Online Community Manager. Grade 4

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1 Online Community Manager Grade 4

2 Job description Job title: ivision: Online Community Manager Marketing ivision ate: August 2015 Reporting to: Responsible for: Main contacts: User xperience Manager Online Community Coordinator Internal: Marketing team and various contacts around the organisation xternal: Contacts from all AAT audiences Major objectives To contribute to the achievement of AAT s business plan objectives and the efficiency and effectiveness of the organisation by: acting as the Online Community Manager for all aspects of AAT s social media strategy helping to establish AAT as an innovative organization in their use of social media channels Responsibilities Create a high quality online community that provides AAT members and stakeholders with environments in which they can communicate and interact with the organisation and each other Manage Online Community Coordinator Identify and implement opportunities for social media to contribute to AAT s strategic objectives Assist parts of the business in planning social media elements of marketing campaigns Manage Online Community team budget Provide reporting on online community growth, social media impact on activities/campaigns and contribute to Board reports, where necessary mbed social media throughout AAT by sharing updates, best practice, success stories and offering training to AAT employees Identify opportunities for AAT to create original, high quality content (text, graphics, video etc) that meets AAT stakeholder requirements Oversee Student Recruitment team s use of social media to engage with prospects Write AAT s social media policy, and review/update it regularly Maintain a good knowledge of the education and small business landscapes, and identify opportunities for AAT to become involved in and/or lead online discussion Build and maintain relationships with internal and external AAT stakeholders, while maintaining an awareness of political sensitivities. Identify AAT advocates, bring to the attention of the PR team and conceive ways to get them involved in content creation Work with PR Team and Content Manager to ensure AAT-produced content and related campaigns are prominently and repeatedly shared on appropriate social media channels Manage the Online Community Team s design requirements, including booking time, writing briefs,

3 raising required amends, etc. nsure social media communications adhere to AAT brand guidelines Maintain guidelines to help AAT staff learn when/whether/how to respond to relevant discussion on social media Assess and consult on potential new social media channels for AAT to use, ensuring platform creep is avoided Offer best practice tips/consultation on writing online copy, blogging, using content management systems, search engine optimisation, user-generated content, social media policy as and when required Share insights from AAT s social media strategy at external events as required, establishing AAT as a thought leader amongst associations/membership bodies Identify, evaluate and implement opportunities for social media to contribute to AAT s Global evelopment strategy valuate possibilities for social media customer service at AAT Customer centricity evelop friendly, positive and supportive relationships with external and internal customers, and to provide them with excellent service. Actively to learn from customer feedback, comments and suggestions, including complaints, to review and improve existing processes, and by doing so to anticipate other customers needs. To communicate this knowledge to relevant colleagues. Meet and exceed teams customer service standards. Understand situations from the customers perspective so that appropriate and relevant solutions can be identified. Corporate social responsibility Apply the principles of the CSR policy in your daily role, particularly reduce-reuse-recycle. Adhere to AAT s responsible business practices, such as high standards of governance, raising employment standards for employees and forming trade and community partnerships with appropriate organisations. General Carry out any other duties as may reasonably be requested by the line manager. Work in such a way as to minimise the risks to the information technology environment safely, securely and confidently. Have regard for your own actions and those of others in the interests of safety. Contribute to the tidiness of the office. This job description does not form part of your contract of employment.

4 Person specification Area escription ssential or desirable Knowledge Can demonstrate knowledge and experience of writing for the web Skills Show understanding of principles of web usability and accessibility and practical knowledge of their application Sound knowledge of best practices in Information Architecture, content structure and effective navigation Understanding of Web Content Management systems Understanding of social media channels, including blogs, forums, Facebook, LinkedIn and Twitter Can show a portfolio of engaging web copy and creative execution which demonstrates how they have applied usability, accessibility and IA principles xcellent written and verbal communication skills xcellent time and task management skills xperience of optimising websites and their content for search engines Solid project management skills Good negotiating and influencing skills Good at listening to others, and analysing information emonstrable ability to communicate technical ideas to non- technical colleagues xcellent stakeholder management, and demonstrable skill in gaining support from senior management xperience of working to achieve specific online objectives Ability to present ideas clearly and persuasively xperience xperience of working with social media channels in a professional context Have developed content for publication online Have worked with Web Content Management systems xperience of working within a goal-oriented environment with responsibility for creating web content to deliver against specific online objectives xperience of using social media as a customer service channel Have worked with designers to ensure other (visual) content is brand compliant xperience of working within a multi-discipline web team, and acting as the conduit between marketing and other teams Has shown proactive approach to recommending and implementing improvements to websites as part of a customer- centred approach Aptitude Must be a proficient communicator Must demonstrate capability for influencing and negotiating with stakeholders in challenging or complex environment njoys being part of a team

5 ducation Personal qualities Customer centricity intuitively puts the user at the heart of everything he/she does Results oriented approach focused on achieving measurable benefits for the organisation Relevant professional / vocational qualifications and portfolio of relevant work experience Self starter but also a team player Capable of building good working relationships (For example, positive, diplomatic, trustworthy) Adaptable and innovative Commitment and dedication Keen to take ownership and responsibility mbraces new ideas but is grounded in reality Persistent

6 Summary terms and conditions Working hours: Annual leave: Flexi time: Life assurance: Pension: Income protection: Other: Location: Notes: 35 hours per week. 25 days and statutory bank holidays plus two discretionary days for Christmas (office shuts between Christmas and New Year). we operate a flexible working system. four times annual salary. AAT comply with its obligations and duties under auto-enrolment legislation in accordance with the Pensions Act The current qualifying arrangement for auto-enrolment purposes is AAT's Group Personal Pension Scheme. If you chose to increase your contribution AAT will contribute up to a maximum of 10.15%. Further details would be given on joining the organisation. income protection is offered subject to terms of the policy. company sick pay scheme season ticket loan after completion of probationary period enhanced maternity, paternity and dependency leave provisions subsidised social events. 140 Aldersgate St, London, C1A 4HY this post will be subject to background checks. A full statement of the main terms and conditions of employment will be supplied with any formal offer of employment. The above information may be helpful to applicants as a guide but should not be treated as a substitute for a full contract. Our vision To ensure AAT reaches the heart of every business. To achieve our vision, we will: grow expanding our core membership by increasing recognition, creating demand, and maintaining a strong and valued relationship with members innovate embrace the possibilities of change and development to be ahead of the game diversify attracting people beyond our core membership, with new AAT products and services stay financially secure managing our resources efficiently and effectively and investing wisely to continue to develop and progress. How to apply To apply for this hot opportunity please send a CV and covering letter to Closing date: 25 September 2015 at 5:00pm HR contact details t: (answerphone) e: w: aat.org.uk/careers

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