Leadership amplifies New Zealand s influence and standing in the world; Prosperity delivers improved prosperity for New Zealand and our region;

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1 Position Title Division Location Reports to Last Review Date Ministry Position Description Digital Adviser - Insight Communications Division Wellington Unit Manager Corporate Communications September 2015 The Ministry of Foreign Affairs and Trade works to make New Zealand's voice heard overseas and contributes directly to the security and wellbeing of all New Zealanders. Our purpose is to create the international conditions and connections for New Zealand and New Zealanders to thrive. Our work: Kaitiakitanga delivers solutions to global challenges, for the benefit of present and future generations; Leadership amplifies New Zealand s influence and standing in the world; Prosperity delivers improved prosperity for New Zealand and our region; Stability delivers security and resilience to our country, our people, and our region. Our values are professionalism, leadership, respect, collaboration and innovation. Division Position The Communications Division supports the achievement of the Ministry s purpose through focused communications planning, digital development and targeted delivery through communications channels. This will include working closely with Groups and a dedicated media team within the Executive Services Division of the Chief Executive s Office. The Digital Adviser - Insight is a specialist position in the Digital Services team that takes ownership of the Ministry s social media and web data to drive better insight on how we can use our digital properties more effectively. Page 1 of 5

2 Relationships Key accountabilities The position is required to build and maintain the following relationships: Internal (within MFAT) Unit Manager Corporate Communications Lead Digital Communications Adviser Divisional Manager Digital Communications team colleagues Communications Account Managers Service Centre and other key IMD colleagues Other Ministry staff, both onshore and offshore External (outside MFAT) NZ Inc counterparts Counterparts in other foreign services Other digital support and service providers The following key accountabilities of this role assist in delivering the Ministry s purpose: Role specific Develop and deliver a strategy for insight to inform the delivery of content and campaigns across the Ministry s digital properties, consistent with our Digital Strategy. Taking into account the systems already used by the Ministry, develop and implement a digital properties monitoring framework for the Ministry. Manage our google analytics criteria and data to advise the Ministry on how our web and social media properties are performing, and to recommend improvement. Working closely with communications colleagues and the media team in ESD provide social media data monitoring and reporting around key Ministry events and issues using the recommended tools and aligned with reporting of traditional media monitoring. Work closely with the growing number of Ministry social media accounts, in particular those on Twitter, to build strategies for engaging influencers and growing reach. Actively contribute learnings and insights to our social media practitioners and the wider Ministry. Provide regular and meaningful reports on the state of our social media properties. Look to the future, interpreting where data can add value to the Ministry s work so that we are making the most of technology to drive Page 2 of 5

3 our collective ambition. Work closely with the Lead Digital Communications Adviser to ensure digital analytics inform further development of our digital strategy. Work closely with colleagues in the digital communications team to ensure that content and community activity is informed by data and analytics. Provide analysis and reporting across the Ministry s digital properties for crisis management purposes. Provide input into the digital strategies and new development ideas for the Ministry s digital communication channels. Provide general digital channel administrative support to the Unit Manager Corporate Communications and lead digital communications adviser, including project work as required. Assist with major digital channel developments and redevelopments. Ensure coordination within the Digital Communications team and wider Communications Division to ensure information flow, and expertise and resource availability to support business needs. Work closely with the Lead Digital Communications Adviser to build the Ministry s digital capability. Develop relationships with other NZ Inc government agencies to build coherence in our international digital communications and support the NZ Story. Develop relationships with counterparts at other foreign services to support best practice and information sharing and demonstrate the Ministry s digital leadership in the Australasian region. Keep up to date in digital channel best practice and apply this within role scope. Leadership Contribute to the division s delivery of its planned and agreed activity stream to realise its strategic priorities and high level outcomes. Demonstrate the organisation s values, goals, policies and procedures in all aspects of work. Buddy new members of the team supporting a culture of learning and sharing of experiences. Relationship Management Develop and maintain key relationships both internally and externally in order to advance the division s objectives. Page 3 of 5

4 Ministerial Servicing Ensure any input to the Ministerial and Executive Services Division is given the necessary priority and meets the high standard required. Organisational Responsibilities Understand the Ministry s strategic priorities and high-level outcomes framework and how this role contributes to the framework. Understand and apply the strategic context in which the Ministry operates, including priorities and perspectives of the Ministers, partner agencies and external stakeholders. Actively participate as an effective member of the wider Strategy and Governance team and virtual teams ensuring a collaborative culture, commitment to the direction of Strategy and Governance, and achievement of agreed outcomes. Contribute to the preparation and reporting requirements of the Ministry s accountability documents. Contribute to Ministry-wide projects and emergency response situations. Using the Ministry s Capability and Leadership Frameworks, identify and participate in opportunities for learning and development, including through regular coaching and mentoring. Understand tikanga and Treaty of Waitangi principles and have sufficient appreciation of Te Reo Māori to be able to apply the Ministry Māori dimension, underpinned by Ministry values, in a way that is relevant to the context of our business. Be aware of and adhere to the Ministry s Health and Safety policies and procedures. All other duties as requested by the employer. Understanding the Government and the Public Service. Understand the Machinery of Government, including the Ministry s relationship with Ministers and other government agencies. Knowledge Management Contribute to the continuous development of the Ministry s knowledge base by using the Ministry s internal systems, sharing information and data with relevant internal stakeholders. Qualifications, skills, knowledge and experience You must have the following qualifications, skills and experience: Appropriate qualification and/or industry experience in digital communication or social media. Knowledge of a range of applications relating to digital channels, including SharePoint. Experience in working with a range of digital and social media monitoring tools including Radian6. Page 4 of 5

5 Sound written and verbal skills. Ability to build, maintain and leverage relationships with internal and external peers/contacts. Sound planning and organising skills. Sound understanding of tikanga and Treaty of Waitangi principles. Competent in Microsoft Office suite of products. An understanding of the Machinery of Government and the Government decision making process. Strong qualitative and quantitative analytical skills. Ability to work effectively with colleagues within the division. Sound judgment and decision making skills. Demonstrates the drive and ability to improve own capability. Includes selfawareness and self-improvement focus. Additional Comments You must also: Hold New Zealand citizenship Be able to obtain and maintain an appropriate New Zealand Government Security clearance Page 5 of 5

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