Assistant Director, Digital and Volunteer Communications. Applicant Information Pack

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1 Assistant Director, Digital and Volunteer Communications Applicant Information Pack

2 Contents Page 3 Introduction Page 4 Job Description Page 7 Personal Specification Page 10 Terms and Conditions of Employment

3 Introduction Thank you for your interest in the above role. This document does not form part of the terms and conditions, but aims to give you more information about the role, its context and an outline of the work you could be involved with. Background to The Scout Association s Headquarters The UK headquarters of The Scout Association is based at Gilwell Park, Chingford, London, and is operationally divided into four directorates: Outline of Role: To drive the development and implementation of digital communications by growing our online impact and exploiting social media; to deliver inspiring communications, including an award winning magazine, to 100,000 volunteers; and to lead a creative team to deliver creative excellence and brand consistency across all communications. Applications: The closing date for applications is noon on 5 September Please ensure in your application form, that you provide a statement as to why you believe you are suitable for the role and what you believe you could bring to the post. Ensure you address the points in the person specification (as attached in the relevant job pack). Please download both the application form and fill in the recruitment monitoring form online. The application form should be ed to before noon on 5 September Interviews will be held at Gilwell Park on 14 September Please note that if you have not heard from us within two weeks of the closing date please assume that you application has been unsuccessful.

4 Job Description JOB TITLE: Assistant Director Digital and Volunteer Communications DIRECTORATE: Marketing and Communications REPORTS TO: Director of Marketing and LOCATION: Gilwell Park Communications NUMBER OF JOB HOLDERS: 1 DIRECT REPORTS: 3 DATE OF JOB DESCRIPTION: August TSA RANGE: I, Level COMPETENCY LEVEL: 1 1. PURPOSE OF THE JOB (all positions) To drive the development and implementation of digital communications by growing our online impact and making the most of the opportunities provided by social media social media; to deliver inspiring communications, including an award winning magazine, to 100,000 volunteers; and to lead a creative team to deliver creative excellence and brand consistency across all communications. 2. DIRECTORATE/DEPARTMENTAL OVERVIEW (and where the job fits in) The Marketing and Communications Directorate, reports to the CEO, and leads across all communications facets, through five teams: Digital, Volunteer and Creative Communications; Fundraising and Marketing; Media Relations; Public Affairs; and Ambassador and VIP Liaison. A key member of the Directorate management team, managing 16 staff and budgets of 1.5m budget inc. salaries, this role sets direction and strategy and drives delivery through collaboration with staff colleagues and volunteers working with HQ. The role is broad and varied, with involvement in a wide variety of projects and production outputs, juggling the promotion of commercial activity centres, to educating volunteers on safety, via apps and platform games. The role drives implementation across the breadth of: 1. Digital communications, improving user experience and amplifying content 2. Internal communications with 100,000 volunteers and 270 staff 3. Editorial and design teams, providing high quality internal creative resource Our digital communications strategy is focussed on: Improving the user experience Providing resources to help volunteers deliver Scouting Amplifying the excellent local content being produced

5 Maximising online donations Our digital agency, Zone, and a staff team of three (to be appointed), support this role to deliver the ambitious and exciting digital strategy. Our internal communications strategy (volunteers and staff) is focussed on: Improving the relevancy of communications to the receiver Improving the timeliness of the content and expectedness of communications Supporting all levels of volunteers to lead and manage the Movement Ensuring communications are as effective as possible Improving accuracy and consistency Improving volunteer s awareness of information, support and resources available There is a strong team in place delivering to this strategy, and supporting this role to exceed the strategy s objectives and take the critical role of communications with our volunteers to a new level. An agency specialising in the delivery of consultations support the team. An internal agency delivers high quality creative communications across all platforms, delivering to internal clients briefs and communications requirements, focused on: Delivering creative excellence and brand consistency across all print and digital outputs, including Scouting magazine, training materials, marketing literature, key corporate publications and merchandise. Working collaboratively with colleagues and key stakeholders to deliver engaging and relevant communications for all internal and external audiences Developing merchandise designs in partnership with our retail subsidiary Inputting heavily into brand development, including ensuring consistent tone of voice. Generating income ( 175,000 target) from advertising in the Magazine A multi-disciplinary team of Writer/Editors and Web and Graphic Designers drives a clear creative approach for the charity that engenders a strong connection to its corporate vision. This post has a role in supporting local Scouting deliver communications to young people and in any future work on youth communications, but currently not in delivering communications directly to young people. 3a. GUIDANCE AND AUTHORITY (managers only) 3b. DETAILS OF ANY LIMITS/AUTHORITY LEVELS/SUPERVISION OF STAFF (supervisors only) Responsible for all aspects of both human and financial resources in relation to the Internal, Digital and Creative Communications teams. Directly managing Internal Communications Manager, Digital Communications Manager (vacant), Editorial and Design Manager.

