Mobile Information Kit

Transcription

1 Mobile Information Kit

2 THE MOBILE SOLUTION

3 Wherever consumers may be and whatever form of media they are exposed to, they always have their mobile phones with them. Source: Clickz Asia, January 2011

4 And similar to the diversity of content on our websites, we have repurposed the content for mobile applications.

5 Our 3 key strengths: Targeted Reach Aim for and connect powerfully with the target segment of your choice. With our individual websites linking you to a focused audience, you can now channel your marketing message effectively to your desired consumer group. Creative Flexibility Propel your marketing message with the creative possibilities that we offer. Tailored to meet your specific marketing objectives, our capabilities enable you to stand out with eye-catching campaigns. Exponential Impact Mine opportunities with the wide array of ad options and leverage on our suite of award-winning websites. With our potent combination of expertise, we re poised to help you create a blast and maximise the impact of your marketing message.

6 Our Experience Since 2010, we have launched more than 100 mobile appvertising campaigns on Straits Times iphone App, over 90 clients have advertised with us. Who are they?

7 What is Mobile Advertising

8 The Straits Times Application What is Mobile Advertising What are the Key Features? Get the latest breaking news stories as soon as they are published on the StraitsTimes.com website (Breaking News section) - Mobile advertising offers a unique opportunity to marketers Launched on 10 January 2009: second 'Top Free Applications in the app store within 2 days and still maintain on the top 5 apps till - The mobile phone is a highly personal device and research shows consumers rarely leave home without their date mobile phone On the 1 August 2011, Straits Times launched the Full Print Edition along with the Breaking News section (ver & - Optimizing campaigns specifically for mobile, creating relevant messages, and targeting the specific users will result in higher performance. above). As of May 2012: Cumulative Downloads since launched Monthly Unqiue Browsers Monthly PageViews 620, , millions 05:03 Avg User Time Spent Note: The Straits Times Application is available on iphone & Android phones. Not available on Blackberry Straits Times Android sold separately from Straits Times iphone Package, ads will not show on Straits Times Android

9 Straits Times Android Launched 15 Jan 2012

10 Straits Times Android Splash Ad Inheadline banner Inpage banner As of May 2012 Cumulative Downloads since launched Monthly Unqiue Browsers Monthly PageViews 35,000 26, million 04:20 Avg User Time spent Note: Straits Times Android sold separately from Straits Times iphone Package

11 App-vertising initiatives *Splash banner ad In-Page ads Headline Ads *Splash ad is currently supported on Straits Times, OMY News, OMY Showbiz & TNP Football Kaki IPhone 3Gs & iphone 4 with ios 4 & above

12 Advertising Opportunities

13 Ad Unit: (1) Mobile Banners What is Mobile Advertising (i) In-headline Banner What are the Key Features? - Mobile advertising offers a unique opportunity to marketers - The mobile phone is a highly personal (ii) In-page device Banner and research shows consumers rarely leave home without their mobile phone (i) In-headline Banner (ii) In-Page Banner - Optimizing campaigns specifically for mobile, creating relevant the splash/in-headline ads messages, and targeting the specific users will result in higher performance. (ii) In-Page Banner - Available on ST, Stomp, RazorTV & Football Kaki iphone 3 ios3 & above Within a highly visited Breaking News section More ad-exposure & options available: exposure on every section, the ratio of exposure on each main section is ~3 times more than article pages All ads will randomly appear on the 3rd, 6 th and 9 th placement in between the headlines Ad appears at the bottom of the page when the article is loaded Serves as a reminder, and is complementary to Users tend to spend more time on each article, where in-depth reading happens as opposed to skimming Minimum guarantee of 400,000impressions/week (In-headline & In-Page banner ads) Average click-through rate from past campaigns ranging between 0.8% - 1.7%

14 Ad Unit: (2) Splash Ads What is Mobile Advertising What are the Key Features? Splash Ad Premium advertising spot, Splash Ad appears when the app is launched - Mobile advertising offers a unique opportunity to marketers Ad stays for 6 seconds with the option for users to click on the Skip Ad button - The mobile phone is a highly personal Rotating device with 3 and advertisers research campaigns shows consumers rarely leave home without their mobile phone Minimum guarantee of 120,000impressions/week Average click-through rate from past campaigns - Optimizing campaigns specifically for mobile, creating relevant was around **3.00% 4.00% messages, and targeting the specific users will result in higher performance. Subject to the mobile phone s connectivity. If the connection is weak, the splash ad will not launch and proceed to the content page -Available on Straits Times iphone 3, 3Gs, 4 with ios 3 & above, TNP Football Kaki IPhone 3Gs & iphone 4 with ios 4 & above and OMYNews & OMYShowbiz iphone ios4 & above ** Click-through rate based on 4 Splash ads running concurrently

