marketing communications technology portfolio Smart. Agile. Creative.
Marketing is more than just talk. It s strategically creating demand for your service or product making connections happen and enabling smart growth. At Zone 5, your bottom line is our business. More than a marketing partner, we are educated conduits with a full understanding of the technology and trends that affect your industry. With a comprehensive suite of marketing services, including strategic planning, branding and public relations, as well as collateral, web development and tradeshow design/production, Zone 5 is ready to meet your needs. And more importantly, help you reach your goals.
table of contents Our Experience... 3 Semiconductor and Advanced Manufacturing.... 4 Renewable Energy.... 17 Life Sciences... 24 Technology Consortia... 27
Our Experience Our industry experience in technology is broad and deep. Our capabilities include qualitative and quantitative research, formal focus groups, branding identity programs, communication audits and recommendations, public relations, HR recruitment, and comprehensive, integrated communication campaigns. We have a proven track record as represented by just a few of the companies and associations listed here: 3
Semiconductor & Advanced Manufacturing 4
First Lego League Robotics Competition event coordination, logistics & identity 5
New York State Education Event 3 1 2 event coordination, logistics 1 website 2 program collateral 3 event invitation 6
Brochure 1 2 1 BROCHURE COVER 2 INSIDE SPREADS, INSIDE BACK COVER POCKET 7
Advertisements 1 2 3 1-3 Ad series 8
Collateral Materials & Advertisement 1 2 1 cover & inside spread 2 advertisement 9
A Total Identity Package Total Facility Solutions, Inc. (TFS) is a full-service contractor company that specializes in mechanical, electrical, and process piping for semiconductor, life sciences, solar, and other technology markets. TFS engaged Zone 5 to develop a new global brand. Acquired by M+W Group, a German-headquartered project partner for technologybased clients, TFS need an approach that was aligned with its parent organization, yet capable of standing alone. Specific deliverables for this assignment included a new logo, tagline, and comprehensive graphics manual. Client discovery revealed that each TFS project is managed through a customer-focused, collaborative approach and focuses on quality assurance and project safety. This results in successful outcomes that are on time and on budget. Consistently surpassing industry norms, it was essential that all brand elements spoke to this commitment. Zone 5 delivered TFS a confident and straightforward solution to the assignment. Offering a promise to every client, the tagline Success included. was married to a logo featuring directional arrows that spoke to the company s seamless integration of client and project. To ensure compliance of this new global image, Zone 5 developed a 36-page graphic standards package that complimented M+W s existing brand guidelines. The package featured logo usage, business system guidelines, as well as vehicle and job site signage. 1 1 Logo Development + Identity system 10
Event Materials In semiconductor and related industries, seals and o-rings are traditionally viewed as a commodity. Applied Seals North America (ANSA) was looking to educate the market on the importance of seal quality and how it impacts cost-effective semiconductor fabrication. The most prominent tradeshow for the semiconductor industry, Semicon West, offered a perfect forum for reaching their target audience. But as a relative newcomer to the industry, Applied Seals was faced with the challenge of getting attention. To attract attention, ANSA needed a hook beyond the typical tradeshow outreach. Zone 5 created Save the Seals, a tongue-in-cheek fundraiser to create a playful hospitality event, or, education with a sense of humor, in order to generate interest in a rather dry topic. All décor and materials for the evening included the official Save the Seals logo and information on why ASNA offers a better product. A series of save-the-date and RSVP e-mail blasts were sent to build awareness. Additionally, a VIP invitation was personally delivered to a select invitee list during Semicon West. This unique invitation included a Save the Seals wristband for event entry and to show support for the cause. Key industry leaders attended the Save the Seals hospitality event providing positive networking for the ASNA team. Over the course of the evening more than 100 industry professionals enjoyed the festivities. 1 2 3 1 POSTER 2 VIP INVITATION 3 EMAIL BLAST 11
Advanced Manufacturing Site Identity, Collateral, Web Site & Tradeshow Display 2 1 3 4 1 website homepage 2 inside spread 3 brochure cover 4 banner stand displays 12
Trade Show Materials 1 2 3 1 & 2 product sheets 3 banner stand display 13
