leverage the POWER of a FOCUSED MARKETPLACE. EXHIBITOR PROSPECTUS

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1 leverage the POWER of a FOCUSED MARKETPLACE. EXHIBITOR PROSPECTUS 2016 Prospectus_ indd APA Annual Convention Denver, CO August 4 7, /17/15 11:59 AM

2 Convention Advertising Opportunies Convention Mobile App Convention Program Convention Program Supplement 20 Monitor on Psychology, 2016 Convention Issue 30 Online Opportunities 27 Onsite Digital Signage 25 Employer Booths and PsycCareers LIVE 32 Exhibit Booth Information 34 Acceptance of Exhibits 36 Access for Persons with Disabilities 36 Accreditation 36 Applications/Assignment of Booth Space 34 Equal Employment Opportunity 36 Exhibit Content 34 Exhibit Booth Prices Center Tabbed page Exhibit Floor Plan Center Tabbed page Exhibit Hours 5 Dismantling Exhibits 5 Installation of Exhibits 4 Location of Exhibits 4 Free-Take-One Brochure Exhibit 33 Future Show Sites 43 General Information (for more information on APA s Exhibitor Rules and Regulations, please refer to or the back page of the 2016 Application for Exhibit Space) Booth Cancellation/Refund Policy 41 Contractual Agreement 41 Decoration and Drayage Services 38 Advance Warehouse Shipments 38 Direct to Show Site 39 Exhibit Booth Specifications 37 End-cap Exhibits 38 Island Booth 38 Peninsula Booth 37 Security 39 Services and Equipment Provided 39 Standard In-Line Linear Booth 37 Exhibitor Registration/Guest Passes 40 Liability and Insurance 41 Special Exhibitor Facilities and Activities 41 Exhibitors Lounge 41 Exhibitors Meeting 41 Back Cover 31 APA Membership 31 Convention Registrants 31 Membership Statistics 6 Optimize Your Exhibit Experience 8 Conduct a Raffle 9 Exhibit Booth Upgrades 11 Flyers in Convention Packets 8 Mailing List Rental 10 Previous Convention Statistics 5 Previous Exhibitors (Year 2015) 42 Sponsorships 12 Á La Carte Convention Sponsorships 15 Premier Convention Sponsorships 13 Why Exhibit 4 What Your Exhibit Booth Includes 7 Inserts: 2016 Application for Exhibit Space 2016 Convention Advertising Contract 2016 Application for APA Convention Sponsorship American Psychological Association Mona Alcazar, Manager, Exhibit Sales Jodi Ashcraft, Director, Advertising & Phone: (202) ; Exhibit Sales, Phone: (202) ; malcazar@apa.org jashcraft@apa.org 2 124th Candy Won, Director, Convention & Meeting Services, Phone: (202) Convention@apa.org

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4 WHY EXHIBIT? Psychologists represent a very educated, affluent market that delivers and influences mental health care delivery, research, and higher education. They are involved in increasing levels of influence in all areas of industry. Meet face to face with these high-level decision makers who buy and develop the products and services you deliver! The Colorado Convention Center will be the site of most of the divisional and APA Convention activities. It is understood that the following points are accepted as part of the contract between the American Psychological Association and those who purchase exhibit space in the 2016 APA Convention and Exhibits. Location of Exhibits The APA Exhibit Area will be located in Halls A, B, and C of the Colorado Convention Center. The APA Registration area, the APA Member Resources area, the APA Store, and poster sessions will also be located there. Installation of Exhibits Hours: Wednesday, August 3, 8:00 am to 8:00 pm; and Thursday, August 4, 6:00 7:00 am th

5 Members & Affiliates 5,340 6,819 5,905 6,132 7,998 Full-time students 709 1, (Non Affiliates) Non-members 1,039 1,151 1,232 1,262 1,053 Spouses/Dependents 1,505 1,861 2,414 1,546 2,275 Exhibitor Representatives Other (Media, APA staff, Volunteers) Any exhibit space not occupied and set up by 7:00 am on Thursday, August 4, may be canceled or reassigned without refund by APA. For safety purposes, children under 16 years of age will not be permitted in the exhibit hall during the hours of installation and dismantling. Dismantling Exhibits Hours: Sunday, August 7, 12:00 8:00 pm; Monday, August 8, 8:00 am to noon. Exhibits must NOT be disturbed, dismantled, or removed before 12:00 pm on Sunday, August 7. Exhibitors are required to begin dismantling their exhibit at 12:00 pm, Sunday, August 7, with all exhibit materials dismantled and packed by noon, Monday, August 8. Violations of this regulation will result in the delay of the exhibitor s Exhibitor Prospectus for booth selection at the 2017 APA Convention. Repeated violation of this regulation will result in the exhibitor not being invited to exhibit at the APA Convention. Exhibitors are required to be in the exhibit hall at the close of the show (12:00 pm) on August 7, as this is also the time the decorator will begin collecting such things as aisle carpeting, carpeting from individual booths, table drapes, etc. It is also a time of possible theft. For this reason, exhibitors are urged to pack their materials and make all arrangements with the show decorator, Brede National Exposition Services, as to the disposition of their outgoing freight prior to leaving the exhibit hall. Exhibit Hours 5

