THE 2013 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK

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1 THE 2013 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK th 13 Edition December pages ISBN# PART I: MARKET SUMMARY CONTENTS 1 MARKET ASSESSMENT: ADVERTISING 1.1 Advertising Spending 1.2 Measured Ad Spending by Sector 1.3 Top Spending Advertisers 1.4 Market Resources 2 CONSUMER USE OF MEDIA & THE INTERNET 2.1 State Of The Media 2.2 Media Activities 2.3 Time Spent Using Media 2.4 Internet Use 2.5 Cross-Platform Consumer Behavior 2.6 Online Activities 2.7 Smartphone Users 2.8 Online and Mobile Video 2.9 Market Resources 3 CONSUMER ACCESS OF NEWS 3.1 Time Spent With News 3.2 How Consumers Obtain The News 3.3 Ad-Supported News Media 3.4 Interest In News 3.5 Paying For Online News 3.6 Market Resources PART II: MARKET PROFILES 4 MARKET PROFILES: METROPOLITAN AREAS 4.1 Overview 4.2 Atlanta 4.3 Baltimore 4.4 Birmingham 4.5 Boston

2 4.6 Charlotte 4.7 Chicago 4.8 Cleveland 4.9 Columbus 4.10 Dallas/Fort Worth 4.11 Denver 4.12 Detroit 4.13 Greenville/Spartanburg/Asheville 4.14 Hartford/New Haven 4.15 Houston 4.16 Kansas City 4.17 Las Vegas 4.18 Los Angeles 4.19 Miami/Fort Lauderdale 4.20 Milwaukee 4.21 Minneapolis/Saint Paul 4.22 Nashville 4.23 New York City 4.24 Orlando 4.25 Philadelphia 4.26 Phoenix 4.27 Pittsburgh 4.28 Portland, Oregon 4.29 Raleigh-Durham 4.30 Sacramento 4.31 San Francisco 4.32 Seattle 4.33 St. Louis 4.34 Washington, D.C. 5 MARKET LEADERS: ADVERTISERS 5.1 Top National Advertisers 5.2 Top Advertisers by Sector 5.3 Market Resources 6 MARKET LEADERS: AGENCIES 6.1 Overview 6.2 Advertising Agencies 6.3 Branding and Promotion Agencies 6.4 Customer Relationship Management and Direct Marketing 6.5 Digital and Search Agencies 6.6 Healthcare Agencies 6.7 Media Agencies 6.8 Multicultural Agencies 6.9 Public Relations Agencies 6.10 Market Resources

3 7 MARKET LEADERS: MEDIA COMPANIES 7.1 Overview 7.2 Profiles of Media Companies 8 MARKET LEADERS: SERVICE PROVIDERS 8.1 Broadband 8.2 Multichannel 8.3 Mobile 8.4 Market Resources 9 MARKET LEADERS: WEBSITES 9.1 Most Visited Web Properties 9.2 Search Websites 9.3 Social Networking Websites 9.4 Video Websites 9.5 Market Resources PART III: TELEVISION 10 TV VIEWING 10.1 Overview 10.2 Demographics 10.3 Daypart Viewing 10.4 Designated Market Areas 10.5 Market Resources 11 TV PROGRAMMING 11.1 Primetime Genre 11.2 Benchmark Programs 11.3 Primetime 11.4 Nightly Newscasts 11.5 Presidential Election Coverage 11.6 Market Resources 12 TV NETWORKS 12.1 Broadcast Networks 12.2 Cable Networks 12.3 Local TV Station Groups 12.4 Market Resources 13 TV ADVERTISING 13.1 Market Assessment 13.2 Broadcast Network Advertising Revenue 13.3 Upfront 13.4 Cable Network Advertising Revenue 13.5 TV Station Advertising Revenue 13.6 Top Advertisers

