SPONSORSHIP PROSPECTUS. Reinventing Transportation in our Connected World September 7-11, 2014 Detroit, Michigan

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1 SPONSORSHIP PROSPECTUS Reinventing Transportation in our Connected World September 7-11, 2014 Detroit, Michigan Hosted by: Co-hosts:

2 The 2014 ITS World Congress will be held in Detroit, Michigan on September 7-11, Detroit is the perfect location to showcase the convergence of technology and transportation. The 2014 ITS World Congress provides a unique opportunity for companies in the transportation and ITS markets to elevate their brands and demonstrate how their products and services fit into the overall architecture we call Intelligent Transportation Systems. Thousands of business leaders, elected officials, transportation engineers and public agency representatives from the U.S. and around the world will meet in Detroit to hear about best practices, transportation policies and the latest implementations of ITS technology from around the world. The attendees, exhibitors, and sponsors represent the entire spectrum of ITS technology and services, including the automotive manufacturers, the consultants, infrastructure providers and the public and private sector implementers. The ITS World Congress provides unparalleled opportunities for B2B and B2G networking and business growth. Sponsorship is a great way to increase your company s visibility and showcase to the industry your market leadership. ITS America has put together a broad range of sponsorship opportunities to fit nearly any budget and marketing goal and nearly every market vertical within the combined ITS and transportation industry. The sponsorships are organized in this document by category and can be combined into a comprehensive marketing package for your company. If you do not see a sponsorship you like, we will create one for you. Benefits Premier Gold Silver Bronze Partner $100K+ $75K- $50K- $15K- <$15K $99K $74K $49K Acknowledgement on the official show website Sponsorship acknowledgement at exhibit booth Logo on Meter Boards throughout COBO Center Sponsor Ribbon Logo displayed inside Electronic Preliminary Program Logo displayed inside the Final Program Signs at sponsored events Full registration package Access to VIP Lounge onsite at the World Congress Priority seating at opening ceremony for company executives Logo on official show website Video on Variable Message Board (60 seconds) Video on Variable Message Board (30 seconds) Logo displayed on front cover of onsite Final Program Acknowledgement slide in Opening Ceremony Attendee Bag Insert Speaking opportunity at sponsored event

3 # Available Sponsorship Availability Premier Sponsorships 1 Opening Ceremony - Sold Out $100,000 1 Plenary 1 - Sold Out $100,000 1 Plenary 2/VIP Dinner - Sold Out $100,000 2 Opening Reception & Concert (Sunday) - Sold Out $50,000 2 Exhibitors Welcome & Regional Reception $50,000 1 High Level Policy Roundtable - Sold Out $50,000 1 Closing Ceremony - Sold Out $50,000 1 VIP Reception - Sold Out $30,000 1 Innovation Breakfast $25,000 2 Town Hall Sessions - Sold Out $25,000 1 Chief Technology Officer Summit (Main)- Sold Out $25,000 1 Legislative Breakfast - Sold Out $15,000 1 CTO Summit Future Mobility Panel - Sold Out $15,000 1 CTO Summit Government & Policy Panel $15,000 ~ Emergency Responder Day $2,000 Public Area Sponsorships - COBO photos available upon request 1 Banner Behind Joe Louis Statue (16' w x 14' h) - Sold Out $10,000 1 Detroit Concourse Glass Over Entrance (3' x 20') $10,000 1 Macomb Concourse Glass Over Entrance (3' x 20) $10, Cars in Main Concourse - Only 6 Left $7,500 2 Banner Beside Joe Louis Statue - Sold Out TBD 7 Glass Railing Decals Over Balcony (3' h x 30' w) - Only 3 Left TBD 1 Bridge Exit Decal (3' h x 30' w) - Sold Out TBD Transporatation Sponsorships 2 Transportation Shuttles between Airport/COBO $60,000 1 Marriott Ren Cen People Mover Station TBD 2 COBO People Mover Station TBD 4 Detroit People Mover Interior Car Card TBD Expo and Conference Area Sponsorships 1 VIP Lounge $50,000 1 Congress Bags-approx. 2,500 - Sold Out $50,000 1 Badges - Sold Out $30,000 1 Lanyards - Sold Out $30,000 1 USB Flashdrive w/ Pre-Loaded Data & Lanyard $30,000 1 USB Flashdrive w/ Pre-Loaded Data $25,000 2 ITS America Lounge Area $25, Session Tracks - Only 8 Left $15,000 1 COBO Water Pitchers $10,000 1 Water Bottles (on Belle Isle & GM Parking Lot) - Sold Out $4,000 5 Single Annual Meeting Sessions - Only 2 left $2, Congress Bag Insert - Sold Out $1,000 Media Sponsorships 1 Mobile App Main Sponsorship - Sold Out $25,000 3 Mobile App Sub Sponsorship - Sold Out $10, ITS TV Ad (Variable Message Board) $7,500 6 Charging Stations - Sold Out $5,000 4 Pre-event Blasts - Sold Out $5,000 Hotel Advertising Sponsorships 1 Hotel Mirror Static Clings $15,000 1 Hotel Room Keys - Sold Out $12,000

