MEDIA GUIDE Mediatalo ESA / 2015 VERSATILE MEDIA SOLUTIONS Almost 200 000 contacts p.3every day Kaikki hinnat ovat voimassa toistaiseksi. Hintoihin lisätään voimassa oleva alv. Muutokset ovat mahdollisia.
Media guide 2015 / Publication 1/2015 / Print Esa Print / Layout Noora Huppunen, ESA Mediatuotanto / Product pictures Antti Sepponen Mediatalo ESA reserves the right to changes Kaikki hinnat ovat voimassa toistaiseksi. Hintoihin lisätään voimassa oleva alv. Muutokset ovat mahdollisia.
MEDIA GUIDE 2015 / MEDIATALO / ESA 3 Sales driver Mediatalo ESA s media family consists of newspapers Etelä-Suomen Sanomat and Itä-Häme, websites ESS.fi and itahame.fi, mobile, tablet and radio channels Radio Voima and Iskelmä Lahti. With these forms of advertising you can reach almost 200 000 contacts every day at market areas of Lahti and Heinola. Päijät-Häme 11 municipalities more than 200 000 inhabitants Distances From Helsinki 100 km, 1 hour From Tampere 130 km, 2 hours Lammi Kuhmoinen Padasjoki Sysmä Asikkala Hartola Heinola Pertunmaa Reliable local contents and consumer friendly media brands create an effective scene for your advertising - every day, at any time of day! Please, contact us, so we can plan the best solution for your demands! Hämeenkoski Hollola Lahti Nastola More information www.mediataloesa.fi/mediapalvelut Hausjärvi Kärkölä Orimattila Artjärvi Iitti Mäntsälä Pukkila Myrskylä Lapinjärvi Askola
4 MEDIATALO ESA / MEDIA GUIDE 2015 ETELÄ-SUOMEN SANOMAT Readership 105 000 / Circulation 51 444 Coverage in main target region* 60 % Daily time spent with media 36 minutes *Lahti, Hollola, Asikkala, Nastola, Orimattila, Artjärvi, Kärkölä, Hämeenkoski ja Padasjoki Etelä-Suomen Sanomat is the most read newspaper in Lahti market area. For advertiser it offers credible and interesting media environment. COLUMN WIDHTS 1 column 44 mm 2 column 92 mm 3 column 140 mm 4 column 188 mm 5 column 236 mm 6 column 284 mm 7 column 332 mm 8 column 380 mm PAGE SIZES front page 8 x 470 cmm text page 8 x 510 cmm double page 780 x 510 mm cmm = column millimetres PUBLISHING DAYS Etelä-Suomen Sanomat is published every day, except the following days: Thursday 1.1., Wednesday 7.1., Sunday 5.4., Monday 6.4., Saturday 2.5., Friday 19.6., Saturday 20.6., Sunday 21.6., Sunday 1.11., Friday 25.12., Saturday 26.12. ADVERTISEMENT MODULES Front page 1/1 (8 x 470) 16 544 2/3 (8 x 325) 11 440 1/4 (8 x 140) 4 928 1/5 (6 x 140) 3 696 1/7 (4 x 140) 2 464 1/14 (2 x 140) 1 232 Target positions, pages 3-4 1/4 (8 x 140) 4 088 1/5 (6 x 140) 3 066 1/7 (4 x 140) 2 044 1/14 (2 x 140) 1 022 Target position page 5 Module max. 1/4 (2 x 510) 3 723 Text pages 1/1 (8 x 510) 14 076 1/2 (8 x 250) 6 900 1/4 (4 x 250) 3 450 1/8 (4 x 125) 1 725 Last page 1/2 (8 x 250) 7 800 1/4 (4 x 250) 3 900 1/16 (2 x 140) 1 092 1/20 (2 x 105) 819
