Solutions overview DISPLAY INTEGRATE SEND COMBI DISPLAY RISING STARS MOBILE PUBLI EDITORIAL INTIMATE DEDICATED MAIL WOMEN S CHOICE Concept/ Format Leaderboard Skyscraper Medium Rectangle Half page Overlayer Billboard Splash page HP Takeover Pushdown Filmstrip Portrait Floor ad Slider Sidekick Splash Floor ad Banner Interstitial Publibox + content page Editorial box + content page Solution packages based on specific brief and objectives of advertisers Permission marketing Combination of Sanoma Women + Mediahuis lifestyle Position Run of site Run of channel Homepage Run of site Run of channel Run of site iphone app ipad app Android app Homepage Newsletter Thematic pages Mailing Homepage Newsletter Thematic pages Mailing Mix of possibilities Email Run of site Accessories Contest Video Survey Contest Video Survey Photo gallery Hot or not Wall of stories Quiz Test Opt-in Survey Close collaboration with the webmaster
Display IMPRESSIONS / MONTH CPM SITES Leaderboard / Billboard Medium Rectangle / Half page Leaderboard** Billboard** Medium rectangle** Half page** Overlayer w/ leaderboard CAP 1/Day Overlayer w/ Medium Rectangle CAP 1/Day Overlayer w/ Half page CAP 1/Day Skyscraper Pushdown Filmstrip Portrait SideKick Floor Ad CAP 1/day Slider CAP 1/day Flair VL Flair FR Femmes d Aujourd hui Libelle Zappybaby VL & FR Styletoday Feeling Gael 1 300 000 700 000 320 000 950 000 1 300 000 65 000 70 000 20 000 2 000 000 1 200 000 320 000 950 000 1 300 000 65 000 70 000 20 000 25,00 40,00 30,00 45,00 55,00 60,00 65,00-40,00 50,00 55,00 55,00 55,00 60,00 Humo Libelle lekker! Epicurien Moustique 3 000 000 1 800 000 700 000 600 000 2 100 000 1 800 000 700 000 300 000 20,00 30,00 32,00 32,00 32,00 25,00 37,00 50,00 50,00 55,00-30,00 40,00 40,00 40,00 40,00 45,00 Story FM 950 000 380 000 17,00-21,00 32,00 40,00 43,00 47,00 - - - - - - - IMPRESSIONS / MONTH CPM RUN OF CHANNEL * Leaderboard / Billboard Medium Rectangle / Half page Leaderboard** Billboard** Medium rectangle** Half page** Overlayer w/ leaderboard CAP 1/Day Overlayer w/ Medium Rectangle CAP 1/Day Overlayer w/ Half page CAP 1/Day ROC Fashion & Beauty ROC Parenting ROC Upscale ROC Food ROC Infotainment ROC Youngsters 2 400 000 3 600 000 2 400 000 2 400 000 155 000 155 000 3 000 000 3 000 000 4 550 000 2 780 000 2 000 000 2 000 000 22,50 36,00 27,00 40,00 49,00 54,00 60,00 22,50 36,00 27,00 40,00 49,00 54,00 60,00 22,50 36,00 27,00 40,00 49,00 54,00 60,00 18,00 29,00 22,00 33,00 42,00 45,00 50,00 13,00 25,00 16,00 30,00 35,00 40,00 44,00 13,00 25,00 16,00 30,00 35,00 40,00 44,00 * RUN OF CHANNEL content: ROC Fashion & Beauty: Flair VL, Flair FR, Femmes d Aujourd hui Mode & Beauty, Libelle Mode & Beauty, Styletoday, Feeling, Gael ROC Parenting: Femmes d Aujourd hui (excl. Cuisine), Libelle (excl. Lekker), Zappybaby VL (website), Zappybaby FR (website) ROC Upscale: Feeling, Gael, Styletoday ROC Food: Femmes d Aujourd hui Cuisine, Libelle Lekker (channel), Libelle-Lekker (website), Epicurien (website), Feeling Gastronomie, Gael Gastronomie ROC Infotainment: Humo, Moustique, Story FM ROC Youngsters: Flair VL/FR, Humo Humor, Humo Muziek/Festivals, Humo Games/Apps, Humo Filmpjes, Humo Foto s, Humo Wedstrijden, Moustique Culture, Moustique Mosquito, Flair VL Doe De Test/tests, Flair Acties & Wedstrijden, Flair Lol ** All expandable formats +25% surcharge
