OFG 1544 Social Media Manager

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1 OFG 1544 Social Media Manager

2 Contents About us... 3 Structure Chart... 4 Role Profile... 5 How to apply... 8 Overview of process... 8 Terms and conditions Our values Equalities and diversity

3 About us Ofgem is Great Britain s gas and electricity regulator. Our goal is to protect energy customers interests, now and in the future. We make sure competition encourages great customer service and bears down on companies prices and profits. We do this by scrutinising costs and checking that companies stick to the rules we set. If a company falls short, we act. Since 2010, we ve imposed over 100 million in fines. We also control the revenue that network companies earn from running gas and electricity grids. This way we make sure customers get value for money from a 6 billion a year programme to upgrade Britain s networks. And we are planning for the future too, with the rollout of smart metering over the next few years, and looking ahead to make sure there s enough capacity in the system to meet demand. About half our staff work in Ofgem E-Serve, a division that runs government environmental and social schemes. These include the Energy Companies Obligation, the Domestic and Non-Domestic Renewable Heat Incentives, the Renewables Obligation, the Feed-In Tariff scheme, and the Climate Change Levy exemption. The total value of these schemes is approximately 4 billion per year; our costs for administering them are just 0.6% of this. We are a diverse and vibrant organisation, with the majority of our staff working in our London and Glasgow offices. We aim to attract, support, retain and motivate our staff by making sure that they have the skills and knowledge to perform their roles effectively and provide them with development opportunities to build a career. We offer a variety of formal training courses, on-the-job training, coaching and other development activities. There is also a comprehensive management development programme and support for further education and professional qualifications. Ofgem is a great place to work, and we hope to be welcoming you soon. Dermot Nolan Chief Executive 3

4 Structure Chart 4

5 Role Profile Role Details Role Title Band Directorate Location Date profile produced or updated Number of positions and contract type Social Media Manager C Corporate Affairs London 06/10/2014 Full-time permanent Specific minimum qualifications and expertise The candidate will need: Exceptional experience of owning, developing and managing a corporate social media function; Experience of using social media to interact with the media Proven track record of using social media to support PR activity Specific experience of community building and channel management of corporate profiles for Twitter, LinkedIn and others, including; Experience of creating and adapting content for social media; Experience of working in an external communications environment with demonstrable understanding of traditional and new media, their roles in the news agenda, and how social media channels can be effectively utilised within this framework; Experience of adding value to marketing and campaign communications through the use of social media channels; Experience of achieving positive, measurable gains through the use of corporate social media channels, owning and reporting on KPIs; Good experience of analysing social media performance and providing insight and recommendations supported by data and metrics; Expertise in technical tools and products that support effective social media management, monitoring and analysis; Some experience of building and owning governance models for social media in a devolved publishing environment; 5

6 Purpose The purpose of the role is to enhance and develop Ofgem s social media presence, owning and managing twitter channel and developing the corporate presence on LinkedIn. It will be measured not only through quantity (numbers of followers, outputs etc) but also quality of impact (penetration, influence, sentiment) evaluation and metrics will be a vital component of the approach. The Social Media Manager will therefore be expected to deliver measurable improvements in Ofgem s external communications, media and stakeholder relations through the use of these channels. This will apply across a range of areas including reputation and crisis management, greater transparency, penetration of message and stakeholder engagement and sentiment. The purpose of the role is also to strengthen and maintain the corporate strategic approach to social media and the internal governance model that supports targeted devolved responsibility training and enabling business teams to engage with their own stakeholders on Ofgem platforms (specifically LinkedIn in the first instance). Key outputs and deliverables Define the strategic and operational approach for Ofgem s presence on social media; Regularly update twitter profile with appropriate content and messages in accordance with wider communications activities and the relevant external news agenda; Monitor Twitter, LinkedIn and the wider social media landscape for conversations relevant to Ofgem, managing involvement and intervention and evaluating the impact of that intervention; Report regularly on social media metrics and advise on lessons learned and ways to improve; 6

