S outh F lorida R eal E state N ews 2015 Media Kit
.com /Miami
REAL REACH The Real Deal South Florida is the only go-to source for real estate news in the region. Unparalleled in scope in the industry, our website contains comprehensive, detailed coverage of South Florida s residential and commercial real estate markets, including exclusive news on new development and financing. Our up-to-the minute reporting provides both breaking news involving major deals and key players as well as key analysis of industry trends all the information real estate professionals/enthusiasts and those servicing them need to make market-savvy decisions. No wonder the site, along with its New York counterpart, attracts more than 2.2 million monthly visitors every month! In addition to the consistent stream of news on our website, South Florida delivers a daily e-newsletter featuring late-breaking stories and an overview of the key news of the day affecting the South Florida real estate industry. It reaches over 60,000 subscribers with an average open rate of 25%. We also email a weekly roundup to over 65,000 subscribers, highlighting the most important and most talked about stories of the week. Together with the website, these e-newsletters boast a consistent, loyal readership and create an ideal vehicle for your advertising message. Looking for more way to reach our affluent audience of high-level decision makers in South Florida? We can combine any of the marketing channels below to create the right package for you: Work with us to maximize your digital impact with banners on our website and in our e-newsletters. Participate in our bi-annual South Florida Market Report, the only print publication you can be sure gets read by everyone in the industry. Become a sponsor of our bi-annual real estate industry events in South Florida, where everyone who s anyone in the industry comes to network and learn. Keep reading for more details...
Special print sections South Florida publishes a twiceyearly market report in the spring and the fall. These bi-annual magazines analyze important trends in the industry, catalog all of the new developments in the tri-county area and profile the key players in the market. These publications are a year-round resource for the industry. 200,000+ Print audience for South Florida Market Report In-mailbox delivery to every decision maker in the South Florida industry Distribution at every real estate-related event in the region.com /Miami
PRINT RATES & SPECS Two Page Spread 16.75" x 10.875" with bleed* 17" x 11.125" Text safety area.25 from trim *Add 1/8 inch bleed on all sides Two page panoramic 15.75" x 4.75" Full Page 8.375" x 10.875" with bleed* 8.625" x 11.125" Text safety area.25 from trim *Add 1/8 inch bleed on all sides Quarter page 8" x 2.625" *Quarter page ads run on the bottom Half Page 8" x 4.75" Call for premium positions All images and ads must be in CMYK color format Images must have MINIMUM resolution of 300 dpi All blacks must be true black, not four-color Text must not be closer than 1/4 from the trim All ads must have 1/8 bleed off the trim All fonts must be embedded OPI links must be turned off All ads must be delivered as PDF/X1A format Carefully flight check the PDF Ads must be submitted by deadline in reproduction-quality PDF format to advertising@therealdeal.com The Real Deal magazine is not responsible for reproduction of ads that do not meet the above requirements. Print Rates 1x 2x 2-Page Spread $9,550 $8,650 2-Page Panoramic $7,200 $6,550 Full Page $5,350 $4,850 Half Page $4,200 $3,850 Quarter Page $3,000 $2,550 Contact us for preferred placement, inserts and gatefolds: advertising@therealdeal.com 212.260.1332.com /Miami
ONLINE STATS & FACTS 8.7 million Monthly impressions 5.7 Avg. pages visited 18min. 54sec. Avg. visit time 37.3% Readers are new monthly visits 65.1% Readers visit 3 times a day 69.3% Visit at least 6 pages 79% Readers are at the office 21% Readers are at home 20+ New Stories each day 501,343 16,711+ that's from South Florida Monthly Visitors Visitors a day! DISPLAY SPECS.com /Miami Site: TheRealDeal.com Ad Format: SWF, JPEG, GIF, PNG Initial File Size: 35k Max File Size: 100k ClickTAGS required for all flash banners (inquire for more details) High impact ad units available upon request (rates may be different than advertised) URL for landing page required Ad sizes: 728x90, 300x250, 300x600