MEDIA GUIDE 2015 / MEDIATALO ESA 5 ADVERTISEMENT MODULE EXAMPLES Whole page Front page RATES /column millimeter Location black-white color 1/1 8x510 1/1 whole page 8x470 Front page 3,55 4,40 Last page 3,15 3,90 Pages 3, 4 and 5 2,95 3,65 Other text pages 2,75 3,45 Education/ Training 2,85 3,55 Travelling 2,75 3,45 Jobs 2,85 3,55 Other catecorized advertisements 2,30 3,05 Text page 1/4 8x140 1/2 8x250 Front page 2/3 8x325 1/7 4x140 1/14 2x140 SUPPLEMENT RATES Broadsheet Tabloid Price 4 pages 8 pages 12 150 8 pages 16 pages 19 350 12 pages 24 pages 23 150 16 pages 32 pages 30 900 Broadsheet supplement s page size is 380 x 510 millimetres, tabloid supplement s 260 x 370 millimetres. Price includes printing to 45 g paper and delivery to households subscribing Etelä-Suomen Sanomat. Text page Last page 1/4 2x510 1/5 6x140 1/8 4x125 1/4 4x250 1/16 2x140 1/20 2x105
6 MEDIATALO ESA / MEDIA GUIDE 2015 ITÄ-HÄME Readership 22 000 / Circulation 9 838 Coverage in main target region* 81 % *Heinola, Hartola, Sysmä Itä-Häme is the most read newspaper in Heinolas market area. Itä-Häme has been chosen twice for the best local paper in Finland. Itä-Häme is the best choice when customers are wanted at Heinola area. COLUMN WIDHTS 1 column 39 mm 2 column 82 mm 3 column 125 mm 4 column 168 mm 5 column 211 mm 6 column 254 mm PAGE SIZES front page 6 x 315 cmm text page 6 x 365 cmm double page 544 x 365 mm cmm = column millimetres PUBLISHING DAYS Itä-Häme is published six days a week (mon-sat), except the following days: Thursday 1.1., Wednesday 7.1., Saturday 4.4., Monday 6.4., Saturday 2.5., Friday 15.5., Friday 19.6., Saturday 20.6., Friday 25.12., Saturday 26.12. EXPANDED DISTRIBUTIONS Full coverage is delivered to every household in Heinola, Hartola, Joutsa, Pertunmaa and Sysmä. Delivery is in total 19 000 households. Full coverage dates: 15.1., 14.2., 12.3., 16.4., 9.7., 13.8., 26.8., 10.9., 8.10., 29.10., 12.11. and 10.12. Super delivery covers, in addition to full coverage area, summer inhabitant s home addresses. Super delivery is in total 27 000 households. Super delivery dates: 26.3., 9.4., 7.5., 28.5. and 11.6. ADVERTISEMENT MODULES Front page 1/1 (6 x 315) 4 706 1/2 (6 x 180) 2 689 1/3 (6 x 130) 1 942 1/3 (4 x 180) 1 793 1/3 (2 x 315) 1 569 1/6 (2 x 180) 896 1/8 (2 x 130) 647 Last page 1/1 (6 x 315) 4 007 1/2 (6 x 180) 2 290 1/3 (6 x 130) 1 654 1/3 (4 x 180) 1 526 1/3 (2 x 315) 1 336 1/6 (2 x 180) 763 1/8 (2 x 130) 551 Text pages 1/1 (6 x 365) 4 117 1/2 (6 x 180) 2 030 1/4 (3 x 180) 1 015 1/8 (3 x 90) 508 1/16 (2 x 65) 244 Target position page 5 Max. 2 x 365 1 372 Target positions, eye corner 1/22 (2 x 50) Page 3. page and last page Opinions, TVand Radio page 120 100