6 APA MEMBERSHIP STATISTICS Have doctoral degrees 90% 12% Research and other psychology subfields 27% Not specified Have 10 or more years of experience (post-doctorate) Deliver health services 63% 72% 7% Other fields outside of psychology Are in independent practice Are in academic settings 33% 31% Hold state licensure and/or are certified 59% 55% Health services provider subfields Men 42% Women 57% Source: Current Major Field of APA Members by Membership Status 2014, APA Directory. Compiled by the APA Center for Workforce Studies. Between the ages of % Radio Frequency Identification (RFID) Between the ages of White Minorities 6% 26% 58% Toronto, ONT Washington, DC Orlando, FL Not Specified 37% Total Unique Attendees 6,879 6,913 6,566 Average Total Duration 3.38 hours 3.25 hours 3.6 hours $94,261 was the average salary of full-time faculty in U.S. Doctoral Departments of Psychology ($71,475 for U.S. Master s Departments of Psychology). Sources: Faculty Salary Survey and 2014 APA Directory, APA Center for Workforce Studies, and Council of Graduate Departments in Psychology th

7 WHAT YOUR EXHIBIT BOOTH INCLUDES This includes access to general sessions, seminars, poster sessions, etc. Continuing Education workshops and certain special events must be paid for separately. with pipe, drape, or a sign.) Carpet, electricity, furnishings, etc., are NOT included in regular display booths. Employer booths include carpeting, one 6 draped table, two chairs, and one wastebasket. An online service manual with order forms will be available in May. Break Lounge, Coffee With Exhibitors, Visa Card Giveaway, PsycCareers LIVE Career Fair and Employer Booths, food concession, lounges, raffles, refreshments, poster sessions, and more! Convention Program (if received by April 1, 2016), the Convention Program Supplement (if received by July 1, 2016), on the Exhibitor website, and Convention mobile app. well as from the Convention mobile app to yours. interactive exhibit hall floor plan, your company profile, and a searchable product locator. app), and marketing opportunities to optimize your exposure before, during, and after the Convention. ees, and the APA membership (full or selected groups). Exhibit Hall. exhibit hours. for the APA Exhibit Hall. and authors (limit of 5 per booth). maximizing booth traffic. 7

8 OPTIMIZE YOUR EXPERIENCE Advertise! Advertise in the Convention Program, Convention Program Supplement, Convention Mobile App, on the APA Convention website, onsite digital signage at the Colorado Convention Center, and in the Monitor on Psychology Special Convention issue (July/August). Advertise in all six to receive discounts. For a complete list of all APA publications and advertising rates, go to Attach Your Brand to an Event as a Sponsor! Increase your marketplace visibility through Convention sponsorship. There are many on-site opportunities that you can sponsor exclusively or as a co-sponsor all designed to fit any budget (or allow us to work with you on a custom sponsorship). Turn to page 12 for details! Place a Flyer in the Attendee Registration Packet First-Come, First-Served available to the first 10 exhibitors who submit their request. A 8 124th

9 limited amount of space is available in the Convention Registration Packets for exhibitors to include promotional flyers. Space is limited to product or service promotion and cannot be used to promote sessions that are part of the formal Convention Program. For $3,500 (for 10,000 flyers) this is an excellent way to draw attendees to your booth. Each participating exhibitor is limited to a one page (8-1/2 x 11 ), two sided flyer (or equivalent). To reserve your space, your request with a copy of the flyer for approval by June 10, 2016 to: Mona Alcazar (malcazar@apa.org). Upon approval, materials should be boxed, packaged on a skid, and delivered no later than July 8, 2016 to: APA Convention Registration Packets, c/o Brede National Exposition Services, ATTN: James Chambers, 6801 Mid Cities Avenue, Beltsville, MD 20705, (301) , ext. 28. Conduct a Raffle Tell us the product you will be raffling by April 1, 2016, and we will list your company name, your booth number, the product to be raffled, and the time and day the winner will be announced, in the Convention Program free! Also as a banner ad on the Convention Mobile App, your raffle information must be received no later than May 1, In the Convention Program, APA will list your company name, your booth number, the product/s or title/s to be raffled, and the time/s and day/s you will be picking the raffle winner/s (FREE!). Mona Alcazar (malcazar@apa.org) if you would like to particpate and provide the time and date you will be raffling a free item/s from the times below: 8/4: 4pm 8/5: 12pm; 2pm, and 4pm 8/6: 12pm; 2pm, and 4pm 8/7: 10am 9

10 Exhibitors will be drawing the name of the raffle winner corresponding to the date/s and time/s that you have provided. Raffle winners (along with your company name and booth number) will be announced during the Convention over the exhibit loudspeaker during those times. Direct Mail Direct mail to pre-registrants prior to the APA Convention and to the full attendee list just after the meeting! Contact Experient (Frederick, MD office), (800) or (301) for prices and available lists, or go online at com. Pre-registrant and full attendee mailing lists are available to full booth exhibitors only (and are not available to Free-Take-One brochure booth participants or non-exhibitors). APA Mailing List Rental Mail to pre-registrants prior to the Convention through Experient. Reach the remainder of the market through APA. As an exhibitor, you can choose from a host of lists including the APA membership, student or international affiliates, specific APA divisions, journal subscribers, or a combination of lists. These are valuable, qualified prospects that you can target direct messages to by select specialty, geographic region, and more! To ensure this is part of your marketing program, go to ads/mailing for additional information. Use the Experient Sales Lead Retrieval System Provide Us Your 40-Word Description and Web Address Capture qualified leads in your booth through the Experient Sales Lead Retrieval System. For more information, contact: Experient, 5202 Presidents Court, Suite 310, Frederick, MD 21703, phone: (800) or (301) ; fax: (301) ; or visit their website at ing address, web address (with link to your home page), and 40-word description of your exhibit for approval of the Board of Convention Affairs, will be published in the Convention Program, on the Convention website, and on the Convention mobile app. Descriptions received after April 1, 2016 will be published in the Convention Program Supplement. Descriptions received after July 1, 2016 will only be published on the web and on the Convention Mobile App. Using your company password provided on your confirmation letter and invoice, simply logon to APA s interactive exhibit floor plan and complete your booth description.

