Main Duties and Responsibilities

Transcription

1 JOB DESCRIPTION JOB TITLE LOCATION HOURS SALARY REPORTING TO Social Media and Digital Communications Manager London Full-time, 40 hours per week 30,000-33,000 ( Depending on Experience) UK Director Job Purpose To raise the profile, including the online presence of Qatar Charity UK (QCUK) and to support the achievement of the organisation s fundraising strategy and income generation targets. Working with QCUK s UK Director the Social Media and Digital Communications Manager will have the opportunity to create content, marketing collateral, and manage social media and web operations for an emerging charity which is aiming to become the digital leader in the sector. Organisational Context Qatar Charity UK (QCUK) registered as a charity in England and Wales no: is an independent not-for Profit organisation, founded in 2012 its main aims are to support and assist the most deprived and disadvantaged in communities across the UK. Based in central London, the focus is to promote education, social mobility, social enterprise projects and interfaith dialogues across the United Kingdom. Qatar Charity UK (QCUK) has a long term strategic partnership agreement with Qatar Charity (Qatar) which is also a non-governmental organization based in Doha, Qatar, informally established in the 1980s and formally established in 1992 that works to support the neediest communities in over 60 countries throughout Africa, Asia and Europe. From its 20 field offices, it enables communities to maintain their dignity, and to achieve social justice through the following areas of intervention: childhood education, cultural development, health, food and nutrition, water and sanitation, economic empowerment, social welfare, disaster preparedness and response and housing.

2 2 Main Duties and Responsibilities Digital content To take an overview of website content, ensuring that it is up to date, accessible, engaging and optimised for SEO To write, commission, edit and proof content for our website and social media channels To be proactive in working with individuals from other departments to generate diverse, compelling digital content that engages and informs our audiences To oversee audio-video content, commissioning film from freelance video producers, advising on edits, and working on the production of audio To keep on top of new and innovative ways to present our digital content proposing ways that QCUK s could continue to develop its content in line with changes in digital trends and audience preferences To develop online editorial guidelines and processes To train and support staff in the use of our Drupal content management system To write and send our weekly /newsletter update once every three weeks To ensure that the site is well integrated and optimised for user experience with third party services, for example, and events booking systems To act as the senior point of contact with the agency that carries out our pay-perclick work Communication and Social media To research and assess trends in social media to ensure the QCUK is meeting the changing needs and preferences of our donors and supporters To train and support staff across the QCUK in use of social media To take the lead on social media monitoring, ensuring we are using the most appropriate tools to evaluate the impact of our work To take responsibility for basic weekend social media monitoring on a rotating basis (usually one week in every three) Website project management To act as the key point of contact with external suppliers to implement continual improvements to the site To project manage major site developments including budget management, management of relationships with external stakeholders and engagement with Fund staff and customers To manage the hosting arrangements for the website, and related applications, with external suppliers People management To line manage the Digital Communications Assistant To coach, advise and share information with the wider business on digital communications

3 Budget 3 To oversee expenditure for audio and video production, day-to-day web maintenance and budgets for projects as required, signing off invoices, reporting financial tracking to the Head of Digital Communications and flagging emerging over- and under-spend. Wider communications To act as a communications lead for the directorate on defined projects. This role requires an understanding of messaging and audiences, co-ordination across the communications functions to develop and track communications plans and liaison with project leads in other departments To give strategic input to the use of digital in communications work To support wider communications activity across the QCUK To provide editorial support as required Provide representational support to senior management (e.g. preparing presentations, speech writing) at relevant industry events Assist with the promotion and management of QCUK events to promote greater understanding of the organisation and its work amongst donors, media and external stakeholders General Contribute to a culture of equality and demonstrate a commitment to removing all forms of discrimination as a colleague and service provider Act within our stated values and comply with our policies and procedures Represent the organisation in a positive manner To take personal responsibility for your own health and safety To accept other accountabilities and tasks from time to time as requested and as commensurate with the level of this role in the organisation

4 4 PERSON SPECIFICATION Qualifications Experience Knowledge Essential Degree level or equivalent preferably within a relevant discipline, e.g. Communications, IT, journalism. At least 3 years experience within a digital communication role Proven experience working in an editorial capacity with a varied portfolio of written work Proven experience of website content management Demonstrable experience of branding and core design principles Proven experience of designing graphic content for desktop, tablet and mobile devices A successful track record of charity branding across multiple digital platforms Experience of creating compelling content Track record in developing digital content that is optimised for search engines An understanding of current and emerging web technologies and social media trends A solid understanding of storytelling and how to create a compelling digital campaign Demonstrable experience of managing, influencing or advising operational managers/staff on the digital communications matters Significant experience of developing and delivering digital communications projects An up to date knowledge and understanding of existing and emerging technologies and their Desirable Digital Marketing Qualifications Working knowledge of additional languages e.g. Arabic, French or Spanish

5 5 application to communications activity Experience of working across a multifunctional organisation Skills in social media tools such as Hoot Suite and Canva Experience with Adobe Suite- Photoshop, Illustrator and InDesign Excellent oral, copywriting and communication skills Ability to communicate technical details to non-technical people Skills and attributes Highly developed interpersonal skills including, communication, influencing, and collaboration In depth understanding of digital design, content management and development of effective communications in the digital medium Excellent skills in writing for the digital environment and content management systems Ability to understand how digital communication works alongside traditional PR and marketing campaigns and messaging Highly organised, with ability to selfplan and priorities workloads Effective decision-making skills People management skills including the ability to motivate, driving development and performance Personal Attributes Passion for social media landscape

6 6 A good communicator of creative and technical applications and concepts Ability to think ahead - anticipate and solve problems before they arise Respectful of people from different cultural and economic backgrounds High degree of integrity and professional credibility Resilience under pressure Other