MEDIA GUIDE 2015 / MEDIATALO ESA 7 ADVERTISEMENT MODULE EXAMPLES Whole page 1/1 (6x365) Front and last page 1/1 (6x315) RATES /column millimeter Location black-white color Front page 2,26 2,49 Last page 1,93 2,12 Other text pages 1,71 1,88 SUPPLEMENT RATES Broadsheet Tabloid Stapled to newspaper Separate supplement 4 pages 2 990 4 640 4 pages 8 pages 3 640 4 964 Text page Front and last page 6 pages 12 pages 4 315 6 024 1/8 (3x90) 1/4 (3x180) 1/8 (2x130) 1/3 (2x315) 8 pages 16 pages 4 990 7 084 Broadsheet supplement s page size is 380 x 510 millimetres, tabloid supplement s 260 x 370 millimetres. Price includes printing to 45 g paper and delivery to households subscribing Itä-Häme. 1/2 (6x180) 1/3 (4x180) Text page Eye corner 1/22 (2 x 50) page 3 Front and last page Eye corner 1/22 (2 x 50) last page 1/6 (2x180) 1/6 (2x180) 1/4 (6x90) 1/16 (2x65) 1/3 (6x130)
8 MEDIATALO ESA / MEDIA GUIDE 2015 SPECIAL ADVERTISEMENT SOLUTIONS FOR ETELÄ-SUOMEN SANOMAT size Stairs 6x60/5x60/4x60/3x60/2x60/1x60 cmm 8 445 Triangle 4x190 cmm 3 378 L 8x100/2x410 cmm 10 134 Side pair 2 pcs 2 x 510 cmm 13 513 U 16x100/2 times 2x410 cmm 20 269 TRIANGLE 4x190 L 8x100/2x410 SIDE PAIR 2 pcs 2x510 cmm STAIRS 6x60 / 5x60 / 4x60 / 3x60 / 2x60 / 1x60 U 16x100 / 2 times 2x410 cmm
MEDIA GUIDE 2015 / MEDIATALO ESA 9 SPECIAL ADVERTISEMENT SOLUTIONS FOR ITÄ-HÄME size Stairs 6x45/5x45/4x45/3x45/2x45/1x45 cmm 2 470 Triangle 3x135 cmm 988 L 6x90/2x275 cmm 2 964 Side pair 2 pcs 2 x 365 cmm 3 952 U 12x90/2 times 2x275 cmm 5 928 TRIANGLE 3x135 L 6x90 / 2x275 SIDE PAIR 2 pcs 2x365 cmm STAIRS 6x45 / 5x45 / 4x45 / 3x45 / 2x45 / 1x45 U 12x90 / 2 times 2x275 cmm
10 MEDIATALO ESA / MEDIA GUIDE 2015 ESS.fi Unique users per week 155 000 / Page impressions per week 1 100 000 Weekly coverage in the Lahti region 42 % ESS.fi is genuinely a local online service, that covers the current news in Päijät-Häme region as well as worldwide. RATES Placement Ads Coverage Sixe (pixel) / CPM At the top of the page Parade ROS 980 x 400 25 Panorama ROS 980 x 120 7 Leaderboard ROS 728 x 90 5,5 Sides Tower ROS 200 x 900 7 Billboard ROS 140 x 350 4,5 Skyscraper ROS 160 x 600 5,5 Content area Wallpaper (only with parade or panorama) Wide billboard (right side) ROS 7 ROS 250 x 350 5,5 Rectangle (right side) ROS 300 x 250 5,5 Upper rectangle ROS 300 x 250 5 Upper wide rectangle ROS 468 x 400 6 Middle parade ROS 980 x 400 12 Middle panorama ROS 980 x 120 4 Middle rectangle FP 300 x 250 2 Parade Panorama Leaderboard Middle wide rectangle FP 468 x 400 3 Lower parade FP 980 x 400 8 Lower panorama FP 980 x 120 3 Lower rectangle ROS 300 x 250 1 Lower wide rectangle ROS 468 x 400 2 Over the site* Sticky banner ROS 300 x 200 12 Ticker ROS 1600 x 45 8 Front page control FP 800 x 600 35 ROS (Run of site) = banner will appear any page on a web site, FP (Front page) = banner will appear only on a front page, CPM = Cost per thousand impressions, *Frequency limitation is recommended