Display - Exclusive SITES Splash Page 1 week (Mon - Sun) IMPRESSIONS HP Takeover 1 week (Mon - Sun) Splash Page 1 week (Mon - Sun) RATES HP Takeover* 1 week (Mon - Sun) Flair VL Flair FR Femmes d Aujourd hui Libelle Zappybaby VL & FR 90 000 45 000 15 000 52 000 90 000 25 000 9 000 5 500 18 000 7 000 8 100 4 050 1 350 4 680 6 300 2 750 1 000 750 1 980 750 Humo Libelle lekker! Epicurien Moustique Story 140 000 90 000 80 000 40 000 25 000 20 000 2 500 9 000 25 000 14 000 7 000 6 300 5 600 2 000 3 000 2 000 750 900 1 750 1 400-10 % SPLASH / HPTO packs** IMPRESSIONS 1 week (Mon - Sun) 1 week (Mon - Sun) RATES 1 week (Mon - Sun) 1 week (Mon - Sun) UPSCALE FOOD INFOTAINMENT 10 000 170 000 205 000 3 500 22 500 58 000 2 000 14 500 9 700 2 000 4 300 5 220 Inread (Video) Package VIEWS*** CPM Run of network 200 000 25,00 * + overlayer: gross price + 25% ** SPLASH & HPTO packs content: UPSCALE: Feeling + Gael + Styletoday FOOD: Libelle lekker! +Epicurien INFOTAINMENT: Humo + Moustique + Story *** view = loaded + started video
Floating Packs Standard Floating Pack* Formats Impressions/month Rate Standard Pack Silver Medium Rectangle - Leaderboard 1 500 000 7 500 ( 5 CPM) Standard Pack Gold Medium Rectangle - Leaderboard 2 500 000 10 000 ( 4 CPM) XL Floating Pack* Formats Impressions/month Rate XL Pack Silver Billboard - Half page 1 500 000 10 500 ( 7 CPM) XL Pack Gold Billboard - Half page 2 500 000 15 000 ( 6 CPM) * FLOATING PACKS: Minimum 4 weeks - Sanoma RON Advertising material must comprise a clear call to action. We are entitled to reject advertising material if it doesn t meet this criterium. This offer cannot be combined with other discounts or promotions. Packages HUMO Special formats HUMO Package 4 weeks - Floating Impressions Type Rate Platform Format Ad views / Addressees Rate Medium Rectangle - Leaderboard/Billboard on HUMO.be 750 000 ROS 6 000 ( 8 CPM) Humo.be Humo.be Billboard with picture gallery XL Leaderboard - - 30 CPM 30 CPM Package 6 weeks - Floating Medium Rectangle - Leaderboard/Billboard on HUMO.be Impressions 1 000 000 Type ROS Rate 7 000 ( 7 CPM) Humo.be Humo Newsletter Humo Newsletter First Page Takeover Banner (644 x 200) Button (312 x 100) 180 000 Ad views/week 250 000 Addressees 250 000 Addressees 9 000 / week 5 175 3 105 Testpackage 4 weeks - Preroll Impressions Type Rate Preroll max. 15 sec. on owned video content (e.g. Rock Rally) on HUMO.be unknown - 3 000