11 UPGRADE YOUR E-BOOTH PROFILE Increase traffic to your e-booth by Enhance web exposure and search engine results Promote your products & services Maximize ROI by generating high quality new leads Increase your online leads by LISTING OPTIONS Add relevant company information Basic free Standard $ characters Premium $ characters Optimum $ characters Add your website link to your e-booth profile e-booth Profile opening statement No 50 characters 60 characters 60 characters Select those that buyers are likely to search with Display detailed descriptions with full color images No No Highlight what s happening at your company No Display detailed descriptions with full color images No Spotlight discounts, giveaways, & raffles) No No 1 4 Included in keyword search No 125 characters ENHANCED 150 characters 200 characters Link to your Facebook, Twitter, and Linkedin pages Exhibitors with e-booth Upgraded packages are listed under the Enhanced Listings tab on the event map. The company names and booth numbers of these exhibitors are displayed in bold styling, and a special icon makes their listing pop in the list as well as on the event map. In addition, the Enhanced Listings are highlighted on the event map while viewing the page. 11

12 SUPPORT THE PREMIER CONFERENCE IN THE PSYCHOLOGY INDUSTRY! th

13 PREMIER CONVENTION SPONSORSHIPS GOLD SILVER BRONZE Sponsorship Value $40,000 $20,000 $15,000 One exhibit booth space $1,975 One exhibit booth space $1,775 One exhibit booth space $1, x 400 Online banner ad across for three months $8, x 250 Online banner ad across for three months $6, x 240 Online banner ad across for one month $1,545 Listing on the APA Convention website as a Premiere Convention Sponsor (before À La Carte Sponsor listings) Convention Partner Listing in 2016 Convention Program VALUE ADDED VALUE ADDED Back of tab divider 4-color ad in Convention Program $3,025 Full page (special) b/w ad in Convention Program $1,400 Eight extra complimentary exhibitor badges, $330 each $2,640 Four additional complimentary exhibitor badges, $330 each $1,320 Two additional complimentary exhibitor badges, $330 each $660 Four Invites to President s Reception VIP Seating During Opening Ceremony Sponsorship Recognition During Opening Reception VALUE ADDED VALUE ADDED VALUE ADDED Multi-media video package in Convention Mobile App $2,750 Banner ad package on Convention Mobile App $1,500 Recognition in a Sponsor Convention Bag Insert $3,500 Full-page ad in Monitor on Psychology, July/August and September Issues $16,470 Full-page ad in Monitor on Psychology, July/August $8,235 Full page ad in American Psychologist (or APA journal of choice) May/June, July/August, and September issues $4,320 Recognition on prominent banners and signage throughout the APA area within the Colorado Convention Center Visual recognition at your company booth (e.g. easel sign) Convention partner ribbon VALUE ADDED VALUE ADDED VALUE ADDED Pre- and full registration lists $1,000 Floormarkers $3,000 13

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15 À LA CARTE CONVENTION SPONSORSHIPS - Each sponsorship opportunity includes recognition as an APA Convention sponsor on the home page of the APA Convention website, in general onsite signage, and at the front of the APA Convention Program. Sponsorships valued at $15,000 and above also include discounts on print advertising. WiFi Access This exclusive sponsorship provides free WiFi access for attendees throughout the Colorado Convention Center (excluding the exhibit hall), while attending the APA Annual Convention. Sponsorship includes: tion when signing on for free WiFi access throughout the APA website sponsor name APA Convention website Convention Program general on-site signage at the APA Convention pre-registrants Convention attendees Net Lounge This exclusive sponsorship provides free WiFi access for attendees in the APA Net Lounge, while attending the APA Annual Convention. The Net Lounge is handsomely decorated with a lounge area. Sponsorship includes: tion when signing on for WiFi in the Net Lounge Net Lounge throughout the APA website APA Convention website Convention Program general on-site signage at the APA Convention pre-registrants Convention attendees 15

16 Convention Mobile App (Gold Sponsor = one available) The Convention Mobile App provides attendees with Convention information and allows them to engage before, during, and for a year after the meeting ends. In 2015, over 9,500 Convention attendees used the mobile app. Sponsorship includes: Sponsor s banner ad will rotate at the top of the app s dashboard page, and will be weighted to be seen more often The Convention Mobile App landing page will feature the sponsor s preapproved products or services. A more button takes the user to the Exhibitor Listing Page or to a provided webpage URL Specially colored sponsor s booth on the map shown on Convention Mobile App Free video package in the Convention Mobile App that would be visible and launched from the sponsor s exhibitor information page Sponsorship recognition in on-site signage at the 2016 APA Convention in the Colorado Convention Center Welcoming Juice Capture the attention of attendees as they first arrive in the Colorado Convention Center with welcoming juice. As a sponsor, you may provide napkins with your corporate logo. The sponsorship includes signage, recognition as a sponsor on the APA website and in the Convention Program. Coffee With Exhibitors Increase your marketplace visibility by sponsoring the Coffee With Exhibitors hour. Signage to include your company name, logo, and location in the exhibit hall Inclusion as a sponsor of the Coffee With Exhibitors hour in the Convention Program Sponsorship recognition on the APA Convention website Sponsorship recognition in the Convention Program Sponsorship recognition in general on-site signage at APA Convention The ability to provide napkins with your corporate logo th