Wide billboard Billboard Skyscraper Advertisement production, prices from Still 145 Wide rectangle Rectangle Animated 195 Rich media according to a separate offer Rectangle Tower TARGETED ADVERTISING Targeted advertising can be bought on the following sites: terve.fi health and wellbeing menoinfo.fi area categorized happenings kuvakuja.fi service for sharing photos ess.fi/kiekko + pelicans.fi ice hockey reports, videos, interviews and summaries from local perspective ess.fi/jalkapallo football reports, videos, interviews and summaries from local perspective ess.fi/omaan kotiin residence, neighborhood, home Oikotie.fi Online market place for apartments and jobs. Sticky banner Ticker
MEDIA GUIDE 2015 / MEDIATALO ESA 11 MOBILE AND TABLET MOBILE ESS.fi can also be used as responsive mobile service via phone browser. Linked campaign site must be suitable for mobile browser. Placement Size (pixel) /CPM Mobile cube + rich media 300 x 300 21 Mobile parade, upper 300 x 300 17 Mobile panorama, upper 300 x 150 9 Mobile parade, middle 300 x 300 12 Mobile panorama, middle 300 x 150 8 TABLET Ordered Digital papers of Etelä-Suomen Sanomat and Itä-Häme can be read via applications with tablet and smartphone. Digital paper contains todays paper and short time archives. Tablet contains also newspapers web news. PLACEMENT Advertisements are sold as package to Etelä-Suomen Sanomat and Itä- Häme. Advertisement will show every 4-7 sweeps. Placement Size (pixel) /CPM ESS + IH digital papers (jpg or png) 768 x 960 450 ESS + IH digital papers + rich media 768 x 960 700
12 MEDIATALO ESA / MEDIA GUIDE 2015 RADIO VOIMA AND ISKELMÄ LAHTI 51 000 listeners in Päijät-Häme weekly 65 000 listerners in coverage area weekly Listener coverage 29 % % in Päijät-Häme Time used in listening daily: 172 min Radio Voima is strongly local radio station, which is entertaining but also factual. Iskelmä Lahti is part of nationwide Iskelmä Radiot chain. Package deal Radio Voima + Iskelmä Lahti reaches inhabitants at real time and 24 hours a day. Both stations are targeted to over 30 years old listeners. BASIC RATES Prime at 6 AM to 6 PM Advertisements duration (sec.) per advertisement Commercial float and off-prime 5 17,30 10 29,60 15 39,90 20 48,20 25 55,00 30 60,00 35 68,00 40 76,00 45 84,00 50 92,00 55 100,00 60 108,00 Float prime -20 % Off-Prime -50 % Campaign example for one week 30 sec. ad. 50 repeats/ station 3 000 Radio Voima: Päijät-Häme 98,6 MHz, Kymenlaakso 91,0 MHz ja Itä-Häme 94,9 MHz Iskelmä Lahti: 103,0 MHz CAMPAIGN PLANNING AND OPTIMIZING We use Telmar RBP-software to optimize your campaign according to your goals. COMMERCIAL PRODUCTION Commercial production for radio costs 295 minimum, including planning and production with one commercial voice. In other case, please contact us and ask for an offer.