Mobile Title Type Device / OS Format Ad Views / 2 weeks* Rate Feeling Gent + Antwerpen + Gael APP iphone Splash + Banner 2 500 750 / 2 weeks Zappybaby APP iphone Splash + Banner 25 000 1 500 / 2 weeks Libelle lekker! APP iphone Splash 6 000 1 000 / 2 weeks Flair On The Go + Online ** APP + Online iphone/browser Flair On The Go + Online + Print ** APP + Online + Print iphone/browser Interstitial + Mobile Leaderboard XL, Medium Rectangle + Leaderboard Interstitial + Mobile Leaderboard XL, Medium Rectangle + Leaderboard + 1/1 pag 328 000 6 250 / 2 weeks 328 000 11 400 / 2 weeks Humo & Moustique TV guide APP ipad Splash + Floor Ad + Banner 250 000 6 500 / 2 weeks Humo APP ipad Full Package **** 150 000 5 000 / 2 weeks Humo Mobile Site Mobile Browsers Splash + Floor Ad + Banner 80 000 2 750 / 2 weeks Humo Mobile Site Mobile Browsers Splash + Floor Ad + Banner 80 000 5 000 / 4 weeks Story APP ipad + Android Splash + Banner 150 000 3 500 / 2 weeks Tickr APP ipad Rectangle 30 000 500 / 2 weeks Magstore APP ipad + Android Banner 100 000 3 500 / 2 weeks * Estimated Ad Views / 2 weeks when all possible ad formats are delivered ** Online part represents estimated number of 250.000 impressions à 25 EUR CPM *** Print 1/1 Page: 1 week **** Format package Humo: Mandatory: 1024x768, 1024x620, 257x220 Optional: 300x250, 150x50, 1024x750, 750x1024
Integrate Where do you want us to build traffic to your integration? ONLINE FLAIR VL FLAIR FR + relevant section 25 000 2 000 + relevant section 9 000 700 NEWSLETTER 17 500 2 100 NEWSLETTER 6 750 810 Facebook POST 85 000 3 830 Facebook POST 35 000 1 580 LIBELLE FEMMES D AUJOURD HUI MODE BEAUTY GEZONDHEID VRIJE TIJD LEKKER 18 000 20 000 16 000 5 000 20 000 10 000 1 420 1 580 1 260 400 1 580 790 CUISINE MODE BEAUTE, SANTE MAMAN, MAISON, LOISIRS CONCOURS 5 500 13 000 8 000 8 000 7 000 5 000 430 1 030 630 630 550 400 NEWSLETTER 42 500 5 100 Facebook POST 34 000 1 530 NEWSLETTER 10 000 1 200 NEWSLETTER CULI 8 250 990 Facebook POST 10 775 480 LIBELLE LEKKER! MOUSTIQUE RECEPTEN 20 000 210 000 1 580 7 350 NEWSLETTER 33 000 3 960 Facebook POST 11 950 540 ACCUEIL 9 000 710 TELEVISION* 40 000 3 160 CULTURE 6 000 470 NEWSLETTER 10 000 1 200 Facebook POST 10 800 490 *Excluding EPG section These are estimated pageviews, numbers can fluctuate strongly due to website content/activity/events. No compensation will be granted based on these figures.
Integrate Where do you want us to build traffic to your integration? ONLINE ZAPPYBABY VL UPSCALE (Feeling, Gael, Styletoday) 7 000 550 ZWANGER WORDEN 1 400 150 ZWANGERSCHAP BABY, KINDEREN, MAMA, SPEELGOED 25 000 16 000 1 980 1 260 WEDSTRIJDEN 2 000 150 NEWSLETTER 4 750 570 3 500 280 FASHION 11 000 870 BEAUTY, BODY & MIND 5 500 430 NEWSLETTER 24 000 2 880 Facebook POST 8 500 380 Facebook POST 2 781 130 TECHNICAL COSTS INTEGRATION Media Value Publi Editorial CONTENT PAGE Included Included Realisation in * Publi Editorial Per content page material delivered Per content page material not delivered 0 500 MOBILE FLAIR ON THE GO FASHION: Outfit of the day BEAUTY: Look of the day FOOD & DRINKS: What to eat today? Frequency App: 1 month (1 day/week) Magazine: 1 week App: 1 month (1 day/week) Magazine: 1 week App: 1 month (1 day/week) Magazine: 1 week Costs 5 000 + technical costs 5 000 + technical costs 5 000 + technical costs These are estimated pageviews, numbers can fluctuate strongly due to website content/activity/events. No compensation will be granted based on these figures.