6 4. QUANTITIVE DIMENSIONS OF THE JOB (managers only) Budget to manage the overall budget for the Department to include magazine production, tools for members, membership communications, digital development, 1.5m p.a. Income targets from magazine advertising 175,000 p.a. Plus delivery to budget held by other departments including HR and Programme & Development. Staff Editorial and Design Manager, Internal Communications Manager, Digital Communications Manager (vacant). Plus their staff. Overall responsibility for 16 staff. Key Relationships: UK Chief Commissioner, CEO, Director of Marketing and Communications, Director of Programme and Development, MD Scout Shops, Assistant Director Marketing and Fundraising, Head of Public Affairs, Assistant Director Media Relations, Creative and Brand Advisor, Head of IT, Assistant Director Adult Support, and Head of Human Resources. Management of external agency for Digital. 5. PRINCIPAL RESPONSIBILITIES (all positions) PRINCIPAL ACCOUNTABILITIES % of time Spent (Non - manageri al) Setting direction, overseeing implementation, supporting Director in directorate management and direction. Developing and delivering digital communications Internal communications with adult volunteers, and staff Editorial and design teams, providing creative resources MAJOR CHALLENGES (managers only - not obligatory) Managing resources within conflicting priorities and balancing different viewpoints. Working in collaboration, ensuring silo mentality does not evolve

7 7. OTHER INFORMATION Occasional unsocial hours working, including weekends and evenings. Occasional travel required, including overnights. 8. KNOWLEDGE, EXPERIENCE AND SKILLS TO UNDERTAKE THE ROLE AT A FULLY ACCEPTABLE LEVEL (all positions) E = Essential HD = Highly Desirable D = Desirable KNOWLEDGE Understanding of digital communications and how to use it to best effect in a constantly changing environment. E Extensive knowledge of best practise to communicate with a large number of internal audiences e.g. members, staff, volunteers. E Understanding of editorial and design to ensure it leads in the field. E Understanding of the core aims and objectives of an organisation and how you will contribute to making them a reality. E How to supporting local delivery like Scouting, through advice and practical tools and training. E Degree level qualification or equivalent, ideally in a relevant subject. E Understanding of consultation methodologies HD Awareness of volunteer needs, challenges and experiences, and how good communications can support them. HD Understanding of Scouting, and/or the Third Sector. HD Trained in Prince 2 project methodology D EXPERIENCE Used to contributing at a strategic level in a relevant communications field, developing strategies, and challenging viewpoints, having worked in this way for at least three years. E Supporting a Director to achieve strategic aims and objectives. E Managing change, changing cultures, and establishing new teams and/or remits E Experience of managing a significant team (at least 7) and establishing new teams and systems. E Experience of managing agencies and managing delivery through a mix of inhouse, contract and agency/suppliers E Managing projects from conception to completion E Undertaking appraisals and giving feedback. E Managing and monitoring budgets of at least 250,000, generating income, and making best use of resources E Identifying and managing risk E SKILLS

8 Highly developed ability to collaborate and find solutions through joint working and partnership with colleagues E Able to manage complex resourcing situations, requiring creative management solutions through mix of in house and outsourcing E Strong written and verbal communications skills to ensure the Association is portrayed to the highest standard at all times E Ability to lead, motivate, develop and manage a diverse management team E Able to interact well at every level, including with Trustees, internal clients and stakeholders, local and national volunteers and young people. E Able to drive delivery, with attention to completion. E Able to drive change and innovation E

