360 Concept - Sustainable Communications

Transcription

1

2 360 Concept - Sustainable Communications 360 Concept is an international Full-Service Agency specializing in sustainable communications, marketing and design solutions. Our primary target is to strongly position companies as well as service providers from business, science and the public sector among their target groups in multiple target markets. By combining strategic know-how with creative ingenuity we make sure that we never lose sight of our customers' needs and demonstrate, on a daily basis, that economic success and sustainability go hand in hand. With tailor-made solutions and an integrative, holistic approach 360 Concept contributes to making complex sales markets and new technologies clear, transparent and coherent for both users and customers. In close cooperation with our partners from the media, educational institutes as well as the public sector and science, we foster understanding and support for sustainable issues such as cleantech, smart energy, health care and corporate education among the general public. We support you in public perception and discussion, and, ensure that your message is communicated effectively. 360 Concept is part of the market research and consulting group Hoehner Research & Consulting Group GmbH, founded in 2000 and located in Bonn, Germany. We have subsidiaries in Berlin, Germany and in San Francisco, USA. Furthermore we are partner of the GlobalCom PR Network with over 70 agencies in more than 60 countries worldwide. GlobalCom PR Network Local power - global reach GlobalCom PR Network is an international PR and Marketing Communications agency with over 70 independent public relations agencies globally. Clients will benefit from GlobalCom s local and world-wide reach in more than 60 countries, providing an independent network and an international PR agency. GlobalCom partners with recognized PR agencies in their region, who possess local expertise, are fluent in English and experienced in dealing with international clients. Adenauerallee 134 D Bonn Tel +49 (0) Fax +49 (0)

3 Let us inspire you. We communicate your excellence!

4 Media & Public Relations Writing press releases, arranging interviews, increasing awareness among decision-makers in radio and TV. Corporate Publishing Design of customer and staff magazines as well as white papers and annual reports. Digital Publishing Copywriting for company websites, newsletters and social media channels.

5 Let us inspire you. Hitting the right note when communicating your USP s is paramount to success. We ensure that your marketing and communications requirements are met with services based on the latest market data and industry insight. Continuous Strategic Support Flexible Retainer Services (RS): The fee for flexible retainer services depends on the overall volume of communications services required (monthly, quarterly, etc.). Our services include: Strategic and conceptual consulting, general communications consulting & implementation, monitoring of competition, replying to ongoing questions, regular customer contacts. Media Relations Special interest media press releases: Briefings, customer consultation, texting, distribution incl. news wire Pressebox.de, follow-up. Individual discussion or story placement: Briefing, customer consultation, coordination of appointments, follow-up. Fireside chat: Briefing, customer consultation, coordination of appointments, consulting, short texts, follow-up. Press conferences: Briefing, research, customer consultation, mailing list, coordination of appointments, invitations, distribution incl. news wire Pressebox.de, follow up, preparing press documents, organization of conference, event management, follow-up. Preparation of Texts Text composition based on model: Per script (30 lines, 60 characters), composing of simple texts, without brainstorming, draft provided. Composition of demanding texts: Per script (30 lines, 60 characters), based on your key words, including own research and brainstorming. Qualified Press Mailing List Set-up small mailing list (up to 25 contacts) Set-up medium mailing list (up to 50 contacts or increased effort) Set-up project mailing list (special contacts, large mailing list) Distribution via news wire (e.g. Pressebox.de) Distribution via EuPD Research news wire (4,500 contacts), incl. template Adenauerallee 134 D Bonn Tel +49 (0) Fax +49 (0)

6 Additional Strategic Support Newsletter Set-up of an marketing tool, content development, visual concept, technical implementation on website. Editing, selection of topics, realization (content, design), distribution to all relevant decision makers. Press kits Development of a media kit, consisting of company information, brochures, fact sheets, product information, relevant content. Marketing material Development of marketing material, trade fair support, print products of all kinds, roll-ups, banner, leaflets, flyer, etc. Consumer booklet Development of a consumer booklet, content creation (story line), target-group oriented texts, text blocks, development of a visual language, appropriate corporate design. Content, layout, realization, editing for printout, including printing services. Interactive web portal Development of an interactive web portal, including Web 2.0 services (e.g. Twitter, Facebook, discussion forum, installer database, etc.). Create design, content, editorial services, graphic design, technical implementation, technical and editorial support. Event support Support when preparing for trade fairs, events, shows. Planning and managing conferences, booking, etc. On-site support. Individual events Development of exclusive workshops/events, creation of content, organization, selection of speakers, invitation of speakers, EuPD Research presence, guest list, etc. (see separate event portfolio). Sponsorship packages Sponsorship opportunities, development of customized packages, for workshops, trade fairs, events. Image Film/ Infotainment Image Films are contemporary, emotional and effective communication tools. Showcase your excellence and leave a lasting impression. We create film concepts, storyboards and accompany the filming team on the set. In addition, we carry out expert interviews and communication consulting on how to best distribute your film. Adenauerallee 134 D Bonn Tel +49 (0) Fax +49 (0)