Integrate ACCESSORIES Media value Publi Editorial Examples Contest 750 750 Play & win... Video 750 750 Watch videos Poll 750 Ask surfers opinion on... (one question - online results) Photo Gallery 750 Watch photos Hot or not 1 000 Upload your picture Wall of stories 1 000 Share your stories Survey 1 500 1 500 Ask surfers what they think about... (multiple questions) Quiz On request On request `Test your knowledge on... and check your score Test On request On request Which type of... are you? Sponsored list On request On request The ten best pasta recipes with Opt-in * 1 500 1 500 The possibility to collect opt-in data from participants Realisation in * Publi Editorial Contest Video Poll Photo Gallery Hot or not Wall of stories Survey Quiz Test Opt-in * 1 100 100 1 100 On request On request 100 * Notes: 1. Indicated realisation costs are valid for one website. 2. Realisation cost: Per extra website, an additional cost equal to 75% of the indicated amount will be charged. Please use the realisation cost calculator in the dedicated tab. MediaValue: no additional cost per extra website. 3. From a realisation cost -point of view, Flair VL and Flair FR are considered as different websites. 4. By default, accessories can only be bought in combination with a content page. 5. Opt-in only available in combination with Contest and Survey. 1 500 is the rate for 1 000 contacts. For more data: 1.5 per additional contact. Survey: Rates (Media Value &Tech costs) are based on first two waves (subscription & survey) - publication of results is an additional wave (& cost)
Send - Dedicated mail TOTAL # OPT-IN MEMBERS: approx. 550 000 TARGETING CRITERIA: title - age - gender - location - social group - lifestyle Gender # OPT-IN MEMBERS Women 429 483 Men 112 665 Language # OPT-IN MEMBERS Dutch 415 337 French 129 434 Brand # OPT-IN MEMBERS Femmes d aujourd hui 24 413 Vitaya Magazine 25 753 Feeling 20 413 Gael 7 261 Flair FR 31 518 Libelle 144 400 Flair VL 94 736 Moustique 52 113 TeVe-Blad 48 296 Story 42 481 Feeling Wonen 4 866 Gael Maison 2 632 Zappybaby 33 206 TéléPocket 9 368 Marie Claire Belgische editie 1 759 Marie Claire édition Belge 1 556 Lifestyle # OPT-IN MEMBERS Nature Lovers 125 512 Culure / Travel Lovers 165 711 Sports Lovers 134 189 Pet Lovers 99 725 Health Lovers 130 728 Food Lovers 191 401 Coupon Addicts 108 217 Household Brand Lovers 116 175 Internetshoppers 57 981 Family with School Agers 18 932 Fashion/Beauty Lovers 88 061 Home/Garden Lovers 30 901 RATES & COMMERCIAL POLICY Socio Demo (SD) / Media Brand (MB) 350 cpm + Lifestyle criteria (LS) + 150 cpm Volume Adresses SD/MB LS SD/MB + LS < 25 000 350 150 500 25 000-50 000 330 120 450 50 000-100 000 100 400 > 100 000 270 90 360 Campaign management 750
Combi - Women s choice For more detailed information, please visit www.womenschoice.be Participating brands Rectangle Leaderboard 1 week 10% SOV 18 300 1 week 15% SOV 26 845 10 days 15% SOV 37 445 1 week 10% SOV 19 220 1 week 15% SOV 28 165 10 days 15% SOV 39 285
