Digital Communications Executive 1 year fixed term contract. Applicant Information Pack

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1 Digital Communications Executive 1 year fixed term contract Applicant Information Pack

2 Contents Page 3 Page 4 Page 6 Page 8 Introduction Job Description Personal Specification Terms and Conditions of Employment

3 Introduction Thank you for your interest in the above role. This document does not form part of the terms and conditions, but aims to give you more information about the role, its context and an outline of the work you could be involved with. Background to The Scout Association s Headquarters The UK headquarters of The Scout Association is based at Gilwell Park, Chingford, London, and is operationally divided into four directorates: Chief Executive Programme and Development Marketing and Communications Finance Corporate Services Outline of Role: We are looking for a driven and creative communications executive to deliver our digital strategy. You will play an important role in delivering the Association s digital strategy: working closely with a wide range of colleagues, volunteers and external clients to share ideas and deliver e-communications, web pages and social media. Main duties include: Overseeing the day-to-day management of digital platforms including The Scout Association websites Helping to develop our online brand identity Provide new tools including websites and web pages for local groups. Applications: Please ensure in your application form, that you provide a statement as to why you believe you are suitable for the role and what you believe you could bring to the post. Ensure you address the points in the person specification (as attached in the relevant job pack). Please download both the application form and fill in the recruitment monitoring form online. The application form should be ed to Please note that if you have not heard from us within two weeks of the closing date please assume that you application has been unsuccessful.

4 Job Description: Digital Communications Executive JOB TITLE: Digital Communications Executive DIRECTORATE: Marketing and Communications DEPARTMENT: Digital and Volunteer Communications REPORTS TO: Digital LOCATION: Gilwell Park Communications Manager 1. PURPOSE OF THE JOB Main purpose and Responsibilities: To support the delivery of the Digital Strategy and to develop and deliver all aspects of digital content, platforms and output across The Scout Association. The Role In this post you will be required to deliver e-communications, web pages and social media, work with videos, report on and interpret analytics, advise colleagues on best practice and contribute to digital aims. You will have the opportunity to work with and share ideas with a wide range of colleagues, volunteers and external clients. The post holder must have excellent communication skills and be able to explain complex information to colleagues with varying levels of digital knowledge. Among other tasks required by the Digital Communications Manager, you will be involved in: Helping colleagues to create, develop and publish content for websites, s and social media. Delivering digital communications to planned themes, coordinating campaigns across all channels. Day-to-day management of digital platforms and their content including: o The Scout Association websites o Intranet and members areas o Delivery of e-communications with internal and external audiences o Content syndication incl. YouTube Helping to develop the digital brand identity and associated guidelines, in line with overall brand guidelines. Working towards KPIs. Developing tools - including websites and web pages - for local groups, and providing advice on digital communications to Scouting volunteers. Applying the principles of SEO and User Experience Optimisation to digital resources. Promoting innovation and best practice. Communicating the diversity of Scouting and ensure all Scouting communications are accessible. This role requires close working our in-house IT team, external agencies, and the editorial and design teams.

5 2. DIRECTORATE/DEPARTMENTAL OVERVIEW Broadly, the role of the digital communications team as a whole is to provide; 1. Service delivery: supporting marketing & creative teams in their day-to-day management of digital platforms, and creation of new digital resources. This will include projects of all sizes, from content changes, adding pages to managing the build of new websites with new functions.. 2. Systems: working with colleagues and external agencies to ensure systems, software and processes are fit for purpose 3. Strategy: developing and implementing a digital strategy, which supports the organisations long term aims The Digital Communications team is part of the wider Marketing & Communications (M&C) directorate, comprising of marketing, fundraising, PR, communications, editorial, branding, and design professionals. 3. KEY RELATIONSHIPS Digital Communications Manager, other member of the digital communications team, Internal Communications Executives, Marketing Executives, Writer/Editors, Designers, Systems and Development Manager and Developers and internal clients and content owners. 4. PRINCIPAL RESPONSIBILITIES PRINCIPAL ACCOUNTABILITIES Work with digital communications manager and other internal stakeholders to translate offline designs to web pages to further the Scouts brand identity and optimise the user experience. Update content, create and transfer web pages, and build and send communications. Work with internal stakeholders to develop and build online concepts from initial brief to wire-framing and full design. Keep up-to-date with online design, user experience and accessibility best practice. Any other duties as may reasonably be required. % of time Spent (Non - managerial) OTHER INFORMATION Occasional unsocial hours working, including weekends and evenings. Occasional travel required, including overnights.

6 Person Specification E = Essential HD = Highly Desirable D = Desirable KNOWLEDGE Strong creative thinking and problem solving (E) Excellent knowledge of HTML 5.0 and CSS (E) Experience in working with Photoshop, Dreamweaver, Fireworks or similar web design software (E) Knowledge of user-centred web design principles (E) Understanding of role of digital communications in delivering an organisation s communication aims (E) University degree or equivalent skills (E) Basic video editing (HD) Good knowledge of SEO, accessibility, modular and systematic web design (HD) Up-to-date knowledge of and interest in digital marketing developments and trends including new social media platforms and analytics updates (HD) Knowledge of creating digital content for mobile and tablet devices (HD) Knowledge of information architecture and its role in the user experience (D) Knowledge of interpreting online analytics to enhance the customer journey (D) Knowledge of the role of digital in delivering multi-tool communication campaigns (D) Knowledge of data protection and internet protocol / protection issues (D) Ability to support non-specialist colleagues and volunteers through advice, practical tools and training. (D) EXPERIENCE At least 12 months experience working within Digital Communications (E) Demonstrable experience of good coding practice in HTML and CSS for both web and (e) Experience of using content management systems (E) Demonstrable experience working with varied stakeholders, delivering online projects (E) Experience of work life-cycles from concept, through to deployment (E) Experience of meeting deadlines, ensuring outputs are delivered on time and to brief (E) Experience of maximising digital platforms to meet the aims of an organisation (HD) Demonstrable experience of web design for cross-browser compatibility (HD) Experience working with varied stakeholders to deliver online projects (HD) Specific experience of the Umbraco CMS (D) Knowledge of dealing with data protection and internet protocol/protection issues (D) JavaScript Experience (D)

