Media Relations Manager. Grade 4

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1 Media Relations Manager Grade 4

2 Job description Job title: ivision: Media Relations Manager Marketing ate: October 2015 Reporting to: Public Relations Manager Responsible for: Main contacts: Assistant Media Relations Manager Internal: irectorate, Marketing, Professional and ducation divisions Media Relations Manager role xternal: Public Relations, Public Affairs and market research agencies. We are a small media relations team which punches above its weight. We work across lots of different issues including education, social mobility, accountancy and tax issues and develop interesting newsworthy campaigns to reach our key audiences. We are looking for someone creative who can take an idea and make it happen. We want someone who is confident in developing high profile media campaigns both in-house and working with agencies. You will be working in a bigger PR team which looks after content strategy, editorial development, media relations and public affairs. Our team consists of committed communications professionals and we work in a supportive environment where good ideas are championed and professional development is encouraged. Major objectives To contribute to the achievement of AAT s business plan objectives and the efficiency and effectiveness of the organisation by: The Media Relations Manager is responsible for delivering high quality media coverage across all platforms that is consistently aligned to AAT s strategic objectives and our Business Plan. There is a need to be both proactive in developing campaigns designed to increase awareness of AAT and the issues we represent, as well as being reactive by following the news agenda and responding swiftly to opportunities / announcements and positioning AAT as a credible spokesperson. The Media Relations Manager is expected to be familiar with working across all platforms and understand the importance of fully integrated campaigns designed to

3 engage effectively with stakeholders. This will involve developing relationships with the senior team within the business in order to gain an understanding of any current and upcoming issues, as well as an understanding of the wider environment we work in. The Media Relations Manager is also expected to interrogate research and data, understand latest trends, and monitor issues that affect our business to ensure our messages reach the right people at the right time. Responsibilities eveloping media relations campaigns Lead media campaigns through identifying opportunities, selecting and managing agencies, and managing resources effectively. nsure integration of campaigns so we maximise opportunity such as developing public affairs angles and/or harness social media. valuate campaigns, relating back to our overall business objectives and suggest ways to improve and make changes. Managing a press office Responsible for press handling and press engagement. Maintain awareness of key contacts and shares with team accordingly. evelop and manage a proactive media relations programme to ensure balanced, well-targeted coverage in the national, regional and specialist trade media. Identify and create news stories to be placed in external media through developing timely press releases, features, opinion pieces and build good relationships with journalists across all platforms. Harness opportunities to ensure we are engaging effectively with stakeholders. Monitor coverage of AAT and the news agenda on topics relating to our business and use this insight to recommend ways to improve overall effectiveness with media engagement. Increase awareness of AAT key spokespeople. Arrange interviews and provide media briefings. eal swiftly with breaking stories or media announcements in order to maximise coverage opportunities. Produce content of a consistent high standard suitable for all platforms (online and offline). Share news and suggest ideas for highlighting relevant content through social media. Team management Line manage the Assistant Media Relations Manager encouraging high standards of work. Work with the editorial, content and community managers to ensure activity is coordinated and highlighted through all AAT channels. Support editorial and content teams through writing blogs to be shared on AAT Comment. Work with team members to identify best practice and new opportunities. nsure information and PR activity is shared across all teams and the AAT organisation to maximise use of content and to keep colleagues and council informed of the team s campaigns. Consistently look for new and improved ways of doing things. Customer centricity evelop friendly, positive and supportive relationships with external and internal customers, and to provide them with excellent service. Actively to learn from customer feedback, comments and suggestions, including complaints, to review and improve existing processes, and by doing so to anticipate other customers needs.

4 To communicate this knowledge to relevant colleagues. Meet and exceed teams customer service standards. Understand situations from the customers perspective so that appropriate and relevant solutions can be identified. Corporate social responsibility Apply the principles of the CSR policy in your daily role, particularly reduce-reuse-recycle. Adhere to AAT s responsible business practices, such as high standards of governance, raising employment standards for employees and forming trade and community partnerships with appropriate organisations. General Carry out any other duties as may reasonably be requested by the line manager. Work in such a way as to minimise the risks to the information technology environment safely, securely and confidently. Have regard for your own actions and those of others in the interests of safety. Contribute to the tidiness of the office. This job description does not form part of your contract of employment.

5 Person specification Area escription ssential or desirable Knowledge Public relations and media relations techniques Skills Understanding of public affairs and stakeholder engagement Knowledge and experience in using media databases xcellent written ability experience of drafting press releases, pitch s to journalists, letter responses and feature articles Strong communications ability confident in speaking and selling in stories to journalists Ability to manage high profile media and stakeholder engagement campaigns from concept to completion Understands digital landscape and its importance Creative thinking to produce attention grabbing campaign xperience Significant experience of working in a media relations role or similar Proof of published work on a variety of platforms for different audiences Working with a variety of stakeholders (internal and external) irect line management experience Aptitude vidence of having a strong personal drive to make things happen Ability to inspire and engage others with a clear vision and direction Ability to work in consultation and collaboratively with others to achieve best results Numeracy and analytical skills ducation egree level or equivalent experience Personal qualities vidence of further study and desire to develop professionally Proactive self-starter, able to manage own workloads and that of others Keen to develop new skills, knowledge and understanding Willingness to use social media in role to communicate AAT messages Budget management experience Customer centric intuitively puts the user at the heart of everything he/she does

6 Summary terms and conditions Working hours: Annual leave: Flexi time: Life assurance: Pension: Income protection: Other: 35 hours per week. 25 days and statutory bank holidays plus two discretionary days for Christmas (office shuts between Christmas and New Year). we operate a flexible working system. four times annual salary. AAT comply with its obligations and duties under auto-enrolment legislation in accordance with the Pensions Act The current qualifying arrangement for auto-enrolment purposes is AAT's Group Personal Pension Scheme. If you chose to increase your contribution AAT will contribute up to a maximum of 10.15%. Further details would be given on joining the organisation. income protection is offered subject to terms of the policy. company sick pay scheme season ticket loan after completion of probationary period enhanced maternity, paternity and dependency leave provisions Location: Notes: 140 Aldersgate St, London, C1A 4HY this post will be subject to background checks. A full statement of the main terms and conditions of employment will be supplied with any formal offer of employment. The above information may be helpful to applicants as a guide but should not be treated as a substitute for a full contract. Our vision To ensure AAT reaches the heart of every business. Our mission To empower people and enable organisations to achieve their potential, by promoting relevant financial skills. How to apply To apply for this hot opportunity please send a CV and covering letter to Closing date: Monday 9 November 2015 at 9:00am Interview date: 18 November 2015

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