DISPLAY RATES & SPECS homepage Leaderboard 728 x 90 pixels CPM: $20 Medium Rectangle 300 x 250 pixels Above the fold CPM: $15 Medium Rectangle 300 x 600 pixels Below the fold CPM: $10 Page Takeover CPM: $30.com /Miami
THE REAL DEAL DAILY & WEEKLY E-LERTS E-LERT RATES Ad Specifications Site: e.therealdeal.com (newsletter) Ad Format: JPEG, GIF, PNG Initial File Size: 35k Max File Size: 100k URL for landing page required Newsletter Highlights 6 days a week 60k opt-in subscribers CTR 0.15% to 0.35% Ads: JPEG, GIF, PNG 27.1% open rate Contact us 212.260.1332 advertising@therealdeal.com
THE REAL DEAL ANNUAL FORUM This event was like a reunion for every significant person in the South Florida real estate industry over the last 25 years. Andrea Greenberg, Vice President of Marketing Fortune International Held since The Real Deal s inception in 2003, our annual real estate forums have become an industry tradition and are always in high demand by our readers. The Annual Forum includes various panel discussions with top executives in the industry, giving insight on what is happening in the real estate market from the perspective of developers, brokers, architects and other leading industry professionals. Our past panelists have included Stephen Ross, Richard LeFrak, Donald Trump, Don Peebles, Pam Liebman and many others. With past venues like The Moore Building in Miami Design District, The Real Deal s Annual Forum welcomes a crowd of over 4,000 people every year, bringing the real estate community together for one major event. The Real Deal s forums are a chance for the real estate industry to come together, learn and network. Sponsorship should be critical for anyone within the industry to market projects, showcase listings and reach a vast and connected audience. Sponsorship opportunities are available by contacting (212) 254-7400 or forum@therealdeal.com upcoming events in 2015 April 23, 2015 Design Center of the Americas Dania Beach, Florida october 15, 2015 The Moore Building Miami, Florida
OUR READERS AT A GLANCE With an average income of $235,000, our readers are some of the most affluent individuals in any demographic. Over 95% of our readership is represented by significant industry professionals including major players and high-level decision makers who are investment Bankers Finance Executives Mortgage Brokers Architects Appraisers property Managers project Managers construction Executives REIT Executives Buyers/Sellers Engineers Real Estate Attorneys Designers.com /Miami
SNEAK PEEKS OF 2015 South Florida Spring Market Report April 2015 RESIDENTIAL Top residential brokerage firms Benchmark/notable residential sales Short sales in South Florida Analysis of the rental market Celebrity real estate DEVELOPMENT Top development marketing firms List of South Florida condo projects Retail developments Land sales and pricing New funding sources COMMERCIAL Neighborhoods to watch The top commercial brokers Retail market overview The biggest retailers in South Florida The hotel market in South Florida DEADLINE **April 2015 supplement: March 21** South Florida Fall Market Report October 2015 RESIDENTIAL The top South Florida agents Overview of the South Florida market by sector The priciest deals of the year Buying versus renting in South Florida Overview of foreclosures in South Florida DEVELOPMENT New development totals and stats by area in South Florida Office development projects The biggest developers COMMERCIAL The biggest office leases of the year The biggest building sales South Florida s biggest brokerages The biggest retail leases South Florida s biggest office tenants Industrial leasing and sales in South Florida (All stories are tentative) DEADLINE **October 2015 supplement: September 26**
SOUTH FLORIDA 2015 MEDIA KIT S outh F lorida R eal E state N ews The #1 source for real estate news in South Florida and New York City I read it everyday... I read it all the time... TRD is a great source of information in both markets. Richard LeFrak, LeFrak Organization It s my bible for real estate in New York and South Florida. It s important to keep up with both markets. Daniel de la Vega, One Sotheby s International President Contact us today Ross Fox, National Advertising Director rf@therealdeal.com 212-254-7400 TheRealDeal.com/Miami