SITE OPTIMIZATION OVERVIEW

Transcription

1 SITE OPTIMIZATION OVERVIEW The purpose of Site Optimization is to make sure your website and all landing pages are properly optimized for search engines by carefully executing the approved strategy brief. More importantly, we will make sure there is a relevant and properly optimized landing page on your website for each targeted key phrase outlined in the strategy brief. Initial Tasks: Review of approved strategy brief Execution of strategy brief Internal reviews and quality assurance Setup and install Google Analytics and other tools Client review & feedback Deliverables: Checklist of all completed items Additional work recommended but outside of scope Assumptions: Timeline (completed during Month 1) Client must notify id Web of any changes to site during and after Site Optimization completes Client must provide id Web with all logins and access MONTHLY OPTIMIZATION A monthly SEO plan enables us to: manage the website monitor traffic, audience behavior, industry trends, and competitor rankings update the content and code to stay in line with Google s ever changing algorithms update the content & pages per client regularly communicate with the client to discuss short and long term goals ensure that content is formatted & always up-to-date with relevant information insert and update metadata as needed recommend additional content submit blog content & social media suggestions to client

2 LOCAL SEO PACKAGE 1 ( $ per month ) The City Package (Used for single city campaigns, for example: Norfolk, VA) Initial Analysis Optimize pages & metadata with key words & phrases specific to city Monitor rankings for keywords & phrases Insert & edit metadata Optimize images with alt tags Interlinking between pages Format content with proper headings, bullets, paragraph breaks Content Support- edit existing content for better optimization Install Google Analytics Monitor site traffic Monitor audience behavior Monitor top queries, clicks, impressions & landing pages Create XML Sitemap Install Webmaster tools Submit sitemap as necessary Check Webmaster Tools for site errors & broken links Review report trends from Analytics & Webmaster Tools Create & submit monthly report to client Regular client interaction for updates Industry research

3 LOCAL SEO PACKAGE 2 ( $ per month ) The Regional Package (Used for regional campaigns, for example: Hampton Roads) Initial Analysis Optimize pages & metadata with key words & phrases specific to region (7 cities or less) Monitor rankings for keywords & phrases Insert & edit metadata, Optimize images with alt tags Interlinking between pages Format content with proper headings, bullets, paragraph breaks Content Support- edit existing content for better optimization Suggest & create pages (write content) Install Google Analytics Monitor site traffic Monitor audience behavior Monitor top queries, clicks, impressions & landing pages Create XML Sitemap Install Webmaster tools Submit sitemap as necessary Check Webmaster Tools for site errors & broken links Review report trends from Analytics & Webmaster Tools Create & submit monthly report to client Submit social media suggestions Social media content suggestions Social media profile & cover picture creation Submit blog suggestions Optimize blog posts Regular client interaction for updates Industry research Competitor Research Monitor competition, compare efforts

4 LOCAL SEO PACKAGE 3 ( $ per month ) Broad & Social Media Package Initial Analysis Optimize pages & metadata with key words & phrases specific to more than one region (more than 7 cities) Monitor rankings for keywords & phrases Insert & edit metadata Optimize images with alt tags Interlinking between pages Format content with proper headings, bullets, paragraph breaks Content Support- edit existing content for better optimization Suggest & create pages (write content) Install Google Analytics Monitor site traffic Monitor audience behavior Monitor top queries, clicks, impressions & landing pages Create XML Sitemap Install Webmaster tools Submit sitemap as necessary Check Webmaster Tools for site errors & broken links Review report trends from Analytics & Webmaster Tools Create & submit monthly report to client Create social media accounts Social media management Track post reach Track audiences Review social media-related industry trends Social media content creation Social media profile & cover picture creation Submit blog suggestions Create blog posts/ content for other published material (1-2 pieces per month) Optimize blog posts Regular client interaction for updates Industry research Competitor research

5 Monitor competition, compare efforts Social Media Management Only Package ( Starting at $ per month ) Create social media accounts Social media management ( 1 to 2 designed posts per week ) Track post reach Track audiences Review social media-related industry trends Social media content creation Social media profile & cover picture creation Bi-Monthly discussion to create new exciting content for your company PPC Management Packages Typically, id Web offers tailored packages for each client depending on budget, business goals, ROI targets and more. However, the packages below are simply templates which can be built on. Budgets are negotiable depending on the level of work and resource involved / required. Bronze Package (Starting at $300 per month) This package is the introductory package offered to clients. This is recommended for small businesses with a PPC budget of $1000 a month or less. Multiple Campaign and Ad Group Setup Geo Location and Geo Targeting for Ads Multiple Ad Creation and Mobile Device Ads Display Ad Network Configuration and Setup Extension Setup i.e. Site Links and Phone No s 1x Bidding Strategy Up to 5x Automated CPC Bidding Rules Monthly Negative Keyword Review and Updates Basic Conversion Analysis and Tuning

6 Silver Package (Starting at $500 per month) This package is for small businesses looking to expand and grow into their target marketplace. This will use an elevated spend in order to better saturate the market place, increase brand visibility and awareness and of course to drive increased traffic, sales, enquiries and actions as a result. This package is suited for businesses with a pay per click marketing budget of $1000 or more per month. Multiple Campaign and Ad Group Setup Geo Location and Geo Targeting for Ads Multiple Ad Creation and Mobile Device Ads Display Ad Network Configuration and Setup Re-marketing Campaigns Audience Targeting Extension Setup i.e. Site Links and Phone No s 2x Bidding Strategies Up to 10x Automated CPC Bidding Rules Monthly Negative Keyword Review and Updates Enhanced Conversion Analysis and Tuning Gold Package (Starting at $800 per month) This package is for all businesses looking to significantly increase traffic and enquiry generation. This package not only allows for a highly optimized pay per click campaign, it also helps to turn newly acquired website traffic into customers by landing page tailoring and website bounce rate analysis. This package is comprehensive and would suit businesses with a budget of $2,000 a month or more. Alongside this package, the reporting is more comprehensive and covers important information relating to return on investment, enquiry or commerce tracking, user behavior analysis and more. Multiple Campaign and Ad Group Setup Geo Location and Geo Targeting for Ads Multiple Ad Creation and Mobile Device Ads Display Ad Network Configuration and Setup Re-marketing Campaigns Audience Targeting

7 Extension Setup i.e. Site Links and Phone No s 5x Bidding Strategies Up to 50x Automated CPC Bidding Rules Fortnightly Negative Keyword Review and Updates Enhanced Conversion Analysis and Tuning Website Usability and Accessibility Management Advanced Bounce Rate Analysis User Behavior Analysis Website Conversion Analysis and Management Advanced ROI Reporting