MATERIAL INFORMATION MATERIAL SCHEDULES & DELIVERY Etelä-Suomen Sanomat Finished material must be delivered one working day, unfinished two working days before publishing. All the material must be delivered by 2 o clock PM. Delivery address: ilmoitus.aineisto@ess.fi Itä-Häme Finished material must be delivered one working day, unfinished two working days before publishing. Finished material for Monday s paper must be delivered on the previous Thursday, unfinished on the previous Wednesday. All the material must be delivered by 2 o clock PM. Delivery address: iha.ilmoitus@itahame.fi WEB-services, mobile and tablet Finished material must be delivered three working days, unfinished five working days before publishing. All the material must be delivered by 2 o clock PM. Delivery address: verkko.aineisto@ess.fi Radio Voima and Iskelmä Lahti Finished material must be delivered two working days, unfinished seven working days before the beginning of the campaign. All the material must be delivered by 2 o clock PM. In special productions the schedule is settled case by case. Delivery address: trafiikki@radiovoima.fi MATERIAL INFORMATION Newspaper material Finished material is a PDF-document that includes all advertisement s elements; texts, pictures, graphics and fonts. Finished material will be published as it is. All other forms of material will be edited. When finished material is delivered, drafts are not needed. Material requirements: 1:1-sized PDF CMYK colours Cropped to right size Picture resolution 200 dpi. We recommend Adope Acrobat 10.0 PDF-form in advertisements. Online material Banners must be delivered in gif-, jpg-, png-, html- or flash format. In flash-advertisements maximum document size is 40 kb. Animations are allowed, sound effects only when advertisement is clicked or when the cursor is moved on the advertisement (mouse over). In other cases, please contact us. Mobile and tablet material Material must be delivered in jpg or png-format. For HTML5 material please contact ESA Mediatuotanto tel. +358 3 7575 268. Maximum size is 20 kb. In connection with material can be delivered url-address to which the clicks are directed. Radio advertisement material Finished radio advertisements must be delivered in mp3-, mp4-, wav-, quictime- or mpeg-format. Sender is responsible for finished material s content. Advertisement production and further material information, please contact ESA Mediatuotanto: tel. +358 3 7575 268
14 MEDIATALO ESA / MEDIA GUIDE 2015 SALES TERMS AND CONDITIONS Booking and cancelling advertisement Advertisement bookings are made with Mediatalo ESA s sale service (tel. +358 3 7575 710) or with sales contact person. Bookings must be made by the date mentioned in this brochure. Cancellations can be made 14 days before publishing without costs. For late cancellations, we will charge 50 % of the net value of the advertisement or the remaining campaign. Cancellations must be made written. Costs, discounts and compensations Prices are based on valid price list. Value-added tax is not included in the rates quoted. Prices can be changed by Mediatalo ESA. Advertising and media agency discount 15 %. This discount cannot be combined with other discounts. Annual contract discount is based on advertising volume at Mediatalo ESA s medium. Material requirements and charges Finished material must be made according to media s technical requirements. Mediatalo ESA accepts only materials that are saved into PDF (Portable Module Format) format. If material is not in the required PDF-format, Mediatalo ESA will invoice the editing of the material. Separate media have their own material deadlines. Terms of payment The payment time is 14 days net within the invoice date. Cash customer payments must be disbursed to Mediatalo ESA three (3) working days before publishing. Comments on the invoice must be made within eight (8) days of the invoice date. Payments Payment recipient: Esan Kirjapaino Oy, PL 80, 15101 Lahti Payment transactions: Nordea IBAN FI5520283800030528 SWIFT NDEAFIHH PHOP IBAN FI2165121120001604 SWIFT OKOYFIHH Danske Bank IBAN FI9180001700602932 SWIFT DAPAFIHH Handelsbanken IBAN FI0731313001033547 SWIFT HANDFIHH Responsibility for mistakes and compensations Mediatalo ESA will not publish advertisements that are against its policy. If the advertisement cannot be published due to reasons of production or other functional issues or due to customer error, Mediatalo ESA shall not be held responsible for any damages incurred. Any claims for errors publishing an advertisement must be received in writing and no later than fourteen (14) days from the publication on the advertisement. Advertiser s and media/advertisement agency s responsibility Advertiser is responsible for advertisement s content. Advertisement can t be illegal. Advertiser and media/advertisement agency are liable to compensate to the third part and/or Mediatalo ESA.
CONTACT OUR SALES Jenni Grandell Sales and Marketing Director tel. +358 400 850 242 jenni.grandell@mediataloesa.fi Mediatalo ESA /P. Box 80, 15101 Lahti / Address: Ilmarisentie 7, 15200 Lahti / +358 3 75751 www.mediataloesa.fi