop web page infrastructure and application related to pages with more advanced features. Assist the Head of Marketing & Communications in the planning of overall 4

5 organisational strategy regarding web development and search engine optimisation. Understand the objectives and strategies of the Marketing and Communications team, in order to contribute ideas and initiatives that enhance their effectiveness. Understand and manage how Trinity Laban websites will align to other developments, such as data management for Customer Relationship Marketing (CRM) and automated box office integration. Analyse and present web statistics and analytics that measure and evaluate the effectiveness of marketing campaigns and the behaviour of customers/users. Oversee the review of the websites and e-marketing activities of Trinity Laban s key competitors and peer group in the creative arts and education sectors. Other digital channels Manage the Web Content Officer and support colleagues in publishing their content via other digital channels, such as the Trinity Laban intranet and extranet, s, E-cards, E-flyers, SMS, LCD and plasma display screens. Collaboration with other departments Work collaboratively with other Trinity Laban departments, such as Development, Registry and IT, to ensure that websites are valuable to their needs, and that they also contribute positively to the enhancement of Trinity Laban s web resources. Carry out any other duties that may be reasonably required by the Head of Marketing & Communications. Continuous learning Keep up to date with software developments and new applications of web technologies and strategies. Anticipate possible future applications of web technologies, such as e-learning, that could be built into today s website design. The Post Holder Must At all times be committed to Trinity Laban s Equality and Diversity Policy Adhere to all policies and procedures relating to Health and Safety in the workplace. The above list is not exclusive or exhaustive and the post holder will be required to undertake such duties as may reasonably be expected within the scope and grading of the post. All members of staff are required to be professional, co-operative and flexible in line with the needs of the Conservatoire. Trinity Laban has a no smoking policy on its premises. 5

6 DIGITAL MARKETING MANAGER & WEB EDITOR PERSON SPECIFICATION Criteria Essential Desirable Education, Qualifications & Training Good academic record up to completed first degree, or equivalent or relevant experience Appropriate professional qualifications / training Training in music or contemporary dance Previous Experience Managing a website and working with a CMS Web development Writing for the web Editing and proofreading text Managing complex projects Maintaining Intranet and Extranet channels Management (budgets, people) Working in music, contemporary dance or higher education Communication and administration skills Excellent written English language and proofreading skills Documentation skills & disciplines Technical knowledge & Skills Demonstrable knowledge of SEO Good knowledge of web accessibility and usability Good knowledge of Content Management Systems including Drupal and/or Sharepoint applications Strong knowledge of /HTML, CSS and client-side technologies Web design and basic design experience/training Personal Characteristics Ability to prioritise a demanding workload and meet strict deadlines Good planning, organisational and time management skills Scrupulous attention to detail Excellent interpersonal skills, including oral communication Team player with ability to build good working relationships A proactive and flexible approach to work Ability to work both independently and as part of a team Please note: Applicants for this role must be eligible to work legally in the United Kingdom. If you do not have the necessary permissions to do so, unfortunately we are unable to consider your application. 6

7 CONDITIONS OF SERVICE SUMMARY Contract: Hours: Location: Salary Scale: Annual Leave: Pension Scheme: Sick Pay: Staff Development: Car Parking: Cafeterias: Events: Childcare: Classes: Eye Care: Health: Permanent, Full-time, subject to a six-month probationary period. Normal working hours are 35 hours per week (with a daily lunch break of one hour) usually from 9.00 am 5.00 pm Monday to Friday. You will be based at the Faculty of Music (King Charles Court, Old Royal Naval College), but may also be required to work at the Faculty of Dance (Laban building, Creekside). The salary for the post will be in accordance with Trinity Laban s Staff Salary Scale, Grade 6, Incremental Points 22-29, 28,285-33,944 p.a. inclusive of a London Weighting Allowance of 3,510 p.a. Salaries are paid on the last working day of each month direct into bank or building society accounts. 25 days p.a. in addition to Statutory, Bank and Public Holidays. The successful candidate will be auto-enrolled into the Universities Superannuation Scheme. Employees contribute at the rate of 6.5% of their pensionable salary. The Conservatoire pays the Employer s contribution currently at the rate of 16.1% of pensionable salary. Trinity Laban operates the Statutory Sick Pay Scheme, and staff may be eligible for benefits in excess of this under Trinity Laban s own sick pay scheme. A range of Staff Development opportunities are available. A limited number of parking spaces are available at both sites, subject to availability. Our recently refurbished cafeterias on both sites serve a range of hot and cold meals plus drinks and snacks. There are a wide range of music and dance performances each week, many of which are free to members of staff. Trinity Laban operates the Edenred childcare voucher scheme. Details are available on request from the HR Department. Reduced rates access to Adult Classes. Vouchers for eye tests are available for VDU users. Reduced rates for Health services and access to the Cash 4 Health plan. Details are available from the Health Department. 7

8 INFORMATION ON TRINITY LABAN CONSERVATOIRE OF MUSIC AND DANCE In 2005, Laban joined nearby Trinity College of Music to form Trinity Laban Conservatoire of Music and Dance. The pairing of these two leading organisations has created a diverse community of performers, choreographers, composers, designers, teachers, researchers and writers. As the traditional divisions between art forms blur, Trinity Laban provides its students with unique collaborative opportunities in an environment of creative and technical excellence. We encourage our students to explore the ever-evolving art forms of music and dance, and provide the real-world skills they need to become the artistic leaders of the future. The Conservatoire runs a vibrant programme of performances and festivals as well as ground breaking education, community and social-inclusion schemes. FACULTY OF MUSIC Located in the beautiful Wren-designed King Charles Court at the Old Royal Naval College in Greenwich, Trinity Laban s Faculty of Music is one of the UK s leading centres for the training of professional musicians. It is a creative and cosmopolitan community of performers, composers, teachers and researchers. It provides a realistic preparation for the portfolio career of the modern performing musician: developing a diversity of skills on the one hand, and intense specialisation on the other. Programmes are tailored to the personal interests and needs of individual musicians, from pre-undergraduate through to postgraduate and professional development courses. Trinity Laban Music has long been acknowledged for fostering a caring environment for its students. Our professional staffs are renowned musicians with many working as acclaimed soloists or belong to top London orchestras and opera companies. FACULTY OF DANCE Trinity Laban is one of Europe s leading centres for the training of professional contemporary dance artists, attracting students from around the globe. We have the largest team of specialist contemporary dance teachers in the world as well as exceptional facilities. Our state-of-the-art building won the UK s highest architectural award - the RIBA Stirling Prize for Building of the Year - and recently topped The Daily Telegraph s list of the most inspiring buildings in Britain. We are training the leading dance artists of tomorrow - we provide our students with the best artistic training and the skills they need to succeed in the professional world. Trinity Laban was the highest ranked dance institution in the Guardian Higher Education/University League Tables