4 13.7 Ad Spending By Sector 13.8 Average CPM 13.9 Product Placement Market Resources 14 ONLINE TV 14.1 Overview 14.2 Online TV Advertising 14.3 Demographics 14.4 Social TV 14.5 Streamed TV Content 14.6 Original Content For Online TV PART IV: RADIO 15 RADIO LISTENING 15.1 Overview 15.2 Top Radio Markets 15.3 Top Genre 15.4 Daypart Listening 15.5 Market Resources 16 RADIO STATIONS 16.1 Station Count 16.2 Market Assessment 16.3 Largest Station Groups 16.4 Station Assessment By Genre 16.5 HD Radio 16.6 Market Resources 17 RADIO ADVERTISING 17.1 Market Assessment 17.2 Top Radio Advertisers 17.3 Measured Ad Spending by Sector 17.4 Market Resources 18 INTERNET RADIO 18.1 Audience Assessment 18.2 Top Internet Radio Markets 18.3 Internet Radio Stations 18.4 Top Internet Radio Groups 18.5 Streaming Services 18.6 Connected Radio 18.7 Advertising Costs 18.8 Market Resources

5 19 SATELLITE RADIO 19.1 Overview 19.2 Sirius XM Radio PART V: PRINT MEDIA 20 MAGAZINES 20.1 Overview 20.2 Market Assessment 20.3 Circulation 20.4 Advertising 20.5 Advertisers 20.6 Interactive Media 20.7 Market Resources 21 NEWSPAPERS 21.1 Market Assessment 21.2 Market Leaders 21.3 Top Advertisers 21.4 Digital Newspapers 21.5 Trends 21.6 Market Resources 22 BOOKS & E-BOOKS 22.1 Market Assessment 22.2 Reading Demographics 22.3 Most Literate Cities 22.4 E-Books 22.5 Market Resources PART VI: DIGITAL MEDIA 23 ONLINE ADVERTISING 23.1 Overview 23.2 Market Assessment 23.3 Marketshare Leaders 23.4 Display Ads 23.5 Paid Search 23.6 Video Ads 23.7 Product Ads 23.8 Viral Video Ads 23.9 Market Resources 24 MOBILE MEDIA & ADVERTISING 24.1 Overview 24.2 Smartphone Activities 24.3 Most Visited Mobile Sites

6 24.4 Paid Mobile Content 24.5 Mobile Apps 24.6 Mobile Shopping Apps 24.7 Location-Based Apps 24.8 Mobile Bar Codes 24.9 Mobile Marketing Mobile Ad Spending Consumer Response To Mobile Ads Market Resources 25 TABLETS 25.1 Tablet Use 25.2 Operating Systems 25.3 Tablet Activities 25.4 Tablet Ads 26 SOCIAL NETWORKS 26.1 Overview 26.2 Top Sites 26.3 User Demographics 26.4 Mobile Access 26.5 Social Marketing 26.6 Ad Spending 26.7 Social Ad Formats 26.8 ROI 27 GAMING 27.1 Overview 27.2 Market Assessment 27.3 Console Gaming 27.4 Online Gaming 27.5 Casual Games 27.6 Mobile Gaming 27.7 Game Purchases 27.8 Market Resources PART VII: ADVERTISING ANALYSES 28 BRANDING 28.1 Elements Of Branding 28.2 Online Brand Communications 28.3 Branded Entertainment 28.4 Celebrity Endorsements 28.5 Sensory Branding 28.6 Color Branding 29 CUSTOM MEDIA 29.1 Overview

7 29.2 Spending 29.3 Effectiveness 29.4 Market Resources 30 LOCAL ADVERTISING 30.1 Market Assessment 30.2 Sources For Local Business Information 30.3 Online and Social Media Promotions 30.4 Local Search 30.5 Local Social Network Advertising 30.6 Local Marketing By National Brands 30.7 Market Resources 31 NAMING RIGHTS 31.1 Overview 31.2 Sports Stadiums And Arenas 31.3 Municipal Facilities 31.4 Transit Systems 32 ONLINE BEHAVIORAL TARGETING 32.1 Overview 32.2 Advertiser Spending 32.3 BT Social Media 32.4 Retargeting 32.5 BT Privacy Concerns 32.7 Anti-Tracking Tools 32.8 Do Not Track Options 32.9 Privacy Policies 33 OUT-OF-HOME ADVERTISING 33.1 Market Assessment 33.2 Market Leaders 33.3 Outdoor Media Formats 33.4 Measured Ad Spending by Sector 33.5 Top Advertisers 33.6 U.S. Outdoor Display Count 33.7 Digital Advertising 33.8 High Mileage Drivers 33.9 Place-Based Advertising Market Resources 34 PLACE-BASED VIDEO ADVERTISING 34.1 Overview 34.2 Video Ads In Public Venues 34.3 Video Ad Networks 34.4 Market Resources

