PARTNERS IN THE PROMISE

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1 SUSAN G. KOMEN SAN DIEGO PARTNERS IN THE PROMISE 2015 SPONSORSHIP OPPORTUNITIES PARTNERS IN THE PROMISE are companies and organizations providing Komen San Diego with unrestricted resources to support the Komen mission through general corporate contributions, multiple event sponsorships, third-party fundraising or in-kind donations at a minimum of $500 annually. SHANNON THOMPSON, WIFE AND MOTHER OF THREE SMALL CHILDREN WHEN SHE WAS DIAGNOSED WITH BREAST CANCER ON JANUARY 12, 2012.

2 OUR PROMISE TOGETHER WE CAN SAVE LIVES. 2,190 cases of breast cancer are expected in San Diego County this year, 365 are expected to die. OUR WORK Komen San Diego is fighting every minute of every day to achieve our vision of the world without breast cancer. Until we do, we continue to fund the County s largest program of free breast cancer treatments, services and support. Next to the U.S. government, Susan G. Komen is the largest funder of breast cancer research in the world. FULFILLING THE PROMISE Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became reality and launched the global breast cancer movement. Today, Komen is the world s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Komen has invested nearly $1.5 billion since then to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. SUSAN G. KOMEN SAN DIEGO Susan G. Komen San Diego is the only organization in San Diego County that exclusively addresses the fight against breast cancer on all levels. We have one clear mission: saving lives and ending breast cancer forever. We study San Diego County every 4 years to formulate our community profile, which informs us of where the gaps in breast cancer care are and what barriers to access there are. We save lives by funding: Free mammograms Free diagnostic services for women without insurance Help with life expenses, medical expenses, rent, food, meal delivery, child care and transportation Public awareness and education about breast cancer issues Support for women diagnosed with cancer who are enrolled in treatment programs Research to discover and deliver the cures BREAST CANCER: THEN AND NOW Since 1982, Komen has fueled every major advance in the fight against breast cancer, transforming how the world talks about and treats this disease and helping to turn millions of breast cancer patients into breast cancer survivors. We are proud of our contribution to some real victories: 25% goes to medical research $3.2M to international research 75% stays in San Diego KOMEN SAN DIEGO CONTRIBUTIONS $12.5M for local education, screening, treatment and support EARLY DETECTION 5-YR SURVIVAL RATE % of women over 40 now receive regular mammograms 99% when caught early before it spreads beyond the breast 1982 less than 30% 74% RESEARCH the federal govement devotes $900M/yr to research, treatment and prevention $30M 3.1 million breast cancer survivors, the largest group of cancer survivors in the U.S.

3 or ime BRAND STRENGTH OUR LOYAL SUPPORTERS More than 4.5M loyal supporters globally ready to direct their energies to drive maximum impact through a collaborative approach. STRONG LOYALTY Q: If you saw a product that gave part of its funds to Susan G. Komen, how likely would you be to do the following? 68% 64% Buy Buy it it more more if you if you already already buy buy it. it HIGH PROPENSITY TO PURCHASE Try it Try for it the for first the first time. time 57% 56% Switch from Switch from regular regular brand brand Pay more to Pay more to buy buy it. it CAUSE-RELATED MARKETING MAKES SENSE 86% of consumers report a positive impression of a company or brand that supports the breast cancer cause. 75% of surveyed consumers would try a new brand if their purchase supported a cause they believe in. Switch from Pay more regular brand to buy it 92% would buy a product with a social and/or environmental benefit if given the opportunity and more than two-thirds (67%) have done so in the past 12 months. 10x Cause-related ads increase perception of shared values by a factor of 10 and increased intent to buy by 2x. MEDIA CAMPAIGN THE KOMEN SAN DIEGO RACE FOR THE CURE CREATES UNMATCHED EXPOSURE FOR SPONSORS, INCLUDING: 50,000 race collateral pieces printed and distributed throughout our service area. 16,000 t-shirts will be produced for Race participants. 48,000 active subscribers receiving branded Race information. The Race is promoted throughout Southern California with voluminous amount of television spots, news stories, and promotional Race day coverage. Media coverage extends into radio, print, and online, reaching hundreds of thousands annually. 73% If I need a product and find two brands are equal, I will choose the one with the pink ribbon. Source: Cone, Inc.

