DIGITAL ADVERTISING 2015

Transcription

1 DIGITAL ADVERTISING 15

2 Local Targeted Powerful Strategic The Star-Telegram s DFW Online Network dominates! Our online network serves more unique visitors in a typical month and serves an audience that is better balanced across DFW. More Unique Visitors Omniture data in recent ABC Fas-Fax report shows 2.33 million unique visitors for our DFW Online Network. In contrast, TDMN s network serves 21% fewer visitors. Better Balance Across DFW Scarborough s DFW Study: Our DFW Online Network audience is distributed 58% Fort Worth side + 42% Dallas side. (TDMN s network: % F / 80% D) For more information: or visit star-telegram.com/mediakit. Source: AAM Snapshot Report (March 13); Scarborough, DFW Study (13 R1-12m). 2 Digital Advertising 15 Rates star-telegram.com/mediakit

3 DFW Online Network: Base Rates & Add-Ons DFW Online Network BASE OPEN RATE CPM (RON) Ad size: 40k.gif or.swf Leaderboard 728x90 Rectangle 300x250 Floorboard 972x110 Ad Positions * Mobile 300x50 ipad App 728x90 $10 $10 $24 $28 $18 $38 Targeting Options/Audience Add-ons To Customize Your Online Campaign ADD L Star-Telegram Digital Network CPM PER TARGET Run of Channel (News, Sports) +$1 Run of Channel (Business, Ent., Life, Travel, Other) +$2 Star-Telegram Homepage Rotation +$10 GEO +$1 Mom2MomDFW.com +$10 DFWvarsity.com +$2 DFW.com +$2 Targeting Audience Add-Ons Customize your online campaign by selecting options to target a specific audience. Add each selected target to the base RON rate. Targeting options include site specific, content channel, geographic zone, behavior and more. Example Target CPM Base Open Rate Leaderboard $10 + Targeted Add-On GEO +$1 + Targeted Add-On Retargeting +$2 Total CPM =$13 DFW Digital Network Behavior (Contextual or Category) +$10 Retargeting (Search or Site) +$2 GEO, Age, Gender, Income +$1 Creative Upgrades or Expandable +$3 Star-Telegram.com MAIN HOMEPAGE DAILY FIXED ** Leaderboard Top Rectangle Ads * Takeover CP, Top Rec & Wallpaper Combination N.A. $2,800 $3,500 $5,800 * ad positions require $500 minimum. ad positions include: Floating Flash or Expandable Top Rectangle, Corner Peel, Floorboard, Click-to-Expand Pencil, Tower Ads (300x600) and Interstitials. ** Average of 65,000 homepage impressions. Any leftover impressions that do not serve on the homepage will serve run of site. Quick Guide to Online Ad Specs Dimensions to commonly used ad units: Leaderboard 728x90 pixels, Rectangle 300x250 pixels, Mobile 3x50 pixels (Phone) and 728x90 pixels (Tablet), Tower 300x600 pixels Border: All ads require at least a 1 pixel border Filetypes: JPG, PNG, GIF, SWF, or third party ad tags accepted Animations: Maximum of 15 seconds and 3 loops Sound: Must be initiated by user For more information about online ad specs and additional ad sizes, formats and options, please visit bit.ly/16ctjfh or contact your account executive prior to submission of your ad. Digital Advertising 15 Rates star-telegram.com/mediakit 3

4 DFW Online Network: Additional Products Community Sites COMMUNITY SITES Ad Position 10,000 Ad Impressions Monthly ROS Leaderboard ROS $285 10,000 Ad Impressions Monthly ROS Rectangle ROS $285 Expandable Rectangle * Corner Peel * Floorboard * Page Break Interstitial * Tower * Sites Include: Arlington Citizen-Journal, Colleyville Courier, Grapevine Courier, Keller Citizen, Mansfield News-Mirror, Southlake Journal, Times-Register, Weatherford Telegram. ad positions will run weekly across the designated community site s homepage and section fronts. Add $100 additional per page to the above rate for any fixed page positioning. E-Blasts, E-Newsletters, Yahoo!, impress LOCAL E-Blast - Targeted Ads Opt-In Counts CPM Up to 39,999 $85 40,000 or more $65 ($1,500 minimum) Yahoo! Mail CPM 300x600 Targeted by GEO Zone or Behavior (BT) $24 (No Minimum) E-newsletter Sponsor impress LOCAL Sent Weekly Ad Size: 300 x 250 News Headlines $250 Sports Update $400 Business $350 Weekend Guide $400 Mom2Mom $250 Call for counts Yahoo! & Google Optimized Program Highly Targeted Program. Optimization and Mangement of Behavioral, Retargeting and Search Campaigns Call for details Creative Upgrades: Expandable Panel Or Video Animation within banner ad units may run for a maximum of 15 seconds without being re-initiated by the user. Applies to all ads; flash, rich media or.gif. DFW OT Sports Magazine App Interactive to engage DFW s sports enthusiasts. Ask for a demo and details. impress LOCAL impress LOCAL combines the power of search and display ads with social targeting and reputation management tools in a customizable and local digital marketing platform. Contact Us to see an Extreme Targeting online campaign customized to reach your target and maximize your marketing plan. Craig Diebel cdiebel@star-telegram.com 4 Digital Advertising 15 Rates star-telegram.com/mediakit

