TECHNICAL SPECS DIGITAL BUS SHELTERS

Transcription

1 TECHNICAL SPECS DIGITAL BUS SHELTERS 75 Locations, 24 / 7 Digital bus shelters offer two types of display, depending on whether or not the viewer is standing inside the interacrive zone (3 to 6 feet from the screen): full-screen display with 6 ads appearing in a loop, and interactive catalogue or microsite display. NFC NFC As soon as the viewer approaches within 6 feet of the screen, it switches to interactive mode.

2 TECHNICAL SPECS DIGITAL BUS SHELTERS Description of Digital Screen Modes Full-screen - Looped digital ads Mode* - No viewer present in interactive zone (1080 x 1920) - Ads displayed in full screen Informative Interactive Banners - LCN news - STM schedules - Weather - STM maps Interactive - Looped digital ads Mode* - Catalogue or microsite interactive ads (929 x 1651) - Viewer present in interactive zone (within 3 to 6 feet of screen) - Ads rescaled to size - Top banner and navigational menu are visible * 6 ads appearing in a loop, changing every 8 seconds Commercial Interactivity Digital Loop Catalogue Digital Interactive Microsite Digital Interactive Level 1 advertising Level 1 advertising with call to action linking to level 2 (up to 6 visuals) Level 1 advertising with call to action linking to a microsite NFC ADDITIONAL ADVERTISING CONTENT - Call-to-action buton - QR code - NFC communication* - Audio * As of summer 2014, an NFC reader will be available at all times at the right of the screen. 1

3 TECHNICAL SPECS DIGITAL BUS SHELTERS File Formats Type of Content Format Timing (seconds) Resolution (pixels) Weight (Mb) Min. Max. Min. Max. Additional Information ADS Digital Loop.png.jpg 1080 x x creative executions possible Full-screen: 1080 x 1920.png Interactive: 929 x 1651.png Catalogue Digital Interactive.png.jpg 1080 x x x x Full-screen (1 execution): 1080 x 1920 Interactive: Level 1 (1 execution): 929 x 1651 (up to 6 call-to-action buttons) Level 2 (up to 6 executions): 929 x 1651 Microsite Digital Interactive Please contact Production TVA Accès ADDITIONAL ADVERTISING CONTENT Audio.wav 1 3 Audio button to be supplied Call-to-Action Button.png.jpg 192 x x x 135 0,1 0,3 QR Codes.png 70 x x 150 0,1 0,1 NFC Your website URL Can be positioned anywhere in the interactive zone (minimum 500 px from the bottom of the visual execution, with up to 6 call-toaction buttons) Graphic Restrictions - Permanent navigational arrows (100 x 100 px) - No interactive content in grey areas - NFC logo visible in navigational menus for NFC campaigns - Back button visible only at Level 2 of catalogue ads, and when a micro-site is present 929 px 168 px 1651 px 100 px 100 px 100 px 100 px 100 px 336 px Interactive Mode 2

4 TECHNICAL SPECS DIGITAL BUS SHELTERS Concept Validation and Microsite Production Please send your concepts to: A digital template is available to help you present your documents. You can obtain it through your TVA Accès representative or by downloading it from the abribus.ca website (to come). Delivery Deadlines 2 working days Not including microsite production. Must be evaluated by TVA Accès at least 30 days prior to delivery date. File Delivery Send your files to: [email protected] Toolbox abribus.ca/en/digital-transit-shelter/ February

5 TECHNICAL APPENDICES SPECS DIGITAL BROADCAST BUS SHELTERS MODELS Full-screen Rotation vs. - 6 ads in rotation - No interactivity in full-screen mode - Informative content appears - Advertiser zone is rescaled - Viewer can navigate through ads - Viewer can interact with advertising content When a viewer comes within 6 feet of the screen, it switches to interactive mode. Non-interactive Digital Loop - Non-interactive advertising content - Advertising content is different from full-screen mode Content may be different.

6 TECHNICAL APPENDICES SPECS DIGITAL BROADCAST BUS SHELTERS MODELS Catalogue Digital Interactive Interactive advertising content Level 1: Call-to-action button appears Interactive advertising content Level 2: Multiple advertising content Multi-catalogue Digital Interactive With Sound Interactive advertising content Level 1: 3 call-toaction buttons providing access to 3 concepts illustrating fragrances with mood music Interactive advertising content Level 2: Sound is added

7 TECHNICAL APPENDICES SPECS DIGITAL BROADCAST BUS SHELTERS MODELS Microsite Digital Interactive Interactive advertising content Level 1: Call-to-action button appears Microsites must be produced by TVA Accès and hosted on our internal servers. Level 2: Microsite with carousel (multiple visuals) Microsite Digital Interactive With Dynamic Content Updates Microsite provides info, which is updated in dynamic way Microsite

8 TECHNICAL APPENDICES SPECS DIGITAL BROADCAST BUS SHELTERS MODELS Microsite Multi-Content Interactive Digital With Location Option Level 1: Microsite with multiple content buttons, plus button to locate retailers (addresses or static map) Locate option 2 nd example Map Functions Available for All Campaigns QR codes and NFC functionality may be activated on all content, at all levels. Two types of technologies allow users to access additional content on their mobiles (mobile page, app link, coupons, contests). Experience continues on mobile. * NFC available in summer 2014 Near Field Communication (Android) Installed on all structures All smart phones Added to client concept