The Greatest Celebration of Mexican Independence in the United States
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1 The Greatest Celebration of Mexican Independence in the United States Sunday September 7 th, 2014 East Los Angeles Mexican Independence Day Parade
2 East Los Angeles Mexican Independence Parade & Festival 68 year tradi+on of oldest U.S. Mexican- American non- profit organiza+on, Comité Mexicano Cívico Patrió+co Parade & Fes+val combined ahract over 200,000+ loyal ahendees every year Event endorsed by General Consulate of Mexico, County and City of Los Angeles Full media coverage in Spanish and English
3 Parade Route and Festival Map
4 Our Proud Sponsors
5 Participating Celebrities over the years Carla Estrada Oscar de la Hoya Kate del Cas2llo Danny Trejo Placido Domingo Can2nflas Ronald Reagan Los Tigres del Norte Cesar Millán Verónica Castro
6 TV/Radio Promotional Support Over (80) :30 TV/Radio promo+onal spots to run over a two week period prior to event Top TV talent to endorse the Event On- camera sponsor recogni+on Recogni+on in Grand Marshall Announcements, and Press Releases, and Special Invita+ons Live TV Special by Univision and ABC
7 Print Support Ads La Opinion will run 4 ads prior to event
8 Bus Shelter Posters (50) Bus Shelter posters will be displayed throughout Los Angeles for the Month of September
9 On-Line Promotional Support On- line support will be ac+ve throughout two months prior to event.
10 Social Media Promotional Support Social Media support will be ac+ve throughout two months prior to event.
11 Diamond Package BRAND POSITION Premiere Title Sponsor status, Sponsored by on all printed and broadcast material PRE- PARADE PARADE FESTIVAL MEDIA Street sampling pre- parade 7am- 11am Signage in front of TV Camera (25) VIP passes for Pre- Parade Recep2on at the beginning of the event (1) Table for (10) at the Gala Dinner Pre- Parade Event with special recogni2on to sponsor (2) Parade entries- one at beginning and one at end (branded float, car, etc.) (3) over- street banners during Parade- signage across from TV loca2on at Parade (sponsor provides banners) Live introduc2on of Key company spokesperson at beginning of Parade & Fes2val from stage Custom exhibit space at Parade s Official Finish- line Fes2val (10) VIP Passes for Fes2val Logo on Media Center Banner in Fes2val VIP area Banner displayed within the VIP area Logo on Fes2val s Main Stage side towers Live men2ons from Fes2val Stage Recogni2on in (40) promo2onal spots on Univision Channel 34 (3) :30 commercials to air during the parade broadcast on Univision 34 Recogni2on in up to (40) promo2onal radio spots Parade entry placed at the beginning of the parade line to ensure presence during the live show on both ABC Chanel 7 and Univision Chanel 34 1/4 page Ad in La Opinion and El Clasificado 1/2 page Ad in Orale Magazine High visible presence on the Comité website with hyperlink
12 Diamond Package (con/nued) MEDIA Logo and Title Sponsor status on (50) Bus Shelters displayed throughout L.A. during the month of September (1) full- page color ad in Commemora2ve Magazine (10,000 to be distributed) Logo on 100,000 flyers to be distributed prior the Parade Special recogni2on at all PR Events and in all announcements NET MARKETING PACKAGE $ 60,000
13 Platnium Package BRAND POSITION Presen2ng Sponsor Status of Event PRE- PARADE Street sampling pre- parade 7am- 11am (15) VIP passes for Pre- Parade Recep2on at the beginning of the event (1) Table for (10) at the Pre- Parade Gala Dinner with special recogni2on to sponsor PARADE (1) Parade entry, (branded float, car, etc.,) to be provided by Sponsor FESTIVAL MEDIA Custom exhibit space at Parade s Official Finish- line Fes2val (5) VIP Passes for the Fes2val Logo on Media Center Banner in Fes2val VIP area Banner displayed within the VIP area Logo on Fes2val s Main Stage side towers Live men2ons from Fes2val Stage Recogni2on in up to (40) promo2onal radio spots (1) 1/2 page Ad in Orale Magazine Highly visible presence on the Comité website with hyperlink Presen2ng Sponsor status on (50) Bus Shelters displayed throughout L.A. during the month of September 1 full- page color Ad in Commemora2ve Magazine (10,000 to be distributed) Logo on 100,000 flyers to be distributed prior the Parade Special recogni2on at all PR Events and in all announcements NET MARKETING PACKAGE $30,000
14 BRAND POSITION Official Sponsor of Event Gold Package PRE- PARADE Street sampling pre- parade 7am- 11am (10) VIP passes for Pre- Parade Recep2on at the beginning of the event (1) Table for (10) at the Gala Dinner Pre- Parade Event with special recogni2on to sponsor PARADE (1) Parade entry, (branded float, car, etc.,) to be provided by Sponsor FESTIVAL MEDIA NET MARKETING PACKAGE (1) 20 x20 Booth at Parade s Official Finish- line Fes2val (5) VIP Passes for the Fes2val Live men2ons from Fes2val s Main Stage Logo on Media Center Banner in Fes2val VIP area Banner loca2on at Fes2val area Logo on (5)0 Bus Shelters displayed throughout L.A. during the month of September Logo included in full- page color Ad in Hispanic print publica2on (1) full- page color Ad in Commemora2ve Magazine Logo on 100,000 flyers to be distributed prior the Parade Logo on the Comité website with hyperlink $ 20,000
15 BRAND POSITION Sponsor of Event Silver Package PRE PARADE (5) VIP passes for Pre- Parade Recep2on at the beginning of the event PARADE (1) Parade Entry, (branded float, car, etc.,) to be provided by Sponsor FESTIVAL (1) 10 x10 Booth at Parade s Official Finish- line Fes2val (4) Fes2val VIP passes MEDIA Logo on (50) Bus Shelters displayed through out L.A. during the month of September Logo on 100,000 flyers to be distributed prior the Parade Logo included in full- page color Ad in Hispanic print publica2on ½ page color Ad in Commemora2ve Magazine NET MARKETING PACKAGE $10,000
16 Copper Package BRAND POSITION Sponsor of Event PARADE or FESTIVAL Parade Entry (Branded float, car, etc.,) to be provided by Sponsor OR (1) 10 x10 Booth at Parade s Official Finish- line Fes2val (2) Fes2val VIP passes MEDIA Logo on 100,000 flyers to be distributed prior the Parade NET MARKETING PACKAGE $ 5,000
17 East L.A. Mexican Independence Day Parade/Festival
18 We look forward to you brand joining in the 2014 Mexican Independence Day Parade and Fes+val! For more informa+on please contact: Judy Roldan Or visit:
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