5 Fort Worth-Arlington Metro Area Zone Map Parker Parker County 30 Wise FW West FW Southwest 8 Tarrant Haslet Justin Argyle Saginaw Southlake Keller GV CV FM Roanoke FW Central Denton Watauga NRH Haltom Arlington Northwest Dallas/Fort Worth Internatio 635 HEB Dallas Arlington Northeast Network Zones Fort Worth/ Arlington Metro Area Denton County Hood County Johnson County Montague County Palo Pinto County Parker County Sommervell County Tarrant County (home county) Wise County 35 South Arlington Mansfield Kennedale Granbury Johnson County Hood Johnson Ellis Micro Zones ARLINGTON nn Northeast Arlington 75050, 75051, 75052, 76004, 76005, 76006, 76007, 76010, 76011, nn Northwest Arlington 76012, 76013, 76015, 76016, 76019, 76094, 76112, nn South Arlington, Mansfield, Kennedale 75054, 76001, 76002, 76003, 76017, 76018, 76060, 76063, 76065, 76096, NORTHEAST nn Southlake, Keller, GV, CV, FM, Roanoke 75022, 75028, 75077, 76034, 76051, 76092, 76099, 76226, 76244, 76248, nn Watauga, NRH, Haltom 76106, 76111, 76117, 76118, 76137, 76148, 76161, 76164, 76180, 76181, nn HEB 76261, 76021, 76022, 76039, 76040, 76053, 76054, 76095, Flower Mound, Lewisville, Coppell 75022, 75028, 75067, 75057, WEATHERFORD nn Granbury 76035, 76043, 76048, 76049, 76070, 76077, 76462, 76467, nn Parker County 76008, 760, 76066, 76082, 76085, 76086, 76087, 76088, 76098, 76439, 76485, 76487, FORT WORTH nn FW Central 76103, 76104, 76105, 76110, 76115, nn FW Southwest 76036, 76109, 76122, 76123, 76126, 76129, 76132, 76133, 76134, 76163, nn FW West 76101, 76102, 76107, 76108, 76133, 76114, 76116, 76121, 76127, 76135, nn Haslet, Justin, Argyle, Saginaw 76023, 76052, 76071, 76073, 76078, 76131, 76177, 76179, 76225, 76234, 76247, 76270, 76426, nn Johnson County 76009, 76028, 76031, 76033, 76044, 76050, 76058, 76059, 76061, 76084, 76093, Digital Advertising 15 Rates star-telegram.com/mediakit 5

6 Dallas Metro Area Zone Map Plano/McKinney/Frisco Farmersville/Lavon/Blue Ridge Network Zones Dallas Metro Area Collin County Dallas County (home county) Ellis County Carrollton/Farmers Branch Richardson/Addison Dallas/Fort Worth International Garland Irving Highland Park/University Park Dallas Love Field Downtown Rowlett Mesquite Dallas Cedar Hill/Duncanville Lancaster/Wilmer/Hutchins Micro Zones ARLINGTON nn Carrollton/Farmers Branch 75001, 75006, 75011, 75229, 75234, 75244, 75378, 75379, nn Cedar Hill/Duncanville 75104, 75106, 75115, 75116, 75123, 75137, 75138, nn Dallas 753, 758, 75210, 75211, 75212, 75215, 75216, 75217, 75222, 75223, 75224, 75226, 75227, 75232, 75233, 75236, 75237, 75241, 75246, 75253, 75260, 75262, 75263, 75264, 75265, 75266, 75267, 75315, 75336, 75339, 75342, 75371, 75376, nn Downtown 751, 752, 754, 757, 75214, 75219, 75242, 75250, 75270, 75313, nn Farmersville/Lavon/Blue Ridge 75098, 75121, 75164, 75166, 75173, 75407, 75409, 75424, 75442, 75454, nn Garland 75041, 75042, 75047, 75218, 75228, 75231, 75238, 75243, 75355, 75357, 75374, nn Highland Park/University Park 755, 759, 75225, 756, 75221, 75360, nn Irving 75014, 75015, 75016, 75017, 75019, 75038, 75039, 75060, 75061,75062,75063, 752, 75235, 75245, 75247, 75354, nn Lancaster/Wilmer/Hutchins 75134, 75141, 75146, 75159, nn Mesquite 75149, 75150, 75180, 75181, 75182, 75185, nn Plano/McKinney/Frisco 75002, 75009, 75013, 75023, 75024, 75025, 75026, 75034, 75035, 75069, 75070, 75071, 75074, 75075, 75078, 75086, 75093, 75094, 75097, 75252, 75287, nn Richardson/Addison 75044, 75045, 75080, 75081, 75082, 75083, 75085, 75230, 75240, 75248, 75251, 75254, 75367, nn Rowlet 75030, 75040, 75043, 75046, 75048, 75049, 75088, Digital Advertising 15 Rates star-telegram.com/mediakit