2015 Official Sponsorship Packet Celebration Information Action Sunday, September 27 th, 2015 City Plaza, Fayetteville St, Downtown Raleigh Rain or Shine www.elpueblo.org
About La Fiesta Del Pueblo La Fiesta del Pueblo is the Triangle s largest and most diverse festival of Latin American culture, featuring live music and dance performances, visual and folk art exhibits, educational booths, and activities for the whole family. Over 22,000 participants came out to La Fiesta del Pueblo 2014. By investing in La Fiesta del Pueblo, you invest in El Pueblo, Inc. a community-based 501(c)(3) nonprofit organization. Your investment demonstrates your company s belief in and commitment to the Latino community, supporting much-needed programs for outreach and service referrals, youth and adult leadership development, and community action. La Fiesta Del Pueblo by the Numbers Latinos continue to be one of the fastest growing demographics in the Triangle. In Wake County alone, the Latino population has grown tremendously to approximately 100,000 Latino residents. On average, 60% of our audience define themselves as Latino, 20% White, 13% African American, 4% Asian American, and 3% Other. Every year, 5,000+ children and youth participate in educational and artistic activities in Niñolandia and the Youth Fair. 60+ non-profit organizations and state agencies share information and services addressing critical needs in the Latino community. 50+ musical groups, dance troupes, visual artists, and cultural associations represent Latino culture from Central America, South America, Mexico, and the Caribbean. 25+ local vendors sell authentic Latino arts, crafts, and food. To learn more about El Pueblo, please visit our website at www.elpueblo.org
Diamond, Presenting Sponsor: $15,000 (Only one sponsorship available at this level) La Fiesta del Pueblo, Presented by (your name) tagline in all print media. Name recognition in radio, print, digital media, and ABC11 TV ads. Your corporate logo and link to your corporate website as presenting sponsor in our monthly e-newsletter (July- October). Year-round recognition as presenting sponsor on El Pueblo website, linking to your corporate website. Marketing Opportunities to 22,000+ Fiesta attendees: Exclusivity within sponsorship level. Industry competitors would not be allowed. Space for an exhibit of up to 60 x 20 or multiple booths in high traffic areas. Two corporate banners including one on the main stage. A full-page ad in Fiesta programs, as well as your corporate logo on the front page of the program. Eight live mentions of your company from the main stage. The exclusive opportunity to address the crowd directly from the main stage. Your corporate logo as presenting sponsor on Fiesta t- shirts, worn by volunteers the day of the event.
Gold Sponsor: $10,000 Name recognition in all radio, print, digital media, and ABC11 TV ads. Your corporate logo in all posters and fliers. Your corporate logo and link to your corporate website in our monthly e-newsletter (July-October). Year-round recognition on El Pueblo website, linking to your corporate website. Marketing Opportunities to 22,000+ Fiesta attendees: Your brand sponsoring the area of your choice: Niñolandia, Health Fair, Public Safety Fair, Youth Fair, or Food Area. Space for a 20 x 20 booth or two 10 x 10 booths in high traffic areas. Two corporate banners including one on the main stage. A half-page ad in Fiesta programs. Four live mentions of your company from the main stage. Your corporate logo on Fiesta t-shirts, worn by volunteers the day of the event. Bronze Sponsor: $5,000 Your corporate logo in all posters and fliers. Your corporate logo and link to your corporate website in our monthly e-newsletter (July-October). Year-round recognition on El Pueblo website, linking to your corporate website. Marketing Opportunities to 17,000+ Fiesta attendees: Space for a 10 x 10 booth in high traffic area. One corporate banner displayed at the Fiesta. A quarter-page ad in Fiesta programs. Two live mentions of your company from the main stage. Your corporate logo on Fiesta t-shirts, worn by volunteers the day of the event.
Amigo Sponsor: $2,500 Your corporate name (no logo) in all print advertising, posters, and fliers. Your corporate name (no logo) and link to your corporate website in our monthly e-newsletter (July-October). Year-round recognition on El Pueblo website, linking to your corporate Marketing Opportunities to 17,000+ Fiesta attendees: Space for a 10 x 10 booth. Your corporate name (no logo) in Fiesta programs. One live mention of your company from the main stage. Supporter: $1,000 Space for a 10 x 10 booth. OR Listing of your corporate name (no logo) in print advertising, Fiesta program, e-newsletter, and website.
Sponsor Deadlines Tuesday, June 30 th Friday, July 31 st Thursday, August 27 th Sponsor contracts and corporate logos must be received by this date in order to be recorded as an official sponsor of La Fiesta del Pueblo 2015 in all printed materials. Program ads must be sent electronically by this date to El Pueblo in order for media benefits to be granted. Sponsorship payment is due one month before the event. If Sponsor requires any additional items (such as tables and chairs, electricity, tent, etc.), please advise us by this date. Ad Specifications Full Page: 8 x 5.2 1/2 Page (horizontal) 1/4 Page (vertical) 1/4 Page (horizontal) 3.75 x 5.2 3.75 x 2.7 1.75 x 5.2 Ad Specifications: Ads are full-color, CMYK. Ads should have a border or a defined edge. Ads may be submitted in JPG or PDF Format. Preferred resolution: 300 dpi. Minimum resolution: 200 dpi. Questions? Call Michelle Bermeo Betancourt or Angeline Echeverría at 919-835-1525. michelle@elpueblo.org or angeline@elpueblo.org
Marketing Opportunity to Supporter Amigo Bronze Gold Diamond 22,000+ Attendees $1,000 $2,500 $5,000 $10,000 $15,000 Corporate logo in print advertising, Fiesta programs, e-newsletter, and website (name only) (name only) Space to exhibit at the festival 10x10 10x10 10x10 20x20 or two 10x10s 60x20 or two 10x10s Main stage mentions Year-round recognition on El Pueblo website with link 1 2 4 8 Ad in Fiesta programs Logo and link in our monthly e-newsletter (July-October) Corporate banners to be displayed at the festival Logo on La Fiesta t-shirts 1/4 page 1/2 page Full page 1 2 2 Name recognition in media ads Your brand sponsoring the area of your choice Corporate logo on the front page of La Fiesta programs Exclusive opportunity to address the crowd directly from the main stage Exclusivity within sponsorship level Presented by (your name) tagline in all media