9 Appendix: The Scout Association s Marketing and Communications Strategy , sets the following objectives for the organisation, which are led by this role within the Directorate. Digital: To develop and provide more tools including web sites/pages for local Groups. Using social media for amplifying messages and content and engaging volunteers and general audiences Internal communications: To increase retention through the support of transition of youth and adult Members through sections and roles, through internal communications delivered nationally and locally. To work with Heads in the Marketing and Communications Directorate to develop and implement segmentation plan. Across all target audiences, to identify key challenges and barriers, opportunities and attractions, and develop message and channel planning for each (shared with other senior managers in Directorate). To develop a shared understanding of the lifetime value of each individual to Scouting; and to implement its effect on Marketing and Communications activities from cradle to grave. This is to link with Customer Relationship Management (CRM) development. To improve the internal communications between TSA and local Scouting to support leaders deliver local Scouting, including promotion of available resources. To gather and share best practice in achieving Scouting s business objectives across the Movement. Creative: To provide Marketing and Communications support to local Scouting to address misperceptions and expectations. In other areas: To ensure that the owner of a place on a joining list continues to wish to hold that place and join Scouting. To measure and report internally: o Beneficiaries current satisfaction against their expectations o Quality and consistency of the Scouting experience Communicate the diversity of Scouting and ensure all Scouting communications are accessible (shared with all senior managers in Directorate).

10 What s in it for me? Annual Salary: Starting salary non negotiable at 48,162 which represents Level 1 of Band I with the possibility to increase on an annual incremental basis by 1 level (subject to satisfactory performance), to a maximum of Level 5 56,350. Salaries are paid monthly by direct transfer on or about the 20 th of the month. Overtime is not paid although time of in lieu may be authorised. Hours of Work: 35 hours per week Location: Gilwell Park, Chingford Holiday Entitlement: 23 days per year plus bank holidays. This increases after two years service to 26 days and after five years to 30 days. Probationary Period: This post is subject to a 6 month probationary period. Notice Period: 3 months Employee Benefits an introduction The Scout Association is keen to ensure that employees are offered a range of attractive benefits. At the same time, we also need to cater for a variety of needs and lifestyles. Benefits apply to employees upon completion of three months in their role unless otherwise stated. Looking after your health and wellbeing Simply Health medical scheme Employees have access to the Simply Health medical scheme. Full details are available on employment but a summary of the benefits is as follows: Dental 100% - up to 120 Optical 100% - up to 120 Face to face counselling sessions up to 6 sessions Private consultation and diagnostics 100% - up to 300 Physiotherapy/Osteopathy/Chiropractic/Acupuncture/Homeopathy 75% - up to 300 There is an opportunity to add a partner and up to four children to this scheme at an additional cost to the employee. Sickness Absence The Association pays sickness above the statutory minimum requirement. Keeping fit and active Employees can benefit from discounted rates on gym membership. Being a member of the Health Club and Wellbeing Scheme gives you and your family access to the lowest corporate membership rates at over 2,000 health clubs, gyms and leisure centres across the UK. Food and Drink Free lunch is provided to all employees when they are working at Gilwell Park, between Monday and Friday. Alternative arrangements are in place for staff at our Scout Activity Centres. Free beverages are available at all sites. This benefit is available immediately upon taking up employment. Looking after your future Pension For all employees, the Association has a Group Personal Pension Plan. This plan allows employees to contribute a minimum of 1.5% of their gross salary up to the maximum allowed within HMRC limits. The Association will contribute twice the employee s contribution, up to a maximum of 10% of gross salary.

11 Life Assurance All employees are covered by a scheme which pays two times the basic salary in the event of death in service. Getting to and from work Interest free season ticket loan Employees may apply for a loan to assist with the purchase of a travel season ticket. The loan will be paid back monthly by automatic deduction from salary. Car parking All sites offer free car parking to employees Cycle to Work scheme This scheme is a form of salary sacrifice which enables employees to purchase a bicycle through the Government s Cycle to Work Scheme and can save you up to 50% on the retail value (depending on the employees tax bracket). Minibus Service (Gilwell Park) A minibus service is provided which collects colleagues at 08:40 and 08:50 from Chingford Station and drops off to the same location at 17:00 hours. Looking after your nearest and dearest Carer s Leave Up to three day s paid leave a year please see our Leave policy. Maternity Leave The Association pays maternity leave above the statutory minimum requirement. Paternity Leave The Association pays paternity leave above the statutory minimum requirement. Childcare Vouchers This scheme is a form of salary sacrifice, enabling employees to purchase childcare vouchers. Start and finish time Employees can apply for some flexibility on their start and finish times of work. Making your money go that little bit further Scout Shops purchase Employees can make purchases from Scout Shops LTD with a discount of 25% on certain items, excluding uniforms. Restaurant discount card This discount card is in conjunction with TasteCard and allows a range of discounts (up to 50%) on a range of restaurants across the UK. This can be purchased for approximately 30. Developing yourself and others Study and volunteer leave Special leave includes paid leave for volunteering and study leave. Human Resources 2012

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