7 SKILLS Confidence to manage own workload within set processes (E) Ability to provide and accept advice and support, including articulate concepts and briefs (E) Ability to communicate complex/technical information in a relevant way to both internal and external stakeholders (E) Good communication skills including diplomacy, feedback, promotional writing and delivering oral presentations (E) Good planning skills (E) Ability to multi-task and work well under pressure (E) Ability to work as part of team but also on own initiative (E) Excellent attention to detail and completion, ensuring quality and consistency is maintained at all times (E) Delivering innovation and expertise, including keeping skills/knowledge relevant and up-to-date (E) Ability to use Microsoft packages (Outlook, Word, Excel, PowerPoint) (E) Ability to deliver a variety of projects from start to finish (E) Ability to work as part of a team (E) Flexible in approach to work (E)

8 What s in it for me? Annual Salary: Starting salary non negotiable at 22,575 which represents Level 1 of Band D with the possibility to increase on an annual incremental basis by 1 level (subject to satisfactory performance), to a maximum of Level 5 26,248 (figure includes Outer London Weighting). Salaries are paid monthly by direct transfer on or about the 20 th of the month. Overtime is not paid although time off in lieu may be authorised. Hours of Work: 35 hours per week Location: Gilwell Park, Chingford, London Holiday Entitlement: 23 days per year plus bank holidays. This increases after two years service to 26 days and after five years to 30 days. Probationary Period: This post is subject to a 6 month probationary period. Notice Period: 1 month Employee Benefits an introduction The Scout Association is keen to ensure that employees are offered a range of attractive benefits. At the same time, we also need to cater for a variety of needs and lifestyles. Benefits apply to employees upon completion of three months in their role unless otherwise stated. Looking after your health and wellbeing Simply Health medical scheme Employees have access to the Simply Health medical scheme. Full details are available on employment but a summary of the benefits is as follows: Dental 100% - up to 120 Optical 100% - up to 120 Face to face counselling sessions up to 6 sessions Private consultation and diagnostics 100% - up to 300 Physiotherapy/Osteopathy/Chiropractic/Acupuncture/Homeopathy 75% - up to 300 There is an opportunity to add a partner and up to four children to this scheme at an additional cost to the employee. Sickness Absence The Association pays sickness above the statutory minimum requirement. Keeping fit and active Employees can benefit from discounted rates on gym membership. Being a member of the Health Club and Wellbeing Scheme gives you and your family access to the lowest corporate membership rates at over 2,000 health clubs, gyms and leisure centres across the UK.

9 Food and Drink Free lunch is provided to all employees when they are working at Gilwell Park, between Monday and Friday. Alternative arrangements are in place for staff at our Scout Activity Centres. Free beverages are available at all sites. This benefit is available immediately upon taking up employment. Looking after your future Pension For all employees, the Association has a Group Personal Pension Plan. This plan allows employees to contribute a minimum of 1.5% of their gross salary up to the maximum allowed within HMRC limits. The Association will contribute twice the employee s contribution, up to a maximum of 10% of gross salary. Life Assurance All employees are covered by a scheme which pays two times the basic salary in the event of death in service. Getting to and from work Interest free season ticket loan Employees may apply for a loan to assist with the purchase of a travel season ticket. The loan will be paid back monthly by automatic deduction from salary. Car parking All sites offer free car parking to employees Cycle to Work scheme This scheme is a form of salary sacrifice which enables employees to purchase a bicycle through the Government s Cycle to Work Scheme and can save you up to 50% on the retail value (depending on the employees tax bracket). Minibus Service (Gilwell Park) A minibus service is provided which collects colleagues at 08:40 and 08:50 from Chingford Station and drops off to the same location at 17:00 hours. Looking after your nearest and dearest Carer s Leave Up to three day s paid leave a year please see our Leave policy. Maternity Leave The Association pays maternity leave above the statutory minimum requirement. Paternity Leave The Association pays paternity leave above the statutory minimum requirement. Childcare Vouchers This scheme is a form of salary sacrifice, enabling employees to purchase childcare vouchers.

10 Start and finish time Employees can apply for some flexibility on their start and finish times of work. Making your money go that little bit further Scout Shops purchase Employees can make purchases from Scout Shops LTD with a discount of 25% on certain items, excluding uniforms. Restaurant discount card This discount card is in conjunction with TasteCard and allows a range of discounts (up to 50%) on a range of restaurants across the UK. This can be purchased for approximately 30. Developing yourself and others Study and volunteer leave Special leave includes paid leave for volunteering and study leave.

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