15 Possible Executions

16 (A) Click-to-call What is Mobile Advertising Listen to their needs For clients looking for direct responses via phone-call E.g. F&B delivery services such as KFC, Pizza, McDonalds. Special promotion from retailers. What are the Key Features? - Mobile advertising offers a unique opportunity to marketers - The mobile phone is a highly personal device and research shows consumers rarely leave home without their mobile phone - Optimizing campaigns specifically for mobile, creating relevant messages, and targeting the specific users will result in higher performance.

17 (B) Click-to-App store What is Mobile Advertising Bring them straight to your app For clients who wish to promote their own apps via Straits Times What are the Key Features? - Mobile advertising offers a unique opportunity to marketers - The mobile phone is a highly personal device and research shows consumers rarely leave home without their mobile phone - Optimizing campaigns specifically for mobile, creating relevant messages, and targeting the specific users will result in higher performance.

18 (C) Click-to-map What Lead them is Mobile straight to Advertising your store For clients who wish to drive traffic to their retail shops E.g. Car show room, eateries, roadshows What are the Key Features?

19 (D) Click-to-mobile site What Know is what Mobile they are Advertising after For clients who wish to drive traffic to their website What are the Key Features? Mobile-enabled Microsite - Mobile advertising offers a unique opportunity to marketers - Mobile-enabled site has better viewing experience vs loading from the IE website on iphone. - The mobile phone is a highly personal device and research shows consumers rarely leave home without their mobile phone - Addition cost for building the site on behalf of client. Cost to be advised, subject to complexity of the site, - Optimizing campaigns specifically for mobile, creating relevant messages, and targeting the specific users will result in higher performance.

20 (E) Click-to-video Engage your audience For clients who would like to promote their TVC (i) Click-to-video from banner (ii) Click-to-video from microsite Note: Advertiser to provide TVC in MP4 format Additional cost: - Hosting fee of $100/week - Video conversion for mobile mp4 (320x 480) or

21 (F) Click-to-SMS Allow them to respond For clients who wish to collect users database SMS us your name, NRIC number, mailing address and contact number and we will send you the card to your doorstep! SMS NOW - Available only on ST iphone & above Tap on the SMS NOW button to trigger a SMS action

22 Some Examples Advertiser: Kaplan Advertiser: BMW Click-to-Call

23 Some Examples Advertiser: SingTel Advertiser: MINI Click-to-Form Lead generation

24 Some Examples Advertiser: CitiBank Advertiser: CIMB Click-to-Web Advertiser s website is optimised for mobile phones Better user experience Improved page loading speed For more details, direct users to advertiser s website

25 Rate Card & Advertising Specifications

26 Advertisement Type Units and rates The bundled-package of S$4,000 or S$6,000 per week Exposure on all 3 apps: The Straits Times Apps, RazorTV # App & STOMP** App Rate Ad Unit 1) Mobile Banners (i) In-headline banner (ii) In-page banner S$6,000/week Min. guarantee 400,000impression/week 2) Splash Ad* (rotate with 4 campaigns) Ad Unit 1) Mobile Banners (i) (ii) In-headline banner In-page banner Min. guarantee 120,000impression/week S$4,000/week (rotating with up to 14 paid campaigns + 1 house ad) Min. guarantee 400,000impression/week The above rates valid till 31August2012. Prices are subject to change without notice. *Splash ad is currently supported on - Straits Times (ver 3.2.2) iphone 3G, 3Gs & 4 with ios 3 & above - STOMP Android app # RazorTV - *Ad supported on iphone ios4 & above