17 Exhibits-Only Hour Gain maximum exposure by hosting the Exhibits-Only Hour on Thursday, August 4, 2016, from 4:00 5:00 pm, or on Friday, August 5, from noon 1:00 pm. Sponsorship includes: Sponsorship recognition in the Convention Program and on the APA website Signage throughout the Convention and during the event The pre-registrant and full-registrant Convention mailing lists A promotional flyer in the registrant packets The ability to provide napkins with your corporate logo Massage Break Lounge Sponsor a relaxing upper body massage to the thousands of attendees who visit the Massage Break Lounge each year. Overhead signage to include your company name and logo Easel signage to include your company name, logo, and booth number Massage Break Lounge As a sponsor, your organization may provide signature clothing, such as golf shirts, for the massage practitioners to wear Convention Notepads in the notes of those who use notepads. Convention notepads are included in the conference bags. Sponsor is expected to provide the imprinted notepads. Custom Sponsorships Don t see anything here that is an exact fit for what you re looking for? Let us work with you to customize a sponsorship tailored to meet your needs and marketing objectives. Sponsorship Policies and Procedures Sponsorships are only available to APA Convention exhibitors and APA vendors. however, a company that sponsors an APA Convention activity will have the first right of refusal the following year on that same sponsorship opportunity. first-served basis. If multiple applications are received on the same day, a drawing will be held to determine the winner. of the meeting and are non-refundable. concerning advertising and exhibiting with the American Psychological Association. be received by May 31, For additional information or to reserve Jodi Ashcraft, Director, Advertising & Exhibit Sales, phone: (202) , jashcraft@apa.org, or Mona Alcazar, Manager, Exhibit Sales, phone: (202) , malcazar@apa.org. 17

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19 Convention Advertising Opportunities Essential Tools for the APA Convention Convention Mobile App Convention Program Convention Program Supplement Convention Mobile App The APA Convention Mobile App provides attendees with convention information and allows them to engage before, during, and for a year after the meeting ends. Attendees can easily follow product launches, receive updates and view interactive content relevant to psychology all from their smartphones or tablets. Don t miss this opportunity to be the buzz of the APA Convention! The Convention Mobile App includes: personal itinerary and products messaging feeds from anyone using the Convention hashtag Advertising opportunities available on the APA Convention Mobile App include banner ads (at $1,500) or multimedia video packages (at $2,750) visible and launched from the exhibitor information page on the app. Space reservations due May 9; materials due May 21. For the specifications, to place a banner ad or upload a video, or for more information regarding the APA Convention Mobile App, contact Mona Alcazar via at malcazar@apa.org. 19

20 Convention Program Reach all convention attendees who opt in to receive a Convention Program (approximately 9,000) for the APA Annual Convention in Denver, CO, August 4 7, An ad in the Program is a unique opportunity to promote your organization s prod- with your booth number ensures you are on each attendee s map reinforcing your objectives for the show. This essential guide contains a list of all events and exhibitors at the convention and more. The Program is carefully read and retained as an archival document by individuals and libraries. Enhance your presence by advertising in the Convention Program. Convention Program Supplement For those unable to advertise in the Convention Program, limited advertising in the Convention Program Supplement is available first-come, first-served to four full-page advertisers! For those advertisers who want to take advantage and advertise in both the Convention Program and Convention Program Supplement, please see below for the package discount offer for print advertisements (under discounts). Advertising Rates and Material Specifications Convention Program Special pages* Rates Full page $1,400 Page before tab divider 1,995 (b/w only, depending on availability) Tab divider page, 3,025 Back of tab only (four-color; six available) 2-page spread 2,375 4 consecutive pages 4,320 6 consecutive pages 5,945 Page facing Cover 3 3,025 (b/w only) Cover 2 5,920 (four-color only) Cover 3 5,380 (four-color only) Cover 4 6,785 (four-color only) *Special page positions Special pages of advertising will separate each day s events from the next. These pages are available on a first-come, first-served basis to advertisers purchasing a full page of space or more Regular Pages Rate Full page $1,295 1/2 page 1,085 2-page spread 2,050 Convention Program Supplement Special pages* Rates Full page $1,400 Cover 2 2,990 Cover 4 3,400 (four available in b/w only and on a space-available basis) Discounts on Print Advertisements Convention Program and July/August issue of the Monitor on Psychology (over 88,000 circulation) receive 15% off the cost of the Monitor on Psychology ad. Convention Program, July/August issue of Monitor on Psychology and insert a flyer in the convention registration packet (available to the first 10 exhibitors who submit their request) receive 15% off the cost of the Monitor ad PLUS 15% off the packet insert. Convention Program and the Convention Program Supplement receive 15% off the cost of the Convention Program Supplement ad. Color (subject to availability)* Advertisers placing cover or back-of-tabdivider ads must submit a four-color ad (color rate included on covers). These ads are only available if space permits th

21 *APA reserves the right to match PMS colors. For additional color information, contact Mona Alcazar, Manager, Exhibit Sales, by phone ( ) or Closing Dates Convention March 31 April 9 Program Convention June 10 July 8 Program Supplement Mechanical Requirements Ad size in inches (width x depth) Full page 6-7/8 x 9-1/2 Tab divider page, Back of tab only 7-1/8 x 9-1/2 1/2 page horizontal 6-7/8 x 4-1/2 1/2 page vertical 3-3/8 x 9-1/2 Publication Specifications Printing Process: Heat set web offset. Paper Stock: 30lb. premium newsprint. Binding: Perfect bound. Line Screen: 100 line screen for b/w; 133 Trim Size: 8-1/4 x 10-7/8 ; back-of-tabdivider page only: 8-3/4 x 10-7/8. (Continues on page 24) 21

