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1 Tuesday, August 13, 13

2 Search Marketing Service Search Engine Optimization Social Media Optimization Search Engine Marketing Newsletter and Blog Management Web Design /Development / Webmaster Tuesday, August 13, 13

3 Company Profile SEO Brand is an online marketing solutions agency that specializes in Search Engine Optimization, Search Marketing, Design and Programming With more than 10 years of experience, SEO Brand services are not only sold to end users, but even Marketing Agencies and other SEO companies who rebrand our service and sell it to local clients in New York, Chicago, Baltimore, Boston, Houston, Los Angeles, San Diego in United States. Apart from United States, our work is also resold in UK, Canada, Australia, Belgium, Germany, Malaysia, Sri Lanka and other countries Tuesday, August 13, 13

4 What is Search Engine Marketing? What is Search Engine Marketing? Your customers see your Advertisement or Listing when they Search Credit card processing Natural listings ( By SEO Work ) Google technology places your Advertisement (Paid Result) Tuesday, August 13, 13

5 Keyword List from The Competition is Generated along with keywords specific to your business What is PPC Advantage? It s a Pay Per Click Interface that uses Multiple Search Engines To Generate Leads It s a Single Internet Marketing interface that places your ads on multiple search engines and allows for a 24/7 reporting on the campaign (Clicks, Calls, Leads, Impressions) though a custom and proprietary tracking program we call CTRACKER Clients Keyword and Ad Campaign is Built and Fed into the PPC Advantage Platform Google Yahoo PPC ADVANTAGE Feeds your campaign into Multiple Search Engines Bing Traffic is Generated to your Website Phone Calls and Leads are Generated and forwarded to you Ask AOL CTRACKER Reporting for your campaign Facebook Tuesday, August 13, 13

6 SEO & PPC ( Pros & Cons ) Pros : Cons : Instant Traffic. PPC Only pay for performance. No fear of Search engine updates Can easily test multiple visitors Search engines treat you as partners, not infiltrators Expensive for long term Traffic Limited to monthly budget. If not monitored properly it can lead to negative ROI Click Fraud remains to be main concern. SEO Free Traffic! You don t pay per click High Volumes of traffic Highest ROI No bidding wars Ranking can Fluctuate Require Time Can not use Flash Website First page results for Competitive Keywords are not guaranteed Which Method PPC or SEO? SEO & PPC serve different aspects of a marketing campaign, that s why we suggest both depending on your marketing goals! Tuesday, August 13, 13

7 SEO In house or Outsource? In House - Small non competitive niche industry - Very large Company with a team of experienced SEO professionals - Complex or proprietary business objectives which are confidential in nature In all other cases, outsource. Tuesday, August 13, 13

8 SEO General Advice - How to estimate a baseline SEO budget - SEO first OR PPC first? - How much time does it take to see SEO results? Tuesday, August 13, 13

9 SEO Basics Keyword Research Tuesday, August 13, 13

10 SEO Basics (Contd.) - Competition Analysis : (Page Rank, links, paged indexed) Page Rank Paged indexed Links SEO Basics. ( Contd. )

11 SEO Basics (Contd.) - On page Optimization - Off page Optimization - Keyword Selection (Proper Keyword Selection can make or Break SEO campaign)

12 On Page SEO Page Structure and layout Title Tag and Meta tags www.

13 On Page SEO ( Contd. ) Hx tags H1 tag <h1> </h1> H2 tag <h2> </h2> Good content with correct keyword density

14 On Page SEO ( Contd. ) On Page SEO ( Contd. ) Filenames Img Alt tags

15 On Page SEO ( Contd. ) Simple Sitemap - Google Xml sitemap

16 On Page SEO ( Contd. ) - Google Webmaster tool where you can check crawling stats, link stats and errors in the site. - Below is a summary for a Website:

17 Page Structure and Layout Table Vs CSS (two column / three column layouts) menu Content Coding for Table Trick <table> <tr> <td><!-- an empty table cell --> </td> Layout <td rowspan="2"> without table trick The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here.</td> </tr> </table> Empty Cell menu Content Layout with table trick Instead of this You would get this

18 Off page Optimization - Directory submission : A few important paid and free directories Local Directory submission Yellow Pages Submission

19 Off page Optimization ( Contd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A A Website B Website Two Way Links : A site links to B site and B site links back to A site A Website B Website Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) A Website B Website C Main Website

20 Off page Optimization ( Contd. ) - Article submission - Links from online Press Releases and Blogs, RSS Feeds

21 Social Search Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools

22 Most common SEO mistakes - Temporary redirect on home page Example : Redirects to : In such a case, it is quite difficult to promote

23 Certificates SEO Brand is one of the very few companies in the World to be Certified as Google AdWords Qualified Company, Yahoo! Search Marketing Ambassador and Microsoft adexcellence Member.

24 Thank you www. Tuesday, August 13, 13

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