An award-winning journal and website: your guide to how print and online advertising with ITI can build your brand recognition,

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1 An award-winning journal and website: your guide to how print and online advertising with ITI can build your brand recognition, enhance your status and extend your global reach 1

2 All about you Welcome to the ITI Media Pack your guide to what advertising with ITI can do for your business What is ITI? The Institute of Translation & Interpreting (ITI) is the UK s only dedicated association for practising translation and interpreting professionals. Established in 1986, ITI serves as a meeting place for all those who understand the importance of translation and interpreting to the economy and society. ITI s continuing vision is to promote the highest standards in the profession. Who will see my advert? Your advert will reach professional translators and interpreters around the world, from university students to some of the most eminent and authoritative figures in the profession. ITI has an active, international membership of more than 3,000 individuals and corporations. Each member receives ITI Bulletin six times a year, while receives 20,000 hits each month. The two platforms were named Best Periodical and Best Website by FIT in We look forward to being part of your marketing strategy In good company Recent advertisers include: Placing advertisements in ITI Bulletin and other ITI materials brings great results in terms of both building our brand recognition and attracting new clients. It s one of the best ways of reaching this very specialised niche market. There is always a response to our ads, which proves their usefulness and credibility. I would highly recommend ITI advertising methods to anyone wishing to appeal to translators and interpreters in the UK. Meg Dziatkiewicz Creative Director, Websites for Translators 1

3 Print advertising Place your advert in our highly regarded, authoritative and professionally produced journal: ITI Bulletin Published bimonthly, the award-winning ITI Bulletin has a highly engaged readership of translation and interpreting professionals from across the UK and beyond. The 48-page journal offers a range of advertising opportunities and, with an estimated readership of 7,000, provides a targeted and effective way to achieve your objectives. ITI Bulletin is a trusted source of information on developments in the profession and covers technology, marketing, research, pricing, business, specialisation, terminology and much more. Contributors include some of the best-known voices in the profession today. A trusted, authoritative voice ITI Bulletin does a terrific job of pulling together content facts, opinions, interviews, articles on topical issues, book reviews, upcoming events in engaging prose, plus one of the most professional layouts of any translation magazine I know. A real benchmark for the profession. Chris Durban FITI, author of The Prosperous Translator I read a lot of different magazines from different translators associations and the industry in general. To me the ITI Bulletin stands out like a breath of fresh air. It not only does a good job of communicating newsworthy content, but it puts all that into a format that makes it feel relevant and current. Jost Zetzsche, co-author of Found in Translation: how language shapes our lives and transforms the world It s always with great pleasure and anticipation that I receive the packages from the UK, because I know that a few days of great reading await me once I have the beautifully printed magazine in my hands. There s no doubt that the ITI Bulletin is the most comprehensive and perhaps the best English-language magazine for translators and interpreters. I am very fond of the smart layout, good length and diversity of articles, and the large number of contributors. The editor, Rachel Malcolm, does an excellent job of keeping the magazine s content fresh and interesting. Keep up the great work! I shall be waiting by my mailbox for the new issue to cross the pond. Judy Jenner, co-author of The Entrepreneurial Linguist 2

4 Online advertising Advertising your job vacancy, course or service on the Institute s award-winning website, is flexible, cost-effective and straightforward Successfully redesigned in 2012, the ITI website, now receives 20,000 hits per month. It features information about ITI and the translation and interpreting industry, a directory of members, news, events and a secure members area with a discussion forum. Once your advert appears, it will also be announced on ITI s popular social media channels free of charge. A tremendous well done for creating such a magnificent new website. It s easy to navigate, and it looks clean and crisp much more appealing and modern. I m very impressed with everything Cate Avery FITI 3

5 Rates, deadlines and specifications ITI BULLETIN: advertising rates Black & white Colour Quarter page 250 n/a Half page (horizontal or vertical) 400 n/a Full page 600 n/a Inside front cover: Half page n/a 550 Full page n/a 900 Inside back cover: Half page n/a 500 Full page n/a 800 Outside back cover: Full page n/a 1,100 Prices exclude VAT ITI members receive a 10% discount on the above rates SPECIAL OFFERS Advertise in three successive issues and get 5% off Advertise in six successive issues and get 10% off Book a full-page advert in ITI Bulletin and receive a free four-week website advert DIRECT MAILING If you would like to include a leaflet or flyer within the pages of ITI Bulletin, please contact the ITI office to discuss your requirements and to receive an individual quote. SPECIFICATIONS Full page bleed 297 x 210 (+5 bleed each edge) Full page (copy area) 270 x 189 Half page horizontal x 189 Half page vertical 270 x 90 Quarter page x 90 All dimensions are in mm Adverts should be supplied in high-resolution PdF format with the fonts and logos embedded. DEsIgN service The art editor of ITI Bulletin, Mark Richardson, can design your advert for an additional fee of 50. Please supply the copy in Word format, and any logos or images that you would like to use, at 300 dpi (high resolution). DEADLINEs January issue: 1 december March issue: 1 February May issue: 1 April July issue: 1 June september issue: 1 August november issue: 1 October Each issue of ITI Bulletin is posted on the first working day of the cover month. CONTACT If you would like to advertise in ITI Bulletin, or require further information, please contact Caroline Wells by on operationsmanager@iti.org.uk or by phone on ITI WEBSITE: advertising rates n Job listing on the Industry Jobs page/ course or product listing on the website: VAT per four weeks n Job, course or product advert as above, plus homepage logo advertisement via click-through field: VAT per four weeks ITI members receive a 10% discount on the above rates REQUIREMENTS n Your company logo in low-resolution format n Your website address n The text of the advert in Word format. If any of the copy is in a language other than English, please also provide a translation. n Your banner advert (if applicable) as a low-resolution jpg 192 x 189 pixels Your advert will be announced on ITI s social media channels, and statistics will be provided at the end of your advertising period. These rates are flexible should you wish to advertise for a longer or shorter time. CONTACT If you would like to advertise on the ITI website, please contact Caroline Wells by on operationsmanager@iti.org.uk or by phone on We look forward to helping you extend your brand recognition and global reach, in 2015 and beyond. Note:Please contact the ITI Office to confirm how long an advert will take to be designed and uploaded to the website. 4