Online Display Advertising Rates - General Note : Advertising rates below exclude ad creatives. Separate charges apply for creative development see Part II. REMARKS Leaderboard 728 x 90 $10 cpm Across entire AsiaOne Network News Rotator Site Dependent Site Dependent Across entire AsiaOne Network (excluding ZB, TNP) Interactive Messaging 300 x 250 $10 cpm News article pages on AsiaOne, ST Unit (IMU) & BT mrec 350 x 200 AsiaOne Home, ST Home & BT Home Page Asiaone Home, ST Home & BT Home Page, Expandable Catfi sh 1000 x 60 expandable $7,500 per week Asiaone Home, ST Home & BT Home Page, to 1000 x 120 In Text Advertising 457 x 130 $0.70 per engagement News article pages on AsiaOne & ST Page Collapse (Leaderboard) 950 x 480 $70 cpm Asiaone Home, ST Home Page Page Collapse (MREC) 950 x 480 $70 cpm Asiaone Home, ST Home Page Super Sky High/Pushdown 970 x 415 A1, ST, BT - $8,000 per day Asiaone Home, ST Home & BT Home Page STOMP, omy - $4,000 per day Page Skinning : Site Dependent Asiaone Home, ST Home & BT Home Page Asiaone Home, ST Home & BT Home Page, Slider 950 x 90 -> 950 x 550 A1, ST, BT - $10,000 per day Asiaone Home, ST Home & BT Home Page, STOMP, omy - $5,000 per day AsiaOne, ST, BT, ZB (sg), Advertorial $2,000 per article/week AsiaOne Lifestyle Channels e.g Diva, Plush etc Microsite To be advised upon request for quotation Targeted Video 500 x 350 (Player Size) $57 cpm Required formats: MPEG, AVI Commercial (TVC) Electronic Direct Mail (EDM) From 20cts per member Comes with 1 demogrphic profi le. Additional 5cts for every target profi le (eg. Gender, income, age, area of interest, etc) NOTE: Rates for Expandable banner ads are subject to 50% or more loading. * Mini rotator space will be automatically rotated with 4 other advertisers, if any. Charges for Creative Development Animated GIF Banner : from $600 onwards Flash Banner : from $800 onwards EDM creation : from $1,000 onwards 39
Banner Tile 120 x 90 $4,000 per week* Leaderboard Pos 1 728 x 90 $32 cpm Leaderboard Pos 2 728 x 90 $32 cpm News Rotator 430 x 280 $3,500 per day Headline Text : max 45 char (including space) Body Text : max 180 char (including space) mrec 350 x 200 $32 cpm Lifestyle News Rotator 230 x 150 $2,000 per week Advertorial Tile 320 x 150 $1,500 per week In Text Advertising 457 x 130 $0.70 per engagement Page Collapse (Leaderboard) 950 x 480 $70 cpm Page Collapse (MREC) 950 x 480 $70 cpm Page Skinning : 150 x 800 -> 1280 x 800 Slider 950 x 90 -> 950 x 550 $10,000 per day Targeted Video Commercial (TVC) 500 x 350 (Player Size) $57 cpi * Fixed position banner will be rotated with one other advertiser, if any. ** Mini Rotator space will be automatically rotated with 4 other advertisers, if any. ^ To rotate with other advertiser(s), if any. www.asiaone.com News Rotator 400 x 300 $3,000 per day Top Banner Tile 180 x 200 $1,500 per week Targeted Video Commercial (TVC) 500 x 350 (Player Size) $57 cpi Super Sky High/Pushdown 970 x 415 $4,000 per day Slider 950 x 90 -> 950 x 550 $5,000 per day www.stomp.com.sg 40
IMU 300 x 250 $32 cpm MRec 350 x 200 $32 cpm News Rotator 330 x 220 $3,500 per day Headline Text : max 45 char (including space) Body Text : max 180 char (including space) In Text Advertising 457 x 130 $0.70 per engagement Page Collapse (Leaderboard) 950 x 480 $70 cpm Page Collapse (MREC) 950 x 480 $70 cpm Page Skinning : 120 x 800 -> 1280 x 800 Slider 950 x 90 -> 950 x 550 $10,000 /day * To rotate with news content and other advertiser(s), if any. www.straitstimes.com IMU 300 x 250 $32 cpm mrec 350 x 200 $32 cpm News Rotator 298 x 196 $3,500 per day Headline Text: max 50 char (including space) Body Text: max 150 char (including space) Page Skinning: 120 x 800 -> 1280 x 800 Slider 950 x 90 -> 950 x 550 $10,000 per day www.businesstimes.com 41
Leaderboard 750 x 100 $9,094.50 per day Prime Tile 200 x 100 $3,031.50 per day Button Tile 150 x 60 $1,600 per day Side Banner - 1 300 x 250 $9,094.50 per day Side Banner - 2 300 x 250 $7,578.75 per day Side Banner - 3 300 x 250 $6,063.00 per day Side Banner - 4 300 x 250 $4,547.25 per day Bottom Banner 610 x 90 $4,547.25 per day Bottom Banner 610 x 90 $4,547.25 per day www.zaobao.com Leaderboard 750 x 100 $32.00 cpm Prime Tile 150 x 90 $3,000 per week Button Tile 150 x 60 $1,600 per week IMU 300 x 250 $50.00 cpm Side Banner 1 300 x 250 $4,000 per week Side Banner 2 300 x 250 $3,000 per week Side Banner 3 300 x 250 $3,000 per week Side Banner 4 300 x 250 $3,000 per week 800 x 600 $6000 per day News Rotator 430 x 280 $5,000 per day www.zaobao.com.sg Interactive Message Unit (IMU) 300 x 250 $25 cpm www.razor.sg 42
www.omy.sg IMU 300 x 250 $25 cpm Icebox 300 x 600 $80 cpm News Rotator 240 x 175 $3,000 per day Headline Text: max 45 char (including space) Body Text: max 220 char (including space) Super Sky High/Pushdown 970 x 415 $4,000 per day Slider 950 x 90 -> 950 x 550 $5,000 per day the new paper www.tnp.sg/ Skyscraper 160 x 600 $18 cpm Interactive Message Unit (IMU) 300 x 250 $25 cpm cyberita.asia1.com.sg TECHNICAL SPECIFICATIONS FOR ONLINE DISPLAY Rates quoted for EDM and Creative Development are subject to prevailing GST. Material deadline: 3 working days before commencement of campaign. Ad positions are offered on a non-exclusive basis and subject to availability upon confi rmation. A signed contract must be delivered 3 working days before commencement of campaign. Cancellation of confi rmed packages is not allowed. All other contract Terms & Conditions will apply. 43