22 2016 EXHIBIT BOOTH PRICES 401, 402, 403, 404, 406, 409, 410, 411, , 302, 303, 304, 305, 306, 309, 310, 311, 312, 415, 416, 417, 418, 501, 502, 503, 504, 505, 506, 509, 510, 511, , 202, 203, 204, 205, 206, 209, 210, 211, 212, 315, 316, 317, 318, 515, 516, 517, 518, 601, 602, 603, 604, 605, 606, 609, 610, 611, , 102, 103, 104, 105, 106, 109, 110, 111, 112, 215, 216, 217, 218, 321, 322, 324, 325, 326, 327, 328, 329, 330, 331, 332, 333, 334, 335, 336, 615, 616, 617, , 116, 117, 118, 221, 222, 223, 226, 228, 230, 232, 234, 236, 340, 342, 344, 346, 348, 421, 422, 424, 427, 429, 431, 433, 435, 521, 522, 523, , 122, 124, 127, 129, 237, 239, 241, 243, 245, 247, 439, 445, 447, 528, 530, 532, 534, 621, 622, 623, , 140, 142, 144, 146, 148, 152, 154, 156, 158, 627, 628, 629, 630, 631, 632, 633, 634, 638, 640, 642, 644, 646, 648, 651, 653, 655, 657 $975: 162, 163, 164, 165, 166, 169, 170, 171, 172, 661, 662, 663, 664, 665, 666, 669, 670, 671, , 252, 253, 254, 255, 256, 257, 258, 351, 352, 353, 354, 355, 356, 357, 358, 451, 452, 453, 454, 455, 456, 457, 458, 551, 552, 553, 554, 555, 556, 557, , 262, 263, 264, 265, 266, 269, 271, 361, 362, 363, 364, 365, 366, 462, 463, 464, 465, 466, 470, 472, 561, 562, 563, 564, 565, 566, 569, 570, 571, 572 *For additional details and pricing on Employer Booths, please contact Amelia Dodson, Recruitment Advertising Sales Manager, or Mona Alcazar, Exhibits Sales Manager, th

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24 Full page ad Trim size 8-1/4ʺ x 10-7/8ʺ Live Area: 7-3/4 x 10-1/4 ; back-of-tab-divider page only: 8 1/4 x 10-1/4. Bleeds: Should extend 1/8 outside the publication trim size. Available in Convention Program and Convention Program Supplement text pages with a bleed size of 8-1/2 x 11-1/4 and final publication trim size of 8-1/4 x 10-7/8. Full-page live area should be kept within 7-3/4 x 10-1/4. Bleeds for tab divider page, back of tab only: 9 x 11-1/8 (includes 1/8 bleed on all sides). Live area Trim size 1/8" Bleed area Ad Creation: Available for an additional fee. Color: Inserts: Not available. Agency Commissions: 15% of gross billing allowed to recognized advertising agencies. Material Specifications Ads can be submitted as PDF-X1a, PDF, Postscript, EPS, or TIFF files. All high-resolution images and fonts must be embedded in files. Images must be SWOP clude standard trim, bleed, and registration marks. Total area density should not exceed 300%. Grayscale images greater than 85% density may fill in on press. All required image trapping must be included in file. Color Specifications this is required for the printing process. If an RGB file is received, it must be convert- sible for inaccurate color conversion on ads submitted incorrectly. Spot, Pantone (PMS), and RGB are not acceptable. All ads submitted should be suitable to print without color corrections or conversion th

25 CCC Onsite Digital Signage Digital Signage Availability Size Acceptable formats Rate 55 Digital Kiosk ppi.jpg or.png $1,999/static ad ONSITE DIGITAL SIGNAGE APA will be utilizing 17 high-definition advertising kiosks strategically placed in hallways, concourses, and other highly visible locations throughout the Colorado Convention Centre (CCC). The reach and flexibility of interior digital signage offers an unparalleled opportunity for 2016 APA sponsors, exhibitors, and advertisers to inform and influence a captive audience. To advertise on the CCC Digital Signage Network, for the specifications, deadlines, or for more information, contact Mona Alcazar via at malcazar@apa.org. Submitting Files Files may be submitted via to Mona Alcazar, at malcazar@apa.orgapa delivers true branding and direct response opportunities 25

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27 ONLINE ADVERTISING OPPORTUNITIES Today s savvy marketer knows an online approach is essential to achieve the most effective ROI. contextual areas for example, the APA Convention main page is ranked in the top 10 most visited pages on the APA website. In the weeks leading up the convention, the page is among the top 5 most visited. This prime real estate is a great way to reach interested convention attendees, preregistrants, presenters and others who visit this area of the site, again and again, looking for the latest convention marketing mix and a must-have for your convention marketing plan. By expanding or starting your online marketing program, you will benefit from increased: 27

28 Online Advertising Rates (per month) 120 x 240 Vertical Banner $1, x 250 Square Banner $2, x 600 Wide Skyscraper $2, x 400 Vertical Rectangle $2,835 Agencies: All rates are net. No payment for overdelivery on cpm campaigns. Discounts Print advertisers receive a 50% discount on online advertising rates. First-time online-only advertisers who have never advertised in print are entitled to a 20% discount. Ad Sizes and Material Specifications The size of the banner will be identified based on the availability and inventory of that page. APA offers four online ad sizes. Banner ads will rotate throughout the pages of the site based on location. Alt Text: Up to 20 words. Please supply all banner ads in GIF or JPG format. Please do not supply animated GIFs, Flash, or rich media. APA reserves the right to update, change or modify content areas of the APA website without prior notice. Advertisers targeted to specific areas of the APA website are not guaranteed spe th

