Hume Community Housing Association MARKETING COMMUNICATIONS SPECIALIST

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1 Position Title: Reports To: Marketing Communications Specialist CEO initially Department: Business Services Direct Reports: NA Location: Fairfield or Parramatta Position Purpose: This position is responsible for the delivery of the Communications Strategy, raising the profile of Hume Housing in line with established communication protocols, through the development and delivery of external and internal communications implementation plan. Working closely with the Leadership Team the role is responsible for ensuring that all external communications are aligned with agreed key messaging, communication protocols and contribute to the achievement of the Strategic Plan. Position Dimensions Award Title: Social, Community, Home Care and Disability Service Industry Award 2010 Award Level: TBC Delegation authority: Refer to Schedule of Delegations Date of issue: 29 July 2015 Version: 1.0 Page 1 of 5

2 Key Accountabilities Key Activities 1. Support the strategic reputation building and branding of Hume as a leader in the Community Housing and Positive Social Impact sectors, through the development and implementation delivery of an external communications implementation plan Develop an annual external communication delivery plan across a range of audiences to deliver the Communications Strategy and support the achievement of the Strategic Plan Work with internal stakeholders to produce all external communication collateral ensuring key messages are reflected consistently to customers and stakeholders, including the Annual Report, AGM content and marketing collateral Support the delivery of events through branding and messaging content Identify and coordinate social media initiatives, including website design and content Analyse website traffic and analytics and make recommendations for improvements Provide communication expertise to the development of reports, tenders, grant submissions, survey result representations, and presentations etc. Manage media relations and social media content 2. Manage reputational risk to the organisation through the utilisation of communication policy, procedures and protocols Support the delivery of internal communications Develop and maintain current policies, procedures and protocols, for all external communications Ensure communication protocols and approvals are adhered to Develop a communications content library, to efficiently and effectively store and collate for communications pieces Develop and coordinate a Crisis Communication Management plan in support of our business continuity plan Ensure the reputation of Hume is protected and promoted through all external communications Conduct all communications in line will relevant legislative and regulatory frameworks Date of issue: 29 July 2015 Version: 1.0 Page 2 of 5

3 3. Ensure marketing and communication activities meet Hume s financial goals and targets by implementing value for money procurement practices. 4. Ensure the ongoing viability of external communications through the development and monitoring of relationships and service agreements 5. Support the achievement of Hume s reputation building by attending industry networks and forums and being an active member of the community housing and positive social impact sectors. Manage the marketing budget and marketing procurement processes to achieve budget Deliver marketing and communications campaigns on time and on budget Identify areas for efficiency improvement and greater value for money Monitor all social media hosting arrangements and agreements to ensure service is being delivered as required, including website hosting. Identify public relations opportunities and build relationships with local and community entities to maximise PR and positive exposure opportunities Partner with team members to identify and generate relevant communications, case studies and journey stories for utilisation in the communications plan. Attend relevant industry forums Utilise networks to further Hume s reputation and growth Identify individuals and entities with whom which Hume should raise its profile and promote its self, for Hume s benefit Qualifications and Experience Minimum 3 years experience as a Marketing & Communications specialist Experience in the NFP, Community and Positive Social Impact sector Qualifications relevant to Marketing, Communications or Public Relations. Relevant trade or construction experience (such as media relations, communications) Date of issue: 29 July 2015 Version: 1.0 Page 3 of 5

4 Hume Key Competencies Social Awareness: Understands cultural and social differences inside and outside of the organisation and uses this knowledge to guide communication and behaviour. Advocates for the rights of others and demonstrates a commitment to minimising the organisation s carbon footprint. Demonstrates environmental awareness Level 4 Demonstrates social awareness and a commitment to social justice Level 4 Values diversity Level 3 Customer focused: Keeps customers (internal and external) as the focal point of all activity. Actively seeks to delight customers through excellent service and maintaining a commitment to customer communication and consultation. Committed to service excellence Level 4 Engages and consults with customers Level 4 Personal and Professional Excellence: Develops and maintains an understanding of the internal and external environment and takes responsibility for delivering work outcomes with efficiency, professionalism and integrity. Demonstrates a commitment to personal development and improves specialised technical/professional knowledge and skills to achieve personal and organisational goals. Actively maintains sector knowledge and business awareness Level 4 Acts with professionalism and personal integrity Level 4 Plans and organises (including strategic planning) Level 4 Develops and maintains competencies Level 3 Operational Excellence: Delivers best practice outcomes for customers and the organisation by demonstrating a commitment to consistent quality standards and continuous improvement. Adopts and/or implements strategies, policies, procedures and systems that ensure efficient and effective business operations within the relevant legislative and compliance framework. Develops and maintains workplace policy and procedures Level 4 Strives for consistent quality standards and continuous improvement Level 4 Supports and manages change Level 4 Uses and harnesses technology Level 3 Manages risk, compliance and the corporate governance frameworks Level 4 Date of issue: 29 July 2015 Version: 1.0 Page 4 of 5

5 Builds Strategic Relationships and Partnerships: Actively seeks to build effective relationships and partnerships inside and outside of the organisation to support the achievement of personal and professional goals and the continuous growth and success of the organisation. Works collaboratively with all stakeholders, including competitors, considers the needs of others, and enthusiastically supports al l team members achieve their objectives. Builds relationships and networks Level 4 Collaborates and works effectively in a team Level 4 Leadership and Managing People: Creates and communicates a clear vision and direction for the business and ensures all staff are clear on their part in achieving that vision. Motivates staff to achieve their goals through inspirational leadership, developing and managing performance in an environment where people can reach their full potential. Develops and communicates the vision Level 3 Demonstrates leadership Level 4 Demonstrates excellence in people management Level 3 Project Management: Participates in and/or leads successful projects using strong communication and organisational skills to balance conflicting priorities and manage resources. Manages programs of work using effective project management methodologies and tools. Excellence in program and project management Level 4 Communication: Builds credibility and trust though effective and appropriate communication skills with all stakeholders. Listens, interprets and conveys information in a clear and accurate manner, provides timely delivery of information and selects the most appropriate method of communication to suit specific situations in order to win support, gain cooperation or overcome objectives and barriers. Effective verbal communication Level 4 Excellent written communication Level 4 Negotiates with skill and influence Level 4 Resolves issues and conflict Level 3 Problem Solving and Decision Making: Identifies and analyses situations and/or issues, considers options, develops solutions and implements and monitors appropriate solutions. Analytical thinking and problem solving skills Level 4 Date of issue: 29 July 2015 Version: 1.0 Page 5 of 5

6 Manages Resources, Assets and Sustainability: Effectively manages and values the organisation s financial resources, assets and equipment. Ensures the organisation remains viable and sustainable through best practice purchasing protocols, monitoring supplier performance and ensuring all purchasing decisions support the business strategy and offers value for money. Financial management Level 4 Demonstrates sustainable procurement practices Level 4 Date of issue: 29 July 2015 Version: 1.0 Page 6 of 5

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