Trade Show Materials 1 2 3 1 EMAIL BLAST 2 BOOTH DESIGN ELEMENTS 3 booth PANEL GRAPHICS 14
Collateral Materials & Web Site 2 3 1 1 cover 2 web site 3 product sheet 15
School of Engineering Newsletter 2 1 1 cover 2 inside spread 16
Renewable Energy 17
Photovoltaic Initiative Identity & Collateral 2 1 3 1 inside spread 2 brochure cover 3 advertisement 18
GenSys Blue Product Launch 2 1 3 1 brochure cover 2 3d Demonstration Video 3 event Composite 19
The True Power of a Renewed Brand A leader and innovator in renewable energy consulting, AWS Truewind (AWS) needed to rebrand. As the company expanded outside the wind industry, it became increasingly evident that the AWS name no longer encompassed the full breadth of its products and services. AWS approached Zone 5 with the challenge of renaming the company, developing a new brand, and executing the approach with a complete overhaul of the corporate website. Already a client, Zone 5 embraced the opportunity to assist in this strategic and foundation-building endeavor. A number of key stakeholders were engaged to determine the existing equity of the current brand. Individual discussions revealed key differentiators between AWS and its competition, providing substantial direction for the new identity. 1 2 Guided by its discovery, Zone 5 developed an evolution of the AWS brand. The name AWS Truepower and its new logo maximized brand equity, provided a platform for expansion, offered an ease of transition for both employees and existing clients, and built equity with all audiences. The company s new website awstruepower.com brought the company s expanded message to life. Zone 5 was responsible for all aspects of the redesign from informational organization and design to coding and launch. 3 4 1 Logo Development + Identity Package 2 website 3 exhibit materials 4 3D video 20
The Business of the Sun Originally intended to occur every 18 months, it was coming upon two years since The New York Solar Energy Industries Association (NYSEIA) had held their last conference and exposition. Most of the baseline structure of the event had changed the Association had a new director and many new board members any continuity from the previous conference had been lost. With the very strong growth of the industry since the last convention, a larger splash was desired. The Association not only desired a bigger impact, but higher attendance and a longer program that would allow them to cover more industry topics. With an eye on developing the overall NYSEIA brand, Zone 5 s creative team branded the new event the NY Solar Industries 2010 Conference The Business of the Sun. 1 At the show, NYSEIA wanted to recognize successful solar champions and projects across the state at high-profile awards presentations. Zone 5 created the 6kC Awards (named after the surface temperature of the Sun), developing the logo, awards and PowerPoint presentations for the awards ceremonies. Our team also developed tradeshow materials including the conference program, literature bags, directional signage and email blasts promoting the event. In additional to creative work, Zone 5 staff also managed registration, hotel coordination, public relations and conference updates on the NYSEIA website. 3 From the previous solar conference in 2008, NY Solar Industries 2010 saw an 80% jump in attendance. Through a broader palette of sponsorship and attendance options, revenue from the conference also improved at an increase of 65%. 6kC awards were presented for eleven projects and four solar champions at both the opening reception the first night and keynote luncheon the second day. Feelings were so positive after the conference that plans are underway to turn NY Solar Industries 2010 into an annual event. 2 4 1 Exhibit Materials + Planning/Coordination 2 Event Signage 3 logo identity 4 Presentation Materials 21
Website Development 1 2 1 website homepage 2 interior page 22
Website Development 1 2 1 website homepage 2 interior page 23
Life Sciences 24
Collateral & Event Materials 1 2 1 stringer brochures 2 banner stand displays 25
Website and Promotional Materials 1 2 3 1 website homepage 2 interior page 3 product sample tin 26
Technology Consortia 27
Global R&D Center Collateral & Tradeshow Display 3 1 2 4 1 & 2 brochure covers 3 inside spread 4 event displays 28
NY Loves Nano Global Semiconductor Initiative 2 1 3 1 event exhibit 2 brochure cover 3 web site 29
Photovoltaic Alliance: Collateral, Web Site and Event Materials 1 2 3 1 website homepage 2 brochure cover 3 1 panel leave behind 30
Advanced Energy Conference Collateral 2 3 1 1 program Cover 2 inside spread 3 brochure detail 31
marketing communications East Coast Office 25 Monroe St Suite 300 Albany NY 12210 518.242.7000 zone5.com West Coast Office 311 S First St Suite 204 San Jose CA 95113 408.365.4450 zone5.com Smart. Agile. Creative.