29 cific content areas will be available for all of their ad buy. APA will make every effort to notify advertisers in a timely manner of major alterations or deletion of specific pages and will provide alternative site locations to satisfy advertiser impression requirements. All banner ads are served to the APA website through Operative Media, a contracted third-party ad server. When submitting your information and order, please contact our Advertising Sales Manager, James Boston, at jboston@apa.org. Include all files, additional images for rollover images, URL details to click through to, alt text (maximum of 20 words) and any additional production information. Also include placement information and trafficking, any third-party ad tags, ad serving details and reporting instructions. An online insertion order is available on the APA website at x x x x 240 APA Properties APA has selected the following content areas to help your campaign succeed. Use all of the areas or select one or two based on your objective and budget. Convention gradpsych Journals Monitor on Psychology PsycCareers apa.org/convention apa.org/gradpsych apa.org/pubs/journals apa.org/monitor psyccareers.com Topics apa.org/topics over 30 different topic pages related to psychology, updated monthly! 29

30 A PUBLICATION OF THE AMERICAN PSYCHOLOGICAL ASSOCIATION NOVEMBER 2015 GST# R MONITOR ON PSYCHOLOGY NOVEMBER EASING PAIN Non-opioid treatment for pain Marijuana and the developing brain Documenting the value of integrated care Who are today s psychologists? ON PSYCHOLOGY ADVERTISE IN MONITOR ON PSYCHOLOGY Monitor on Psychology July/August 2016 Convention Issue Circulation Monitor on Psychology is the marketplace for psychologists! As the official magazine of the American Psychological Association, it is now available in print and digital editions. Both are delivered to the full membership and subscribers. Approximately 88,000 (BPA Worldwide Audited) Advertising Rates Display Black and White The following rates are for a one-time insertion. If you are a regular Monitor on Psychology advertiser, ask about applicable frequency discounts. 1/6 page $2,620 1/3 page ,970 2-col. island page ,635 1/2 page ,910 1 page ,235 Cover ,915 Cover ,710 Cover ,215 Page ,660 Page , th Page ,710 Opening spread ,725 (pages 2 and 3) Color All color charges are in addition to the b&w space rate. 4-Color Process B&W rate + $1,200 PMS or Matched Colors B&W rate + $750 each* *APA reserves the right to match PMS color. Inserts Contact James Boston, Manager, Advertising Sales, at jboston@apa.org or (202) Agency Commissions 15% of gross billing allowed to recognized advertising agencies. Issuance and Closing Dates ers in mid-july; copies available on-site for nonmember convention registrants. material due May 15, May 15, Mechanical Requirements a. Trim size/pages: 8-1/4 x 10-7/8 ; approximately 100 pages. b. Ad size in inches. width x length 1 page 6-7/8 x 9-1/2 1/2 page vertical 3-3/8 x 9-1/2 1/2 page horizontal 6-7/8 x 4-1/2 2-col. island 4-1/2 x 6-1/4 1/3 page vertical 2-1/8 x 9-1/2 1/3 page square 4-1/2 x 4-1/2 1/6 page vertical 2-1/8 x 4-1/2 Full Bleed Sizes in Inches: width x depth 2 page spread 17 x 11-1/4 1 page 8-5/8 x 11-1/4 1/2 page vertical 4-3/8 x 11-1/4 1/2 page horizontal 8-5/8 x 5-1/2 Live matter should be kept within 7-3/4 x 10-1/4 Printing Method and Materials: Text: 34 lb. publication-grade coated text spine (1/2 preferred) outside the trim area. All live matter must be kept 1/4 within trim size of publication. For example, live area for a fullpage ad would be 7-3/4 x 10-1/2. Material Specifications: PDF-X1a, PDF, Postscript, EPS, and TIFF files are acceptable. All high-resolution images

31 and fonts must be embedded in files. Images Please include standard trim, bleed and registration marks. Total area density should not exceed 300%. Grayscale images greater than 85% density may fill in on press. All required image trapping must be included in file. Digital Extras Enhance your advertisement in the digital Monitor by embedding video or audio, or adding lead generation. For rates and specifications, contact James Boston at Color Specifications this is required for the printing process. If an RGB file is received, it must be convert- sible for inaccurate color conversion on ads submitted incorrectly. Spot, Pantone (PMS) and RGB are not acceptable. All ads submitted should be suitable to print. For display (print) and online banner contact: James Boston, Advertising Sales Manager, at or Amelia Dodson, Manager, Classified Advertising Sales Manager, at or (202) Mailing List Rental Mail to convention registrants through Experient. Reach the remainder of the market through APA. Convention Registrant List Rental Significantly increase your booth traffic and post-convention lead conversion through direct mail to convention attendees. Contact Experient (Frederick, MD, office), (800) or (301) , for prices and available lists, or go online to APA Membership List Rental As an exhibitor, you can choose from a host of lists, including the APA membership, student or international affiliates, specific APA divisions, journal subscribers, or a combination of lists. These are valuable, qualified prospects that you can target direct messages to by select specialty, geographic region and more! To ensure this is part of your marketing program, or for additional information, go to Please send all requests for advertising space or any questions to: Mona Alcazar, Manager, Exhibit Sales American Psychological Association 750 First Street, NE, Washington, DC Phone (202) , Fax (202) malcazar@apa.org All advertising copy subject to publisher s approval. Prepayment required for first-time advertisers. View the entire APA Advertising Rate Card online at 31