7 Build Ofgem on LinkedIn by setting the internal governance and devolved publishing approach, providing training to assigned colleagues, and growing the public profile and its engagement with existing and emerging active user groups and campaigns; Build and maintain an internal network of social media participants; Key stakeholder relationships Colleagues across the immediate Press, Stakeholder and Digital Communications team, especially Associate Director and Director of Communications Policy and business units across the business; Key accountabilities The role reports to the Senior Communications Manager (Sustainable Development and Social Media). The role has no budgetary or line management responsibilities. 7

8 How to apply To apply for this role, you are required to fill out a brief application form and submit together with a CV and Suitability Statement. Your suitability statement should be no more than 2 sides of A4 and should demonstrate how your experience, skills and abilities meet the specific minimum qualifications and expertise, as highlighted in the role profile. Completed applications should be submitted by 9am on the closing date. Applications received after that time will not normally be considered. Your application should consist of: Application form CV (saved as forename.surname CV OFG****) Suitability Statement (saved as forename.surname Statement OFG****) For guidance on completing your application, please see the video on our How to apply section of the careers page or click here. Overview of process Closing date for receipt of completed applications is 9am on 19 th January 2015 Your completed application will be acknowledged and you will be notified of the outcome of your application. Interviews will be held between 9 th February 2015 and 20 th February 2015 in London. Your invitation to interview correspondence will give details of specific date and time. We will also notify you of any presentations / tests etc (not all roles require this). The interview will be a combination of competency questions and role specific questions. Please see the competency framework below relevant to this role. 8

9 9

10 Terms and conditions Role Title Social Media Manager Salary 31,500-45,700 Location London Hours of work 36 hours per week Annual leave As a new starter you are entitled to 25 days entitlement annual leave which will rise to 30 days after 2 years service. If you are transferring from another Government Department, and have 2 years continuous service your annual leave will be 30 days on joining. You will also receive 10.5 days public, Bank and privilege holiday. Please note the dates vary in England, Wales and Scotland. If your appointment is for less than a year then you will receive a pro-rata and public/privilege allowance. Pension The civil service offers excellent pension arrangements. For further information, please visit: Other benefits Cycle to work Childcare vouchers Season ticket loan Employee wellbeing Enhanced maternity /paternity pay Subsidised Gym / Restaurant 10

11 Our values Making a positive difference for energy consumers Our priority is to protect and to make a positive difference for all energy consumers. We work to promote value for money, security of supply and sustainability for present and future generations. We do this through the supervision and development of markets, regulation and the delivery of government schemes. We work effectively with, but independently of, government, the energy industry and other stakeholders. We do so within a legal framework determined by the UK government and the European Union. Our values are: Dedication Committed to making a positive difference for all energy consumers today and for a sustainable future Making time to hear and understand views and be open to new ideas Being experts in our field - learning from everything we do developing our skills Integrity Acting with independence Being transparent and straightforward in our dealings with each other and our stakeholders Basing our decisions on the best available evidence and impartial assessment Determination Finding a way to make things happen To deliver - focusing on the consumer outcome, working collaboratively with each other, and in partnership with stakeholders Thinking ahead, and leading thinking 11

12 Equalities and diversity As an employer we are committed to equality. We want to be an organisation that people are proud to be part of. We welcome applications from all people across all sections of our diverse communities. We aim to ensure equality of opportunity in our employment practice and processes. This is irrespective of disability, gender, age, marital status, sexual orientation, race, colour, nationality, ethnic or national origins, religion or religious affiliation, working pattern and responsibility for dependents. We believe that every employee should be treated with openness, honesty and respect. We won t tolerate unfair treatment or discrimination. We aim to have a workforce that reflects the diverse community that we serve. We value and make the best use of this diversity of talent, so that our people fulfil their potential and create the conditions for business success. 12

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