27 Creative elements From *$1,600 (one-time fee) for the creation of banners and click-thru microsite development *Rates may vary. Subject to the complexity of requirements. 3 options available (choose one) (i) Banner + scrollable click-through page Inheadline Banner (140x140) Inpage Banners (640x100) Splash Ad (640x880) $1,600 (without Splash ad) $2,000 (with Splash ad) Scrollable click-through page Page width 640 Up to 3 HTML pages (ii) Banner + non-scrollable page Inheadline Banner 140x140 Banners 640x100 Splash ad $1,600 (without Splash ad) $2,000 (with Splash ad) (iii) Banner + Customised mobi-site (up to 6 HTML pages) Scrollable click-through page Page width 640 Page height 830 Up to 3 HTML pages Inheadline Banner (140x140) Inpage Banners (640x100) Splash Ad (640x880) $2,600 (without Splash ad) $3,000 (with Splash ad) Customised mobi-site (Required additional cost min. $1,000, subject to requirement) Additional HTML $100/page

28 Advertising Specifications Apps Advertisement Type Dimension / Format Advertisement Functions The Straits Times (i) Splash Ad Device: iphone 640x880 Image file size: max 50kb File format: Static gif / jpeg / png Optional Device: Android 640x880 Image file size: max 50kb File format: Static gif / jpeg / png -Click to Call -Click to AppStore (iphone) -Click to Market (Android) -Click to GoogleMap -Mobile enable site -Click to Video -Click to SMS (iphone) - For Android, Click to SMS (from banner only, not from the clickthrough page) (ii) In-Headline banner Device: iphone/android Headline 20 characters with space Blurb Line 1 25 characters with space Blurb Line 2 25 characters with space [Headline] [Line 1] [Line 2] Thumbnail 140x140 Image file size: max 15kb File format: Static gif / jpeg / png

29 Advertising Specifications Apps Advertisement Type Dimension / Format Advertisement Functions The Straits Times (iii) In-page banner Device: iphone 640x100 Image file size: max 15kb File format: Static gif / jpeg / png Two versions required due to different screen resolutions on iphone 3G, 3GS, 4 Appear on all the article pages within the App -Click to Call -Click to AppStore (iphone) -Click to Market (Android) -Click to GoogleMap -Mobile enable site -Click to Video -Click to SMS (iphone) - For Android, Click to SMS works on click from banner only, not from the click-through page If applicable Device: Android 640x100 Image file size: max 15kb File format: Static gif / jpeg / png

30 Advertising Specifications Apps Advertisement Type Dimension / Format Advertisement Functions RazorTV (iii) In-page banner Device: iphone 640x100 Image file size: max 15kb File format: Static gif / jpeg / png -Click to Call -Click to AppStore -Click to GoogleMap -Mobile enable site -Click to Video Two versions required due to different screen resolutions on iphone 3G, 3GS, 4 *Ad supported on iphone ios4 & above STOMP (iii) In-page banner

31 Advertising Specifications Click-through page Advertisement Samples Advertisement Type Dimension / Format (a) Scrollable page Click-through microsite HTML Conversion Fee: $150 per campaign for converting the microsite to HTML Device: iphone Page Width 640px Page Height no restriction File format static gif / jpeg / png Up to 3 pages (HTML page) (b) non-scrollable page height Or Click-through microsite HTML Conversion Fee: $150 per campaign for converting the microsite to HTML Device: Android Page Width 800px Page Height no restriction File format static gif / jpeg / png Up to 3 pages (HTML page) Device: iphone Non-scrolling page: Page Width 640px Page Height 830px File format static gif / jpeg / png Up to 3 pages (HTML page) Device: Android Page Width 800px Page Height 1040px File format static gif / jpeg / png Up to 3 pages (HTML page)

32 Advertising Specifications Customised Mobi-site Advertisement Samples Advertisement Type Dimension / Format (c) Client s site customised to mobile-enabled site Device: iphone Page width 640px Device: Android Page width 800px S$2,500 creative design package Additional cost involved (from S$1,500), subject to the complexity of the requirements.

33 Advertising Specifications Design / Hosting Rates for Click-to-action Options Advertisement Samples Advertisement Type Dimension / Format (i) Video hosting (for Click-to-Video) Device: iphone/android File dimension: mp4 (320x 480) or (640x960) File format: MP4 Video Duration: Max 45sec File Size: Max 5MB Additional Cost: Hosting of Advertiser s $100/week Video conversion for mobile mp4 (320x 480) or

34 Contact your friendly AsiaOne sales reps today