32 PSYCCAREERS LIVE APA s Career Fair and Employer Booths In 2014, APA completely revamped the PsycCareers LIVE and employer booths by creating a Career Fair hub within the Exhibit Hall. For the upcoming 2016 APA Annual Convention, employers can again expect an expanded, interactive career fair. This area is tailor-made to increase ROI for participating employers and create appeal and new value to psychology professionals in all stages of career development. Features of the APA Career Fair include: Employers can choose between reserving a 10 x 10 employer booth (employer provides their own display) or an employer pod (a tall table with high stools; no employer-provided signage) located inside PsycCareers LIVE. Go online to view the APA Career Fair Employer Prospectus for pricing, get a look at the floor plan, or fill out a contract now. Amelia Dodson (adodson@apa.org), Classified Advertising Sales Manager. PsycCareers LIVE in Toronto 2015 PROGRAM G UIDE APA Exhibit Hall, Booth 1130 American Psychological Association th

33 FREE-TAKE-ONE BROCHURE EXHIBIT For the benefit of those who do not wish to rent a booth exhibit, a Free-Take-One Brochure Exhibit for the distribution of free pamphlets, brochures, cards, leaflets, magazines, and similar materials will be displayed prominently so that those visiting the Exhibit Hall can help themselves. This exhibit is APA staff will set up the display and will visit the exhibit regularly to replenish the materials. The exhibit will include a sign with the exhibitor s name calling attention to the exhibitor s materials. Each exhibitor will be included in the published list of exhibitors in the Convention Program. At least 500 copies of each piece should be furnished. Materials should be shipped to the below address scheduled to arrive no later than Thursday, July 28, Advance Free-Take-One Shipments should be Addressed to: BOOTH 124th American Psychological Association Annual Meeting Smith Road, Door 77 Aurora, CO Phone: (303) Any Free-Take-One exhibitor who misses the advance shipping deadline of Thursday, July 28, 2016, will have to ship directly to the Convention show site to arrive no earlier and no later than August 3, Shipments Going Directly to the Show Site should be sent to: BOOTH 124th American Psychological Association Annual Meeting c/o Brede National Exposition Services/ Colorado Convention Center th Street Denver, CO Phone: (303) If exhibitors display materials only in the Free-Take-One Brochure Exhibit, they have no privileges other than the display and distribution of their free materials in that exhibit. Those who do not engage in a regular exhibit booth will not be permitted to detail, canvass, or solicit. Free-Take- One exhibitors may not congregate in the display area. If a Free-Take-One exhibitor violates these limited privileges, the exhibitor s display will be canceled without refund. Fee: A fee of $300 will be charged for each style or type of pamphlet, brochure, leaflet, booklet, magazine, or other individual item that is displayed. This fee includes the exhibitor s sign and the regular servicing of the exhibitor s materials. Unused materials will NOT be returned. 33

34 APA EXHIBIT BOOTH INFORMATION Applications/Assignment of Space Applications for exhibit space must be made on the 2016 Application for Exhibit Space (enclosed). Exhibitors wishing to be assigned or to avoid assigned space adjacent to that of another exhibitor should so indicate on their applications. Exhibitors with business/professional affiliations or subsidiaries of parent companies who desire assignments together in the exhibit hall should submit the applications together, either as one application or as one request. A written request including why the booths should be assigned together should accompany the application(s). Assignment of such space (for purposes of ranking exhibit requests) will be based on the largest booth exhibitor within the grouping. APA reserves the right to limit or deny such requests. Assignment of space for exhibits accepted by APA is made by the APA Advertising and Exhibit Sales Department on behalf of the Director, Convention and Meeting Services, on a first-come, first-served basis. Priority of space assignment will be based on the date and time the application is received. If a number of applications are received at the same time, the number of booths requested on the application will be the next consideration for ranking the applications. This application with floor plan is distributed so exhibitors who attended the 2015 APA Convention, regardless of location, should receive it the week of December 7, Other prospective exhibitors will receive the Exhibitor Prospectus about one month later. To be equitable, exhibit applications will not be accepted during a 12-working-day window so that exhibitors who have not received their prospectus can request a duplicate. Exhibit applications will be accepted in - Any applications received prior to noon December 16, 2015, will be returned to the exhibitor to be resent with the exception of overnight packages sent to arrive on December 16, Exhibitors sending overnight packages should indicate an afternoon delivery. If, through no fault of the exhibitor, the delivery is prior to noon on December 16, it will be held in the APA Mail Room and delivered to the Advertising Sales Office at the noon start time (and considered in the pool of applications received right at noon). Exhibit applications may be submitted online, ed as a scanned pdf, overnighted, mailed, couriered, or hand delivered. Upon receipt of your application, you will be sent an confirmation receipt within 48 hours. If not, please contact Mona Alcazar via (malcazar@apa.org) or telephone ( ). Exhibit Content Decisions regarding the acceptability of exhibits will be made in the first instance by the APA Chief Staff Officer, in consultation with the Board of Convention Affairs (BCA) Chair. The APA, acting through its Chief Staff Officer, reserves the right and sole discretion to reject any proposed exhibit for any reason. Potential exhibitors are advised that the acceptability of products or services for display at the APA Convention is based on legal, social, professional, and ethical considerations. Exhibits may not be inconsistent with the professional nature of the APA Convention. Exhibit space is not intended for airing either side of a controversial social, political, or professional issue. Exhibit space is not intended for the purpose of campaigning for APA president or any other APA governance office. The Trust is the sole authorized and preferred provider of professional liability, student liability, researcher/academician liability, th