8 35 POLITICAL ADVERTISING 35.1 Overview 35.2 Political Ad Spending 35.3 Online Influence 35.4 Free Media 36 SMALL- & MEDIUM-SIZED BUSINESS ADVERTISING & MARKETING 36.1 Market Assessment 36.2 Customer Acquisition 36.3 Online Marketing 36.4 Market Resources 37 SPONSORSHIPS 37.1 Market Assessment 37.2 Spending By Sector 37.3 Market Resources 38 SPORTS MEDIA 38.1 Sports Advertising and Marketing 38.2 Sports Ad Spending 38.3 Sports TV Networks 38.4 Sports Radio 38.5 Sports Periodicals 38.6 Newspaper Sports Sections 38.7 Sports Websites 38.8 Market Resources 39 TRUST IN MEDIA & ADVERTISING 39.1 Trust In News Media 39.2 Trusted Forms Of Advertising 39.3 Influence Of Advertising On Brand Buying Decisions 39.4 Trust For Parenting Advice 39.5 Brand Trust On Social Media PART VIII: FILMED ENTERTAINMENT 40 FILM STUDIOS 40.1 Major Studios 40.2 Top Films 40.3 Film Distribution 40.4 Economic Impact 40.5 Market Resources 41 CINEMAS 41.1 Market Assessment 41.2 Cinema Patrons 41.3 Largest Theater Circuits 41.4 Digital and 3-D Screens

9 D Films 41.6 In-Theater Advertising 41.7 Live Event Broadcasts 41.8 Dining At The Cinema 41.9 Market Resources 42 HOME ENTERTAINMENT 42.1 Market Assessment 42.2 Changing Marketplace 42.3 Market Trends 42.4 Top-Selling Titles 42.5 Online Movies 42.6 Pay-Per-View 42.7 Market Resources PART IX: MUSIC 43 CONCERTS & MUSIC FESTIVALS 43.1 Market Assessment 43.2 Concert Attendance 43.3 Top Grossing Concert Tours 43.4 Top Touring Acts Of The Decade 43.5 Music Festivals 43.6 Premium Pricing and VIP Tickets 43.7 Promoters 43.8 Market Resources 44 RECORDED MUSIC 44.1 Market Assessment 44.2 Major Recording Companies 44.3 Cloud-based Streaming 44.4 Best-Selling Recordings 44.5 Market Assessment 45 MUSIC PERFORMANCES 45.1 Overview 45.2 Demographics 45.3 Prominent Jazz Clubs 45.4 Symphony Orchestras 45.5 Market Resources PART X: THEATRE & PERFORMING ARTS 46 PERFORMING ARTS OVERVIEW 46.1 Public Participation in the Arts 46.2 Demographics

10 46.3 Economic Impact of the Arts 46.4 Market Resources 47 BROADWAY THEATRE 47.1 Market Assessment 47.2 Broadway Theatres 47.3 The Season 47.4 Touring Broadway 47.5 Market Resources 48 LAS VEGAS SHOWS 48.1 Market Assessment 48.2 Las Vegas Theatres and Showrooms 48.3 Headliners and Production Shows 48.4 Cirque du Soleil 48.5 Market Resources 49 LOCAL THEATRE 49.1 Overview 49.2 Demographics 49.3 Local Theater 49.4 Market Resources APPENDIX A - ACADEMIC PROGRAMS APPENDIX B - ANALYSTS APPENDIX C - ASSOCIATIONS APPENDIX D - ENTERTAINMENT AWARDS APPENDIX E - ENTERTAINMENT & MEDIA MUSEUMS APPENDIX F - INDUSTRY-SPECIFIC PERIODICALS APPENDIX G - MARKETING BLOGS APPENDIX H - PERFORMING ARTS CENTERS APPENDIX I - STATE FILM COMMISSIONS REFERENCES

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