4 GET INVOLVED EVENTS ANNUAL RECOGNITION AND AWARDS APR 2015 This evening of gratitude and recognition features a special celebration and the Komen San Diego Awards Program. In attendance will be our Partners in the Promise, major donors, Race sponsors, Komen Grantees, the Komen Board of Directors and Volunteer Committee Members, plus a selected group of committed friends and partners. SEE PINK, SAN DIEGO. SEE PINK, SAN DIEGO OCTOBER 2015 Join businesses, museums, organizations, homes, restaurants and more this October by decking out in pink to unify the city in breast cancer awareness and education. The San Diego community is lighting up the exterior of buildings with pink lights, hanging pink ribbons or flags out windows, lighting up lobbies and windows in the shape of a breast cancer ribbons, using internal electronic reader boards and or/tv screens with Komen s breast health messaging, planting pink flowers, encouraging employees to wear Komen San Diego Pink Ribbons or pink clothing and much more. Early detection is key to survival and to ensure individuals survivorship, education, awareness and access to care is essential. ROW FOR THE CURE* SUN OCT 25, 2015 Susan G. Komen San Diego, together with the UC San Diego Crew Teams and Staff, hosts the annual Komen San Diego Row for the Cure at San Diego s beautiful North Ski Beach on Mission Bay. This event is open to all humanpropelled watercraft! It attracts nearly 1,000 participants and more than 2,000 spectators. SPONSORSHIP LEVELS: $250 - $2,000 DINE OUT FOR THE CURE* FALL 2015 Dine Out for the Cure unites local restaurants with Komen supporters across the entire county. Participating restaurants pledge a percentage of their day s dining business to support San Diego County s largest program of free breast cancer treatments, services and support for uninsured and underinsured breast cancer patients and their families. Restaurants can participate by pledging 10% or 25% of their day s proceeds. The program is supported through heavy marketing both mass and social media. SPONSORSHIP LEVELS: $250 - $1,000 DINE OUT FOR THE CURE RACE FOR THE CURE* SUN NOV 1, 2015 The Komen San Diego Race for the Cure is an annual 5k fun run/walk that attracts nearly 15,000 people to its stunning location in San Diego s beautiful Balboa Park. The 15,000 attendees not only walk to save lives, they participate in an outstanding Race Expo experience that includes vendor booths with food and beverage product sampling, company information and services, live entertainment and more. The day is about awareness, education and, most importantly, about celebrating life. As a sponsor of the race, you build consumer loyalty and strengthen employee morale made by branding yourself as a company that gives back to the community. SPONSORSHIP LEVELS: $2,500 - $50,000 IN-KIND GIFTS In-kind gifts allow for us to provide even more services to uninsured women in San Diego County, and more dollars to research. Komen San Diego has periodic needs for products and services which may include: Advertising Appreciation Auction Items Database Graphic Design Newsletter Office Space/Furniture Photography Printing Postage and Shipping Publications Technology Travel Expenses Venue and Catering * Specific Sponsor benefits are associated for this event. For more information, please contact the Development Director for the individual sponsorship package.

5 PROGRAM FUNDING OPPORTUNITIES BRINGING MAMMOGRAMS TO WOMEN WHERE THEY LIVE, WORK OR PRAY Breast Cancer is the leading cause of death in women. And we know that when caught in its earliest stages through a mammogram or ultrasound breast cancer has a 99% survival rate. So why then is the death rate so high? The bottom-line: thousands of women served by Susan G. Komen San Diego simply don t have access to a mammogram. So, we bring a mammogram to them. Mobile Mammography events are staged across the County reaching these women where they work, worship or play. Emphasis is on reaching women in Central and Southeast San Diego and North County within the San Diego region. As a program sponsor, you build consumer loyalty and strengthen employee morale made by branding yourself as a company that gives back to the community. THE CIRCLE OF PROMISE AFRICAN AMERICAN WOMEN AND BREAST CANCER In San Diego, while Caucasian women are more likely to be diagnosed with breast cancer, African American women are 41 percent more likely to die from breast cancer. All women regardless of race, ethnicity, and place of residence or socio-economic status should have access to breast health services. A gift for this initiative will allow Komen San Diego to make a quantifiably significant impact on the lives of low-income, uninsured and/or rarely or never screened African American women. Using best practices learned through our groundbreaking Latina initiative, we will conduct peer-to-peer education where these women work, live, shop or pray. Each encounter will include a pre- and post- knowledge and intent survey. This work will be informed by our African American Advisory Council and will complement the recently announced African American Initiative of the California Collaborative. Our goal is to move 144 women to mammography and a medical home and, if she is diagnosed, navigate access to available treatment and support services. Naming rights, e.g., COMPANY NAME mammogram grant Logo on all printed materials relating to event Logo on website Signage at event(s) Vendor Booth space at the event(s) Aggressive media relations campaign including social media. Photos will be provided to sponsor for their use in marketing and internal communications Komen speakers for company lunch and learns Secure a news story with local media

6 PARTNERS IN THE PROMISE CONTRIBUTION BENEFITS CONTRIBUTION BENEFITS $50,000+ $49,999- $25,000 $24,999- $10,000 $9,999- $2,500 $2,499- $500 Media Opportunities Opportunity to speak on behalf of your organization at select Komen San Diego events Complimentary and priority seating at all Komen San Diego-sponsored events Company Profile in select Komen San Diego publications Permission to use Komen marks for cause-marketing promotion Recognition in Komen San Diego social media communications 6 MENTIONS 4 MENTIONS 3 MENTIONS 1 MENTION Rotation of company logo on website rotator on Komen San Diego homepage LOGO/LINK LOGO Komen website homepage sponsor gallery rotation LOGO/LINK LOGO/LINK LOGO Logo/name placement on Komen San Diego Affiliate website LOGO/LINK LOGO LOGO NAME Logo/Promotion Information placed on Komen San Diego s website, in the Support Our Partners section LOGO LOGO LOGO LOGO Logo/name placement in select Komen San Diego publications LOGO LOGO NAME NAME NAME Permission to use Komen San Diego Affiliate logo** Komen San Diego leadership available to speak at your organization's events Complimentary breast health information for colleagues and staff * AS PRINT TIMELINE ALLOWS ** AS APPROVED BY KOMEN

7 PARTNERS IN THE PROMISE RECEIVE HIGH PROFILE EXPOSURE ON KOMEN SAN DIEGO S WEBSITE AND SOCIAL MEDIA PLATFORMS. PLAZA HOME MORTGAGE PRESENTED A $70,345 CHECK TO KOMEN SAN DIEGO, MAKING A MAJOR IMPACT ON THE COMMUNITY OF ITS CUSTOMERS AND EMPLOYEES. FOX FIVE NEWS WAS AMONG MANY OF THE MEDIA THAT COVERED PERRY AUTOMOTIVE S KOMEN SAN DIEGO PROMOTION. FOR MORE INFORMATION: PLEASE FLORA HOANG, DIRECTOR OF DEVELOPMENT, AT SDKOMEN.ORG Susan G. Komen San Diego 4699 Murphy Canyon Road, Suite 102 San Diego, CA phone: (858) fax: (858) #komensd

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