4 2 Hotel Door Hangers $6, Hotel TV Ad (30 seconds) $1,500 6 Lobby Easel $1,000

5 Youth Connection Showcase at the 2014 Intelligent Transportation System World Congress The Square One Education Network (Square One), a Michigan-based non-profit educational organization, in collaboration with ITS America, MDOT, HNTB, and many others are proud to develop and coordinate interactive experiences for students at the upcoming ITS World Congress, to be held September 7-11, 2014 in Detroit, Michigan, as part of the Youth Connection Showcase. This collaboration will shine the spotlight on the talent developing in Michigan and the career opportunities in the intelligent transportation arena, and will be the largest gathering of students at any World Congress to date. The focus on youth engagement at 2014 ITS World Congress will begin to connect the dots between talent development and talent retention in the ever-expanding mobile technology and transportation sectors, and will leave a lasting impression on the ITS World Congress by weaving students into the fabric of the event. Competitions and Demonstrations The Youth Connection Showcase will expose at least 1,000 high school and college students to the ITS industry by arranging guided tours of the show floor, and by hosting a variety of competitions, break out sessions, and demonstrations to highlight the young talent in the state. Square One will challenge teams of high school students in exciting on-site electric vehicle build competitions, and MDOT TRAC is arranging a model bridge building competition. Additionally, there will be student demonstrations throughout the event. Square One s high school students will share Wireless Hands-on Applied Mechatronics (WHAM), a community outreach project utilizing Radio Controlled vehicles. College teams from around the area will demonstrate a variety of Intelligent Ground Vehicle autonomous robots. The Connected Transportation Collegiate Challenge will task college students from around Michigan in developing applications that integrate mobile technology and transportation systems, and will showcase the innovative ideas and technical skills of the students. The event itself will culminate in a live competition from the show floor. The Connected Transportation Collegiate Challenge will focus on the application of advanced technology in the interface between mobile communications and the intelligent transportation space. Participating in the Youth Connection Showcase For additional details on how you or your students can get involved, please contact the Square One Education Network s Karl Klimek (karl@squareonenetwork.org) or Barb Land (barb@squareonenetwork.org) or for information on becoming a sponsor, please contact HNTB s Len Becker at (313) Lebecker@hntb.com About the 2014 ITS World Congress The Intelligent Transportation Society of America (ITS America) is proud to host the 2014 World Congress on Intelligent Transport Systems, September 7-11, 2014 in Detroit, Michigan in partnership with ERTICO and ITS Asia-Pacific. Here the world s leading transportation policymakers, technology, business and research professionals will gather with the goal of bringing greater levels of safety, reliability, sustainability and connectivity to transportation systems worldwide. Learn more by visiting us at