35 comprehensive business office insurance/ business owners policy, group term life insurance, long term care insurance, income protection, office overhead, retirement planning services, and auto, homeowner, life and renters insurance to APAPO and APA members. As such, no companies or businesses which offer any of these insurance products (or any that are added under the term of The Trust agreement) will be allowed to advertise, exhibit, promote, discuss, or provide information on their products through the use of APA or APAPO media, venues, or events. In addition, APA reserves the right to decline exhibit requests from companies exhibiting products and services that could be considered competing with the APA Member Benefits Program (examples include, but are not limited to: affinity credit cards, telephone long-distance services, financial programs, car rentals, hotels, and magazine services). APA also reserves the right to decline exhibit requests to conduct non-apa surveys inside the exhibit hall, the headquarter or supplemental hotels, or any area where an APA event or function is being held during the APA Annual Convention. APA reserves the right to require exhibitors to edit, amend, or eliminate parts of exhibits that in the Association s opinion are not in keeping with the Association s objectives or are otherwise inconsistent with APA policies. 35

36 Potential exhibitors are advised that contests, lotteries, raffles, and games of chance may not be conducted without prior approval of the APA Exhibit Sales Department. For more information on conducting a contest, lottery, raffle, or game of chance, refer to this Exhibitor Prospectus under the heading Accreditation Exhibiting of educational programs in the APA Exhibit Hall is restricted to those schools or other institutions fully accredited by regional or other institutional accrediting associations recognized by the U.S. Department of Education. In addition, for those areas of professional psychology where APA or CPA accreditation is currently provided (e.g., clinical, counseling, school, combined), APA will restrict exhibiting to only APA- and CPA-accredited programs. Those programs accredited by either the American Psychological Association or the Canadian Psychological Association must state that they are APA- or CPA-accredited in their exhibit materials and include contact information for the APA or CPA Accreditation Office. Equal Employment Opportunity The American Psychological Association endorses equal employment opportunity practices and accepts exhibit applications only from organizations that are not discriminatory on the basis of race, color, sex, religion, age, national origin, veteran status, or physical disability. In addition, APA encourages exhibitors not to discriminate on the basis of marital status, the numbers and ages of dependent children, mental disability, or sexual orientation. Access for Persons With Disabilities APA works to provide an accessible Convention for all attendees with disabilities and believes that persons with disabilities should be given the opportunity to participate and interact to the fullest extent possible. As a prospective exhibitor, APA encourages you to make your booth accessible to persons with disabilities. This entails simple alterations to remove or modify physical barriers and to provide accessible promotional materials. Exhibitors should set up their displays to allow persons using wheelchairs to easily enter the booth and view materials. This can be done by lowering displays or counters and ensuring that there is ample entrance space in the display area. Exhibitors should provide order forms or promotional materials in alternate formats such as large print, Braille, or computer disk for persons who are blind or visually impaired. Additionally, any videos shown should be captioned for persons who are deaf or hearing impaired. Approach persons with disabilities with a positive, relaxed attitude in the same way you would approach any other prospective customer. Plan in advance how you will welcome persons with disabilities into your booth. If altering your display is not an option, make up in service what you lack in architecture. Acceptance of Exhibits Applications for exhibit space are subject to review as described in this Exhibit Prospectus under the heading Exhibit Content. First-time exhibitors should include a sample brochure or pamphlet with their exhibit application for this purpose. Unethical conduct or infraction of rules on the part of the exhibitor or the exhibitor s representatives, or both, will subject the exhibitor or said representatives to dismissal from the exhibition area, in which event it is agreed that no refund shall be made by the American Psychological Association and, further, that no demand for redress will be made by the exhibitor or the exhibitor s representatives. The exhibition of products or services at the American Psychological Association Annual Convention is neither an endorsement of the exhibiting organization nor of the products or services exhibited. APA is not responsible for any claims made by an exhibitor. In addition, an exhibitor may not, without prior consent, incorporate in subsequent promotions the fact that a product or service has been exhibited at an APA Annual Convention th

37 4 EXHIBIT BOOTH SPECIFICATIONS To view the complete 2016 Exhibit Rules and Regulations online, please visit the following link: Booth dimensions indicated on the exhibitor floor plan are believed to be accurate, but may be approximate. All booths are 10 x 10. The allowable floor load is 1,000 lbs. per square foot. Following are specifications for in-line, peninsula, end-cap, and island booths. No walls, partitions, decorations, or other obstructions may be erected without adequate see-through to neighboring exhibitors. Exhibitors who wish to use any non-standard booth equipment or any signs, decorations, or arrangements of display material that conflict in any way with these regulations must submit two 8 (2.438M) 10 (3.048M) 10 (3.048M) 5 (1.524M) (1.219M) 4 10 x 10 Linear Booth 5 (1.524M) 4 (1.219M) copies of a detailed sketch or proposed layout (including dimensions) at least 10 days before the Convention for approval by the Director, Convention and Meeting Services. Standard In-Line Linear Booth: Standard in-line booths must not be higher than 8 at the back wall and 4 on the side dividers along the aisles. Display fixtures over 4 in height must be confined to that area of the exhibit booth which is within 5 feet of the backline. Peninsula Booth: A peninsula booth is defined as two or more booths facing a crossaisle essentially an island exhibit attached to the end of a row of in-line linear booths. Peninsula booths must not be higher than 16 at the back wall and can only extend 5 to the left and right from the center backline. The exhibit must then drop to the 4 height maximum of in-line linear booths, The 16 in height can extend to the front of the booth as long as it is centered within the back wall limit. To ensure adequate seethrough of peninsula booths (and to avoid on-site display changes or alterations), Convention Management requires peninsula booth display blueprints or sketches be forwarded to the Exhibit Sales Director 10 days prior to the Convention. (1.219M) 5 (1.524M) 20 (6.096M) 10 (3.048M) MAX PERMISSIBLE 20 x 20 Peninsula Booth 20 (6.096M) 37