7 Customized Events Making Contacts & Building Partnerships Concept development The success of an event lies in the development of a carefully devised and consistent concept. Your individual needs and demands will be identified in a briefing with our experienced event managers. These serve as the basis for the design of your event which is then modified where required and finalized in a re-briefing. Organizational preparation We take care of all organizational issues e.g. searching and booking a location, ordering equipment and catering, as well as leisure activities. We ensure that your guests are well cared for. You decide to what extent you would like to be involved, from step by step updates right up to leaving the entire organization of your event in our capable hands. Content preparation We are happy to assist in the selection of topics relevant for your target audience. Furthermore, we can identify speakers, panelists and moderators suited to the specifics of your event and assume their acquisition. As a leading market research institute in both Sustainable Management and Renewable Energies, we have unrivaled access to a large pool of experienced speakers and presenters. Event promotion 360 Concept designs all marketing materials in your CD. Together with its sister companies EuPD Research and 360 Consult, 360 Concept has an extensive national and international network guaranteeing enormous media exposure. 360 Concept is linked all over the world resulting in a multiplier effect which supports the promotion of your event with newsletters, mailing campaigns and press releases. Event management Service tops our agenda! The 360 Concept team ensures the smooth running of the event. Starting with an uncomplicated registration process, a friendly and professional accompaniment of participants and attendees, as well as polishing off the event in line with your wishes. Special VIP services available on request. Follow-up In order to measure the success of your event, we provide you with a performance review. We obtain, evaluate and prepare the participants feedback. For larger events, we are happy to produce a short press clipping (optional component). Contact Eva Francis Benz Director Marketing & Events Tel +49 (0) benz@360concept.de Daniel Pohl Director Communications & Media Tel +49 (0) pohl@360concept.de Adenauerallee 134 D Bonn Tel +49 (0) Fax +49 (0)

8 Let us inspire you. We design and visualize your success!

9 Print Media Development and realization of design concepts with target group specific solutions. Online Media Optimization of usability, navigation, structure, colors and image world.

10 Developing corporate identity and design The way to your own brand We create the foundations for the visual presence of your company and brand. Our avant-garde solutions encompass logos, fonts, colors, shapes, and image worlds. Individual visual elements as well as samples of how they can be used best will be made available to users (printers, staff and partners) in a corporate manual to ensure an effective and efficient implementation of your corporate design. Logo- /signet development Corporate design development Corporate design manual Graphic design, communication, final art work, typography We realize your presence! We design leaflets, brochures, adverts and much more. On defining the parameters for the concept and layout, the next steps involve determining the exact shades, setting texts and optimizing illustrations. Professional final art work ensures that your printed materials meet the highest standards. We also take care of your printing needs and perform a quality check on the results. Our services include : Creative concepts Graphic designs Corporate stationery Catalogues/books Packaging Flyers/leaflets Image and product brochures Signs/pull-up screens /billboards Trade fair marketing material (e.g. giveaways) Presentations /masters /folders Advertising campaigns Adenauerallee 134 D Bonn Tel +49 (0) Fax +49 (0)

11 Web design, homepages, social media, newsletters and microsites Your presence in the world wide web Design and Use Seize the opportunity to stand out from the competition. We place great importance on the clear and accurate use of colors, images, and illustrations as well as an effective and user-friendly structure. Content Management Systems (CMS ) A CMS is used to administer websites. The user interface of a CMS is accessed via a browser and allows you to up-date the content on your website quickly and without in-depth programming knowledge. Depending on the system used, you can administer data such as texts, pictures, pdf documents as well as videos. Search Engine Optimization (SEO) SEO plays a vital role in online marketing. The majority of users use Google when looking for products and services. We provide a user-friendly realization of your website as well as a number of online marketing activities to place you at the top in search engine results. Online marketing Web design HTML/CSS programming SEO Web relaunch Blogs Content Management Systems Microsites Flash animations Web banners Newsletter design & programming Working together, we guarantee that your presence is a success and a feast for the eyes! Contact Daniel Schenk Art Director Tel +49 (0) schenk@360concept.de Rebecca Ohagen Junior Art Director Tel +49 (0) ohagen@360concept.de Adenauerallee 134 D Bonn Tel +49 (0) Fax +49 (0)

12 Let us inspire you. Your Customers in Good Hands!

13 Business While you concentrate on your core business, we look after dialogue with leads and customers. Service We offer you direct marketing services from one source. Multilingual We speak the languages your customers speak.

14 Your Customers in Good Hands Our Dialogue Services offer you direct marketing services from one source. We alleviate your business operations, allowing you to invest your valuable resources elsewhere. Lead Generation & Qualification Leads are the basis of customer acquisition. We generate interest in your products and conduct follow-ups to qualify potential customers. Customer Relationship Management We find out how satisfied your customers really are! By contacting both active and lapsed accounts, we discover what aspects of your products and services find appeal, where improvements can be made and show that you care. Database Maintenance Maximize your exposure by ensuring that customer accounts and leads are always up-to-date. We ensure that your database is well taken care of and contains accurate information. Trade Show Support We make sure that your trade fair presence does not go unnoticed. Our staff draws interest to your booth e.g. by distributing information material and establishing contact with potential customers. Event Scheduling Regardless of whether you are organizing a training course, networking reception or roadshow, we ensure that your event is well visited and your team has a full schedule. Of course, we can also plan and manage your event for you (see attached event proposal). Multilingual Services Our team is made up of native speakers in a number of languages including German, English, French, Spanish, Italian, Greek and Turkish. We speak the languages your customers speak! We look forward to working with you! Contact Christian Schossig Project Management Tel +49 (0) schossig@360concept.de Adenauerallee 134 D Bonn Tel +49 (0) Fax +49 (0)