6 Sponsorship for Youth Connection Activities at ITS World Congress 2014 Pillar Sponsor $30,000 Prominent signage on the Four Pillars (main signage in Youth Connection Exhibit Area) VIP Meet and Greet in Youth Connection Exhibit Area Opportunity to speak at the opening/closing of the Youth Showcase Logo displayed in Final Program Acknowledgement on Event Website One full event registration package Youth Connection T-shirt Sponsor $15,000 Logo displayed on Youth Connection t-shirts that will be provided to 1000 student attendees Youth Connection Bag Sponsor $10,000 Logo displayed on Youth Connection bags that will be provided to 1000 student attendees Youth Connection Lunch Sponsor $10,000 Prominent Signage at Youth Connection lunch location for 1000 student attendees Opportunity to speak at lunch event each day Logo on rubber bracelet that will be distributed to 1000 students at lunch location Youth Connection Lanyard Sponsor $5,000 Lanyard with company logo that will be provided to 1000 student attendees Lanyards provided by sponsor Youth Connection Code-a-Thon Sponsor $7,500 Prominent Signage at Code-a-Thon Event Area Logo on team shirts that will be worn by all student code-a-thon competitors Opportunity to speak at kickoff and conclusion of event Youth Connection Electric Vehicle Build Sponsor $7,500 Prominent Signage at Electric Vehicle Build Event Area Logo on student built vehicles, that will remain on display all week Logo on team shirts that will be worn by all student electric vehicle build competitors Opportunity to speak at kickoff and conclusion of event Youth Connection RC Vehicle Build Sponsor $7,500 Prominent Signage at RC Vehicle Build Event Area Logo on student assembled vehicles, that will remain on display remainder of week Logo on team shirts that will be worn by all student RC Vehicle Build competitors Opportunity to speak at kickoff and conclusion of event Youth Connection MDOT TRAC Competition Sponsor $7,500 Prominent Signage at TRAC Competition Event Area Logo on team shirts that will be worn by all student MDOT TRAC competitors Opportunity to speak at kickoff and conclusion of event Please contact: Len Becker (HNTB Corporation) - (313) Lebecker@hntb.com

7 Flavors of Michigan presented by ITS Michigan When: September 9 th, 2014 Where: Time: Belle Isle Casinos during the ITS World Congress 2014 Event 4:00pm to 11:00pm Festival Sponsorship Contact: Michele Mueller Muellerm2@michigan.gov The Flavor of Michigan Networking event is an opportunity for 2014 ITS World Congress attendees to witness first-hand what our great state has to offer. The event is centered-around Michigan Wine, Michigan Beer, Michigan Food and Michigan music located on beautiful Belle Isle at the Historical Casinos facility. Take the time to network with other attendees and friends while enjoying Michigan s finest, all in one spot. Representation from Lake Michigan Shore Wine Country, Leelanau Peninsula Vintners Association, Southeast Michigan Pioneer Wine Trail, Sunrise Side Wine and Hops Trail, West Michigan Wine and Beer Trail, Wineries of Old Mission Peninsula and some of the finest Michigan Beers. We would like to thank the sponsors: ITS Michigan, Michigan Economic Development Corporation and ITS America.

8 SPONSORSHIP PACKAGE Michigan Festival Superior $50,000+ Michigan Festival Erie $25,000+ Michigan Festival Huron $5,000+ Opportunities (May pick any combination of those listed below) - Beer and Wine Tasting Areas: $10,000 o Acknowledgement with signing in the entire area inside and outside the week of the event o Acknowledgement in the advertising materials o Acknowledgement with company and logo on sponsorship signing on Belle Isle, in the Demonstration Launch Area, and in the Atrium of Cobo Hall. - Food Truck Area: $10,000 o Acknowledgement with signing in the entire area inside and outside the week of the event o Acknowledgement in the advertising materials o Acknowledgement with company and logo on sponsorship signing on Belle Isle, in the Demonstration Launch Area, and in the Atrium of Cobo Hall. - VIP 800 sft Tented Area: $5,000 o 2 20x20 tents with tables and chairs for festival o This would be for your own use o You would need to provide any signing, food, beverages, paper products, entry control etc - 5,000 Tasting Tickets that will be handed out (will include logo and used for beer/wine/food samplings) $5,000

