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OVERVIEW GulfshoreLife.com provides the opportunity to reach an active, involved audience of over 70,000 searching for information, products and services in Southwest Florida. Our digital readers are looking for the most prestigious events, the trendiest and most iconic restaurants and unique fashion ideas. They are regular viewers of our very popular Best Of columns - Home, Health, Dining - and editorial features inspired by community-specific topics. GulfshoreLife.com offers a controlled digital environment where Southwest Floridian s come to play! ///////////////////////////////////////////////////////////////////// AUDIENCE REACH 350,000 ///////////////////////////////////////////////////////////////////// QUANTITY OF IMPRESSIONS 75,316+ Avg. Page View/ month 25,000 Avg. Home Page Visits* 32,790+ Avg. Unique Visitors/month 23,235+ Newsletter Recipients 5,747+ Facebook Likes 7,952+ Followers on Twitter *All other landing pages, 4,000 ///////////////////////////////////////////////////////////////////// DEMOGRAPHICS 60% 40% 60% Female 40% Male GROW YOUR BUSINESS ////////////////////////////// Brand recognition with run of site banner advertising in GulfshoreLife.com s controlled environment offers a cost-effective and trust-worthy messaging opportunity. Direct target market opportunities eliminate wasted circulation with our audience extension programs. Content marketing offers a platform for public relations efforts, relevant marketing alignment and many more strategic promotional pursuits. Monthly digital analytics lets you keep track of your custom marketing project, and provides insight into the effectiveness of your messaging 2
WEBSITE.com RUN OF SITE 728x90 Leaderboard 320x50 Mobile Leaderboard 300x250 Island 300x250 Video* 300x600 Halfpage $700 per month $600 per month $500 per month $800 per month Desktop All files should be 40kb or less in size. JPG, Standard GIF, Animated GIF, Flash/SWF, HTML5 *Video (in ROS rotation or landing page sponsorship) Max file size is 8mb and in mp4 or mpg format 728x90 leaderboard 300x250 island 300x250 island DISPLAY ADVERTISING 300x600 half page CHANNEL SPONSORSHIP Align your brand with a designated channel or custom content through sponsored blogs and receive 100% share of voice with the audience it attracts. Brand your company as a sustainable business thought leader by sponsoring a dynamic, ongoing series of independent articles, analysis and discussion on a relevant topic. Channel sponsorships are a custom arrangement that allows you to produce a blog on a particular subject or industry. The partnership permits the sponsor to participate in a dialog with the target audience, brand themselves as a leader in the field, and advance awareness of the issues at hand. Choose from these channels: Best Of Social Scene Features Things To Do Shopping & Style Food & Dining Home&Design Health & Fitness Newsmakers 100% SHARE OF VOICE: $500/Month sponsored blog ad (SEE PG 4) CONTENT SPONSORSHIP Find an Gulfshore Life or gulfshorelife.com article or subject that you want to sponsor and then let us know. We can create a content sponsorship package driving more audience to view the article sponsored by your brand! 100% SHARE OF VOICE: $500/Month 3
NATIVE ADVERTISING SPONSORED BLOG POST Promote your brand through a customized blog post. Submit: Logo @ 300 dpi (one) Image @ 300 dpi (one) 250-500 words copy* Headline* Subhead* URL links (up to three) $500/Month Details: Two available per month Sponsored for full month, then moved to Archives DIRECT MARKETING DEDICATED E-BLAST Dedicated email marketing campaigns are one of the fastest, most effective marketing tools a company can use. They allow your company to send a direct marketing message about your product/facility to your target market. Provide us with content and we ll deliver the email blast on your behalf to our opt-in dedicated email subscriber base. DETAILS: DELIVERED TO 10,000+ OPT-IN EMAIL ADDRESSES Includes: Delivery of one email campaign Complete campaign statistics and reporting Delivered: Every Tuesday Deadline: Previous Tuesday Specs: Static image of your ad in JPG format (600w x 750h) (1) URL link Suggested subject line* RATE 1x = $1,500 4x = $1,275 per eblast 7x = $1,080 per eblast 12x = $920 per eblast Dedicated email messages put your brand in the spotlight. EXCLUSIVE messaging puts your company front and center CREATE content and craft your message, your way SELL memberships GROW your internal database DRIVE business to your website PROMOTE/SELL package deals BRAND your business to our best customers Our email programs are very simple! You design the ad. We deliver and track your campaign, start to finish. 4 *May be edited for clarity and brevity at Gulfshore Life s Magazine s discretion.
GL_SEPT14_COVER.indd 991 7/29/14 9:26 AM PM DIGITAL MEDIA KIT E-NEWSLETTERS Weekend Insider Every week, our editors handpick the best parties, events, concerts, shows and happenings in Southwest Florida Sent every Thursday 10,872+ opted-in subscribers Header 600 x 150 $750 /mo. Side Banner 150 x 640 positions one and two $650 /mo. positions three and four $600 /mo. Horizontal & Footer 340 x 82 $500 /mo. Flash, Sponsored By, Name of Company $400 /mo. Weekend Insider email can be up to 150kb in size. Skyscraper should be 40kb or less. JPG, Standard GIF HOT HOT DISH Who s hungry? We ve got the dish for foodies about the latest dining buzz and promotions from Gulfshore Life s partners. Sent twice a month on Tuesday s 10,930 + opted-in subscribers Header 600 x 150 $500 /run Side banner 150 x 640 $450 /run Horizontal & Footer 340 x 82 $250 /run shore thing An all-access pass offer to special events, promotions and deals from our advertising partners and online giveaway on gulfshorelife.com. Sent twice a month on Tuesday s 6,630+ opted-in subscribers 600 x 312 $350 /run Targeted to Southwest Florida s Concierge and Guest Services Association highlighting events and promotions for their guests. 221 + opted-in subscribers Header 600 x 109 $325 /mo. Side banner 150 x 640 $300 /mo. Footer 600 x 109 $250 /mo. 5
CUSTOM PROGRAMS CONVERSATION STARTERS //////////////////////////////// GulfshoreLife.com offers many custom programs designed to meet your individual marketing needs. Here are a few ideas to get the conversation started SOCIAL MEDIA OPPORTUNITIES NEW OFFERINGS SPONSORED FACEBOOK POST: $500Limit: 2 per month SPONSORED TWITTER MENTION $400Limit: 4 per month FEATURED EVENT LISTING ON GSL CALENDAR STANDARD CONTACT INFORMATION $200 POLLS/QUIZZES/CONTESTS Work with our team to create a custom campaign seeking responses that help you gather market research specific to your current campaign and Target audience. Use this research to target our audience directly with your creative messaging! THE BEST the GULFSHORE 2016 OF Gulfshore Life BEST OF Gulfshore Life s editorial team often polls our audiences about their Favorite Pizza, The Best Family Venues, top day trip excursions and many more. Sponsor these contests and align your brand with the BEST OF THE GULFSHORE! YOU VE GOT OPTIONS! Share a quick call with your Gulfshore Life representative to find out how to boost sales. Are you ready to make a move to where more of your best prospects are? Call us. We ll take you there. Contact Your Gulfshore Life Account Executive Today at 239.449.4111 Submit ad materials to: khill@gulfshorelife.com..com 6