Sales policy DISCOUNT Welcome 5 % Charity 50 % Government 30 % Non-Profit 30 % EXTRA CHARGES CoBranding 15 % Targeting 25 % Capping 50 % GENERAL INFO Jo Delannoy Account Manager Indirect Customers jo.delannoy@sanoma.com + 32 15 67 84 65 Kate Boogaerts Account Manager Indirect Customers kate.boogaerts@sanoma.com + 32 15 67 87 61 Elke Carels Account Manager Indirect Customers elke.carels@sanoma.com + 32 15 67 84 07 Nikkie Delclef Account Manager Indirect Customers nikkie.delclef@sanoma.com + 32 15 67 88 95 Catherine Doolaege Account Manager Indirect Customers catherine.doolaege@sanoma.com + 32 15 67 83 85 Nathalie Engelen Account Manager Indirect Customers nathalie.engelen@sanoma.com + 32 15 67 83 87 Katrien Dupont Account Manager Indirect Customers katrien.dupont@sanoma.com + 32 15 67 86 69 Tessa Kuypers Regional Sales Manager tessa.kuypers@sanoma.com + 32 15 67 87 82 Nadine Morren Regional Sales Manager nadine.morren@sanoma.com + 32 15 67 86 62 Dimitri Andreakos International Account Manager dimitri.andreakos@sanoma.com + 32 15 67 86 64 Veronique Bloch National Account Manager Direct Customers veronique.bloch@sanoma.com +32 15 67 89 98 Sabrina André National Account Manager Direct Customers sabrina.andre@sanoma.com + 32 15 67 86 59 Philippe Coppens National Account Manager Direct Customers philippe.coppens@sanoma.com + 32 15 67 85 01 Pascal Vanderlinden Trading Executive Advertising Sales pascal.vanderlinden@sanoma.com + 32 15 67 85 23 Stephanie De Meester Trading Executive Advertising Sales stephanie.demeester@sanoma.com + 32 15 67 86 70 Eva Janssens Trading Executive Advertising Sales eva.janssens@sanoma.com +32 15 67 89 19 Sophie Vanderwinkel Trading Manager sophie.vanderwinkel@sanoma.com + 32 15 67 86 49 Kenny Claes Ad Operations Manager kenny.claes@sanoma.com + 32 15 67 84 56 Annelore De Kempeneer Digital Coordinator annelore.dekempeneer@sanoma.com + 32 15 67 84 08
Sales policy Technical Specifications http://adops.sanoma.be/display_techspecs.pdf http://adops.sanoma.be/mobile_techspecs.pdf Delivery Material material@sanoma.com Deadlines Delivery Material Display: min. 5 business days before start of the campaign Connect: min. 7 business days before start of the campaign Impact: min. 20 business days before start of the campaign Intimate: tailor-made - to be defined Minimum booking volume (budget before AF): 5 000 Exclusivity 1. Integrated solutions: amongst integrated solutions, exclusivity will be guaranteed. 2. Display: no exclusivity will be guaranteed. 3. Between display and integrations: no exclusivity will be guaranteed. General Conditions 1. Media Agencies get a commission of 15% when ordering a campaign. 2. All rates are VAT excluded. 3. All current rates are valid until further notice. 4. All commercial proposals are valid for 30 days 5. Integrated solutions are sold on a fixed cost/week (average weekly pageviews previous quarter). 6. Integrated solutions always start on Monday. 7. Estimated pageviews (Integrated Solutions, Splash, Homepage Takeover) are a forecast and can never be a guarantee. No compensation possible based on these figures. 8. No agency fee on realisation costs. 9. When the holder of an option on a fixed fee product (CPD/CPW) is challenged by another interested party, the holder of the option will be informed and given 2 businesss days to confirm his interest by signing the according Invoice order. If not, his option is replaced by the option of the challenging party.