9 o o o 5 sponsorship opportunities available Acknowledgement with logo on the tasting tickets Acknowledgement with company and logo on sponsorship signing on Belle Isle, in the Demonstration Launch Area, and in the Atrium of Cobo Hall. - 2 Hospitality Tents with tables and chairs on Belle Isle for Attendees: $10,000 o Acknowledgement with signing on the tents and tables in the hospitality area o Acknowledgement with company and logo on sponsorship signing on Belle Isle, in the Demonstration Launch Area, and in the Atrium of Cobo Hall. o Acknowledgement in the advertising materials - Paper Products for use on Belle Isle (5,000 napkins, 5,000 tasting cups): $5,000 o 5 sponsorship opportunities available o Paper products supplied by sponsor o Acknowledgement with logo on the napkins and tasting cups - DJ for Festival (providing Motown Music during event): $5,000 - SOLD OUT o Acknowledgement with signing around the DJ during the festival o Acknowledgement with company and logo on sponsorship signing on Belle Isle, in the Demonstration Launch Area, and in the Atrium of Cobo Hall. - Cass Tech Marching Band for during Festival: $3,000 o Acknowledgement with company and logo on the sponsorship signing on Belle Isle, in the Demonstration Launch Area, and in the Atrium of Cobo Hall. o Acknowledgement to Cass Tech High School

10 Emergency Responder Day Sponsorship Opportunity Here at ITS America, we recognize that cutting-edge intelligent transportation systems (ITS) is key to a successful future in emergency response. That is why we are dedicating Tuesday, September 9 as Emergency Responders (ER) Day at the 2014 ITS World Congress. ER Day is our showcase of the latest and greatest in emergency response technology, including a special live demonstration of a mock emergency incident. Best of all, admission is offered free for first responders who attend in uniform! The day will begin with an executive panel discussion to introduce how ITS is used in emergency response - ITS 101, if you will. In addition, the FHWA will host a special session on implementing Traffic Incident Management training to improve safety and mobility on a national scale. The technically minded will want to check out a rundown of new research into Metropolitan Area Emergency Management. Another session will provide a continuing look at Resilience in ITS during emergencies, providing an updated look at a topic we covered at last year's World Conference in Tokyo. We will next lead responders on a guided tour of our exhibit hall, highlighting groundbreaking technologies and processes that have been successful and hold the potential to revolutionize emergency response. After that comes the main event! Catch a shuttle out to Belle Isle for a mock crash involving a passenger vehicle and a tanker carrying hazardous materials. See how ITS can help make incident detection, validation, response, and recovery better. Coordinated emergency response saves lives, saves time, and saves money. On the ride out to the site, ITS technologies will be used to notify attendees of the environment up ahead. Once you arrive, you'll get an up-close, 360-degree look as first responders arrive on scene, set up a mobile command post, evacuate the "injured" drivers, and safely clear the accident. After the demo, ER Day wraps up with The Flavor of Michigan at the historic Belle Isle Casino, hosted by ITS Michigan. Come partake of wine, beer, food, and music from the Great Lakes State while you network with other ITS professionals. Be an Official ER Day Sponsor! Sponsorship Items: ITS 101 Continental Breakfast ER Day Staff & Volunteer Polo Shirts - SOLD OUT Contact Valerie Forbai, Event Sales Coordinator, for details. (202) or vfobai@itsa.org Sponsorship Recognition: Featured in the program Banner at Mock Incident Demo Logo at TSAG/ER Day kiosk in ITS America Pavilion Logo on ER Day flyers and handouts ER Day Staff & Volunteer Polo Shirts Sponsorship Recognition: